Increase conversions with paid social media

Increasing Conversions with Paid Social Media Advertising in Plano, TX

Do you feel like your business is missing out on conversions with your paid social media advertising? Are you spending money without seeing actual results from those ads? It might just be time to consider partnering with an expert in paid social media advertising in Plano, TX. There are strategies and tools designed to help businesses like yours understand the benefits and tap into its conversion potential. You may just need a better strategy and a social media partner to help you get started. Today, we’ll offer a few tips to help you drive those social media conversions right now.

Boost Only the Best

Boosting social media content isn’t always effective. But boosting does have its benefits and can be easy to track in terms of analytics. The key to getting the most mileage and conversions out of a boost is by only boosting the best posts. For example, select only those Facebook posts that engaged well. Those posts with the most likes, shares, and comments are usually the best to boost.

Visuals Reinforce Your Content

If your goal is to stop a browser from scrolling, then your paid social media advertising should have strong supportive visuals. Making general text statements about an upcoming sale won’t be as exciting as a video showcasing what you plan to offer on sale. Images and videos are better at engaging an audience. And when your potential customers stop scrolling, they’ll be more apt to convert into a sale.

Write to Say Something Valuable

Paid social media advertising only works when you’re able to craft valuable content. When you write something, write to be understood and in a conversational way. Some statistics suggest we get hammered with more than 100,000 words per day and 23 words per second. To stand out among all those words, your message will need to be relevant and offer value. Don’t restate the same old adages about “great customer service” or “competitive pricing.” Instead, try “Sink Clogged? Call us” or “$100 if you call right now” type of messaging. Use precise language instead of broad-stroked sentiments. Tie in a call to action statement and convert more.

Make Sure You’re Mobile-Friendly

Business websites in 2021 have to be mobile-friendly. This may be more of a website tip than a paid social media tip, but most people engage their social media via their mobile devices. If your website isn’t mobile-friendly, you’ll likely be losing conversions, even from those social ads. It’s just another reason to partner with a website and paid social media advertising expert in Plano, TX, too.

Lure Them with Landing Pages

Let’s imagine for a minute that your business is a brick-and-mortar hardware store. Instead of using paid social media advertising to talk about all the “spring home improvement” supplies you have, you create an ad campaign about a sale on garden hoses. Heading into spring, homeowners will likely be getting their hoses out of storage and realizing it’s time for a replacement. Your social media ad offers a deal that browsers can click on, which then leads them to a specific landing page with all of your hose brands and sizes. This kind of advertising will lead to conversions in real-time, and using landing pages can help funnel those buyers directly to your bottom line.

 

Whether you’re using your social media advertising to promote brand awareness, inspire new customer consideration, or direct conversions, there are just some strategies that work better than others. Contact us to learn how our expertise with paid social media advertising in Plano, TX, can help you get more bang for your online advertising buck and drive those conversions.

Social Media Engagement

6 Ways Social Media Authentically Engages Your McKinney, TX Customers

You know how important your social media accounts for reaching your McKinney, TX customers. But there’s more to tapping into the various platforms that reach and frequency alone. To get the conversions and sales your business needs, you must capitalize on social media engagement. Your customers might see your message or your ad and keep scrolling unless you can authentically engage them. Here are six ways your social media efforts can really connect with your audience.

1. Entertain, Enlighten, Educate, Empower, and Engage

That’s a lot of E’s, but these five verbs should be the overarching goal of any social media strategy. Unlike an ad or traditional marketing campaign, social media channels offer a unique opportunity to connect with potential customers. Instead of talking about your McKinney, TX business, you can talk about what matters to your core customers. If you’re a financial advisor, for example, you might use social media to offer suggestions and tips for navigating the market right now. If you’re a plumber, social media engagement turns into customer calls when you talk about common reasons the bathroom sink gets clogged. Social media is a perfect platform to offer value. And when your value proposition entertains, enlightens, educates, empowers, and engages, it translates to conversions.

