Increase conversions with paid social media

Increasing Conversions with Paid Social Media Advertising in Plano, TX

Do you feel like your business is missing out on conversions with your paid social media advertising? Are you spending money without seeing actual results from those ads? It might just be time to consider partnering with an expert in paid social media advertising in Plano, TX. There are strategies and tools designed to help businesses like yours understand the benefits and tap into its conversion potential. You may just need a better strategy and a social media partner to help you get started. Today, we’ll offer a few tips to help you drive those social media conversions right now.

Boost Only the Best

Boosting social media content isn’t always effective. But boosting does have its benefits and can be easy to track in terms of analytics. The key to getting the most mileage and conversions out of a boost is by only boosting the best posts. For example, select only those Facebook posts that engaged well. Those posts with the most likes, shares, and comments are usually the best to boost.

Visuals Reinforce Your Content

If your goal is to stop a browser from scrolling, then your paid social media advertising should have strong supportive visuals. Making general text statements about an upcoming sale won’t be as exciting as a video showcasing what you plan to offer on sale. Images and videos are better at engaging an audience. And when your potential customers stop scrolling, they’ll be more apt to convert into a sale.

Write to Say Something Valuable

Paid social media advertising only works when you’re able to craft valuable content. When you write something, write to be understood and in a conversational way. Some statistics suggest we get hammered with more than 100,000 words per day and 23 words per second. To stand out among all those words, your message will need to be relevant and offer value. Don’t restate the same old adages about “great customer service” or “competitive pricing.” Instead, try “Sink Clogged? Call us” or “$100 if you call right now” type of messaging. Use precise language instead of broad-stroked sentiments. Tie in a call to action statement and convert more.

Make Sure You’re Mobile-Friendly

Business websites in 2021 have to be mobile-friendly. This may be more of a website tip than a paid social media tip, but most people engage their social media via their mobile devices. If your website isn’t mobile-friendly, you’ll likely be losing conversions, even from those social ads. It’s just another reason to partner with a website and paid social media advertising expert in Plano, TX, too.

Lure Them with Landing Pages

Let’s imagine for a minute that your business is a brick-and-mortar hardware store. Instead of using paid social media advertising to talk about all the “spring home improvement” supplies you have, you create an ad campaign about a sale on garden hoses. Heading into spring, homeowners will likely be getting their hoses out of storage and realizing it’s time for a replacement. Your social media ad offers a deal that browsers can click on, which then leads them to a specific landing page with all of your hose brands and sizes. This kind of advertising will lead to conversions in real-time, and using landing pages can help funnel those buyers directly to your bottom line.

 

Whether you’re using your social media advertising to promote brand awareness, inspire new customer consideration, or direct conversions, there are just some strategies that work better than others. Contact us to learn how our expertise with paid social media advertising in Plano, TX, can help you get more bang for your online advertising buck and drive those conversions.

Social Media Engagement

6 Ways Social Media Authentically Engages Your McKinney, TX Customers

You know how important your social media accounts for reaching your McKinney, TX customers. But there’s more to tapping into the various platforms that reach and frequency alone. To get the conversions and sales your business needs, you must capitalize on social media engagement. Your customers might see your message or your ad and keep scrolling unless you can authentically engage them. Here are six ways your social media efforts can really connect with your audience.

1. Entertain, Enlighten, Educate, Empower, and Engage

That’s a lot of E’s, but these five verbs should be the overarching goal of any social media strategy. Unlike an ad or traditional marketing campaign, social media channels offer a unique opportunity to connect with potential customers. Instead of talking about your McKinney, TX business, you can talk about what matters to your core customers. If you’re a financial advisor, for example, you might use social media to offer suggestions and tips for navigating the market right now. If you’re a plumber, social media engagement turns into customer calls when you talk about common reasons the bathroom sink gets clogged. Social media is a perfect platform to offer value. And when your value proposition entertains, enlightens, educates, empowers, and engages, it translates to conversions.

2. Social Media Is Conversational

Use social media as a means to have conversations with your potential customers. Traditional advertising and marketing efforts kind of throw messages out there or at the audience. Social media channels allow you to engage with your audience. This conversational engagement creates an environment where ideas are exchanged, and client pain points are uncovered. It naturally translates to an opportunity for you to solve a customer’s problem with your McKinney, TX product or service.

