While social media seems easy to use at first glance, it’s incredibly complex, especially Facebook. That’s why small businesses often aren’t sure how to grow their Facebook presence effectively.
You don’t need to hire an in-house social media marketing team. Instead, boost your McKinney area business by working with a social media agency in McKinney, TX. Read more
Facebook is entering a tough transition period where it won’t take chances around data privacy in the wake of the Cambridge Analytica fiasco. That’s why it’s moving up the shut down of part of the Instagram API. It’s significantly limiting data available from or requiring approval for access to Facebook’s Events, Groups, and Pages APIs plus Facebook Login. Facebook is also shutting down search by email or username and changing its account recovery system after discovering malicious actors were using these to scrape people’s data. “Given the scale and sophistication of the activity we’ve seen, we believe most people on Facebook could have had their public profile scraped in this way” Facebook’s CTO Mike Schroepfer writes. Read more
A business can hardly be taken seriously these days if it doesn’t have a Facebook page, but just putting up a page isn’t enough. Marketers who want to get the most out of Facebook understand that they need to keep up with how their pages are doing. Facebook Insights is how they do that.
Using Facebook Insights is a key component to understanding how their pages are performing. The good news is that Facebook Insights has a wealth of information about your page. The not so good news is many small business owners find themselves using it without the understanding required to take advantage of all it offers. Read more
When people think of Facebook as a company, they mostly think of it synonymously with Facebook, the social network. However, Facebook Inc. is much more than that, as this chart nicely illustrates. With WhatsApp, Instagram, and the namesake Facebook and Messenger, the company owns four of the world’s largest social media / messaging services. Facebook alone reaches more than 2 billion people per month, and both WhatsApp and Messenger also passed the billion-user milestone recently. Tencent, the Chinese company behind WeChat and Qzone might also boast a billion users in total but still doesn’t come close to Facebook’s global footprint. Read more
Everyone is looking for the answer to that question of most importance in social media – when is the best time to post content? Our answer – and the truth – it depends. You’ve spent all this time searching for or creating your content and you want it to have the greatest impact on your audience. There are many answers to the question of when to post content on social media platforms, so we prepared this infographic that will explain the best times per platform. Enjoy… and happy posting! Read more
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Luce Media 2020