2. Social Media Is Conversational

Use social media as a means to have conversations with your potential customers. Traditional advertising and marketing efforts kind of throw messages out there or at the audience. Social media channels allow you to engage with your audience. This conversational engagement creates an environment where ideas are exchanged, and client pain points are uncovered. It naturally translates to an opportunity for you to solve a customer’s problem with your McKinney, TX product or service.

3. Authentic User Experiences and Testimonials

You’ll notice that when someone needs to have a new roof put on the home, he or she might take to Facebook or Twitter and ask for company recommendations. Based on the few responses from friends and connections, that person might then explore the business page and look for testimonials and star ratings. Social media is an ideal platform for authentic user experiences. Any positive review you can showcase will only help build your social media reputation. Testimonials drive how consumers buy more than ever these days. And it’s an authentic connection opportunity you don’t want to miss out on leveraging.

4. Relationships with People Behind the Brand

One of the biggest advantages of social media marketing may be transparency. These platforms allow your McKinney, TX business to have a face and personality behind the brand. Posts about behind-the-scenes activities can help your target audience see behind the curtain and feel more connected to the people of your brand. This authentic engagement builds trust that can make a cold call feel more like a warm call.

5. Staying Relevant with Trends

Welcome to the hashtag culture! McKinney, TX businesses are riding the hashtag wave, too. Follow the threads that relate to your industry or niche and look for trends and conversations to join. Create your own hashtag and inspire existing or potential customers to join in a dialogue you develop. Keep the hashtags short, and don’t be afraid of witty, funny, or pun-based phrases either. These channels can help drive your social media engagement authentically and ensures you’re in tune with the latest trends online.

6. Nothing Says ‘Do Business with Me’ Quite Like a Video

You don’t have to be a National Geographic-quality photographer or Grammy Award-winning producer to see big results from imaging and videos online. And in most social media marketing strategies, text-only efforts aren’t going to cut it. You need images, maybe of your brick and mortar or of your product lineup. You need videos with service technicians in the field or office staff donating to a local charity. Images and videos are efficient ways to tell your McKinney, TX business story. And they’re the most authentically engaging methods for connecting with your audience.

When you’re ready to improve or optimize your authentic social media engagement efforts, let Luce Media help! We can help you promote your company’s best assets and personality in a real way. Let’s brainstorm today and take your social media engagement to the next level.

How to Win Customers in Allen, TX Using Social Media Marketing

How to Win Customers in Allen, TX Using Social Media Marketing

Social media marketing for business is here to stay. According to Moz, a well-known SEO consulting company, “72% of online adults use social networking sites“. Want a crash course in social media marketing essentials? Invest a few minutes in reading this article. Discover helpful tips that can help you win customers.

  1. Use social media marketing that instantly ignites your target audience’s interests. What exactly is social media marketing (SMM)? Before I define what SMM is, first, think about being a kid at recess in elementary school. That was a socializing activity. When we acted social at playtime, we found children our own age also interested in playing marbles, swinging on the playground swings or closely examining ants marching along the ground in a column, etc. Our desire to be social and share common interests is natural in virtually every activity humans to do.

When businesses engage online in SMM, marketers share messages (called content) that interest specific prospect types for that business. So, think of being online like being on the playground back in elementary school. You are engaging with prospective friends, but it is for business now.

For example, suppose you are a medical doctor. You write lots of prescriptions. To write prescriptions, you need ink pens. Pencils will not do because graphite can be easily erased. Since you don’t manufacture them yourself, you need someone who sells pens.

You instinctively look online for places that sell pens because, for many years now, businesses have trained us to shop online. Shopping is a social activity.

According to Statista, in 2019, an estimated 1.92 billion people purchased goods or services online, and during the same year, e-retail sales surpassed 3.5 trillion U.S. dollars worldwide. In business, we buy and sell goods. To effectively and successfully run a business, you must be social to let medical doctors know you sell ink pens.

The same is true for all businesses. Social media marketing is an activity you do to let a specific group of people know you have the solution to a certain problem or challenge they are experiencing. As you socialize, you build business relationships with them. This is done by providing content to which your target market immediately relates.