3. Authentic User Experiences and Testimonials

You’ll notice that when someone needs to have a new roof put on the home, he or she might take to Facebook or Twitter and ask for company recommendations. Based on the few responses from friends and connections, that person might then explore the business page and look for testimonials and star ratings. Social media is an ideal platform for authentic user experiences. Any positive review you can showcase will only help build your social media reputation. Testimonials drive how consumers buy more than ever these days. And it’s an authentic connection opportunity you don’t want to miss out on leveraging.

4. Relationships with People Behind the Brand

One of the biggest advantages of social media marketing may be transparency. These platforms allow your McKinney, TX business to have a face and personality behind the brand. Posts about behind-the-scenes activities can help your target audience see behind the curtain and feel more connected to the people of your brand. This authentic engagement builds trust that can make a cold call feel more like a warm call.

5. Staying Relevant with Trends

Welcome to the hashtag culture! McKinney, TX businesses are riding the hashtag wave, too. Follow the threads that relate to your industry or niche and look for trends and conversations to join. Create your own hashtag and inspire existing or potential customers to join in a dialogue you develop. Keep the hashtags short, and don’t be afraid of witty, funny, or pun-based phrases either. These channels can help drive your social media engagement authentically and ensures you’re in tune with the latest trends online.

6. Nothing Says ‘Do Business with Me’ Quite Like a Video

You don’t have to be a National Geographic-quality photographer or Grammy Award-winning producer to see big results from imaging and videos online. And in most social media marketing strategies, text-only efforts aren’t going to cut it. You need images, maybe of your brick and mortar or of your product lineup. You need videos with service technicians in the field or office staff donating to a local charity. Images and videos are efficient ways to tell your McKinney, TX business story. And they’re the most authentically engaging methods for connecting with your audience.

When you’re ready to improve or optimize your authentic social media engagement efforts, let Luce Media help! We can help you promote your company’s best assets and personality in a real way. Let’s brainstorm today and take your social media engagement to the next level.

Digital Marketing

Why Every McKinney, TX, Business Needs a Digital Marketing Strategy

There are literally thousands of tips and best practices out there with suggestions about digital marketing. It makes it hard for any McKinney, TX business to cut through the noise and find marketing advice that really works. To help your business find a digital marketing path to success, it’s best to start by developing a strong marketing strategy. And today, we’ll tell you why your success depends on that strategy, along with how to build one that works for you.

A Marketing Strategy Starts with Goals

Instead of throwing ad budgets randomly at social media or Google ads and likely wasting money on mediocre results, a good strategy starts with goals. Your McKinney, TX business will have goals unique to what you sell and offer. Your marketing strategy can be built around those goals to ensure that every digital advertising dollar spent is in line with your results expectations.

Any Digital Marketing Strategy Will Provide Direction

Do you feel directionless when it comes to digital marketing? Sitting down to create an actual strategy and road map to reaching your goals will help provide direction with where, when, and how you implement new digital campaigns. Take the guesswork out of deciding whether Facebook, Tik Tok, Google Ads, PPC, or SEO gets the budget.

McKinney, TX, Business Owners Need to Authentically Engage Their Audiences

Having a strong digital marketing strategy will allow you to better understand your target audience. Those personas will help you customize your digital advertising in a way that speaks to them, wherever they are in the buying process. Before spending a dime on an ad campaign, make sure your message is designed to move your buyers through the funnel and towards a conversion. This authentic engagement is critical in driving direct purchases as well as brand recognition over time.

Integration Over Duplication

Digital marketing is ever-evolving, and what may work today might be obsolete tomorrow. Having a healthy marketing strategy for your McKinney, TX business will allow you to customize your ongoing efforts. Avoid duplicating the same plan with the same message all the time. Instead, your marketing strategy should include measures to integrate across a variety of venues to see real results. Reach your target audience in various ways with relevant content and offerings. Don’t let your digital get stale.

Drive Your Value Proposition in a Realistic Timeline

You know your company has a great product or service to offer. The challenge is getting your company’s confidence through to your digital audience in a way that provides value. Your business needs a marketing strategy to help you stay on top of what you promote and ensure it offers a value proposition to your potential customers online. A strategy can outline peak seasons throughout the year for certain products or services, for example. Tax professionals will want robust digital campaigns before tax season. Pool companies will want to promote sales in the spring and summer months.

