Social Media Engagement is measured in many different ways. In the end, the goal of Social Engagement Metrics is to show strengths and weaknesses within your social marketing campaigns. How well your social media efforts perform in these six areas of engagement will determine if you are generating the right ROI from your businesses social […]
A little more than three months after its blockbuster IPO, it has gotten relatively quiet around Snapchat. Even after reporting less than stellar first-quarter earnings last month, the company’s stock price never dropped below the IPO price of $17. There remains a bit of skepticism regarding its long-term outlook, though, and not everyone is convinced […]
I hear the debate all the time when looking at social metrics. Of course, I’m referring to the Twitter debate. Is Twitter still a good social platform for business? Should we consider Twitter to be a marketing tool, or is it just for people who have a lot of time on their hands and have a need […]
The rise of social media has presented brands with a new, more direct way of communicating with their customers. Instead of planning ad campaigns months in advance, brands can now react to trending topics in real-time, weigh in on current events and just be in touch with the world. Unfortunately, social media advertising done poorly […]
Bounce Rate is one of the most misunderstood metrics in web analytics. Let’s demystify it for you. A bounce is a single-page session on your website. OK, here is the very technical explanation: In web analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as […]
Social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. This share was only 5.6 percent in 2009. What is striking, however, is that only 3.4 percent of marketing leaders report that social media contributes very highly to firm performance; 40 percent report a […]
As a sophomore in college I needed to find a job that was relatively close to campus, allowed me to work full time, and paid enough so I could cover rent, car insurance and living expenses. At 19 years old I had no idea that job would turn into a corporate career lasting more than […]
According to new commissioned research conducted by media industry leader Scott Moore on behalf of Share Rocket, marketers must understand, measure, and harness the metric of media engagement to drive ad effectiveness with today’s digital-savvy consumer. The research, “Consumer Engagement: The Important and Often Overlooked Role of Social Media Engagement” showcases insights and findings on […]
Most of the marketing content you find online is written for people who want to get busy. This blog is written for CEOs and business owners who want to get it right.
At Luce Media, we work with founder-led and CEO-led companies that are tired of random acts of marketing. Our clients range from companies doing $5 million to $50 million in revenue. What they have in common is this: they need marketing to be owned, governed, and accountable to the bottom line.
That is what we write about here.
Instagram is the “it” social media platform for 2019 in McKinney With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential tastemakers, break through the competitive noise, and build active, engaged communities of customers.