By sharing content relevant to your target audience, your company can increase brand exposure and broaden customer reach. The more your company’s brand regularly appears online in many places (like a familiar T.V. show), the more you build a fan base. The more you socially build a reputation for being a trustworthy company, the more sales you make and the longer you stay in business.

  1. Socially engage with your target market using digital marketing. What exactly is digital marketing? Digital marketing describes online marketing activities where you share your marketing messages on mobile devices and online using emails, SMS messaging, and real-time reporting in the form of analytics. Marketing online is electronic compared with offline marketing, which commonly uses the U.S. mails to mail marketing messages on paper, networking meetings, live public presentations, etc.
  2. Tell compelling stories using content marketing. What is content marketing? We all love to hear an interesting story. Content marketing revolves around storytelling. In content marketing, you share online stories through videos, blogs, and social media posts that show how your business solution changes lives for the better.

 When effectively using content marketing, the messages you share connect genuinely with a targeted audience. They provide valuable information to consumers and create an eagerness to purchase company products in the future.

  1. Do’s of social media marketing.
    1. Pretend you are dating when it comes to social media. Just like going on a date with somebody new, put your best foot forward. Be genuinely friendly.
    2. Take it slow as you get to know your target audience a bit at a time. Remember, you are building a meaningful relationship with target market influencers.
    3. Look for common interests between you and your ideal prospect. Talk about those interests in your social media content.
    4. Talk about the problems associated with the common interests you share. Then, share your ideas that make those problems better.
    5. Deliver value rather than just sell your products or services. Be a business friend, but not one that is just in it for sale.
    6. Recognize that it takes time to build relationships with new customers. Just like in dating, on the first date, you talk about the things you may have in common (rather than when you’re going to get married.) Find out about each other and see if you have something in common.
    7. When commonalities are discovered, build on those commonalities. (Similar to when you learned if your ideal marble playing friend in elementary school liked to play with clearies, steelies or cats eyes marbles, etc., in marble games. In other words, in your first Tweet, drop a nugget of information that helps your ideal prospect in some way. Make your social media messages all about your prospect.
    8. After you write your content, promote it everywhere that’s appropriate to reach your target market.
  2. Don’ts of social media marketing
    1. Don’t spam by posting and breaking the rules of the social media site.
    2. Don’t talk about the features of your products/services and reasons to buy. Talk about benefits to the end-user of choosing to solve his/her problem.
    3. Generally, don’t be all about the sale (unless it’s an ad)
    4. Don’t say disparaging or inappropriate things about other people. This can destroy your business reputation and credibility.
    5. Don’t misspell content. If you need to hire a professional writer, do it. If you’re just starting out and have limited marketing funds, see if you can trade services to get things done.
  1. What the Moz statistic means to those in business:
    1. If you are not using social networking, you are losing money. Returning to the playground example, if you were the shy kid and played alone, that doesn’t work well in business. If you feel afraid to reach out and network, consider getting some professional counseling.
    2. If you are socially networking, are you using a social media content calendar with relevant target market topics? Get a free social media content calendar template from Hubspot here.

When you write content, have an end result in mind. For example, if you are selling musical instruments to children, talk to the parents about the value of their child learning how to play a musical instrument. You could write a blog post on how playing a musical instrument develops self-discipline. Another blog post might be about how it helps kids get over shyness. Create a calendar of blog posts that methodically show how it helps kids in many (specific) ways.