Outpace Your Competition

Your McKinney, TX business is likely always looking to outpace the competition. Developing a digital marketing strategy can help be the roadmap to staying ahead. Keep an eye on your competitors in terms of how they leverage social media and where they rank in Google searches. You can devise a marketing plan that allows you to budget and launch campaigns that position your business ahead of the others. You can gain market share, as well, and keep your position as new contenders enter the market.

You wouldn’t invest in building a new house without first having a design and budget. You would want to make sure your new house has enough bedrooms for everyone. You might insist on certain amenities to make sure this home fits your family’s needs in every way. Take the same approach with your digital marketing strategy. And if you need a hand with creating and integrating a digital marketing plan that works, let Luce Media help! We can be the digital marketing architects that your strategy, and McKinney, TX business needs to get ahead online.

How to Win Customers in Allen, TX Using Social Media Marketing

How to Win Customers in Allen, TX Using Social Media Marketing

Social media marketing for business is here to stay. According to Moz, a well-known SEO consulting company, “72% of online adults use social networking sites“. Want a crash course in social media marketing essentials? Invest a few minutes in reading this article. Discover helpful tips that can help you win customers.

  1. Use social media marketing that instantly ignites your target audience’s interests. What exactly is social media marketing (SMM)? Before I define what SMM is, first, think about being a kid at recess in elementary school. That was a socializing activity. When we acted social at playtime, we found children our own age also interested in playing marbles, swinging on the playground swings or closely examining ants marching along the ground in a column, etc. Our desire to be social and share common interests is natural in virtually every activity humans to do.

When businesses engage online in SMM, marketers share messages (called content) that interest specific prospect types for that business. So, think of being online like being on the playground back in elementary school. You are engaging with prospective friends, but it is for business now.

For example, suppose you are a medical doctor. You write lots of prescriptions. To write prescriptions, you need ink pens. Pencils will not do because graphite can be easily erased. Since you don’t manufacture them yourself, you need someone who sells pens.

You instinctively look online for places that sell pens because, for many years now, businesses have trained us to shop online. Shopping is a social activity.

According to Statista, in 2019, an estimated 1.92 billion people purchased goods or services online, and during the same year, e-retail sales surpassed 3.5 trillion U.S. dollars worldwide. In business, we buy and sell goods. To effectively and successfully run a business, you must be social to let medical doctors know you sell ink pens.

The same is true for all businesses. Social media marketing is an activity you do to let a specific group of people know you have the solution to a certain problem or challenge they are experiencing. As you socialize, you build business relationships with them. This is done by providing content to which your target market immediately relates.

By sharing content relevant to your target audience, your company can increase brand exposure and broaden customer reach. The more your company’s brand regularly appears online in many places (like a familiar T.V. show), the more you build a fan base. The more you socially build a reputation for being a trustworthy company, the more sales you make and the longer you stay in business.

  1. Socially engage with your target market using digital marketing. What exactly is digital marketing? Digital marketing describes online marketing activities where you share your marketing messages on mobile devices and online using emails, SMS messaging, and real-time reporting in the form of analytics. Marketing online is electronic compared with offline marketing, which commonly uses the U.S. mails to mail marketing messages on paper, networking meetings, live public presentations, etc.
  2. Tell compelling stories using content marketing. What is content marketing? We all love to hear an interesting story. Content marketing revolves around storytelling. In content marketing, you share online stories through videos, blogs, and social media posts that show how your business solution changes lives for the better.

 When effectively using content marketing, the messages you share connect genuinely with a targeted audience. They provide valuable information to consumers and create an eagerness to purchase company products in the future.

