Eight Tips for Effective Social Media Marketing in Plano TX

Eight Tips for Effective Social Media Marketing in Plano TX

An effective social media campaign is exactly what your business needs to grow. Social media marketing is a fantastic marketing tool. It improves branding, earns you quality leads, and increases your sales. If not well planned, it can turn into wastage of valuable resources like time and money. Of course, you can hire professionals for paid social media advertising in Plano TX. Nonetheless, below are eight tips for effective social media marketing.

1 – Know your goals 

You must always start by setting clear goals for your campaign. Your goal should be highly specific and define what you’re trying to gain from this campaign. Also, the goals you have for your campaign should be measurable. And your social media marketing goal should be relevant to your overall marketing goal. It can be building more audience or increasing traffic to your website, etc.

2 – Identify your ideal audience 

It helps when you get as specific as possible when it comes to recognizing your audience. For instance, if you identify your potential customers as parents, it is acceptable. But if you figure out that your ideal customers are parents living in the U.S. who earn about $75,000. And they belong to age groups from 35-50, primarily use Facebook and have no interest in outdoor activities. Such targeting increases your chances of success.

3 – Choose the right platform 

You don’t have to run campaigns on all the social media platforms out there. First, you should consider factors like who needs your product or service. If you want to sell directly to consumers, Facebook can be your best pick. If you want to target younger audiences, then you may choose Instagram and Snapchat for advertising. In case you want to market to other businesses, LinkedIn can do it for you.

4 – Consistent delivery of content 

A successful social media campaign becomes possible with constantly nurtured content. Whether it is blogs or images, you always have to keep the target customers in mind. It helps when you post industry-relevant information in the form of articles. It can help you fill your social media calendar and also boost your chances of success.

5 – Win and work with influencers

You should know that more than half of the consumers rely on influencers’ reviews for making a purchase. Since people have credibility in influencer, a recommendation about product/service indeed makes a difference. You should reach out to influencers and build a relationship with them. Also, prepare yourself to answer ‘what’s in it for me?’ questions. While you get more traffic towards your business, you should also see how you bring value to influencers.

6 – Expand your audience 

The more people see your message, the more leads you are likely to get. Your aim should be increasing social media followers who seem relevant for your product or service. The first thing you should ensure that your current customers follow you on social media. Contests are undoubtedly great ways to increase your following. You may also opt for paid ads to increase followers. 

7 – Keep the audience engaged 

If you want your social media campaign to be successful, you must engage your audience. Responding personally to new followers, answering queries, and interacting with other posts goes a long way to build trust. You have to provide some CTA (call-to-action) with every post. It can be a link to your blog, website, or an online store, etc. Creating valuable hashtags helps the audience to discover you easily.

8 – Track your results, analyze and optimize 

The best social media marketers rely on the trial and error method. It’s essential to track your results. Further, you should analyze the data and make the necessary changes to optimize your marketing campaign. It would help if you let the data lead you. Effective social media marketing is a continuous work in progress with timely tweaks as needed.

Parting thoughts

Those were the eight tips for effective social media marketing. The first thing you should do is recognize your goals and your audience as well. You can team up with influencers and use various ways to engage your audience. And yes, you must consistently deliver compelling content for your audience. You can also consider hiring a professional social media marketing agency in Plano TX.

How Can Paid Social Media Advertising Benefit Your Business?

How Can Paid Social Media Advertising Benefit Your Business?

Irrespective of whether your business in small or big, paid social media advertising has become the necessity for brands to grow in this era. To create an impression on the viewer’s mind and convert them into potential leads, paid media advertising plays a significant role. Businesses who do not consider paid social media advertising are losing great opportunities. That’s why; companies not aware of paid advertising should read this guest blog.

Following are some of the benefits of paid media advertising that states how it can benefit your business.

  1. Advanced targeting 

Paid advertising will help your company to reach specific audiences looking for a similar brand. Once the viewer takes a look at your website, you can run a campaign retargeting the same customers who have shown interest in your service. Therefore, it allows you to be in touch with the company with genuine customers and providing the service. The advanced targeting includes demographics, job titles, interests, geography, etc., depending on the company’s needs.