  • Further tips on providing meaningful social media marketing include talking about the emotional aspect of your message. People act for emotional reasons. When you say something that makes readers FEEL, your message is meaningful. For example, if you sell hummingbird feeders, a FEELING Tweet might be, “Love feeling amazed watching hummingbirds fly? Imagine what would happen by putting up a hummingbird feeder in your own yard.” Compare this with a salesy Tweet, “Hurry! Hummingbird feeders on sale now at Sally’s Lawn and Garden.”
  1. How marketers can make relevant use of social networking to win customers.
    1. Know your target market. When you write social media messages, use the language, words, terms, and passions of your target market. Speak to them in a way that means something to them. For example, if you sell photocopiers, and a concern for your target is saving money on copies, talk about how they can get more copies by using the toner-saving feature. Talk about what matters to your MARKET more than what matters to YOU.
    2. Provide relevant content of high perceived value to your target market. The content you provide reveals strategies, tips, tricks that make your target market’s jobs or lives easier, time-saving, satisfying. Find out what matters to your target. Do this by listening and using their feedback. Then, genuinely show them that their interests are valid and important to you. A great video that helps you understand their need to be validated is this brief video called Validation.
    3. Approach well-known target market challenges, issues and/or problems from a new, interesting, helpful angle. For example, suppose you sell sleep apnea and snoring relief products, instead of only talking about how sleep apnea is a medical condition that could contribute to causing unwanted health issues, talk about sleep apnea and how a person’s snoring might be negatively affecting his or her relationship. Those who snore may be unaware of how important it is to have sleep apnea checked out by a doctor. But the clincher to send them to their doctor may be to reveal the benefits of a better relationship with a spouse by having it checked out. This can all be conveyed using compelling and relevant social media marketing messages.

Content marketing in your social media messages works well to win customers. Prospects like to hear and read testimonials, case studies, and personal accounts about problems solved by using a specific product or service. It helps build credibility and goodwill for your company’s products.

Lucé Media’s goal is to help small to medium-sized businesses grow new leads and sales. We offer a free social media audit. Click here to sign up, and we will get to you as soon as possible.

Now that we’ve shared some tips with you, would you share yours with us? Leave a comment about your own social media marketing successes for others to enjoy.

 

Eight Tips for Effective Social Media Marketing in Plano TX

Eight Tips for Effective Social Media Marketing in Plano TX

An effective social media campaign is exactly what your business needs to grow. Social media marketing is a fantastic marketing tool. It improves branding, earns you quality leads, and increases your sales. If not well planned, it can turn into a wastage of valuable resources like time and money. Of course, you can hire professionals for paid social media advertising in Plano, TX. Nonetheless, below are eight tips for effective social media marketing.

1 – Know your goals 

You must always start by setting clear goals for your campaign. Your goal should be highly specific and define what you’re trying to gain from this campaign. Also, the goals you have for your campaign should be measurable. And your social media marketing goal should be relevant to your overall marketing goal. It can be building more audience or increasing traffic to your website, etc.

2 – Identify your ideal audience 

It helps when you get as specific as possible when it comes to recognizing your audience. For instance, if you identify your potential customers as parents, it is acceptable. But if you figure out that your ideal customers are parents living in the U.S. who earn about $75,000. And they belong to age groups from 35-50, primarily use Facebook, and have no interest in outdoor activities. Such targeting increases your chances of success.

3 – Choose the right platform 

You don’t have to run campaigns on all the social media platforms out there. First, you should consider factors like who needs your product or service. If you want to sell directly to consumers, Facebook can be your best pick. If you want to target younger audiences, then you may choose Instagram and Snapchat for advertising. In case you want to market to other businesses, LinkedIn can do it for you.

4 – Consistent delivery of content 

A successful social media campaign becomes possible with constantly nurtured content. Whether it is blogs or images, you always have to keep the target customers in mind. It helps when you post industry-relevant information in the form of articles. It can help you fill your social media calendar and also boost your chances of success.

5 – Win and work with influencers

You should know that more than half of the consumers rely on influencers’ reviews for making a purchase. Since people have credibility in influencers, a recommendation about a product/service indeed makes a difference. You should reach out to influencers and build a relationship with them. Also, prepare yourself to answer ‘what’s in it for me?’ questions. While you get more traffic towards your business, you should also see how you bring value to influencers.

6 – Expand your audience 

The more people see your message, the more leads you are likely to get. Your aim should be to increase social media followers who seem relevant to your product or service. The first thing you should ensure that your current customers follow you on social media. Contests are undoubtedly great ways to increase your following. You may also opt for paid ads to increase followers. 

7 – Keep the audience engaged 

If you want your social media campaign to be successful, you must engage your audience. Responding personally to new followers, answering queries, and interacting with other posts goes a long way to build trust. You have to provide some CTA (call-to-action) with every post. It can be a link to your blog, website, or online store, etc. Creating valuable hashtags helps the audience to discover you easily.