  1. Do’s of social media marketing.
    1. Pretend you are dating when it comes to social media. Just like going on a date with somebody new, put your best foot forward. Be genuinely friendly.
    2. Take it slow as you get to know your target audience a bit at a time. Remember, you are building a meaningful relationship with target market influencers.
    3. Look for common interests between you and your ideal prospect. Talk about those interests in your social media content.
    4. Talk about the problems associated with the common interests you share. Then, share your ideas that make those problems better.
    5. Deliver value rather than just sell your products or services. Be a business friend, but not one that is just in it for sale.
    6. Recognize that it takes time to build relationships with new customers. Just like in dating, on the first date, you talk about the things you may have in common (rather than when you’re going to get married.) Find out about each other and see if you have something in common.
    7. When commonalities are discovered, build on those commonalities. (Similar to when you learned if your ideal marble playing friend in elementary school liked to play with clearies, steelies or cats eyes marbles, etc., in marble games. In other words, in your first Tweet, drop a nugget of information that helps your ideal prospect in some way. Make your social media messages all about your prospect.
    8. After you write your content, promote it everywhere that’s appropriate to reach your target market.
  2. Don’ts of social media marketing
    1. Don’t spam by posting and breaking the rules of the social media site.
    2. Don’t talk about the features of your products/services and reasons to buy. Talk about benefits to the end-user of choosing to solve his/her problem.
    3. Generally, don’t be all about the sale (unless it’s an ad)
    4. Don’t say disparaging or inappropriate things about other people. This can destroy your business reputation and credibility.
    5. Don’t misspell content. If you need to hire a professional writer, do it. If you’re just starting out and have limited marketing funds, see if you can trade services to get things done.
  1. What the Moz statistic means to those in business:
    1. If you are not using social networking, you are losing money. Returning to the playground example, if you were the shy kid and played alone, that doesn’t work well in business. If you feel afraid to reach out and network, consider getting some professional counseling.
    2. If you are socially networking, are you using a social media content calendar with relevant target market topics? Get a free social media content calendar template from Hubspot here.

When you write content, have an end result in mind. For example, if you are selling musical instruments to children, talk to the parents about the value of their child learning how to play a musical instrument. You could write a blog post on how playing a musical instrument develops self-discipline. Another blog post might be about how it helps kids get over shyness. Create a calendar of blog posts that methodically show how it helps kids in many (specific) ways.

  • Further tips on providing meaningful social media marketing include talking about the emotional aspect of your message. People act for emotional reasons. When you say something that makes readers FEEL, your message is meaningful. For example, if you sell hummingbird feeders, a FEELING Tweet might be, “Love feeling amazed watching hummingbirds fly? Imagine what would happen by putting up a hummingbird feeder in your own yard.” Compare this with a salesy Tweet, “Hurry! Hummingbird feeders on sale now at Sally’s Lawn and Garden.”
  1. How marketers can make relevant use of social networking to win customers.
    1. Know your target market. When you write social media messages, use the language, words, terms, and passions of your target market. Speak to them in a way that means something to them. For example, if you sell photocopiers, and a concern for your target is saving money on copies, talk about how they can get more copies by using the toner-saving feature. Talk about what matters to your MARKET more than what matters to YOU.
    2. Provide relevant content of high perceived value to your target market. The content you provide reveals strategies, tips, tricks that make your target market’s jobs or lives easier, time-saving, satisfying. Find out what matters to your target. Do this by listening and using their feedback. Then, genuinely show them that their interests are valid and important to you. A great video that helps you understand their need to be validated is this brief video called Validation.
    3. Approach well-known target market challenges, issues and/or problems from a new, interesting, helpful angle. For example, suppose you sell sleep apnea and snoring relief products, instead of only talking about how sleep apnea is a medical condition that could contribute to causing unwanted health issues, talk about sleep apnea and how a person’s snoring might be negatively affecting his or her relationship. Those who snore may be unaware of how important it is to have sleep apnea checked out by a doctor. But the clincher to send them to their doctor may be to reveal the benefits of a better relationship with a spouse by having it checked out. This can all be conveyed using compelling and relevant social media marketing messages.

Content marketing in your social media messages works well to win customers. Prospects like to hear and read testimonials, case studies, and personal accounts about problems solved by using a specific product or service. It helps build credibility and goodwill for your company’s products.

Lucé Media’s goal is to help small to medium-sized businesses grow new leads and sales. We offer a free social media audit. Click here to sign up, and we will get to you as soon as possible.

Now that we’ve shared some tips with you, would you share yours with us? Leave a comment about your own social media marketing successes for others to enjoy.

 

Eight Tips for Effective Social Media Marketing in Plano TX

Eight Tips for Effective Social Media Marketing in Plano TX

An effective social media campaign is exactly what your business needs to grow. Social media marketing is a fantastic marketing tool. It improves branding, earns you quality leads, and increases your sales. If not well planned, it can turn into a wastage of valuable resources like time and money. Of course, you can hire professionals for paid social media advertising in Plano, TX. Nonetheless, below are eight tips for effective social media marketing.

