Time spent on social media

Average Time Spent Daily On Social Media

In 2022, social media is one of the best ways for people to connect with one another.

It not only allows people to stay in touch across continents and time zones but also with friends who live just a few houses down. We’re connected today in ways previous generations couldn’t even have dreamed about.

Average Minutes Per Day on Social Media
But with that constant connection comes this question: How much time do people spend on social media each day? Is it too much? Should we be embracing our increasingly connected lives, or making an effort to cut back on screen time? The answer to that question is up to each person to make for themselves, but first, they need to know the numbers.

Read on to see how much time people actually spend on social media in 2020.

Why Social Media Statistics Matter

Like it or not, social media is a huge part of people’s live now, and that doesn’t seem to be about to change any time soon.

Every day, the number of social media users increases. Every second, 11 people use social media for the first time. In 2017, less than 2.5 billion people were on social media worldwide.

Today, in 2021, some 3.8 billion people use social media, which is more than half the world’s population.

As we consider the role social media plays in our lives today and into the future, we’ll have to decide whether we want to continue to allow this technology to take up as much of our time as it does today, or if it’s time to pump the breaks on the constant mobile connectedness.

Average Daily Time Spent on Social Media Around The World

On average, we spend 144 minutes, or two hours and twenty-four minutes, on social media but this number is just that – an average. In some places in the world, people spend far more time on social media, and in others they spend far less.

Studying this helps us get a better understanding of how impactful social media is in the lives of people in some societies versus others.

By continent, here’s a breakdown:

  • North America: 2 hrs 6 min
  • South America: 3 hrs 24 min
  • Africa: 3 hrs 10 min
  • Europe: 1 hr 15 min
  • Asia/Oceania: 2 hrs 16 min

Additionally, the time people spend on social media each day has been growing since 2012. There’s no way to predict the future, but we expect that in 2020 and beyond, the global average will likely rise, especially since the number of internet and social media users around the world continues to grow.

Daily Time Spent on Social Networking

Time Spent on Social Media in a Lifetime

In 2021, the World Health Organization estimates the average global lifespan is 72 years, and if we assume that many people now start using social media as young as 10 years old, that means the average person will spend a total of 3,462,390 minutes using social media over their whole lifetime.

In other words, that’s nearly 6 years and 8 months on social media in their lifetime based on the projections for social media use in 2020. Obviously, usage will likely change within the next seven decades, so take that number with a grain of salt. But since the trend over the past few years has been for people to spend more and more time on social media, that means humans are on track to spend a decade or more time on social media in their lifetime.

For comparison, Bureau of Labor Statistics data shows that people spend more time on social media than on some everyday activities.

Average Time Spent in a Lifetime

If we break these numbers down even further, we can get a sense of how much time we are spending on each individual network and how that adds up across our lifetime.

From that data, we can quantify approximately how much time the average person will spend on each individual network throughout their life.

Time Spent on Social in a Lifetime

This is just a projection and doesn’t include every possible social media channel. It’s also assuming that social media channels and usage will stay the same throughout someone’s entire life – unlikely!

But, we do know a lot about each social media channel today and how many people are using it in aggregate and on a daily basis.

Here’s a quick snapshot of 8 most popular social channels today:

Daily Time Spent on Facebook

Daily Time Spent on Facebook

Social media companies don’t generally release information about how much time people spend using them daily, however studies have been done on daily social media use, and Facebook reigns supreme when it comes to time spent within the platform; 58 minutes per day on average, according to a study by SimilarWeb.

Facebook is clearly still the top dog of social networks, despite headlines saying young people are abandoning the 15-year-old platform. The data shows otherwise; in 2019, 59 percent of all Facebook users were between 18 and 34 years old.

Facebook still has 1.4 billion active users every day, who upload 300 million photos and watch 8 billion videos daily.

Average Daily Time on YouTube

Average daily time on YouTube

Close behind Facebook is YouTube, where people watch 5 billion videos daily. YouTube’s 30 million daily active users are nowhere close to Facebook’s 1.4 billion, but YouTube’s big advantage is that its average visitor spends 40 minutes on the site at a time.

