20 Creative Ways to Market Your Business on a Budget

High-quality marketing is expensive. However, it doesn’t have to be. Thanks to the Internet, the playing field has been significantly leveled for a small business, which now has access to the reach and influence formerly only reserved for the big brands. There are actually many low-cost methods for reaching out to your customers and spreading the word about your business. Here are 20 creative options to market your business online on a budget that you can try.20 Creative Ways to Market a Small Business On A Budget

#1 Run Contests

Contests are a fun and highly interactive way to get greater visibility for your small business. Some suggestions include caption contests and giveaways. Caption contests are good for a laugh and you can provide a small prize for the winners. Giveaways are great for growing your e-mail lists via the entry form. Polls are also helpful because they not only draw attention to your business and its plans but also provide you with valuable data.

#2 Write Guest Blog Posts

Pursuing guest post opportunities is an important way for a small business to grow your influence without spending any money. You may even get paid for your content. These posts benefit both parties because they give the host opportunities for new, unique content from different contributors and they benefit you by reaching a wider audience. Quality backlinks from these sites will also improve your search engine rankings, giving your business further exposure.

#3 Answer Questions on Forums or Answer Site

It costs nothing to offer advice or answer someone’s question. Doing so will establish you as a knowledgeable professional and help you gain the trust of clients. Sites like Quora and Reddit are full of people with questions. Answering a question also offers longevity. These questions and your answers remain up on the site, so anyone looking for a similar answer in the future is bound to stumble across it.

This is really a great way to market your business online on a budget. Why? Because this will show your expertise in your industry, you might become a thought leader if you’re consistent and this will help you generate leads.

#4 List Your Business on Online Directories and Review Sites

Customers use these directories when looking for a business, and so it is important to make sure your company is listed on them. Heavily trafficked sites to list your information on include Facebook, Google My Business, Yelp, Angie’s List and Apple Maps. These sites are free to list on, although you may need to meet some of their requirements first and prove your business is legitimate.  Luce Media has a very cost-effective program to get your business on the top 50 online directories.  To check what your online visibility looks like, click here.

#5 Join Industry Groups and Communities

Industry groups and communities are very helpful places for building your network, growing your authority and both giving and receiving advice. There are industry-specific groups present on sites such as LinkedIn, Facebook, and Google Communities on Google+. If you can establish yourself as a helpful contributor to these groups, your influence and reputation will grow. You never know what kinds of cool insider tricks you may learn as well.

#6 Leverage Pinterest

Pinterest, like many social media sites, is free to use and should not be underestimated as a significant marketing force. It is especially useful for sharing images of your products, displaying infographics and driving traffic to your site by linking to it from the image. Pinterest is a great channel to grow and what’s amazing about it is that marketers don’t use it that much yet. This is why Pinterest is a great way to grow your business online on a budget.

Visual media tends to attract the eyes of customers more often, so one of the largest image sharing sites on the Internet should not be overlooked. A staggering 87% of Pinterest users have purchased a product because they saw it or heard it recommended on Pinterest.

#7 A Small Business Should Heavily Use Referral Marketing

If you don’t have one already, you should work on forming a referral program within your company. This encourages your loyal customers to spread the word about your business and bring in more customers. According to Nielson, 84% of customers around the globe believe that friends and family are the most trustworthy sources of information about products.

Referral marketing is a cost-effective growth strategy that can bring you explosive growth. There are many referral marketing examples you could get inspired by.

#8 Actively Participate on Social Media

The interest of marketers has clearly been captured by social media. Facebook, for example, has 8 to 9 times higher click-through rates than regular web ads. Instagram is the fastest growing social platform out there today.  But posting occasionally is not enough. It is equally important for a small business to give regular updates so users are continuously being reminded of your presence and what you do.

I recommend any business of any sizes to have a large social media presence. Social media is inexpensive and is a great option to market your company if you’re on a shoestring budget. You should also get involved in the community, such as by participating in themed hashtag days, for example. You never know what other professionals and customers you might connect with.