1 – Know your goals 

You must always start by setting clear goals for your campaign. Your goal should be highly specific and define what you’re trying to gain from this campaign. Also, the goals you have for your campaign should be measurable. And your social media marketing goal should be relevant to your overall marketing goal. It can be building more audience or increasing traffic to your website, etc.

2 – Identify your ideal audience 

It helps when you get as specific as possible when it comes to recognizing your audience. For instance, if you identify your potential customers as parents, it is acceptable. But if you figure out that your ideal customers are parents living in the U.S. who earn about $75,000. And they belong to age groups from 35-50, primarily use Facebook, and have no interest in outdoor activities. Such targeting increases your chances of success.

3 – Choose the right platform 

You don’t have to run campaigns on all the social media platforms out there. First, you should consider factors like who needs your product or service. If you want to sell directly to consumers, Facebook can be your best pick. If you want to target younger audiences, then you may choose Instagram and Snapchat for advertising. In case you want to market to other businesses, LinkedIn can do it for you.

4 – Consistent delivery of content 

A successful social media campaign becomes possible with constantly nurtured content. Whether it is blogs or images, you always have to keep the target customers in mind. It helps when you post industry-relevant information in the form of articles. It can help you fill your social media calendar and also boost your chances of success.

5 – Win and work with influencers

You should know that more than half of the consumers rely on influencers’ reviews for making a purchase. Since people have credibility in influencers, a recommendation about a product/service indeed makes a difference. You should reach out to influencers and build a relationship with them. Also, prepare yourself to answer ‘what’s in it for me?’ questions. While you get more traffic towards your business, you should also see how you bring value to influencers.

6 – Expand your audience 

The more people see your message, the more leads you are likely to get. Your aim should be to increase social media followers who seem relevant to your product or service. The first thing you should ensure that your current customers follow you on social media. Contests are undoubtedly great ways to increase your following. You may also opt for paid ads to increase followers. 

7 – Keep the audience engaged 

If you want your social media campaign to be successful, you must engage your audience. Responding personally to new followers, answering queries, and interacting with other posts goes a long way to build trust. You have to provide some CTA (call-to-action) with every post. It can be a link to your blog, website, or online store, etc. Creating valuable hashtags helps the audience to discover you easily.

8 – Track your results, analyze and optimize 

The best social media marketers rely on the trial and error method. It’s essential to track your results. Further, you should analyze the data and make the necessary changes to optimize your marketing campaign. It would help if you let the data lead you. Effective social media marketing is a continuous work in progress with timely tweaks as needed.

Parting thoughts

Those were the eight tips for effective social media marketing. The first thing you should do is recognize your goals and your audience as well. You can team up with influencers and use various ways to engage your audience. And yes, you must consistently deliver compelling content for your audience. You can also consider hiring a professional social media marketing agency in Plano, TX.

How Can Paid Social Media Advertising Benefit Your Business?

How Can Paid Social Media Advertising Benefit Your Business?

Irrespective of whether your business is small or big paid social media advertising has become the necessity for brands to grow in this era. To create an impression on the viewer’s mind and convert them into potential leads, paid media advertising plays a significant role. Businesses that do not consider paid social media advertising are losing great opportunities. That’s why; companies not aware of paid advertising should read this guest blog.

Following are some of the benefits of paid media advertising that state how it can benefit your business.

Advanced targeting 

Paid advertising will help your company to reach specific audiences looking for a similar brand. Once the viewer looks at your website, you can run a campaign retargeting the same customers who have shown interest in your service. Therefore, it allows you to be in touch with the company with genuine customers and providing the service. The advanced targeting includes demographics, job titles, interests, geography, etc., depending on the company’s needs.

Enhances brand awareness

Implementing a social media marketing agency can enhance brand awareness, helping to engage a broader audience. After creating a profile, you can start interacting with customers. As a result, you can understand what they are looking for while promoting your business. Simultaneously, it also helps in building the business’s reputation. Every post that you will share on the website will have a chance to reach a large section of people, attracting more customers. Therefore, these clients will get converted into potential leads the next time.

Better alternatives

Trials and optimizations are done to find out valuable data for a brand and its audiences. The social media advertising agency would design advertisements according to the need to click-worthy and have a call to action. There have several alternatives to put forward the ad, such as Facebook offers creating carousel units, single image ads, screen takeovers, etc. It becomes easier for you to create an ad that leads to a higher conversion rate with all such aspects.