Daily Time Spent on Instagram

Daily Time Spent on Instagram

Coming in third for social network popularity is Instagram, which is owned by Facebook. Instagram sees 500 million daily active users, who upload 95 million photos and 250 million stories each day. SimilarWeb found users spent an average of 53 minutes per day on Instagram in 2018.

Average Daily Time on Whatsapp

Average Daily Time on Whatsapp

Whatsapp, also owned by Facebook, sees 320 million daily active users who send 43 billion messages daily on the platform, spending an average of 28 minutes in the app daily. What lands Whatsapp in the #4 spot for social media popularity is the face that it’s adding a million new users every day.

Daily Time Spent on Twitter

Daily Time Spent on Twitter

Twitter has 100 million daily active users who post 140 million tweets daily. Twitter is also adding 460,000 new accounts each day, on top of its current total of 1.3 billion registered users.

Average Daily Time on Snapchat

Average Daily Time on Snapchat

Snapchat has 178 million daily average users who create 3 billion snaps daily. According to SimilarWeb, the average Snapchat user spends 49.5 minutes per day in the app. Snapchat also logs 10 billion daily views of videos posted on its platform. 60 percent of Snapchat’s users are between the ages of 18 and 34, and users under 25 are spending the most time on Snapchat out of all its users. It’s definitely a network that’s popular with the younger set.

Daily Time Spent on LinkedIn

Daily Time Spent on LinkedIn

Though it’s the oldest social media network on the list, LinkedIn’s professional image has kept it’s user base from growing as quickly as some other platforms. Still, its 546 million daily active users are nothing to sneeze at. And LinkedIn is adding more than 5 million new accounts each month, about two every second.

Average Daily Time on Pinterest

Average Daily Time on Pinterest

Pinterest sees 70 million daily active users, including 2 million daily users who actively save pins to their boards, spending an average of 14.2 minutes on the site per visit. More than 100 billion pins have been saved to more than 1 billion boards in Pinterest’s nine years and the network is a powerful driver for traffic to content on other sites.

Social Media Changes in 2020

As 2020 continues to unfold, the social media landscape will only continue to change. Reports show the way upcoming generations use social media is vastly different, so the way people use social media today may not be a great indication of the way they’ll use it in the future.

Hill Holliday’s independent consumer and business insights research group, ORIGIN, released a study last year that looked at the ways Gen Z (people born after 1994) use social networks. Based on their findings, the trend that sees social media use increasing year-after-year may not continue much further into the future.

Stepping away from social media

ORIGIN’s study found that 64 percent of Gen-Zers had taken a break from one or more social networks. 34 percent had completely quit social media.

The majority of Gen-Zers reported they were stepping back from social media because they felt they wasted too much time using it, but negativity in the content, privacy concerns and commercialization were also huge factors.

Why gen z are quitting social media

If Gen Z’s trends continue in future generations, social media may actually play less of a role in people’s lives than it does today. It’s odd to think that mega-platforms like Facebook and Instagram may be hitting their peak, but the data shows that could be the case.

The most important takeaway from any set of social media statistics like these is that the social landscape is changing, constantly and rapidly. In 2020, people spend a lot of their time on social media. That will likely still be the case in 2021 and 2022, and beyond but as we become more and more screen saturated, this trend of spending more and more time on social media might slow down and eventually reverse.

However, no matter how you feel about social media, the numbers show it’s a huge part of our lives, at least for now.

Blog originally seen on Broadband Search

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Social media marketing needs creativity and strategy, as it has the power to spread the word about your mission and products quickly. When you link your social media with your website, it will increase the traffic signs and also promote your services and products. The services provided Luce Media marketing agency will help you engage with your customers. The conversions will be much higher if you keep interacting with your customers. Effective social media marketing will help you improve the customer’s experience, generate sales and leads, and provide you with customer rights.

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Eight Tips for Effective Social Media Marketing in Plano TX

Eight Tips for Effective Social Media Marketing in Plano TX

An effective social media campaign is exactly what your business needs to grow. Social media marketing is a fantastic marketing tool. It improves branding, earns you quality leads, and increases your sales. If not well planned, it can turn into a wastage of valuable resources like time and money. Of course, you can hire professionals for paid social media advertising in Plano, TX. Nonetheless, below are eight tips for effective social media marketing.