8 – Track your results, analyze and optimize 

The best social media marketers rely on the trial and error method. It’s essential to track your results. Further, you should analyze the data and make the necessary changes to optimize your marketing campaign. It would help if you let the data lead you. Effective social media marketing is a continuous work in progress with timely tweaks as needed.

Parting thoughts

Those were the eight tips for effective social media marketing. The first thing you should do is recognize your goals and your audience as well. You can team up with influencers and use various ways to engage your audience. And yes, you must consistently deliver compelling content for your audience. You can also consider hiring a professional social media marketing agency in Plano, TX.

How Can Paid Social Media Advertising Benefit Your Business?

How Can Paid Social Media Advertising Benefit Your Business?

Irrespective of whether your business is small or big paid social media advertising has become the necessity for brands to grow in this era. To create an impression on the viewer’s mind and convert them into potential leads, paid media advertising plays a significant role. Businesses that do not consider paid social media advertising are losing great opportunities. That’s why; companies not aware of paid advertising should read this guest blog.

Following are some of the benefits of paid media advertising that state how it can benefit your business.

Advanced targeting 

Paid advertising will help your company to reach specific audiences looking for a similar brand. Once the viewer looks at your website, you can run a campaign retargeting the same customers who have shown interest in your service. Therefore, it allows you to be in touch with the company with genuine customers and providing the service. The advanced targeting includes demographics, job titles, interests, geography, etc., depending on the company’s needs.

Enhances brand awareness

Implementing a social media marketing agency can enhance brand awareness, helping to engage a broader audience. After creating a profile, you can start interacting with customers. As a result, you can understand what they are looking for while promoting your business. Simultaneously, it also helps in building the business’s reputation. Every post that you will share on the website will have a chance to reach a large section of people, attracting more customers. Therefore, these clients will get converted into potential leads the next time.

Better alternatives

Trials and optimizations are done to find out valuable data for a brand and its audiences. The social media advertising agency would design advertisements according to the need to click-worthy and have a call to action. There have several alternatives to put forward the ad, such as Facebook offers creating carousel units, single image ads, screen takeovers, etc. It becomes easier for you to create an ad that leads to a higher conversion rate with all such aspects.

Give marketplace insights

One of the essential benefits of an advertising agency is marketplace insights. It is the only way you can analyze the customer’s requirements and directly communicate with them. Continuously monitoring the website will help you to know what your customer is looking for. While doing so, there is no need for you to have a social media presence. It means if you are not active, your company’s profile will continue to work.

Another advantage is to sort the content optimization segment depending on various categories. All these tools will help you pick up the best combination to generate profits for the business.

Access mobile users

More than half of the people who spent time on social media are mobile users, so ensure your website is mobile-friendly. Whenever a user wishes to buy a service or a product from a company, they look for the company’s social media profile first. If they do not find any website, they might not like to go ahead anymore. But an attractive profile with pertinent information will convince them to avail of the service.

Cost-effective

Owning a business is not easy, and you also need to handle a lot of expenses. On that note, many companies might think that a paid advertisement will lead to more costs, but this is not true. Instead, a paid ad would help you to attract a more targeted audience for your business. Therefore, potential customers will avail of the company’s services, increasing the company’s sales and profits. Alongside this, it also depends on the firm you choose; an experienced and reputable firm knows how to invest the company’s budget effectively. That’s why; paid social media advertising can also be termed as cost-effective.

Final notes!

In 2020, more than 90% of small businesses were expected to expand their social media business. The numbers are enough to indicate how essential and beneficial it has become to have a website on social media. It would be better to look for a professional agency that can manage all such activities while concentrating on other aspects. Investing in paid social media advertising will help enhance your target, amplify reach, and achieve more significant outcomes.

Why Dentists Should Hire a Digital Marketing Agency

Why Dentists Should Hire a Digital Marketing Agency

As the internet matures, people from all walks of life begin their search for a new product or service online. And dentists are becoming a highly searched business category. Many people don’t have a regular dentist, or they may be unique in town. Others might only consider the dentist when they’re experiencing pain or after an accident.