Give marketplace insights

One of the essential benefits of an advertising agency is marketplace insights. It is the only way you can analyze the customer’s requirements and directly communicate with them. Continuously monitoring the website will help you to know what your customer is looking for. While doing so, there is no need for you to have a social media presence. It means if you are not active, your company’s profile will continue to work.

Another advantage is to sort the content optimization segment depending on various categories. All these tools will help you pick up the best combination to generate profits for the business.

Access mobile users

More than half of the people who spent time on social media are mobile users, so ensure your website is mobile-friendly. Whenever a user wishes to buy a service or a product from a company, they look for the company’s social media profile first. If they do not find any website, they might not like to go ahead anymore. But an attractive profile with pertinent information will convince them to avail of the service.

Cost-effective

Owning a business is not easy, and you also need to handle a lot of expenses. On that note, many companies might think that a paid advertisement will lead to more costs, but this is not true. Instead, a paid ad would help you to attract a more targeted audience for your business. Therefore, potential customers will avail of the company’s services, increasing the company’s sales and profits. Alongside this, it also depends on the firm you choose; an experienced and reputable firm knows how to invest the company’s budget effectively. That’s why; paid social media advertising can also be termed as cost-effective.

Final notes!

In 2020, more than 90% of small businesses were expected to expand their social media business. The numbers are enough to indicate how essential and beneficial it has become to have a website on social media. It would be better to look for a professional agency that can manage all such activities while concentrating on other aspects. Investing in paid social media advertising will help enhance your target, amplify reach, and achieve more significant outcomes.

Why Dentists Should Hire a Digital Marketing Agency

Why Dentists Should Hire a Digital Marketing Agency

As the internet matures, people from all walks of life begin their search for a new product or service online. And dentists are becoming a highly searched business category. Many people don’t have a regular dentist, or they may be unique in town. Others might only consider the dentist when they’re experiencing pain or after an accident.

Of course, people still value word-of-mouth referrals, but everyone has been disappointed by poor service at a friend well recommended. Besides, consumers achieve a certain satisfaction from hunting down a new service provider on their own. Digital marketing experts can get your message out on various platforms and target the right customers for you.

SEO is Better than Advertising

Of course, you can spend money on print, radio, or even Google Adwords, but many consumers view advertising as inauthentic. A dental website that gets an organic page one appearance on Google’s Search Engine Results Pages (SERPs) gets more respect from the average customer than a paid Google Ad.

In reality, both websites paid for their appearance, but the organically appearing site earned its position through quality content that Google prescreened. Your customers understand that you’ve put a lot of effort into your website, and that kind of dedication is impressive. Investing resources in dental SEO has been yielding dividends for years.

Quality Dental Information

Why Dentists Should Hire a Digital Marketing AgencyHigh-quality Google SERPs happen for a reason. Google analyzes your site for relevant and original information that would be interesting to the person performing the search. A quality digital media company makes sure that your website is optimized to educate and inform someone curious about your area of expertise. Google directs them to your page because you have the information that they’re seeking.
For instance, someone in your city wants to get their teeth whitened. They enter a typical series of words that your dental SEO company has already researched. They ensure that a professional writer inserts these terms strategically throughout their original article on the subject. You may rest assured that these articles are well-researched from the most up-to-date and well-respected online publications.
Not only does the customer get directed to your website, he learns something about the procedure or condition from which he’s suffering. By educating him, but you also earn his trust. You build a bond with a potential customer, and it’s only natural that he comes to you for treatment.

Social Media

Besides your website, a quality digital marketing agency can get your message out through the whole gauntlet of popular social media platforms. Strategic messaging on Facebook, Instagram, Twitter, and others can help get and keep your brand in front of the eyes of potential customers.

Your brand is how people regard your company. An expert digital marketing agency can help dentists develop a name and a reputation in their community. Lucé Media has developed its proprietary and patented algorithms to keep you well-informed of the progress its campaign has made in disseminating your message.

Today’s media marketing agencies won’t limit your brand to SEO content marketing. They can also develop an email and video marketing program for you. Video, in particular, is emerging as one of the most powerful messaging tools available. However, as relevant as a video has become, it must be part of an overall marketing strategy to work effectively.