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1 – Know your goals 

You must always start by setting clear goals for your campaign. Your goal should be highly specific and define what you’re trying to gain from this campaign. Also, the goals you have for your campaign should be measurable. And your social media marketing goal should be relevant to your overall marketing goal. It can be building more audience or increasing traffic to your website, etc.

2 – Identify your ideal audience 

It helps when you get as specific as possible when it comes to recognizing your audience. For instance, if you identify your potential customers as parents, it is acceptable. But if you figure out that your ideal customers are parents living in the U.S. who earn about $75,000. And they belong to age groups from 35-50, primarily use Facebook, and have no interest in outdoor activities. Such targeting increases your chances of success.

3 – Choose the right platform 

You don’t have to run campaigns on all the social media platforms out there. First, you should consider factors like who needs your product or service. If you want to sell directly to consumers, Facebook can be your best pick. If you want to target younger audiences, then you may choose Instagram and Snapchat for advertising. In case you want to market to other businesses, LinkedIn can do it for you.

4 – Consistent delivery of content 

A successful social media campaign becomes possible with constantly nurtured content. Whether it is blogs or images, you always have to keep the target customers in mind. It helps when you post industry-relevant information in the form of articles. It can help you fill your social media calendar and also boost your chances of success.

5 – Win and work with influencers

You should know that more than half of the consumers rely on influencers’ reviews for making a purchase. Since people have credibility in influencers, a recommendation about a product/service indeed makes a difference. You should reach out to influencers and build a relationship with them. Also, prepare yourself to answer ‘what’s in it for me?’ questions. While you get more traffic towards your business, you should also see how you bring value to influencers.

6 – Expand your audience 

The more people see your message, the more leads you are likely to get. Your aim should be to increase social media followers who seem relevant to your product or service. The first thing you should ensure that your current customers follow you on social media. Contests are undoubtedly great ways to increase your following. You may also opt for paid ads to increase followers. 

7 – Keep the audience engaged 

If you want your social media campaign to be successful, you must engage your audience. Responding personally to new followers, answering queries, and interacting with other posts goes a long way to build trust. You have to provide some CTA (call-to-action) with every post. It can be a link to your blog, website, or online store, etc. Creating valuable hashtags helps the audience to discover you easily.

8 – Track your results, analyze and optimize 

The best social media marketers rely on the trial and error method. It’s essential to track your results. Further, you should analyze the data and make the necessary changes to optimize your marketing campaign. It would help if you let the data lead you. Effective social media marketing is a continuous work in progress with timely tweaks as needed.

Parting thoughts

Those were the eight tips for effective social media marketing. The first thing you should do is recognize your goals and your audience as well. You can team up with influencers and use various ways to engage your audience. And yes, you must consistently deliver compelling content for your audience. You can also consider hiring a professional social media marketing agency in Plano, TX.

Why is Social Media Marketing Important in Plano TX?

Why is Social Media Marketing Important in Plano TX?

Social media is an essential part of marketing strategy. Social media platforms offer you the opportunity to connect with your customer. Today, every second person has a smartphone in hand. Every second person is handling a laptop or a tablet. Smart devices provide a secure gateway to social media platforms.

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Advertising about your brand on social media helps you to connect with your customers. It also leads to increased awareness of your brand. With more than three billion people using social media every month, it is not a passing trend- it is here to stay and dominate. It is time to realize the potential of marketing through social media channels for maximum outreach and outcomes.

Why choose social media platforms

Social media is an emerging trend. It is one of the essential aspects of digital marketing. The platforms provide incredible benefits. The advantage is that you reach out to millions worldwide. If you are still not using this channel effectively, you are sure to miss out on valuable opportunities. Make use of the medium to spread the word about your product and the objective.

Luce Media, provides services that every business needs. For incredible growth, companies, big or small, need to leverage social media channels efficiently. The reasons to connect are many. Social platforms are the in thing and simple to use. Apart from these reasons, the main aim is to reach the target audience. The lure is obvious- people hang around popular social networks.

