Using A Social Media Marketing Agency In McKinney, TX To Stay Competitive

While you could try doing it alone, using a social media marketing agency in McKinney, TX is the best way to stay competitive on social media.

Millions of brands use social media daily to reach their audiences. Most posts never reach users’ feeds. This means you need a way to stand out.

The right agency takes away the guesswork and uses years of expertise to craft the right custom strategy for you. Social media isn’t one size fits all and a McKinney, TX agency knows that.

Mastering Social Media Ads

Organic social media reach is difficult. Social media algorithms put engagement first, meaning even if a user is following your brand, they will rarely see your posts. Unless they engage with your brand often, they’ll see friends and family far more often. If you need engagement to get your posts seen, how are you supposed to get engagement to start with? The answer is ads.

Hootsuite gathered a variety of Facebook statistics. A few eye-openers concerning ads include:

  • Facebook users click on an average of 11 ads each month
  • Ad impressions have increased by 33%
  • Facebook ad prices have decreased

Another stat that stands out is organic reach for posts is just 5.5%. This means you need engaging ads to increase your brand’s visibility and stay more competitive. A social media marketing agency in McKinney, TX helps you target the right audience and create the right types of ads for your goals.

Study The Competition

Far too often, brands try to reinvent the wheel when it comes to social media. However, you could just check out the competition or even just other highly successful brands. While every successful brand has their own unique strategy that works for them, you can eliminate time-consuming and costly trial and error by picking up some tips from the competition.

An agency helps you analyze your competitors in-depth. That’s how you quickly grow your presence on social media. Instead of starting from scratch, you’re able to develop a much better strategy for your target audience.

Develop Amazing Visuals

Using A Social Media Marketing Agency In McKinney TX To Stay Competitive-2

Visual content isn’t just pretty, it’s a requirement. People prefer it. It grabs their attention. Of course, competitive brands know this. That’s why it’s vital to focus on creating the most engaging and useful visuals possible. Go beyond the same basic stock images people have seen a hundred times. Create something unique. Let the visuals represent your brand’s voice and colors.

Poll Everywhere called 2019 the year of visual content, along with statistics to back that claim up. Adding the right visual increases a person’s desire to check out the content by 80%. Of course, if that visual is a video, you could potentially increase the chance of the viewer buying it by up to 85%. And, going back to engagement, social media posts with images see a 180% increase in engagement.

Create Something Worth Sharing

The most successful and competitive brands on social media are those who create content people can’t help but share. The content is useful, engaging and entertaining. There’s a reason why content marketing is such an important strategy.

A social media marketing agency in McKinney, TX helps you to understand your customers through detailed insights. Once you know your audience, you’ll understand the type of content that’s most useful to them. You can also check out what types of content your competitors are posting that get the most engagement.

Create infographics, images, videos and more. These can lead back to useful blog posts on your website. The best part is when people find a post that really grabs their attention, they share it. When your audience starts sharing your posts, you reach far more people with less effort.

Be Authentic

In order to stay competitive, you can’t just copy what everyone else is doing. You can learn and get inspiration, but you have to be authentic. Audiences are bombarded with so many posts, ads and brands everyday that they can easily spot a cookie-cutter campaign or copycat. Users crave authenticity. They want a brand they can trust and count on.

No matter what you’re doing on social media, establish a clear brand voice and personality. This creates brand recognition and awareness. It also resonates with your audience better.

A social media marketing agency in McKinney, TX takes the time to help you find your voice. They also aid in every aspect of creating a social media strategy that works specifically for your brand.

Instagram tiles laid on top of each other

Instagram Marketing in 2019: Social Media Experts Share Top Tips

The word Instagram with the brands colors in McKinney

Instagram is the “it” social media platform for 2019 in McKinney

With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential tastemakers, break through the competitive noise, and build active, engaged communities of customers.

And it might just offer brands the biggest bang for their content marketing buck. Though slightly in the shadow of big sister Facebook, Instagram boasts over 1 billion active monthly users globally. It’s eclipsed elder social statesmen like Twitter (335 million monthly users), LinkedIn (260 million monthly users), and Pinterest (250 million monthly users). Here are more Instagram Stats you may find interesting,

Given these advantages, the hunger for information and marketing on Instagram should be no surprise.

