Engagement is the most important metric when it comes to social media. A McKinney social media marketing agency helps you to boost engagement.
Not only does an engaged audience keep coming back, all the time they spend interacting with your posts increases your brand’s visibility.
Improve how well your posts show up in users’ feeds while building a stronger connection with them. It’s the perfect strategy to market your brand and increase recognition.
Create Copy That Matters
General marketing posts are okay. After all, your audience does want to know about the latest promotions and new items. But, more importantly, they want to see something that matters. This means creating content, ads and campaigns that people care about or that entertain them.
Influencer Marketing Hub lists 15 great examples of brands crushing it with posts and replies that really engage users. For example, Netflix created a campaign and Instagram series to help people discuss how hard it is dealing with a pandemic. And, Dove started the #ShowUs campaign to help real women tell their stories.
By better understanding their audiences and their needs, these brands created content that engaged their audiences. Creating the right strategy with a McKinney social media marketing agency can help you do the same.
Provide Real Value
While celebrities might be able to post the most random things on social media and their followers go crazy, the same doesn’t apply to most brands. Instead, you have to provide real value to increase engagement. Facebook alone has over 180 million businesses using the platform. To stand out from the rest, your brand has to provide content worth checking out.
Sadly, social media engagement is often overlooked. Instead, brands focus finding the right time to post, the perfect images, audience targeting or the mythical viral formula. Audiences want brands to give them something in return for their time. It can be tutorials, empowering campaigns, humorous memes or anything else that makes their lives better in some way.
A McKinney social media marketing agency helps you go beyond targeting your audience to developing a strategy to create real value for them. By increasing engagement, you continue growing your brand’s reach.
Tell The Right Stories
Storytelling is one of the most effective ways to connect with an audience. However, you need the right agency to help you better understand your audience and what stories they want and need to hear. Then, it’s just a matter of telling your brand’s story and bringing your audience into the story with you.
Use the right images on Instagram to help motivate people as you tell the story of someone in your community or how your brand overcame a major struggle to grow. People love stories. They love them even more when they have the chance to engage with them. Consider starting a new hashtag for people to add to your stories. Get them involved in the storytelling and you connect better than ever before.
Check Out The Competition
While checking out your competitors might not seem like a great way to engage your social media audience, it’s surprisingly effective. Why? If your competition is doing something that has their audience raving and sharing content, they’re doing something right.
You don’t have to copy them, but see what they’re doing. What kind of content are they posting that their audience loves? Remember, you have a similar audience. Building upon what the competition is doing helps you grow your brand and audience faster. It also shows your audience that you understand them better.
The best way to check out the competition is with a McKinney social media marketing agency. The agency helps compare strategies to aid you in developing what works best for your brand and audience. The end result is higher engagement and better conversion rates as you build trust and connections with your audience.
Building your brand takes mastering social media marketing. Do this and you’ll boost engagement, brand awareness and brand loyalty.