The elements of social media advertising 

It is time businesses took advantage of the tendencies. It serves your interests to connect with the millennia on different levels. When you choose social media to market your wares, you also

1 – Improve your brand awareness and increase business visibility

2 – You engage with your customers

3 – You improve brand loyalty

4 – Increase traffic to your website

5 – You enhance your SEO rankings

The role of social media in advertising 

The importance of social media is growing at an alarming speed, particularly for business. More and more people are joining social media sites regularly. The social media industry is set to become more significant in the coming years.

Give your brand the social media feel. You not only generate more business, but you also connect better. It makes your digital marketing process more accessible. Your business needs to take advantage of sites such as Facebook, Twitter, and LinkedIn. It is the best strategy to keep up with the competition.

According to 2020 social media numbers, there are over 2.6 billion users worldwide. It is 42 percent of the total population. Almost 81 percent of adults in the US have a Facebook account. The numbers are increasing every moment.

To wrap it up 

Chose to sail with Luce Media the social media wave is not ending anytime soon. Give your business the social media edge and stay ahead in the race.

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Use social media marketing tSocial Media Strategies That Win Customers - Luce Media McKinney TXhat instantly ignites your target audience’s interestsWhat exactly is social media marketing (SMM)? Before defining what SMM is, first, think about being a kid at recess in elementary school. That was a socializing activity. When we acted social at playtime, we found children our age also interested in playing marbles, swinging on the playground swings or closely examining ants marching along the ground in a column, etc. Our desire to be social and share common interests is natural in virtually every activity humans to do.

When businesses engage online in SMM, marketers share messages (called content) that interest specific prospect types for that business. So, think of being online like being on the playground back in elementary school. You are engaging with prospective friends, but it is for business now.

For example, suppose you are a medical doctor. You write lots of prescriptions. To write prescriptions, you need ink pens. Pencils will not do because graphite can be easily erased. Since you don’t manufacture them yourself, you need someone who sells pens.

You instinctively look online for places that sell pens because, for many years now, businesses have trained us to shop online. Shopping is a social activity.

According to Statista (https://www.statista.com/topics/871/online-shopping/), in 2016, global e-retail sales amounted to 1.9 trillion US dollars with growth projections by 2020 increasing up to 4.06 trillion US dollars. In business, we buy and sell goods. To effectively and successfully run a business, you must be social to let medical doctors know you sell ink pens.

The same is true for all businesses. Social media marketing is an activity you do to let a specific group of people know you have the solution to a particular problem or challenge they are experiencing. As you socialize, you build business relationships with them, which is done by providing content to which your target market immediately relates.

By sharing content relevant to your target audience, your company can increase brand exposure and broaden customer reach. The more your company’s brand regularly appears online in many places (like a familiar TV show), the more you build a fan base. In addition, the more you socially build a reputation for being a trustworthy company, the more sales you make and the longer you stay in business.

Socially engage with your target market using digital marketing. What exactly is digital marketing? Digital marketing describes online marketing activities where you share your marketing messages on mobile devices and online using emails, SMS messaging, and real-time reporting in analytics. Marketing online is electronic compared with offline marketing, which commonly uses the US mails to mail marketing messages on paper, networking meetings, live public presentations, etc.

Tell compelling stories using content marketing. What is content marketing? We all love to hear an exciting story. Content marketing revolves around storytelling. In content marketing, you share online stories through videos, blogs, and social media posts that show how your business solution changes lives for the better.

When effectively using content marketing, the messages you share will genuinely connect with a targeted audience. In addition, they provide valuable information to consumers and create an eagerness to purchase company products in the future.