We’ve rounded up the best insights and advice we offer on the topic, making it easier for the Insta-uninitiated to find their footing, while giving expert tips and tricks for power users to level up their initiatives.

Determine your Instagram strategy

Instagram puts a visual spin on the micro conversations that turned “tweet” into a marketing verb years ago. With its unique photography filters, streaming video storytelling features, meme-friendly editing tools, and ease of use on mobile, it’s the perfect platform for capturing those authentic little moments that bring out the human side of your business.

But before building your brand’s profile and posting pretty pictures, give serious thought to how to position your Instagram activities so they contribute to your strategic marketing goals. (If you need some help, send us an email at information@lucemedia.net.

For example, if lead generation is a top marketing priority, be aware that Instagram doesn’t allow clickable links in post descriptions/captions or comments the way other social networks do. You’re allowed one hyperlink – in the bio on your profile page. You’ll need to optimize your bio content for lead-gen purposes and choose your link wisely.

Even though your linking options are limited, you can drive a flood of leads by including a relevant and enticing call to action on your bio page. There’s a prime example from Foundr Magazine:

Set up a verified business account

While anyone on your content team can set up a personal profile for your business on Instagram, it is easier to manage content activities with a verified business account. Once activated, these accounts can be managed by multiple authorized users and provide deeper insights on followers, performance analytics for posts, advertising tools, and additional post promotion options within the Instagram app.

One critical feature that business accounts don’t have is the native ability to schedule posts. Thankfully, third-party tools can let you keep your fans’ feeds full of conversations and activity day and night – even if one social media manager does all the posting.

Of course, no matter who (or what) publishes your content, there are guidelines to follow. For example, due to the limitations with Instagram’s API, scheduling tools can only publish images and videos formatted in an acceptable aspect ratio.

Check out Olga Rabo’s guide to the best Instagram scheduling tools, which includes a handy chart (below) on acceptable image specs.

Craft your creative with care

Looks count on Insta. Show off your most appealing brand imagery and supply descriptions that draw viewers more deeply into your brand experience. I mean, c’mon, who could possibly look at this post from NatGeo and not want to dive right into an undersea adventure?

Add a human touch

But your posts don’t need to be picture perfect all the time. In fact, Monina Wagner and Clare McDermott have outlined a few formats that don’t require professional photography skills. For example:

  • Livestreaming with Instagram stories: Film and share spontaneous, relatable moments as they unfold, which is perfect for capturing the excitement at a live event or an afternoon outing with your team. Archive your Stories so the posts can be reshared later, using Instagram’s Stories Highlights
  • Polling: Add a two-answer poll to your Instagram Stories. After tapping an answer, users see the results, which puts the focus on your audience’s thoughts and views. (Get more info on using this sticker feature below.)

Put your brand value on display

Even if your content team is photo-phobic, you have lots of creative options. For example, slick glamour shots may be hard to come by for B2B businesses, but SAAS company Salesforcefinds compelling ways to convey its message of value – as it does in this sponsored spot, which promotes a tip-driven e-book using its illustrated cover art:

And in this Instagram Stories campaign, Cheerios  eschewed imagery, choosing to share a series of personalized, text-based posts set against a simple, brand-appropriate colored background. The campaign is designed to trigger positive emotions that the brand’s fans can associate with its “good goes around” tagline.

Place the focus on your followers

No matter what content formats and design techniques you choose, Instagram works best when you understand and appeal to the interests of your target audience members– it’s their community sandbox, after all. Give them personal reasons to invite your brand in to play with them. Here are some ideas to accomplish this:

Fuel their creativity. Encourage your viewers to create user-generated content featuring your product or message.

Create a contest. Product giveaways are a natural fit for this platform. Don’t forget to use a hashtag that encapsulates your message or captures the viewers’ attention enough to make them want to participate and promote your offering.

  • Demonstrate how your products fit their lifestyle. Consumers like to get ideas and see what other products fit with yours, so keep your content as actionable as possible.

Make your messages stickier with interactivity

Another way to bring your followers into your storytelling is with Instagram’s interactive stickers through the app’s tool set. By adding these features to your updates, you can:

  • Create a live countdown for an upcoming brand event.
  • Add a poll or an emoji slider to gauge fan response to a relevant issue.
  • Enable viewers to select a song to play in the background of your post.
  • Give people a chance to ask something they’re dying to know about your business.