  1. Enhances brand awareness

Implementing a social media marketing agency can enhance brand awareness, helping to engage a broader audience. After creating a profile, you can start interacting with customers. As a result, you can understand what they are looking for while promoting your business. Simultaneously, it also helps in building the business’s reputation. Every post that you will share on the website will have a chance to reach a large section of people, attracting more customers. Therefore, these clients will get converted into potential leads in the next time.

  1. Better alternatives

Trials and optimizations are done to find out valuable data for a brand and its audiences. The social media advertising agency  would design advertisements according to the need so that it is click-worthy and has a call to action. There have several alternatives to put forward the ad, such as Facebook offers creating carousel units, single image ads, screen takeovers, etc. With all such aspects, it becomes easier for you to create an ad that leads to a higher conversion rate.

  1. Give marketplace insights

One of the essential benefits of an advertising agency is the market place insights. It is the only way you can analyze the customer’s requirements and directly communicate with them. Continuously monitoring the website will help you to know what your customer is looking for. While doing so, there is no need for you to have a social media presence. It means if you are not active, your company’s profile will continue to work.

Another advantage is to sort the content optimization segment depending on various categories. All these tools will help you pick up the best combination to generate profits for the business.

  1. Access mobile usersHow Can Paid Social Media Advertising Benefit Your Business?

More than half of the people spent time on social media is mobile users, so ensure your website is mobile-friendly. Whenever a user wishes to buy a service or a product from a company, they look for the company’s social media profile first. If they do not find any website, they might not like to go ahead anymore. But a beautiful and attractive profile with proper information will convince them to avail of the service.

  1. Cost-effective

Owning a business is not easy, and you also need to handle a lot of expenses. On that note, many companies might think that a paid advertisement will lead to more costs, but this is not true. Instead, a paid ad would help you to attract a more targeted audience for your business. Therefore, potential customers will avail of the company’s services, increasing the company’s sales and profits. Alongside this, it also depends on the firm you choose; an experienced and reputable firm knows how to invest the company’s budget effectively. That’s why; paid social media advertising can also be termed as cost-effective.

Final notes!

In 2020, more than 90% of small businesses were expected to expand their social media business. The numbers are enough to indicate how essential and beneficial it has become to have a website on social media. It would be better to look for a professional agency who can manage all such activities, while you can concentrate on other aspects. Investing in paid social media advertising will help enhance your target, amplify reach, and achieve more significant outcomes.

Why Dentists Should Hire a Digital Marketing Agency

Why Dentists Should Hire a Digital Marketing Agency

As the internet matures, people from all walks of life are beginning their search for a new product or service online. And dentists are becoming a highly searched business category. Many people don’t have a regular dentist, or they may be new in town. Others might only consider the dentist when they’re experiencing pain or after an accident.

Of course, people still value word of mouth referrals, but everyone has been disappointed by poor service at a place that was well recommended by a friend. Besides, consumers achieve a certain satisfaction from hunting down a new service provider on their own. Digital marketing experts can get your message out on a variety of platforms and target the right customers for you.

SEO is Better than Advertising

Of course, you can spend money on print, radio, or even Google Adwords, but many consumers view advertising as inauthentic. A dental website that gets an organic page one appearance on Google’s Search Engine Results Pages (SERPs) gets more respect from the average customer than a paid Google Ad.

In reality, both websites paid for their appearance, but the organically appearing site earned its position through quality content that was prescreened by Google. Your customers understand that you’ve put a lot of effort into your website, and that kind of dedication is impressive. Investing resources in dental SEO has been yielding dividends for years.

Quality Dental Information

Why Dentists Should Hire a Digital Marketing AgencyHigh-quality Google SERPs happen for a reason. Google analyzes your site for relevant and original information that would be interesting to the person performing the search. A quality digital media company makes sure that your website is optimized to educate and inform someone curious about your area of expertise. Google directs them to your page because you have the information that they’re seeking.

For instance, someone in your city wants to get their teeth whitened. They enter a typical series of words that your dental SEO company has already researched. They ensure that a professional writer inserts these terms strategically throughout their original article on the subject. You may rest assured that these articles are well-researched from the most up to date and well-respected online publications.