Of course, people still value word-of-mouth referrals, but everyone has been disappointed by poor service at a friend well recommended. Besides, consumers achieve a certain satisfaction from hunting down a new service provider on their own. Digital marketing experts can get your message out on various platforms and target the right customers for you.

SEO is Better than Advertising

Of course, you can spend money on print, radio, or even Google Adwords, but many consumers view advertising as inauthentic. A dental website that gets an organic page one appearance on Google’s Search Engine Results Pages (SERPs) gets more respect from the average customer than a paid Google Ad.

In reality, both websites paid for their appearance, but the organically appearing site earned its position through quality content that Google prescreened. Your customers understand that you’ve put a lot of effort into your website, and that kind of dedication is impressive. Investing resources in dental SEO has been yielding dividends for years.

Quality Dental Information

Why Dentists Should Hire a Digital Marketing AgencyHigh-quality Google SERPs happen for a reason. Google analyzes your site for relevant and original information that would be interesting to the person performing the search. A quality digital media company makes sure that your website is optimized to educate and inform someone curious about your area of expertise. Google directs them to your page because you have the information that they’re seeking.
For instance, someone in your city wants to get their teeth whitened. They enter a typical series of words that your dental SEO company has already researched. They ensure that a professional writer inserts these terms strategically throughout their original article on the subject. You may rest assured that these articles are well-researched from the most up-to-date and well-respected online publications.
Not only does the customer get directed to your website, he learns something about the procedure or condition from which he’s suffering. By educating him, but you also earn his trust. You build a bond with a potential customer, and it’s only natural that he comes to you for treatment.

Social Media

Besides your website, a quality digital marketing agency can get your message out through the whole gauntlet of popular social media platforms. Strategic messaging on Facebook, Instagram, Twitter, and others can help get and keep your brand in front of the eyes of potential customers.

Your brand is how people regard your company. An expert digital marketing agency can help dentists develop a name and a reputation in their community. Lucé Media has developed its proprietary and patented algorithms to keep you well-informed of the progress its campaign has made in disseminating your message.

Today’s media marketing agencies won’t limit your brand to SEO content marketing. They can also develop an email and video marketing program for you. Video, in particular, is emerging as one of the most powerful messaging tools available. However, as relevant as a video has become, it must be part of an overall marketing strategy to work effectively.

Anyone with a smartphone can shoot a video and post it on YouTube, but it takes marketing expertise to use it to drive customers to your site and generate sales. Lucé Media has an eclectic team of experts with a wide array of experience. In today’s competitive online environment, you need the very best talent to develop your brand in the community.

Today’s dentists are learning the long-term value of digital marketing agencies. Call Lucé Media today and set up an initial consultation!

 

 

hiring seo expert

Things To Look For When Hiring An SEO Expert

It doesn’t matter if you run a big or small business. However, if you heavily rely on web traffic for sales, you need to master search engine optimization (SEO) or hire an SEO expert. A qualified and certified SEO expert will review your website, identify strategies, target visitors, and ask you about your business objectives. By doing so, they will use their skills and knowledge to improve your page views and search engine rankings.

Things you need to look for when taking the services of SEO experts

When you have decided to take the help of the SEO experts to receive outstanding SEO services, then there are several things you need to check before you hire them. Check below!

  • Must have years of SEO experience: Different websites will require different SEO tactics, and it is vital to hire an SEO expert who has years of experience. They will have the power to look at any website and know what to do to gain more search engine traffic.
  • Carries a good understanding of all the three levels of SEO: SEO has three essential tiers, namely, off-page optimization, technical, and on-page optimization. It would help if you chose an SEO expert that can approach a strategy from all three angles, which will maximize success. You must hire an SEO expert or specialist who understands all the technical problems and limitations that search engines have in store. Apart from that, an SEO expert must also have the power to explain technical issues and constraints to the site developers to reduce problems.

hiring seo expert

How does a search engine marketing company work?

