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Instagram Marketing in 2019: Social Media Experts Share Top Tips

The word Instagram with the brands colors in McKinney

Instagram is the “it” social media platform for 2019 in McKinney

With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential tastemakers, break through the competitive noise, and build active, engaged communities of customers.

And it might just offer brands the biggest bang for their content marketing buck. Though slightly in the shadow of big sister Facebook, Instagram boasts over 1 billion active monthly users globally. It’s eclipsed elder social statesmen like Twitter (335 million monthly users), LinkedIn (260 million monthly users), and Pinterest (250 million monthly users). Here are more Instagram Stats you may find interesting,

Given these advantages, the hunger for information and marketing on Instagram should be no surprise.

We’ve rounded up the best insights and advice we offer on the topic, making it easier for the Insta-uninitiated to find their footing, while giving expert tips and tricks for power users to level up their initiatives.

Determine your Instagram strategy

Instagram puts a visual spin on the micro conversations that turned “tweet” into a marketing verb years ago. With its unique photography filters, streaming video storytelling features, meme-friendly editing tools, and ease of use on mobile, it’s the perfect platform for capturing those authentic little moments that bring out the human side of your business.

But before building your brand’s profile and posting pretty pictures, give serious thought to how to position your Instagram activities so they contribute to your strategic marketing goals. (If you need some help, send us an email at information@lucemedia.net.

For example, if lead generation is a top marketing priority, be aware that Instagram doesn’t allow clickable links in post descriptions/captions or comments the way other social networks do. You’re allowed one hyperlink – in the bio on your profile page. You’ll need to optimize your bio content for lead-gen purposes and choose your link wisely.

Even though your linking options are limited, you can drive a flood of leads by including a relevant and enticing call to action on your bio page. There’s a prime example from Foundr Magazine:

Set up a verified business account

While anyone on your content team can set up a personal profile for your business on Instagram, it is easier to manage content activities with a verified business account. Once activated, these accounts can be managed by multiple authorized users and provide deeper insights on followers, performance analytics for posts, advertising tools, and additional post promotion options within the Instagram app.

One critical feature that business accounts don’t have is the native ability to schedule posts. Thankfully, third-party tools can let you keep your fans’ feeds full of conversations and activity day and night – even if one social media manager does all the posting.

Of course, no matter who (or what) publishes your content, there are guidelines to follow. For example, due to the limitations with Instagram’s API, scheduling tools can only publish images and videos formatted in an acceptable aspect ratio.

Check out Olga Rabo’s guide to the best Instagram scheduling tools, which includes a handy chart (below) on acceptable image specs.

Craft your creative with care

Looks count on Insta. Show off your most appealing brand imagery and supply descriptions that draw viewers more deeply into your brand experience. I mean, c’mon, who could possibly look at this post from NatGeo and not want to dive right into an undersea adventure?

Add a human touch

But your posts don’t need to be picture perfect all the time. In fact, Monina Wagner and Clare McDermott have outlined a few formats that don’t require professional photography skills. For example:

  • Livestreaming with Instagram stories: Film and share spontaneous, relatable moments as they unfold, which is perfect for capturing the excitement at a live event or an afternoon outing with your team. Archive your Stories so the posts can be reshared later, using Instagram’s Stories Highlights
  • Polling: Add a two-answer poll to your Instagram Stories. After tapping an answer, users see the results, which puts the focus on your audience’s thoughts and views. (Get more info on using this sticker feature below.)

Put your brand value on display

Even if your content team is photo-phobic, you have lots of creative options. For example, slick glamour shots may be hard to come by for B2B businesses, but SAAS company Salesforcefinds compelling ways to convey its message of value – as it does in this sponsored spot, which promotes a tip-driven e-book using its illustrated cover art:

And in this Instagram Stories campaign, Cheerios  eschewed imagery, choosing to share a series of personalized, text-based posts set against a simple, brand-appropriate colored background. The campaign is designed to trigger positive emotions that the brand’s fans can associate with its “good goes around” tagline.

Place the focus on your followers

No matter what content formats and design techniques you choose, Instagram works best when you understand and appeal to the interests of your target audience members– it’s their community sandbox, after all. Give them personal reasons to invite your brand in to play with them. Here are some ideas to accomplish this:

Fuel their creativity. Encourage your viewers to create user-generated content featuring your product or message.