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  1. Do’s of social media marketing.
    1. Pretend you are dating when it comes to social media. Just like going on a date with somebody new, put your best foot forward. Be genuinely friendly.
    2. Take it slow as you get to know your target audience a bit at a time. Remember, you are building a meaningful relationship with target market influencers.
    3. Look for common interests between you and your ideal prospect. Talk about those interests in your social media content.
    4. Talk about the problems associated with the common interests you share. Then, share your ideas that make those problems better.
    5. Deliver value rather than just sell your products or services. Be a business friend, but not one that is just in it for the sale.
    6. Recognize that it takes time to build relationships with new customers. Just like in dating, on the first date, you talk about the things you may have in common (rather than when you’re going to get married.) Find out about each other and see if you have something in common.
    7. When commonalities are discovered, build on those commonalities. (Similar to when you learned if your ideal marble playing friend in elementary school liked to play with clearies, steelies or cats eyes marbles, etc., in marble games. In other words, in your first Tweet, drop a nugget of information that helps your ideal prospect in some way. Make your social media messages all about your prospect.
    8. After you write your content, promote it everywhere that’s appropriate to reach your target market.
  2. Don’ts of social media marketing
    1. Don’t spam by posting and breaking the rules of the social media site.
    2. Don’t talk about the features of your products/services and reasons to buy. Talk about benefits to the end-user of choosing to solve his/her problem.
    3. Generally, don’t be all about the sale (unless it’s an ad)
    4. Don’t say disparaging or inappropriate things about other people, which can destroy your business reputation and credibility.
    5. Don’t misspell content. If you need to hire a professional writer, do it. If you’re just starting and have limited marketing funds, see if you can trade services to get things done.
  3. What the statistics mean to those in business:
    1. If you are not using social networking, you are losing money. Returning to the playground example, if you were the shy kid and played alone, that doesn’t work well in business. If you feel afraid to reach out and network, consider getting some professional counseling.
    2. If you are socially networking, are you using a social media content calendar with relevant target market topics? Get a free social media content calendar template from Hubspot here. (https://blog.hubspot.com/blog/tabid/6307/bid/33415/The-Social-Media-Publishing-Schedule-Every-Marketer-Needs-Template.aspx

When you write content, have an end result in mind. For example, if you are selling musical instruments to children, talk to the parents about the value of their child learning how to play a musical instrument. You could write a blog post on how playing a musical instrument develops self-discipline. Another blog post might be about how it helps kids get over shyness. Create a calendar of blog posts that methodically show how it helps kids in many (specific) ways.

  1. Further tips on providing meaningful social media marketing include talking about the emotional aspect of your message. People act for emotional reasons. When you say something that makes readers FEEL, your message is meaningful. For example, if you sell hummingbird feeders, a FEELING Tweet might be, “Love feeling amazed watching hummingbirds fly? Imagine what would happen by putting up a hummingbird feeder in your own yard.” Compare this with a salesy Tweet, “Hurry! Hummingbird feeders on sale now at Sally’s Lawn and Garden.7. How marketers can make relevant use of social networking to win customers.
    1. Know your target market. When you write social media messages, use your target market’s language, words, terms, and passions. Speak to them in a way that means something to them. For example, if you sell photocopiers, and a concern for your target is saving money on copies, talk about how they can get more copies by using the toner-saving feature. Talk about what matters to your MARKET more than what matters to YOU.
    2. Provide relevant content of high perceived value to your target market. The content you provide reveals strategies, tips, tricks that make your target market’s jobs or lives easier, time-saving, satisfying. Find out what matters to your target. Please do this by listening and using their feedback. Then, genuinely show them that their interests are valid and essential to you. A great video that helps you understand their need to be validated is this brief video called Validation.  https://www.youtube.com/watch?v=Cbk980jV7Ao
    3. Approach well-known target market challenges, issues and/or problems from a new, interesting, helpful angle. For example, suppose you sell sleep apnea and snoring relief products. Instead of only talking about how sleep apnea is a medical condition that could contribute to causing unwanted health issues, talk about sleep apnea and how a person’s snoring might negatively affect their relationship. Those who snore may be unaware of how important it is to have sleep apnea checked out by a doctor. But the clincher to send them to their doctor may reveal the benefits of a better relationship with a spouse by having it checked out. This can all be conveyed using compelling and relevant social media marketing messages.

Content marketing in your social media messages works well to win customers. Prospects like hearing and reading testimonials, case studies, and personal accounts about problems solved using a specific product or service. It helps build credibility and goodwill for your company’s products.

Lucé Media’s goal is to help small to medium-sized businesses grow new leads and sales. We offer a free social media audit. Click here to sign up, and we will get to you as soon as possible.

Now that we’ve shared some tips with you, would you share yours with us? Leave a comment about your own social media marketing strategies and successes for others to enjoy.

 

 

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