Not only does the customer get directed to your website, he learns something about the procedure or condition from which he’s suffering. By educating him, you earn his trust. You build a bond with a potential customer, and it’s only natural that he comes to you for treatment.

Social Media

Besides your website, a quality digital marketing agency can get your message out through the whole gauntlet of popular social media platforms. Strategic messaging on Facebook, Instagram, Twitter, and others can help get and keep your brand in front of the eyes of potential customers.

Your brand is how people regard your company. An expert digital marketing agency can help dentists develop a name and a reputation in their community. Lucé Media has developed its own proprietary and patented algorithms to keep you well-informed of the progress its campaign has made in disseminating your message.

Today’s media marketing agencies won’t limit your brand to SEO content marketing. They can also develop an email and video marketing program for you. Video, in particular, is emerging as one of the most powerful messaging tools available. However, as relevant as video has become, it must be part of an overall marketing strategy if it’s to work effectively.

Anyone with a smartphone can shoot a video and post it on YouTube, but it takes marketing expertise to use it to drive customers to your site and generate sales. Lucé Media has an eclectic team of experts with a wide array of experience. In today’s competitive online environment, you need the very best talent to develop your brand in the community.

Today’s dentists are learning the long-term value of digital marketing agencies. Call Lucé Media today and set up an initial consultation!

 

 

 

hiring seo expert

Things To Look For When Hiring An SEO Expert

It doesn’t matter if you run a big or small business, if you heavily rely on web traffic for sales, then you need to master search engine optimization (SEO) or hire an SEO expert. A qualified and certified SEO expert will review your website, identify strategies, target visitors, and ask you about your business objectives. By doing so, they will use their skills and knowledge to improve your page views and search engine rankings.

Things you need to look for when taking the services of SEO experts

When you have decided to take the help of the SEO experts to receive outstanding SEO services, then there are several things you need to check before you hire them. Check below!

  • Must have years of SEO experience: Different websites will require different SEO tactics, and it is vital to hire the services of an SEO expert who has years of experience. They will have the power to look at any type of website and know what to do to gain more search engine traffic.
  • Carries a good understanding of all the three levels of SEO: SEO has three essential tiers, namely, off-page optimization, technical, and on-page optimization. It would help if you chose an SEO expert that can approach a strategy from all three angles, which will maximize success. You must hire an SEO expert or specialist who understands all the technical problems and limitations that search engines have in store. Apart from that, an SEO expert must also have the power to explain technical issues and constraints to the site developers, so that problems get reduced.

How does a search engine marketing company work?

Search engine marketing is a technique that can take your business revenue to a whole new level. Luce Media will provide you with superb search engine marketing (SEM) services that are data-driven and cost-effective. It is also an excellent way to put your business in front of individuals looking for your services and products. The company will provide you with an end-to-end service that will help your business receive a winning edge over your competitors. Taking the search engine marketing services offered by a reputed search engine marketing company will help you reach your clients and customers, instantly and build ads based on a city or a state.

Importance of local SEO

hiring seo expertThe local SEO is known as an outstanding investment for all local businesses. It is a series of strategies and actions designed to improve the visibility of your business on Google. The main goal of local SEO is to attract new customers in smaller places like a city or a town. When you receive more local visibility, it will provide you with more sales, customer services, and foot traffic. Apart from that, local SEO will also help you rank higher in Google’s search engine results, and it stands out as a free source of advertisement for your business.

Bottom-Line!

If you are interested in hiring a reputed and highly-experienced SEO expert to help you with your business website, then getting in touch with a good and reputed SEO company will be the right to do. They will also provide you services on local SEO and search engine marketing at a reasonable price.

Using A Social Media Marketing Agency In McKinney, TX To Stay Competitive

While you could try doing it alone, using a social media marketing agency in McKinney, TX is the best way to stay competitive on social media.

Millions of brands use social media daily to reach their audiences. Most posts never reach users’ feeds. This means you need a way to stand out.

The right agency takes away the guesswork and uses years of expertise to craft the right custom strategy for you. Social media isn’t one size fits all and a McKinney, TX agency knows that.

