With the growth of more and more social platforms, it is a reminder to many small business owners that they need to be part of the social media evolution. But which network? Snapchat? Facebook? Instagram? All the above? At Lucé Media, we recommend that you opt for a mix of social platforms as each channel […]
A friend recently returned from vacation, and we were discussing the good times she had. Since we are both in the digital space – the talk eventually led in that direction and how digital impacted her vacation. One of her comments: “I couldn’t help but remember how much inaccurate online data I came across while […]
Everyone is looking for the answer to that question of most importance in social media – when is the best time to post content? Our answer – and the truth – it depends. You’ve spent all this time searching for or creating your content and you want it to have the greatest impact on your […]
Here is something that is going to help your career….guaranteed! We all know the realities of today mean that journalists of all types must embrace social media. Facebook, Twitter, Instagram and other social platforms continue to dramatically change news gathering and sharing. Journalists today are required to have a strong Social Media presence to promote […]
Some people like to stay on top of the news cycle throughout the day by checking Twitter, Facebook, and their favorite news websites. Others prefer to be served to select the day’s important happenings by the evening news on TV. Whether you prefer one or the other may come down to your age and what […]
So here are some new numbers for those of you keeping track of Social Media. Approximately 2 billion internet users are using social networks, and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction.
We want to help you take advantage of all that social media can do for your business. There are well-researched methods that deliver great social marketing. Here are just a few components of an excellent social media marketing strategy:
In today’s B2B competitive world, there is a daily hand-to-hand battle almost to gain market share. Growing your business today and grabbing a larger share of the market has turned into nothing short of guerilla warfare. Companies need to use every tool available to reach sales goals and objectives. To achieve these goals, companies have […]
Social Media Engagement is referred to by many as the single most important social media metric. At Lucé Media, we believe that and preach it from every mountain top we can. First, however, let’s make clear everyone knows what defines Social Media Engagement and how it should be measured. This blog will discuss how engagement […]
Social Media Engagement is measured in many different ways. In the end, the goal of Social Engagement Metrics is to show strengths and weaknesses within your social marketing campaigns. How well your social media efforts perform in these six areas of engagement will determine if you are generating the right ROI from your businesses social […]
A little more than three months after its blockbuster IPO, it has gotten relatively quiet around Snapchat. Even after reporting less than stellar first-quarter earnings last month, the company’s stock price never dropped below the IPO price of $17. There remains a bit of skepticism regarding its long-term outlook, though, and not everyone is convinced […]
I hear the debate all the time when looking at social metrics. Of course, I’m referring to the Twitter debate. Is Twitter still a good social platform for business? Should we consider Twitter to be a marketing tool, or is it just for people who have a lot of time on their hands and have a need […]
The rise of social media has presented brands with a new, more direct way of communicating with their customers. Instead of planning ad campaigns months in advance, brands can now react to trending topics in real-time, weigh in on current events and just be in touch with the world. Unfortunately, social media advertising done poorly […]
Bounce Rate is one of the most misunderstood metrics in web analytics. Let’s demystify it for you. A bounce is a single-page session on your website. OK, here is the very technical explanation: In web analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as […]
Social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. This share was only 5.6 percent in 2009. What is striking, however, is that only 3.4 percent of marketing leaders report that social media contributes very highly to firm performance; 40 percent report a […]
As a sophomore in college I needed to find a job that was relatively close to campus, allowed me to work full time, and paid enough so I could cover rent, car insurance and living expenses. At 19 years old I had no idea that job would turn into a corporate career lasting more than […]
According to new commissioned research conducted by media industry leader Scott Moore on behalf of Share Rocket, marketers must understand, measure, and harness the metric of media engagement to drive ad effectiveness with today’s digital-savvy consumer. The research, “Consumer Engagement: The Important and Often Overlooked Role of Social Media Engagement” showcases insights and findings on […]
Most of the marketing content you find online is written for people who want to get busy. This blog is written for CEOs and business owners who want to get it right.
At Luce Media, we work with founder-led and CEO-led companies that are tired of random acts of marketing. Our clients range from companies doing $5 million to $50 million in revenue. What they have in common is this: they need marketing to be owned, governed, and accountable to the bottom line.
That is what we write about here.
Instagram is the “it” social media platform for 2019 in McKinney With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential tastemakers, break through the competitive noise, and build active, engaged communities of customers.
