Mark Toney, Fractional CMO and marketing strategist, representing executive marketing leadership and AI-powered marketing insights for business owners and CEOs.2026

Luce Media | Fractional CMO, Marketing Strategy, and AI Insights

Welcome to Lucé Media.  We are glad you stopped by. Most of the marketing content you find online is written for people who want to get busy. This blog is written for CEOs and business owners who want to get it right. At Luce Media,…
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Using A Social Media Marketing Agency In McKinney, TX To Stay Competitive

While you could try doing it alone, using a social media marketing agency in McKinney, TX is the best way to stay competitive on social media. Millions of brands use social media daily to reach their audiences. Most posts never reach users'…
5 Steps to better social media marketing

In 2019 Use the Power of the 5 Ps in Social Media Marketing

Are you covering all the essentials within your social media marketing strategy? How can you know that you're starting from the right foundation with your planning? One way to ensure you're on the right track is by applying the '5 P's' methodology,…
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Social Media Marketing Tips for the Holidays

Social media is the perfect place to promote your business during the holidays. People are looking on Instagram, Pinterest, Facebook and Twitter for gift ideas and great deals. With the right social media marketing strategy, you can boost holiday…
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Social Media: It’s All About The Images

Why are images so important to the Social Media Scene? Social media marketing has evolved significantly over the past few years, and staying up-to-date on trends is crucial for success. One of the biggest trends is image-centric marketing rather…
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Social Media Marketing for New Businesses

For most entrepreneurs and business leaders, social media marketing is an essential tool. However, having worked with many small businesses, we notice that many of them don't take enough advantage of this fantastic marketing channel. You need…
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10 Things You Need to Know Before Going Live on Facebook

Since its launch in April 2016, Facebook Live video has swept the world. As a platform, Facebook Live has unparalleled reach when it comes to reaching fans organically. Facebook’s News Feed algorithm highly prioritizes Live video, meaning…
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20 Creative Ways to Market Your Business on a Budget

High-quality marketing is expensive. However, it doesn't have to be. Thanks to the Internet, the playing field has been significantly leveled for a small business, which now has access to the reach and influence formerly only reserved…
Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

Social Media Marketing for Small Business

Social Media Marketing for Small Business Every small business needs customers. Without qualified customers, it would be hard for any type of business (big or small) to survive in the long run. What’s the best way to acquire customers? Social…
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How Small Businesses Are Using Social Media Marketing in McKinney

A survey of small business owners reveals that businesses budget modestly for social media marketing in McKinney and elsewhere around North Texas – which may be a mistake, according to industry experts. Most small-to-midsize businesses…
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What Is Social Media Engagement & Why Should I Care?

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some small businesses and organizations because there’s simply too much that…
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Advantages of Social Media Marketing for Your Business

Harness Social Media to Drive Business Growth in Dallas-Fort Worth Social media marketing has become a cornerstone of modern marketing strategies, offering businesses a direct way to connect with customers, showcase their brand, and generate…
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Can a Digital & Social Marketing Agency Grow Your Business?

The explosion of social media has driven companies to put a big focus on social media marketing over the past few years. As a small to medium-sized business owner, you've probably thought or had a discussion in your company at one point or another…
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Social Media Strategies That Win Customers

Social media marketing for business is here to stay. According to Moz, a well-known SEO consulting company, "72% of online adults use social networking sites." (https://moz.com/blog/category/social-media.) Want a crash course in social media…
Social Media for Small Business Owners

5 Ways Small Businesses Can Improve Their Social Media Presence

If you are like most small business owners, undoubtedly, you have a busy schedule. There always seems to be a never-ending list of things to do that will help your company succeed. One of the many items on the list is probably to spend time…
10 Benefits of Social Media Marketing

10 Reasons Why Social Media Is Your Startup Marketing Plan’s Greatest Weapon

By now, the power of social media is well known within the business world. The ability to connect directly to an audience in such a personal way has been an incredible advancement for companies of all sizes, whether they work on a local, national,…
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Four Steps to Drive Revenue From Social Media

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4 Steps to a Strong Social Media Marketing Strategy

We want to help you take advantage of all that social media can do for your business. There are well-researched methods that deliver great social marketing. Here are just a few components of an excellent social media marketing strategy: …