Anyone with a smartphone can shoot a video and post it on YouTube, but it takes marketing expertise to use it to drive customers to your site and generate sales. Lucé Media has an eclectic team of experts with a wide array of experience. In today’s competitive online environment, you need the very best talent to develop your brand in the community.

Today’s dentists are learning the long-term value of digital marketing agencies. Call Lucé Media today and set up an initial consultation!

 

 

Why Video is Important For Growing Your Small Business in Allen, TX

Why Video is Important For Growing Your Small Business in Allen, TX

“We’re operating in a world where one good video can lead to a massive social following.” – Mike Henry

The average person will spend over five years of their life on social media. That’s more time than we will spend eating or socializing. In that time, we could fly to the moon and back 32 times or watch the Simpsons series 215 times – whichever you find more useful.

Social media has become a big part of our daily lives—so take advantage of it. People aren’t looking at billboards; they hate your spam emails, and please don’t call unexpectedly.

People like video

In fact, people say they want to see more videos from brands in 2021. The use of video as a marketing tool is up 20% from last year. That means 86% of businesses are trusting video and realizing the importance of it. As a growing small business, you should too.

Video increases website traffic and the length of time people stay on your website. The longer people are on your website, the longer you have to get your point across to them. People have short attention spans; grab ahold of every second you can.

Using a video on your landing page can increase your conversions by 86%. Do you feel like you’re throwing your content out there, but no one is looking? Give them an excellent video to watch.

Tips:

  • You have about 3 seconds to catch someone’s attention in your social video. So skip the introductions and start right away with valuable and exciting content.
  • Make sure your videos have subtitles. More people are beginning to watch videos on social media with sound, but many don’t turn the sound on. Go by the rule; ‘design for sound off, delight with sound on.’

People like to share

Sure, that viral video of cats being scared out of their minds by cucumbers is worth a share. But people don’t just want to share silly cat videos; they want to share your videos too. Make your content easy to spread around.

Landing pages with videos are 40x more shareable. When we like what we see, we want to share it with our friends. People like looking at videos a lot more than they like looking at paragraphs. The average person only reads about 20% of words on a webpage.

There are more visual learners in the world than not. So not only do many people respond better to videos over plain text, but most are getting more out of it. You want people to remember your thoughts and ideas. Knowing the way people learn and take in those ideas is essential to your small business.

Tips:

  • Your videos need to be quality. The novelty that anyone can post a video on social media has worn off, and people want something made well.
  • Your video will give you different results on different social media platforms. Test them out to learn which platform works best for your brand.

People Like People

“Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process.” Jill Rowley

People are done with impersonal and cookie-cutter marketing tactics. They want honesty; they want something real. They want to feel a connection with you, your brand, or your product. Most customers throw reason and logic out of the window and use their emotions when making a purchase.

Video provides that face-to-face interaction that people want. When you have their attention in that way, it opens up doors to make that connection. They can read your physical cues and see your passion. If you can touch on their emotions in an honest and positive way, your video will do much better than one that is empty and fake.

This concept especially applies to small businesses. The mass majority doesn’t know who you are yet – but that doesn’t mean they don’t want to. Take advantage of the fact that you’re not some huge company that people can’t get close to. Let people in, in simple ways. People want to know you, what your workspace is like, who you work with, how you relate to them — your customers. Video will help you do just that.

Tips:

  • Businesses who optimize an emotional connection tend to outperform their competition. Test out different scripts and find which ones resonate more with your audience.
  • Be yourself. Your audience will be able to tell if you’re forcing emotions or trying to deceive them.

What next?

People trust videos to teach them how to do things, to make them laugh when they’re having a bad day, to get to know people, to be told information about life and what’s going on in this crazy world.

So you, as a small business, need to use video to teach your customers how to use your products, find ways to speak to them about your business, and make their day a little brighter at the same time. Use video to help your customers get to know you and give them information about how you can make their life in this crazy world a little better.

You need to take advantage of every resource you can. Using video as a part of your social media marketing strategy is one of the most accessible and most rewarding resources available to you.

If you’re ready to start growing your small business, call (469) 907-1057 or send a quick email (information@lucemedia.net ) to our team at Luce Media. Let us help you create compelling videos for social media.

What are the Different Types of Digital Advertising in Plano, TX

What are the Different Types of Digital Advertising in Plano, TX

Businesses need to reach out to customers in more than one way. Digital advertising provides them with the gateways to reach a larger and interested audience. Compared to traditional advertising, it is the best medium when you are reaching out to local audiences. A strategic direct mail campaign for local enterprises can effectively use traditional forms of the media channel.