Distribute and conquer

Even if only a small percentage of Instagram’s billion monthly users regularly posts updates and stories, your brand’s efforts still need to cut through a lot of content clutter. Promoting your posts on Instagram is as important as it is anywhere else in your marketing mix.

Get discovered via hashtags

In his post on Instagram marketing, Robert Katai outlines the two types of hashtags you can use in your Instagram campaigns:

  • Branded hashtags feature your company name, making it easier for people aware of your company to discover your content and learn more about you.
  • Community hashtags are more organic to the conversations happening. They help users follow broader topics, specific areas of interest, or other unifying themes.

Put budget toward boosting performance

Paid promotions are another way to increase your brand’s reach and engagement on the platform. You can purchase promoted posts and display ads within Instagram’s regular content feed. In addition, you can promote your content by placing ads within Instagram Stories, which display your campaigns between image- and video-centric Stories that users click to view.

Enlist power players

Where would content marketing on Instagram be without recommendations from its legions of influencers – i.e., leading voices who have the trust and attention of your target audience?

Why does a takeover work better than a standard influencer collaboration? As Olga Rabo explains, the incentive for the influencer’s followers is different. They’re not urged to follow the brand but are encouraged by the influencer to see what he or she is doing on your brand’s account. The subtle promotion is more effective to increase reach and drive traffic from Instagram Stories to your site or special offer.

Stay out of social hot water

One final thought: While sharing is caring when it comes to re’gramming admired content and images, posting someone else’s creative property without securing permission is never cool – and in some cases it could put your business in legal jeopardy. If you want to mitigate your brand’s risk, you need an understanding of copyrights and the terms for fair use

This Article was Originally Posted at: https://contentmarketinginstitute.com/2019/03/instagram-marketing-experts/?sm_x_cmir_edt_tsprtsnr_cmi_x_sclttw-blogtraffic

Instagram with the Instagram icon

24+ Instagram Statistics That Matter to Marketers in 2019

Instagram MarketingAre you using Instagram to connect with your audience?

And if not, should you?

Okay, that’s a loaded question.

Statistically speaking though, it makes business dollars and sense.

Scan these Instagram stats that show its breadth and depth worldwide. Then use them to shape your Instagram marketing strategy.

Instagram user statistics

Who’s using Instagram? So nice of you to ask.

Well, over an eighth of the 7.6 billion people on the planet (and counting). A look at some Instagram user statistics to keep close to your marketing cuff.

1. 1 billion people use Instagram

Of the social networks, only Facebook and YouTube have more people logging in. With 500 million of them using Instagram—every day. Want some of them to like your business? Click here to for some tips on how.

2. 80% of users are outside the U.S.

That’s a whole lot of global ad revenue for your products and services. With estimates of almost $7 billion in mobile ad revenue in 2018. Interested in doing business in India, Brazil, Indonesia, Turkey, Russia and Japan? Go for it. Tens of millions of active users for your global products.

3. 39% women, 30% men, for U.S. Instagrammers

Women more than men are using this photo sharing app. But the gap has decreased slightly the past couple years.

4. 59% of U.S. users are under 30

…between 18 and 29 years old. Conversely, 33 percent of Instagram users are between 30- and 49-years-old. Another thing, 70 percent of U.S. users have a post secondary education. Now go slice and dice your marketing campaign accordingly.

5. 72% of teens use Instagram, every day

Only second to Snapchat. Yet, 63 percent of 13- to 17-year-olds use Instagram daily, compared to 54 percent for Snapchat. Less users, more engagement on Instagram. All there for you to influence these young-uns with your t-shirts, bracelets, songs, videos, or whatever they like these days.

6. 95% of U.S. Instagrammers use Youtube

…followed by Facebook at 91 percent, and Snapchat at 60 percent. So what, you say? Tell a coherent story for your brand across these platforms. A nice bundle waiting to hear from you.