Mastering Social Media Ads

Organic social media reach is difficult. Social media algorithms put engagement first, meaning even if a user is following your brand, they will rarely see your posts. Unless they engage with your brand often, they’ll see friends and family far more often. If you need engagement to get your posts seen, how are you supposed to get engagement to start with? The answer is ads.

Hootsuite gathered a variety of Facebook statistics. A few eye-openers concerning ads include:

  • Facebook users click on an average of 11 ads each month
  • Ad impressions have increased by 33%
  • Facebook ad prices have decreased

Another stat that stands out is organic reach for posts is just 5.5%. This means you need engaging ads to increase your brand’s visibility and stay more competitive. A social media marketing agency in McKinney, TX helps you target the right audience and create the right types of ads for your goals.

Study The Competition

Far too often, brands try to reinvent the wheel when it comes to social media. However, you could just check out the competition or even just other highly successful brands. While every successful brand has their own unique strategy that works for them, you can eliminate time-consuming and costly trial and error by picking up some tips from the competition.

An agency helps you analyze your competitors in-depth. That’s how you quickly grow your presence on social media. Instead of starting from scratch, you’re able to develop a much better strategy for your target audience.

Develop Amazing Visuals

Using A Social Media Marketing Agency In McKinney TX To Stay Competitive-2

Visual content isn’t just pretty, it’s a requirement. People prefer it. It grabs their attention. Of course, competitive brands know this. That’s why it’s vital to focus on creating the most engaging and useful visuals possible. Go beyond the same basic stock images people have seen a hundred times. Create something unique. Let the visuals represent your brand’s voice and colors.

Poll Everywhere called 2019 the year of visual content, along with statistics to back that claim up. Adding the right visual increases a person’s desire to check out the content by 80%. Of course, if that visual is a video, you could potentially increase the chance of the viewer buying it by up to 85%. And, going back to engagement, social media posts with images see a 180% increase in engagement.

Create Something Worth Sharing

The most successful and competitive brands on social media are those who create content people can’t help but share. The content is useful, engaging and entertaining. There’s a reason why content marketing is such an important strategy.

A social media marketing agency in McKinney, TX helps you to understand your customers through detailed insights. Once you know your audience, you’ll understand the type of content that’s most useful to them. You can also check out what types of content your competitors are posting that get the most engagement.

Create infographics, images, videos and more. These can lead back to useful blog posts on your website. The best part is when people find a post that really grabs their attention, they share it. When your audience starts sharing your posts, you reach far more people with less effort.

Be Authentic

In order to stay competitive, you can’t just copy what everyone else is doing. You can learn and get inspiration, but you have to be authentic. Audiences are bombarded with so many posts, ads and brands everyday that they can easily spot a cookie-cutter campaign or copycat. Users crave authenticity. They want a brand they can trust and count on.

No matter what you’re doing on social media, establish a clear brand voice and personality. This creates brand recognition and awareness. It also resonates with your audience better.

A social media marketing agency in McKinney, TX takes the time to help you find your voice. They also aid in every aspect of creating a social media strategy that works specifically for your brand.

Growing Your Facebook Presence With A Social Media Agency In McKinney TX

While social media seems easy to use at first glance, it’s incredibly complex, especially Facebook. That’s why small businesses often aren’t sure how to grow their Facebook presence effectively.

You don’t need to hire an in-house social media marketing team. Instead, boost your McKinney area business by working with a social media agency in McKinney, TX.

Your audience is on Facebook. You just need the expertise to help your business stand out and find your audience among the billions of users.

Why Your Facebook Presence Matters

At the time of writing, 2.5 billion people use Facebook each month. Out of that number, 1.66 million use the platform daily. Odds are, your audience uses Facebook every month. Every demographic is represented, making it the perfect place to reach your audience and market your business.

Even though it’s a giant platform, businesses of all sizes can thrive here. For small businesses, it’s an easy way to reach out to a large audience and drive more traffic back to your website and physical store.

Benefits Of A Social Media Agency In McKinney, TX

Yes, you could do everything on your own. However, you’re already busy trying to handle the day to day running of your business. Growing your presence on Facebook can be time consuming if you’re not sure what to do. Plus, you might not even realize how many tools are available to help you. That’s where using a social media agency in McKinney, TX can help.