Create a contest. Product giveaways are a natural fit for this platform. Don’t forget to use a hashtag that encapsulates your message or captures the viewers’ attention enough to make them want to participate and promote your offering.

  • Demonstrate how your products fit their lifestyle. Consumers like to get ideas and see what other products fit with yours, so keep your content as actionable as possible.

Make your messages stickier with interactivity

Another way to bring your followers into your storytelling is with Instagram’s interactive stickers through the app’s tool set. By adding these features to your updates, you can:

  • Create a live countdown for an upcoming brand event.
  • Add a poll or an emoji slider to gauge fan response to a relevant issue.
  • Enable viewers to select a song to play in the background of your post.
  • Give people a chance to ask something they’re dying to know about your business.

Distribute and conquer

Even if only a small percentage of Instagram’s billion monthly users regularly posts updates and stories, your brand’s efforts still need to cut through a lot of content clutter. Promoting your posts on Instagram is as important as it is anywhere else in your marketing mix.

Get discovered via hashtags

In his post on Instagram marketing, Robert Katai outlines the two types of hashtags you can use in your Instagram campaigns:

  • Branded hashtags feature your company name, making it easier for people aware of your company to discover your content and learn more about you.
  • Community hashtags are more organic to the conversations happening. They help users follow broader topics, specific areas of interest, or other unifying themes.

Put budget toward boosting performance

Paid promotions are another way to increase your brand’s reach and engagement on the platform. You can purchase promoted posts and display ads within Instagram’s regular content feed. In addition, you can promote your content by placing ads within Instagram Stories, which display your campaigns between image- and video-centric Stories that users click to view.

Enlist power players

Where would content marketing on Instagram be without recommendations from its legions of influencers – i.e., leading voices who have the trust and attention of your target audience?

Why does a takeover work better than a standard influencer collaboration? As Olga Rabo explains, the incentive for the influencer’s followers is different. They’re not urged to follow the brand but are encouraged by the influencer to see what he or she is doing on your brand’s account. The subtle promotion is more effective to increase reach and drive traffic from Instagram Stories to your site or special offer.

Stay out of social hot water

One final thought: While sharing is caring when it comes to re’gramming admired content and images, posting someone else’s creative property without securing permission is never cool – and in some cases it could put your business in legal jeopardy. If you want to mitigate your brand’s risk, you need an understanding of copyrights and the terms for fair use

This Article was Originally Posted at: https://contentmarketinginstitute.com/2019/03/instagram-marketing-experts/?sm_x_cmir_edt_tsprtsnr_cmi_x_sclttw-blogtraffic

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24+ Instagram Statistics That Matter to Marketers in 2019

Instagram MarketingAre you using Instagram to connect with your audience?

And if not, should you?

Okay, that’s a loaded question.

Statistically speaking though, it makes business dollars and sense.

Scan these Instagram stats that show its breadth and depth worldwide. Then use them to shape your Instagram marketing strategy.

Instagram user statistics

Who’s using Instagram? So nice of you to ask.

Well, over an eighth of the 7.6 billion people on the planet (and counting). A look at some Instagram user statistics to keep close to your marketing cuff.

1. 1 billion people use Instagram

Of the social networks, only Facebook and YouTube have more people logging in. With 500 million of them using Instagram—every day. Want some of them to like your business? Click here to for some tips on how.

2. 80% of users are outside the U.S.

That’s a whole lot of global ad revenue for your products and services. With estimates of almost $7 billion in mobile ad revenue in 2018. Interested in doing business in India, Brazil, Indonesia, Turkey, Russia and Japan? Go for it. Tens of millions of active users for your global products.

3. 39% women, 30% men, for U.S. Instagrammers

Women more than men are using this photo sharing app. But the gap has decreased slightly the past couple years.

4. 59% of U.S. users are under 30

…between 18 and 29 years old. Conversely, 33 percent of Instagram users are between 30- and 49-years-old. Another thing, 70 percent of U.S. users have a post secondary education. Now go slice and dice your marketing campaign accordingly.

5. 72% of teens use Instagram, every day

Only second to Snapchat. Yet, 63 percent of 13- to 17-year-olds use Instagram daily, compared to 54 percent for Snapchat. Less users, more engagement on Instagram. All there for you to influence these young-uns with your t-shirts, bracelets, songs, videos, or whatever they like these days.