7. 35% of online adults use Instagram

…with 28 percent of them in the U.S. And they have money to buy your stuff. The right products for the right income earners. For those adult Instagram users:

  • 30% earn up to $30K/year
  • 42% earn $30K – $50K
  • 32% earn $50K – $75K
  • 42% earn $75K+

8. Quick view stats

Quite a few user stats so far, eh? Some more, consolidated. To keep things simple.

  • 34% of Instagram users are millennials
  • 22% of all Instagram users log in at least once a day
  • 38% of users check Instagram multiple times a day
  • 25% of smartphone owners use Instagram

Speaking of statistics… want to see what your business’ Online Visibility looks like? Click here to do Luce Media’s free online visibility test.

That’s some of the who’s, now on to some of the how’s

Instagram usage statistics

How are people using Instagram? Another great question.

Let’s learn some of the hows with these Instagram user statistics.

9. Under-25-year-olds use Instagram 32 minutes a day

Compared to 24 minutes per day for 25 and older. This is more than before. Why? Instagram stories. They make it easy to add a creative flair to any photo or video. You can do the same for your business.

10. Users ‘like’ 4.2 billion posts per day

…making Instagram the happiest place on the internet. And that was in 2016 when there were only 500 million Instagrammers. Is your brand feeling lonely? Get on the ‘like’ band-wagon to make new business friends.

11. 95 million posts per day

And that was in 2016. Surely, a (large) portion of that action is open to your products. What are you waiting for?

12. 400 million Stories a day

Up from 300 million in October 2017. Most brands (2 million of them) are telling their stories with Stories. Over 50 percent one month in 2017. With a third of the most viewed Stories created by businesses. It’s pretty obvious Stories work for brands unless you’re not telling any.

13. 80% increase, year-by-year, for videos

…while the number of videos created each day quadrupled from 2017. Yup, users love their video posts, right from the start. When they launched in 2013, 5 million videos were uploaded in the first 24 hours. Create and run a campaign to feed these video-carnivores.

15. Quick view stats

More quick mentions for how people are using Instagram:

  • 72% of users have bought a product they saw on Instagram
  • Facebook bought Instagram for $715 million
  • Users spend on average 53 minutes a day on the Android Instagram app

Instagram for business statistics

Why use Instagram for business? Because it’s already proven to be business-worthy. As noted by these Instagram business statistics. Whether for the global enterprise, or for your mom-and-pop business.

16. 71% of U.S. businesses use Instagram

…edging out Twitter, which has plateaued. But not Instagram. Things are still and will continue to heat up for this personal and business platform.

17. 25 million business profiles

And over 200 million users visiting at least one business profile every day. From clothing to concerts, lingerie to linguine. Including fashion brands, 96 percent of them are on Instagram. Got something to sell? Instagram has people to target.

18. 2 million monthly advertisers on Instagram

This is a great opportunity for businesses to connect with their audiences, whether on-the-go or in the moment.

19. 80% of users follow at least one business

They ain’t shy about following brands. Yet another stat proving Instagram means business.

20. 60% of users discover products on Instagram

More reason for B2C companies to get on the platform.

21. 75% of users take action

…like visiting a website after looking at a brand’s post. Got good looking products? Instagram is the place to show them off.

22. 70% more likely to buy via mobile

Over a third of Instagram users have used their mobile to purchase a product online– making them 70 percent more likely to do so than non-users.

23. Instagram has 2.2% interaction rate

…dwarfing the other networks, including Facebook with its 0.22 percent rate. Instagram is the engagement king.

24. 90% of the top 100 brands are on Instagram

How many more reasons do you need to hear, to engage on Instagram? Don’t answer that. Rhetorical question.

Other Instagram statistics

  • 50% of businesses on Instagram have produced a Story
  • 50% of Instagrammers follow brands, making them the social networkers who are most likely to do so.

If your business needs help with social media marketing in McKinney, TX. and Frisco, TX., please call us at (469) 907-1057.  Luce Media has deep expertise in Digital Marketing, B2B Marketing, Internet Marketing and is a well-established Digital Media Consultant in McKinney, TX.

Please follow us on FacebookInstagram, and LinkedIn to continue learning.

This information was originally posted here.

5 Steps to better social media marketing

In 2019 Use the Power of the 5 Ps in Social Media Marketing

Are you covering all the essentials within your social media marketing strategy? How can you know that you’re starting from the right foundation with your planning? One way to ensure you’re on the right track is by applying the ‘5 P’s’ methodology, which can help to outline the essential strategic elements.