But for maximum outreach, maximum outcomes, and continuous monitoring, digital marketing is the best way. Contact Luce Mediaand find the best platform for promoting your ware. A digital marketing agency specializes in all online things. The agency may be familiar with the traditional form, but its main area of function is digital.

Luce Media strives to provide you with the best strategies and the platform to advertise your products and service. Whether your business is B2B or B2C, you will be able to increase your online presence successfully by using digital advertisements. An enhanced visible presence paves the way for more conversions and, ultimately, sales.

The current digital scenario is changing every day. Businesses need to make their presence felt in better ways. There is not a single mechanism that will give you results. You have to learn to play with the available options. Digital advertisements allow your company to have more visibility through a wider audience.

The broad reach and diverse approaches have to incorporate the following avenues, like

1 – Search Engine Optimization SEO

2 – Social Media Marketing

3 – Website Design and Development

4 – Lead generation

5 – Email marketing

6 – Account-based Marketing

7 – Marketing Automation

The digital strategy 

Whether it is the design, the channel, or the message elements, every aspect of the campaign needs considerationThe thought process has to work in your favor. You have to determine the best ways to create and implement digital ads. If integrating them into your advertising strategy can help with positive results, then the following factors are vital:

1 – Inclusion of Creative elements such as logo, fonts, images, and graphics

2 – Spending your budget on the most well-performing platform

3 – Conducting research and collection of user data to plan a strategy

4 – An idea of the buyer process and analytics to understand the outreach

5 – Knowing your target audience and defining your brand to them

When to use digital marketing 

Digital agencies are the best fit for businesses that desire to reach out to a specific audience. Digital marketing allows for targeting potential and broad reach. Digital agencies have the expertise of companies that look to improve their online presence. The idea is to generate more leads through their website when you have a visible online presence; more interested prospects line up to view your brand.

To wrap it up

Contact Luce Media. Let the best digital marketing agency with the right mix of graphic designers, web developers, copywriters, videographers, and experts work for your success.

 

Why is Social Media Marketing Important in Plano TX?

Why is Social Media Marketing Important in Plano TX?

Social media is an essential part of marketing strategy. Social media platforms offer you the opportunity to connect with your customer. Today, every second person has a smartphone in hand. Every second person is handling a laptop or a tablet. Smart devices provide a secure gateway to social media platforms.

Advertising about your brand on social media helps you to connect with your customers. It also leads to increased awareness of your brand. With more than three billion people using social media every month, it is not a passing trend- it is here to stay and dominate. It is time to realize the potential of marketing through social media channels for maximum outreach and outcomes.

Why choose social media platforms

Social media is an emerging trend. It is one of the essential aspects of digital marketing. The platforms provide incredible benefits. The advantage is that you reach out to millions worldwide. If you are still not using this channel effectively, you are sure to miss out on valuable opportunities. Make use of the medium to spread the word about your product and the objective.

Luce Media, provides services that every business needs. For incredible growth, companies, big or small, need to leverage social media channels efficiently. The reasons to connect are many. Social platforms are the in thing and simple to use. Apart from these reasons, the main aim is to reach the target audience. The lure is obvious- people hang around popular social networks.

The elements of social media advertising 

It is time businesses took advantage of the tendencies. It serves your interests to connect with the millennia on different levels. When you choose social media to market your wares, you also

1 – Improve your brand awareness and increase business visibility

2 – You engage with your customers

3 – You improve brand loyalty

4 – Increase traffic to your website

5 – You enhance your SEO rankings

The role of social media in advertising 

The importance of social media is growing at an alarming speed, particularly for business. More and more people are joining social media sites regularly. The social media industry is set to become more significant in the coming years.

Give your brand the social media feel. You not only generate more business, but you also connect better. It makes your digital marketing process more accessible. Your business needs to take advantage of sites such as Facebook, Twitter, and LinkedIn. It is the best strategy to keep up with the competition.

According to 2020 social media numbers, there are over 2.6 billion users worldwide. It is 42 percent of the total population. Almost 81 percent of adults in the US have a Facebook account. The numbers are increasing every moment.

To wrap it up 

Chose to sail with Luce Media the social media wave is not ending anytime soon. Give your business the social media edge and stay ahead in the race.