6. 95% of U.S. Instagrammers use Youtube

…followed by Facebook at 91 percent, and Snapchat at 60 percent. So what, you say? Tell a coherent story for your brand across these platforms. A nice bundle waiting to hear from you.

7. 35% of online adults use Instagram

…with 28 percent of them in the U.S. And they have money to buy your stuff. The right products for the right income earners. For those adult Instagram users:

  • 30% earn up to $30K/year
  • 42% earn $30K – $50K
  • 32% earn $50K – $75K
  • 42% earn $75K+

8. Quick view stats

Quite a few user stats so far, eh? Some more, consolidated. To keep things simple.

  • 34% of Instagram users are millennials
  • 22% of all Instagram users log in at least once a day
  • 38% of users check Instagram multiple times a day
  • 25% of smartphone owners use Instagram

Speaking of statistics… want to see what your business’ Online Visibility looks like? Click here to do Luce Media’s free online visibility test.

That’s some of the who’s, now on to some of the how’s

Instagram usage statistics

How are people using Instagram? Another great question.

Let’s learn some of the hows with these Instagram user statistics.

9. Under-25-year-olds use Instagram 32 minutes a day

Compared to 24 minutes per day for 25 and older. This is more than before. Why? Instagram stories. They make it easy to add a creative flair to any photo or video. You can do the same for your business.

10. Users ‘like’ 4.2 billion posts per day

…making Instagram the happiest place on the internet. And that was in 2016 when there were only 500 million Instagrammers. Is your brand feeling lonely? Get on the ‘like’ band-wagon to make new business friends.

11. 95 million posts per day

And that was in 2016. Surely, a (large) portion of that action is open to your products. What are you waiting for?

12. 400 million Stories a day

Up from 300 million in October 2017. Most brands (2 million of them) are telling their stories with Stories. Over 50 percent one month in 2017. With a third of the most viewed Stories created by businesses. It’s pretty obvious Stories work for brands unless you’re not telling any.

13. 80% increase, year-by-year, for videos

…while the number of videos created each day quadrupled from 2017. Yup, users love their video posts, right from the start. When they launched in 2013, 5 million videos were uploaded in the first 24 hours. Create and run a campaign to feed these video-carnivores.

15. Quick view stats

More quick mentions for how people are using Instagram:

  • 72% of users have bought a product they saw on Instagram
  • Facebook bought Instagram for $715 million
  • Users spend on average 53 minutes a day on the Android Instagram app

Instagram for business statistics

Why use Instagram for business? Because it’s already proven to be business-worthy. As noted by these Instagram business statistics. Whether for the global enterprise, or for your mom-and-pop business.

16. 71% of U.S. businesses use Instagram

…edging out Twitter, which has plateaued. But not Instagram. Things are still and will continue to heat up for this personal and business platform.

17. 25 million business profiles

And over 200 million users visiting at least one business profile every day. From clothing to concerts, lingerie to linguine. Including fashion brands, 96 percent of them are on Instagram. Got something to sell? Instagram has people to target.

18. 2 million monthly advertisers on Instagram

This is a great opportunity for businesses to connect with their audiences, whether on-the-go or in the moment.

19. 80% of users follow at least one business

They ain’t shy about following brands. Yet another stat proving Instagram means business.

20. 60% of users discover products on Instagram

More reason for B2C companies to get on the platform.

21. 75% of users take action

…like visiting a website after looking at a brand’s post. Got good looking products? Instagram is the place to show them off.

22. 70% more likely to buy via mobile

Over a third of Instagram users have used their mobile to purchase a product online– making them 70 percent more likely to do so than non-users.

23. Instagram has 2.2% interaction rate

…dwarfing the other networks, including Facebook with its 0.22 percent rate. Instagram is the engagement king.

24. 90% of the top 100 brands are on Instagram

How many more reasons do you need to hear, to engage on Instagram? Don’t answer that. Rhetorical question.

Other Instagram statistics

  • 50% of businesses on Instagram have produced a Story
  • 50% of Instagrammers follow brands, making them the social networkers who are most likely to do so.

If your business needs help with social media marketing in McKinney, TX. and Frisco, TX., please call us at (469) 907-1057.  Luce Media has deep expertise in Digital Marketing, B2B Marketing, Internet Marketing and is a well-established Digital Media Consultant in McKinney, TX.

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This information was originally posted here.