We understand the ins and outs of Facebook. We’re experts at social media marketing. We’re proud to help local McKinney businesses find their place on Facebook and reach out to their audiences. Thanks to our local knowledge, we give you the added advantage of better local targeting to grow your presence faster. Plus, we’re able to give you a more personal approach than large generic social media marketing companies.

Making Meaningful Connections

More than anything, your customers and audience want to connect with you beyond marketing. What does your business stand for? Why are you so passionate about your business? Is there a story behind why you started the business?

Building meaningful connections helps build brand loyalty. The more people know about the business and the people behind it, the more likely they are to follow you and share your posts with others.

This means spending time posting meaningful content and responding to comments. While this is technically marketing, the majority of your messages should go beyond “shop here” or “here’s our latest sale.”

Learn About Your Customers

Learn About Customers

Facebook analytics give you all the insight you need to better understand your customers. Quickly find out more about your demographics, what type of content they respond to best and what strategies should you take to reach more people.

On top of analytics data, you also get information directly from customers. With every comment they leave, you learn what’s important to them and what they think about your business. Use this information to better connect with them and make your business one that they’ll love. Show your customers you understand them and you’ll instantly gain their trust and respect.

Boosting With Targeted Ads

Facebook’s organic reach has continued to decline since Facebook changed its algorithm back in 2014 to drastically reduce how much content a user sees on their News Feed. As Facebook continues to grow, there’s even more content being posting, meaning even more competition. With every post you make, only a small percentage of your followers will see it on their News Feeds. Otherwise, they have to visit your page directly or choose to see all your posts.

Targeted ads are the answer to continuing to grow your Facebook presence. Once you build dedicated fans, they’ll interact with your posts more often, increasing how often those posts appear in their News Feeds. Engagement is one of the top ranking factors on Facebook.

General ads don’t work. By working with a social media agency in McKinney, TX, you’ll be able to create more targeted ads that better fit your budget while still reaching the audience you need most.

Provide An Engaging Experience

Finally, an engaging experience is always one of the best ways to grow your presence on Facebook. While you should always post about upcoming sales and events at your business, provide more engaging content too. Post tutorials, create videos and ask questions that get your followers talking.

Turn your Facebook page into a place for customers and followers to interact with you and each other. When you create an active community around your business, you build brand recognition and loyalty. You also continue to grow your Facebook presence.

A social media agency in McKinney, TX can help you master Facebook and better reach your audience. This is especially true for local McKinney area businesses.

The 5 Most Important Services Of Digital Marketing In McKinney TX

The 5 Most Important Services Of Digital Marketing In McKinney TX

Every business needs digital marketing to help them succeed. That’s why it’s important to use the five most important services of digital marketing in McKinney, TX.

These services help you reach the widest audience, no matter what size your business may be. With billions of people online daily, shouldn’t your business be there too?

Using a combination of all of these digital marketing services helps you to create a cohesive strategy for reaching and staying in contact with your audience. This leads to better brand recognition, reputation, and loyalty.

1. Video Content Marketing

Video content marketing has quickly become one of the fastest and most effective ways to engage your audience. To give some perspective, video giant YouTube has over two billion active users monthly and is the top used platform in the United States. YouTube is used by 73% of US adults versus 69% on Facebook. This proves people love video.

Of course, you’re not just stuck with YouTube for video marketing. Digital marketing in McKinney, TX covers a wide variety of video marketing, including Facebook and Instagram Live. In just a year’s time, Facebook Live watch time quadrupled. Adding video to your strategy is a great way to create a more engaging experience that feels more personal than just text.

2. Social Media Marketing

The 5 Most Important Services Of Digital Marketing In McKinney TX - Social

Social media is still a popular way to reach your audience. You’ll also have access to a massive audience. In fact, two-thirds of all Internet users use social media. Facebook alone has over 2.4 billion users. Plus, most popular social media networks have continued to grow since their creation.

To use social media effectively, you have to know what types of content to post and when. Plus, paid social media marketing is a great way to expand your reach, especially on platforms where organic reach is abysmal. Developing the right strategy takes time, but a digital marketing agency knows how to speed up this process.