The ‘5 P’s’ are usually used in reference to content marketing, but I feel they apply to social media marketing also (and the two go hand in hand more often than not). The ‘5 P’s’ of content and social media marketing are a basic starting point for any new social media strategy.

If you’re looking to ensure your 2019 is on track, this can be a great starting point – here are the 5 P’s of Content and Social Media Marketing.

1. Plan

Social Media Plan

Planning and organizing are the building blocks to success. Start with your objectives, and work from there – think about the best ways to maximize your return, the creative that you’ll need to create your campaigns, and any tools or technology you will need for your social media accounts.

This is also a good time to consider your goals and/or benchmarks, and how you’ll measure the success of your social media presence or content specific campaign.

2. Produce

Next, it’s time to get your hands dirty – or to hire a content creator. Think not only about your main content piece/s, but also about any images or videos you want to create to promote your material. You can produce content and messaging and have it all ready to go for the next step which is…

3. Publish

Now that you have a campaign plan (or social media schedule) ready, and have created content, you have to have somewhere for this content to live. Choose where you’ll host your content based on your objectives.

Are you trying to increase web traffic? You can publish your content to a blog. If you want to grow you email list, you may want to gate the content on a landing page on your website. If you want more reach on your social channels then solely publish it there (Think IGTV, Twitter Moments etc.)

4. Promote

Promoting is how you give your content legs. And while you no doubt correlate “promote” with “money”, this isn’t necessarily true – posting on social media organically is promoting your content.

Other strategies for promoting your content can vary from sending an email to your subscribers, to including it in your email signature. Of course, if you want to give your content an extra push, putting aside a budget for social media ads is always helpful.

5. Prove

The last step is to prove whether or not what you did worked. Here’s where those benchmarks and goals come in handy – keep track of your analytics, hashtags, clicks, downloads, or any other key performance indicators you may have identified. Finally, quantify all that information and put together a report of how your content did to prove success.

 

This article originally appeared here

Instagram with the Instagram icon

Why Small Businesses Absolutely Need to Use Instagram Stories

Instagram is a great social platform to bring a strong identity to your brand, have interaction with new followers and expand your reach. Not only are Instagram Stories fun and creative, but they’re great for growing your engagement, building brand awareness, driving traffic to your website, and even making e-commerce sales!

Today, over 400 million people use Instagram stories each and every day. If you are a small business in McKinney looking to market to your customers – this is one place you are going to want to be.

However, if you’re simply posting images to your business’s Instagram page, you’re missing out on a major opportunity on the platform: Instagram Stories. With stories, you are able to show the personality of your business.  Is it fun, serious, very people oriented, etc?  Instagram stories are great to show a behind-the-scenes look at your business. Stories can also allow you to build authentic relationships with your followers.

If you’re still wondering: What’s the point? There are over 400 million active daily users of Instagram Stories, and 33 percent of the most popular Stories are from businesses. Not only that, but 20 percent of Stories posted by businesses result in direct messages.

While it might sound daunting at first, you’ll never know until you try. To help you get started, here’s a quick guide to using Instagram Stories.

First and foremost, it’s important to prepare — brainstorm a plan for the story you want. It’s all about the images- you can upload new or older images to Stories now.

Next, figure out the best time of day to post by taking a look at your audience. Generally, user engagement levels are highest on Mondays and Thursdays between 7 and 9 p.m., but this can vary based on your followers. Another important piece of advice is to make an impact in the first four seconds of your story. Viewers’ attention drop after four seconds, so it’s important to get to the point.

Within the world of social media marketing, and especially within the world of Instagram, Instagram Stories is an important place for your business or brand to show up. Among all the social platforms, Instagram is where people engage the most.

If your business needs help with Social Media Marketing in McKinney, TX or anywhere in the Dallas area, please contact us at Information@LuceMedia.net.

Infographic About Instagram Stories

If your business needs help with social media marketing in McKinney, TX., please call us at (469) 907-1057.  Luce Media has deep expertise in Digital Marketing, B2B Marketing, Internet Marketing and is a well established Digital Media Consultant in McKinney, TX.

