VIdeo Marketing for social media

10 Reasons You Should Use Social Media Video in Your Digital Marketing

We all know social media is a powerful tool for marketing. But what many Dallas / Fort Worth businesses don’t realize is that video is an even more powerful medium for social media marketing.

Online marketers are always looking for new ways to engage their audience. They have been using different strategies to woo their potential customers, but they all have realized that social media video marketing is the most effective tool in this digital world.

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Time spent on social media

Average Time Spent Daily On Social Media

In 2022, social media is one of the best ways for people to connect with one another.

It not only allows people to stay in touch across continents and time zones but also with friends who live just a few houses down. We’re connected today in ways previous generations couldn’t even have dreamed about.

Average Minutes Per Day on Social Media
But with that constant connection comes this question: How much time do people spend on social media each day? Is it too much? Should we be embracing our increasingly connected lives, or making an effort to cut back on screen time? The answer to that question is up to each person to make for themselves, but first, they need to know the numbers.

Read on to see how much time people actually spend on social media in 2020.
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Increase Your Dallas / Fort Worth Business Instagram Story Engagement in 2021

Want people to spend more time on your small business Instagram story content in 2021?

Looking for tips to prompt active engagement on your stories?

We’ve got 10 great tips on how you can do just that.

Not sure what the big deal is with Instagram stories? Check out our other blog post on why your Instagram Stories are crucial for your business by clicking here.

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Instagram with the Instagram icon

24+ Instagram Statistics That Matter to Marketers in 2019

Instagram Marketing

Are you using Instagram to connect with your audience?

And if not, should you? Read more

Focus on Instagram business account

Switch Your DFW Business to an Instagram Business Profile

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?”

For a lot of Dallas / Fort Worth organizations, converting their account was an easy decision. In fact, there are over 25 million business profiles across Instagram connected at the moment.

However, some DFW businesses are on the fence because they’re concerned about how it will affect their profile and whether or not they’ll see a drop in engagement after switching. Read more

Instagram with the Instagram icon

Why McKinney, TX Small Businesses Absolutely Need to Use Instagram Stories

If you are a small business in McKinney, Texas looking to market to your customers – Instagram Stories is one place you are going to want to be.

Instagram is a great social platform to bring a solid identity to your small business brand. It also allows you to interact with new followers and expand your reach.

Today, over 400 million people use Instagram stories each and every day.

Not only are Instagram Stories fun and creative, but they’re great for growing your engagement, building brand awareness, driving traffic to your website, and even making e-commerce sales!

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Significant Changes to Instagram and Facebook

Facebook  is entering a tough transition period where it won’t take chances around data privacy in the wake of the Cambridge Analytica fiasco. That’s why it’s moving up the shut down of part of the Instagram API. It’s significantly limiting data available from or requiring approval for access to Facebook’s Events, Groups, and Pages APIs plus Facebook Login. Facebook is also shutting down search by email or username and changing its account recovery system after discovering malicious actors were using these to scrape people’s data. “Given the scale and sophistication of the activity we’ve seen, we believe most people on Facebook could have had their public profile scraped in this way” Facebook’s CTO Mike Schroepfer writes. Read more

Picture of mobile device showing Instagram and Instagram on Desktop

Things Your Competitors Do to Increase Instagram Engagement

Have you checked out your competitor on Instagram recently and noticed how well their posts are performing? Almost every post is flooded with engagement. They’re getting hundreds of likes and comments, while you struggle to get even a handful of people to leave a comment. And when you do get comments, they rarely go beyond generic “This looks great” or a random smiley face emoji.

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Graphic showing Instagram logo and how to use in content marketing in McKinney, TX

8 Ways to Use Instagram for Business – INFOGRAPHIC

Using Instagram for business is an effective way to help connect to current and potential clients, reinforce your brand, and expand your reach as a business. With over 200 million monthly active users, and over 1.6 billion likes happening on the app every day, that’s a whole world of social engagement to explore. Brands that generate the active social engagement you want, who boast followers over 100K, see a growth in sales and business operations as a whole on an average of about 163% in a two-year span of time, according to a Simply Measured research study. With numbers like these, it’s only logical that you want to take a closer look at how Instagram can be used to help grow your business.

Here is an infographic that outlines 8 best practices for startups and small to medium-sized businesses when it comes to using Instagram for Business. Read more

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Hashtags and Filters: Cultivating a Corporate Instagram Presence

man with iPhoneIt’s no surprise to anyone that Instagram has become one of the most effective strategies for growing and marketing your business. Cultivating a social media presence is one of the best ways to engage your audience and triple your sales. So, how exactly do you go about creating a successful corporate Instagram presence? Here, we’ve outlined some tips for doing just that: Read more

The best times to post to social media to get the most engagement

“Post, Pin, & Tweet”: Best Times To Post To Social Media?

Everyone is looking for the answer to that question of most importance in social media – when is the best time to post content?  Our answer – and the truth – it depends. You’ve spent all this time searching for or creating your content and you want it to have the greatest impact on your audience. There are many answers to the question of when to post content on social media platforms, so we prepared this infographic that will explain the best times per platform. Enjoy… and happy posting! Read more