3. Email Marketing

Believe it or not, email marketing is still going strong. It’s still one of the most important services of digital marketing in McKinney, TX. It’s also surprisingly cost-effective with an ROI of $42 for every $1 spent. Obviously, it isn’t as simple as just sending an email. You have to consider how to write effective and compelling subject lines, send the right types of content, segment your list for personalization and utilize A/B testing for better email campaigns. Yet, the results from email marketing are well worth the effort.

4. SEO

The 5 Most Important Services Of Digital Marketing In McKinney TX - SEO

Your business’s website is one of your most powerful digital marketing tools. However, it has to be optimized for people to find it. This is where SEO, or search engine optimization, comes into play. SEO includes both on-page and off-page optimizations. On-page services include things like keywords, metadata, headers, loading times, etc. Off-page SEO includes things like having consistent data everywhere your business is online, such as Google My Business.

Optimizing is critical for improving your organic reach. Improve this and your website will market for you 24/7.

5. Content Marketing

Content marketing rounds out the top five most important services for digital marketing in McKinney, TX. It actually plays a part in all of the above. Content includes things like website content, landing pages, blog posts, social media posts, video, emails and more. Most often, people think of it more in terms of blog posts, which are just as important for driving traffic to your website.

Content marketing involves a mix of marketing and relationship building. Finding the right tone and topics is challenging. However, once you better understand your audience, which a digital marketing agency can help you with, it’s much easier. Provide content that your audience loves and they’ll keep coming back for more.

Start mastering all of these services by contacting our team today.

marketing during the coronavirus

6 Must-Read Tips For Marketing During The Coronavirus

The coronavirus pandemic, or COVID-19, has turned the world upside down in a matter of a few months. For many, changes happened in just a few weeks. One common challenge for businesses – marketing during the coronavirus.

Many businesses are temporarily shutting down, but numerous others are able to let their employees work from home and stay open. Some online businesses are even seeing an increase in business.

The right marketing strategy right now can help keep your business running. It’ll even help it keep growing once this pandemic is all just a distant memory.

1. Focus On Customer Service

Excellent customer service is an often overlooked marketing strategy. Instead of using social media marketing to push a new product, try to make life easier for your customers. Give them insight into how your brand is responding to the crisis.

Be available to answer questions, such as explaining shipping delays. Taking the time to focus on what your customers need in terms of support builds customer loyalty. In fact, 86% of customers are more likely to repurchase from you after a great support experience and 77% are likely to recommend you to others.

2. PPC Is Your Friend

Pay-per-click ads might not seem like the best strategy for marketing during the coronavirus, but millions of people are quarantined right now. They’re working from home. Kids are being homeschooled. That’s millions of more people spending hours more every day in front of screens.

Focus on ads that help people in some way. Promote useful digital services, such as anything that might help parents with homeschooling. Advertise helpful articles, such as not going stir crazy. With a bigger audience looking for things to do online, PPC is a good investment.

3. Content Marketing Is Critical

Once again, more people are online right now. While some are just searching for coronavirus details, most are looking for entertaining, engaging and/or educational content to occupy them while they’re stuck at home 24/7.

Some companies are putting a hold on their content creation strategy right now, but you shouldn’t. Content marketing during the coronavirus is the perfect way to stay connected with your audience. It’s even ideal for jumping ahead of your competition by showing you’re there for your customers no matter what’s going on.

4. Use The Right Hashtags

When it comes to social media marketing during the coronavirus, it’s all about using the right hashtags. This doesn’t mean tag everything with #coronavirus. Instead, try to keep things relevant and light-hearted.

For example, a popular hashtag right now is #JOMO. Joy of missing out was born as a parody of #FOMO, or fear of missing out. Of course, #socialdistancing, #stopthespread and #flattenthecurve are all popular options too that seem much more positive.

Ensure you’re using these to spread messages on social media that help people. Don’t use them for blatant marketing or it will backfire.

5. Show How You’re Being Responsible

Customers are increasingly preferring socially responsible businesses. In fact, 87% of consumers said they’re more willing to buy from brands that show they care about relevant social issues.

Take this time to market your business as socially responsible. Blog about what you’re doing during this time to help your employees and make lives easier and safer for customers. Promote your commitment to doing your part in saving lives versus pushing products and services.