Digital Banner

20 Creative Ways to Market Your Business on a Budget

High-quality marketing is expensive. However, it doesn’t have to be. Thanks to the Internet, the playing field has been significantly leveled for a small business, which now has access to the reach and influence formerly only reserved for the big brands. There are actually many low-cost methods for reaching out to your customers and spreading the word about your business. Here are 20 creative options to market your business online on a budget that you can try.20 Creative Ways to Market a Small Business On A Budget

#1 Run Contests

Contests are a fun and highly interactive way to get greater visibility for your small business. Some suggestions include caption contests and giveaways. Caption contests are good for a laugh and you can provide a small prize for the winners. Giveaways are great for growing your e-mail lists via the entry form. Polls are also helpful because they not only draw attention to your business and its plans but also provide you with valuable data.

#2 Write Guest Blog Posts

Pursuing guest post opportunities is an important way for a small business to grow your influence without spending any money. You may even get paid for your content. These posts benefit both parties because they give the host opportunities for new, unique content from different contributors and they benefit you by reaching a wider audience. Quality backlinks from these sites will also improve your search engine rankings, giving your business further exposure.

#3 Answer Questions on Forums or Answer Site

It costs nothing to offer advice or answer someone’s question. Doing so will establish you as a knowledgeable professional and help you gain the trust of clients. Sites like Quora and Reddit are full of people with questions. Answering a question also offers longevity. These questions and your answers remain up on the site, so anyone looking for a similar answer in the future is bound to stumble across it.

This is really a great way to market your business online on a budget. Why? Because this will show your expertise in your industry, you might become a thought leader if you’re consistent and this will help you generate leads.

#4 List Your Business on Online Directories and Review Sites

Customers use these directories when looking for a business, and so it is important to make sure your company is listed on them. Heavily trafficked sites to list your information on include Facebook, Google My Business, Yelp, Angie’s List and Apple Maps. These sites are free to list on, although you may need to meet some of their requirements first and prove your business is legitimate.  Luce Media has a very cost-effective program to get your business on the top 50 online directories.  To check what your online visibility looks like, click here.

#5 Join Industry Groups and Communities

Industry groups and communities are very helpful places for building your network, growing your authority and both giving and receiving advice. There are industry-specific groups present on sites such as LinkedIn, Facebook, and Google Communities on Google+. If you can establish yourself as a helpful contributor to these groups, your influence and reputation will grow. You never know what kinds of cool insider tricks you may learn as well.

#6 Leverage Pinterest

Pinterest, like many social media sites, is free to use and should not be underestimated as a significant marketing force. It is especially useful for sharing images of your products, displaying infographics and driving traffic to your site by linking to it from the image. Pinterest is a great channel to grow and what’s amazing about it is that marketers don’t use it that much yet. This is why Pinterest is a great way to grow your business online on a budget.

Visual media tends to attract the eyes of customers more often, so one of the largest image sharing sites on the Internet should not be overlooked. A staggering 87% of Pinterest users have purchased a product because they saw it or heard it recommended on Pinterest.

#7 A Small Business Should Heavily Use Referral Marketing

If you don’t have one already, you should work on forming a referral program within your company. This encourages your loyal customers to spread the word about your business and bring in more customers. According to Nielson, 84% of customers around the globe believe that friends and family are the most trustworthy sources of information about products.

Referral marketing is a cost-effective growth strategy that can bring you explosive growth. There are many referral marketing examples you could get inspired by.

#8 Actively Participate on Social Media

The interest of marketers has clearly been captured by social media. Facebook, for example, has 8 to 9 times higher click-through rates than regular web ads. Instagram is the fastest growing social platform out there today.  But posting occasionally is not enough. It is equally important for a small business to give regular updates so users are continuously being reminded of your presence and what you do.

I recommend any business of any sizes to have a large social media presence. Social media is inexpensive and is a great option to market your company if you’re on a shoestring budget. You should also get involved in the community, such as by participating in themed hashtag days, for example. You never know what other professionals and customers you might connect with.

#9 Give Out Free Stuff

It shouldn’t come as a surprise that people love free stuff. Some people love it so much that they frequent deal sites. For example, if you are selling a book, giving away free books on a major platform like GoodReads will increase exposure for both your book and your company. Giving away occasional freebies also gets your products into the hands of potential customers and may win you loyal fans.