Search engine marketing is a technique that can take your business revenue to a whole new level. Luce Media will provide you with superb search engine marketing (SEM) services that are data-driven and cost-effective. It is also an excellent way to put your business in front of individuals looking for your services and products. Furthermore, the company will provide you with an end-to-end service to help your business receive a winning edge over your competitors. Taking the search engine marketing services offered by a reputed search engine marketing company will help you reach your clients and customers instantly and build ads based on a city or a state.

Importance of local SEO

The local SEO is known as an outstanding investment for all local businesses. It is a series of strategies and actions designed to improve the visibility of your business on Google. The main goal of local SEO is to attract new customers in smaller places like a city or a town. When you receive more local visibility, it will provide more sales, customer services, and foot traffic. Apart from that, local SEO will also help you rank higher in Google’s search engine results, and it stands out as a free source of advertisement for your business.

Bottom-Line!

Suppose you are interested in hiring a reputed and highly experienced SEO expert to help you with your business website. In that case, getting in touch with a good and reputed SEO company will be the right to do. They will also provide you services on local SEO and search engine marketing at a reasonable price.

social media marketing agency

Using A Social Media Marketing Agency In McKinney, TX To Stay Competitive

While you could try doing it alone, using a social media marketing agency in McKinney, TX is the best way to stay competitive on social media.

Millions of brands use social media daily to reach their audiences. Most posts never reach users’ feeds. This means you need a way to stand out.

The right agency takes away the guesswork and uses years of expertise to craft the right custom strategy for you. Social media isn’t one size fits all and a McKinney, TX agency knows that.

Mastering Social Media Ads

Organic social media reach is difficult. Social media algorithms put engagement first, meaning even if a user is following your brand, they will rarely see your posts. Unless they engage with your brand often, they’ll see friends and family far more often. If you need engagement to get your posts seen, how are you supposed to get engagement to start with? The answer is ads.

Hootsuite gathered a variety of Facebook statistics. A few eye-openers concerning ads include:

  • Facebook users click on an average of 11 ads each month
  • Ad impressions have increased by 33%
  • Facebook ad prices have decreased

Another stat that stands out is organic reach for posts is just 5.5%. This means you need engaging ads to increase your brand’s visibility and stay more competitive. A social media marketing agency in McKinney, TX helps you target the right audience and create the right types of ads for your goals.

Study The Competition

Far too often, brands try to reinvent the wheel when it comes to social media. However, you could just check out the competition or even just other highly successful brands. While every successful brand has their own unique strategy that works for them, you can eliminate time-consuming and costly trial and error by picking up some tips from the competition.

An agency helps you analyze your competitors in-depth. That’s how you quickly grow your presence on social media. Instead of starting from scratch, you’re able to develop a much better strategy for your target audience.

Develop Amazing Visuals

Using A Social Media Marketing Agency In McKinney TX To Stay Competitive-2

Visual content isn’t just pretty, it’s a requirement. People prefer it. It grabs their attention. Of course, competitive brands know this. That’s why it’s vital to focus on creating the most engaging and useful visuals possible. Go beyond the same basic stock images people have seen a hundred times. Create something unique. Let the visuals represent your brand’s voice and colors.

Poll Everywhere called 2019 the year of visual content, along with statistics to back that claim up. Adding the right visual increases a person’s desire to check out the content by 80%. Of course, if that visual is a video, you could potentially increase the chance of the viewer buying it by up to 85%. And, going back to engagement, social media posts with images see a 180% increase in engagement.

Create Something Worth Sharing

The most successful and competitive brands on social media are those who create content people can’t help but share. The content is useful, engaging and entertaining. There’s a reason why content marketing is such an important strategy.

A social media marketing agency in McKinney, TX helps you to understand your customers through detailed insights. Once you know your audience, you’ll understand the type of content that’s most useful to them. You can also check out what types of content your competitors are posting that get the most engagement.

Create infographics, images, videos and more. These can lead back to useful blog posts on your website. The best part is when people find a post that really grabs their attention, they share it. When your audience starts sharing your posts, you reach far more people with less effort.

Be Authentic

In order to stay competitive, you can’t just copy what everyone else is doing. You can learn and get inspiration, but you have to be authentic. Audiences are bombarded with so many posts, ads and brands everyday that they can easily spot a cookie-cutter campaign or copycat. Users crave authenticity. They want a brand they can trust and count on.