Customers will see you actually care and support their views. As a result, they’re more likely to purchase from you.

6. Optimize Everything

If you’ve been putting off optimizing your blog, website and even social media posts, your brand will suffer more than others right now. With so many people searching for information online due to being stuck at home, an optimized website is one of your top marketing tools right now.

Plus, when this is all over, you’ll be well ahead of your competition. You’ll have developed a great SEO strategy, which is a long-term marketing tool. Invest in optimizing your site from the ground up. It’ll keep your business running throughout this pandemic and ensure customers are able to find and interact with you.

Marketing during the coronavirus will help you reach more customers. Just be empathetic and pay close attention to what your customers want and need right now.

Picture of Blog Post on Laptop Computer

How to Turn a Single Blog Post Into a Month’s Worth of Content Marketing

Creating high-quality marketing content on a regular basis is tough for any business. Here’s how to create a month’s worth of it from a single blog post.

CREDIT: Getty Images

As an already-busy entrepreneur running the day-to-day operations of your business, it can get easy to neglect one of the most important aspects of your brand’s long-term success: online marketing.

When it comes to the online marketing world, the success or failure of the entire operation relies on you creating amazing online content (in some way, shape or form), and then making sure relevant people consume that content.

Why create content in the first place? 

The short, raw answer is that all of your competitors are doing it. In fact, creating quality marketing content has become a prerequisite as opposed to being a competitive advantage. So, if you don’t get a head start on SEO and social media marketing now, five years from now you’ll risk being as far behind your competitors as brands that thought websites were a “just a fad” back in the early 2000s.

On top of that, it’s been found that 88 percent of customers today start their buying process by researching brands online before making a decision, proving just how integral content marketing, and having a solid online presence, is to your company’s bottom line.

Here’s the problem though: creating high-quality content is very time consuming – and as a business owner, you’ve already got enough to worry about. That being said, if you strategically plan your content and get the most from it by creatively republishing it across multiple platforms, you can save yourself massive amounts of time and headaches. Here’s how to do it.

How to repurpose like an expert.

  1. To start, write an in-depth blog post answering a question your industry would love to know the answer to. Because you’ll be posting less often using this strategy, the article should be very in-depth, so aim for a word count, longer than 1,500 words.
  2. Next, share the blog post in your email newsletter. As a brand, no matter how strong your social media or web presence is, you should always have an active email newsletter sent to your subscribers. Social media platforms come and go, search engine algorithms change single year, but email addresses change far less frequently.
  3. Once you have your post, you have tons of social content at your fingertips with Tweets alone – particularly with quote tweets, which simply copy and paste pieces of the post into Tweets along with a link back to the article. Space these Tweets out across the month. Additionally, to ensure everyone gets the chance to see and read it, share your blog post across all your social media channels one to two times per week throughout the month
  4. Using the information covered in your blog post, create an eye-popping infographic to share on Pinterest and Instagram, where this type of content does very well. Not an expert graphic designer? Don’t worry – try using a tool like Canva, which has tons of pre-made templates for graphics and icons, which can help make creating killer graphics a whole lot easier.
  5. Throughout the process of creating your blog post and infographic, document the journey with behind-the-scenes footage using Instagram Stories. This can be unfiltered material like your first whiteboard session, a screen capture of you pressing “publish” on your blog or something else related. 
  6. After that, create a how-to, tutorial style video using your blog post as an outline. Then, post it to YouTube, LinkedIn, Twitter and Facebook. If you want to take it a step further, you can break the video down into small segments and publish those clips across Instagram as well.
  7. Last but not least, you can bolster viewer engagement by hosting Q&A sessions using live video on Facebook, Instagram, Twitter and LinkedIn. The sessions can give your audience the opportunity to ask you any questions they have on the material you covered in the blog post.

And there you have it – a month’s worth of content created from a single blog.

Finding time for creating content in your already-busy schedule can be difficult and overwhelming. Yet, by following the repurposing strategy laid out in this article and being intentional with every move you make, you’ll be able to consistently create social media content with minimal effort. Best of luck.

This was posted originally at: https://www.inc.com/dakota-shane/how-to-turn-a-single-blog-post-into-a-months-worth-of-content-marketing.html