Graphic Showing Marketing Strategy for a Small Business#10 Create Lists of Statistics

A post consisting of interesting statistics about your industry is a relatively easy way to drive traffic to your blog. People find statistics interesting and love to share them. You don’t even have to go out of your way to do this – it can come naturally from market research you have done or other high authority sources of information you came across while learning more about your industry.

#12 Interview Experts

Interviewing experts in your field is another way to increase your authority. You can interview them with set questions, such as over e-mail, and write up the interview in a blog post to share. The people you interview will also likely post your interview, which shares it with their followers and widens your reach. This is one of my favorite ways to market your business on a budget because by interviewing experts in your industry, not only you’ll leverage their community, you will also connect with them.

#13 Write How-To Guides and Ebooks

There are always people looking to get started in your industry, whether as an employee or an entrepreneur. Writing how-to guides and ebooks for this audience can be a significant source of income as well as grow your influence and establish you as a professional in your field. You might not have the time for this, so it might be worth looking into hiring a ghostwriter. Remote collaboration between content editors and ghostwriters is often highly successful.

#14 Leverage Your E-Mail Signature

In your e-mail signature should be your name, what you do, your contact information and links to your website. You can also include your company’s slogan and social media accounts. Make it colorful, eye-catching and interesting. This reminds or announces to anyone you contact this way that you exist, and thus serves as a good marketing tactic.

Your email signature is just one email marketing tactic. You’ve got a lot of email marketing strategies you can integrate into your campaigns. Plus, email marketing has a great ROI!

#15 Offer Limited-Time Discounts

You have probably noticed how often major companies have sales, which is at least a few times a year, if not more. They do this for a reason – it works. Customers are more likely to take a chance on a new product or service when it is on sale.

As a small business, you need to plan your sales carefully and space them evenly throughout the year. For example, discounts at specific times of the year, namely holidays, are popular. For online businesses, participation in Cyber Monday in November is practically a must.

#17 Ask for Testimonials and Reviews

For most people, testimonials and reviews weigh heavily into their decision-making process when choosing which company to do business with. The New York Times identified that, on average, 65% of a company’s new business comes from referrals. The best way to get referrals is to ask. Also, make sure to ask a customer’s permission before using their testimonial in your marketing or posting it to your sit

#18 A Small Business Can Offer Free Consultations

If you provide a service, whether you are a personal trainer or an attorney, offering free consultations is a great way to bring people in. They can then meet you and see if you can provide what they need. Use this opportunity to impress them so they will want to go forward with working with you.

#20 Comment on Other Blogs

You likely read many blogs to stay up to date on what is going on in your industry. Simply leave comments and start discussions about these posts. Doing so shows that you are actively engaged in the community and lets other users know that you are a professional.

So, how to market your business online on a budget?

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Instagram to Launch Long Form Video

Instagram is reportedly just hours away from launching a new long-form video hub in a bid to take on YouTube.

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New editing tools expected to boost video upload limit from 60 seconds to an hour. At the moment, Instagram users can only upload videos that are a maximum of 60 seconds long, but the tech site says IGTV will increase that limit to up to 60 minutes.

The social network is aiming to attract internet celebrities, rather than media companies, with the new feature, The Verge reports. Instagram is also believed to be “courting individuals to start producing content”, the news site adds.

If the rumors are true, IGTV will pose a greater threat to YouTube than to video messaging app Snapchat, which features more content from “traditional outlets” such as MTV and Vice. Instagram has reportedly been in talks with content creators about making longer videos as it fights for younger audiences.

IGTV users will be able to link to existing posts and websites through the video feature, which could help social influencers drive traffic towards their online stores, says Engadget.

There may also be a financial incentive with a “monetization” option, the website adds. Some YouTubers make a living on that platform through advertising revenue. The image-sharing platform is well-placed to earn a lot of money from advertising if takes a leaf out of YouTube’s book.

If the new video features were to prove popular, Instagram might launch a dedicated IGTV app, according to TechCrunch.  This follows other recent changes by Instagram and owner Facebook.

IGTV is expected to be launched today during an Instagram press conference scheduled to take place at 9am PST.