No matter what you’re doing on social media, establish a clear brand voice and personality. This creates brand recognition and awareness. It also resonates with your audience better.

A social media marketing agency in McKinney, TX takes the time to help you find your voice. They also aid in every aspect of creating a social media strategy that works specifically for your brand.

Growing Your Facebook Presence With A Social Media Agency In McKinney TX

While social media seems easy to use at first glance, it’s incredibly complex, especially Facebook. That’s why small businesses often aren’t sure how to grow their Facebook presence effectively.

You don’t need to hire an in-house social media marketing team. Instead, boost your McKinney area business by working with a social media agency in McKinney, TX.

Your audience is on Facebook. You just need the expertise to help your business stand out and find your audience among the billions of users.

Why Your Facebook Presence Matters

At the time of writing, 2.5 billion people use Facebook each month. Out of that number, 1.66 million use the platform daily. Odds are, your audience uses Facebook every month. Every demographic is represented, making it the perfect place to reach your audience and market your business.

Even though it’s a giant platform, businesses of all sizes can thrive here. For small businesses, it’s an easy way to reach out to a large audience and drive more traffic back to your website and physical store.

Benefits Of A Social Media Agency In McKinney, TX

Yes, you could do everything on your own. However, you’re already busy trying to handle the day-to-day running of your business. Growing your presence on Facebook can be time-consuming if you’re not sure what to do. Plus, you might not even realize how many tools are available to help you. That’s where using a social media agency in McKinney, TX can help.

We understand the ins and outs of Facebook. We’re experts at social media marketing. We’re proud to help local McKinney businesses find their place on Facebook and reach their audiences. Thanks to our local knowledge, we give you the added advantage of better local targeting to grow your presence faster. Plus, we’re able to provide you with a more personal approach than large generic social media marketing companies.

Making Meaningful Connections

More than anything, your customers and audience want to connect with you beyond marketing. What does your business stand for? Why are you so passionate about your business? Is there a story behind why you started the company?

Building meaningful connections helps build brand loyalty. The more people know about the business and the people behind it, the more likely they are to follow you and share your posts with others.

This means spending time posting meaningful content and responding to comments. While this is technically marketing, the majority of your messages should go beyond “shop here” or “here’s our latest sale.”

Learn About Your Customers

Learn About Customers

Facebook analytics give you all the insight you need to understand your customers better. Quickly find out more about your demographics, what type of content they respond to best, and what strategies you should take to reach more people.
On top of analytics data, you also get information directly from customers. With every comment they leave, you learn what’s important to them and what they think about your business. Use this information to better connect with them and make your business one that they’ll love. Show your customers you understand them, and you’ll instantly gain their trust and respect.

Boosting With Targeted Ads

Facebook’s organic reach has continued to decline since Facebook changed its algorithm back in 2014 to drastically reduce how much content users see on their News Feed. As Facebook continues to grow, there’s even more content being posting, meaning even more competition. With every post you make, only a tiny percentage of your followers will see it on their News Feeds. Otherwise, they have to visit your page directly or choose to see all your posts.

Targeted ads are the answer to continuing to grow your Facebook presence. Once you build dedicated fans, they’ll interact with your posts more often, increasing how often those posts appear in their News Feeds. Engagement is one of the top-ranking factors on Facebook.

General ads don’t work. By working with a social media agency in McKinney, TX, you’ll be able to create more targeted ads that better fit your budget while still reaching the audience you need most.

Provide An Engaging Experience

Finally, an engaging experience is always one of the best ways to grow your presence on Facebook. While you should always post about upcoming sales and events at your business, provide more engaging content too. Post tutorials, create videos, and ask questions that get your followers talking.

Turn your Facebook page into a place for customers and followers to interact with you and each other. When you create an active community around your business, you build brand recognition and loyalty. You also continue to grow your Facebook presence.

social media agency in McKinney, TX, can help you master Facebook and better reach your audience. This is especially true for local McKinney area businesses.