#9 Give Out Free Stuff

It shouldn’t come as a surprise that people love free stuff. Some people love it so much that they frequent deal sites. For example, if you are selling a book, giving away free books on a major platform like GoodReads will increase exposure for both your book and your company. Giving away occasional freebies also gets your products into the hands of potential customers and may win you loyal fans.

Graphic Showing Marketing Strategy for a Small Business#10 Create Lists of Statistics

A post consisting of interesting statistics about your industry is a relatively easy way to drive traffic to your blog. People find statistics interesting and love to share them. You don’t even have to go out of your way to do this – it can come naturally from market research you have done or other high authority sources of information you came across while learning more about your industry.

#12 Interview Experts

Interviewing experts in your field is another way to increase your authority. You can interview them with set questions, such as over e-mail, and write up the interview in a blog post to share. The people you interview will also likely post your interview, which shares it with their followers and widens your reach. This is one of my favorite ways to market your business on a budget because by interviewing experts in your industry, not only you’ll leverage their community, you will also connect with them.

#13 Write How-To Guides and Ebooks

There are always people looking to get started in your industry, whether as an employee or an entrepreneur. Writing how-to guides and ebooks for this audience can be a significant source of income as well as grow your influence and establish you as a professional in your field. You might not have the time for this, so it might be worth looking into hiring a ghostwriter. Remote collaboration between content editors and ghostwriters is often highly successful.

#14 Leverage Your E-Mail Signature

In your e-mail signature should be your name, what you do, your contact information and links to your website. You can also include your company’s slogan and social media accounts. Make it colorful, eye-catching and interesting. This reminds or announces to anyone you contact this way that you exist, and thus serves as a good marketing tactic.

Your email signature is just one email marketing tactic. You’ve got a lot of email marketing strategies you can integrate into your campaigns. Plus, email marketing has a great ROI!

#15 Offer Limited-Time Discounts

You have probably noticed how often major companies have sales, which is at least a few times a year, if not more. They do this for a reason – it works. Customers are more likely to take a chance on a new product or service when it is on sale.

As a small business, you need to plan your sales carefully and space them evenly throughout the year. For example, discounts at specific times of the year, namely holidays, are popular. For online businesses, participation in Cyber Monday in November is practically a must.

#17 Ask for Testimonials and Reviews

For most people, testimonials and reviews weigh heavily into their decision-making process when choosing which company to do business with. The New York Times identified that, on average, 65% of a company’s new business comes from referrals. The best way to get referrals is to ask. Also, make sure to ask a customer’s permission before using their testimonial in your marketing or posting it to your sit

#18 A Small Business Can Offer Free Consultations

If you provide a service, whether you are a personal trainer or an attorney, offering free consultations is a great way to bring people in. They can then meet you and see if you can provide what they need. Use this opportunity to impress them so they will want to go forward with working with you.

#20 Comment on Other Blogs

You likely read many blogs to stay up to date on what is going on in your industry. Simply leave comments and start discussions about these posts. Doing so shows that you are actively engaged in the community and lets other users know that you are a professional.

So, how to market your business online on a budget?

Effective marketing is not just about the money. To be successful takes a lot of time and effort. Plus it helps to understand the latest digital marketing consultant - Luce Media McKinney TXopportunities that digital marketing and social media marketing have to offer.  At Luce Media, we encourage your small business to focus on what you do best and let us do for you what we do best.  Never stop looking for new and creative ways to reach your customers, and you will find a winning combination that works for you. Luce Media specializes in helping businesses on a budget grow. We use growth hacking, digital marketing, data, product development and a lot of creativity to do so. If you want to see your business reach new heights, give us a shout at Luce Media now and we’ll start growing together! We provide digital marketing and social media marketing in McKinney, Frisco, Plano, and Allen.

Man looking at Digital Wall and LinkedIn

LinkedIn Can Improve Your Online Branding

Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice. If your small business is selling services or products to other businesses, then LinkedIn is a social media platform you must be using.

Facebook, Twitter, Instagram, Google+, and LinkedIn are the main social media platforms, but the latter – LinkedIn – is one of the best forms of social media businesses can use to, not only to network with like-minded business people but also to help with their online branding as well.

Drinking coffee while reading LinkedIn on a laptopThere are a variety of ways social media can benefit businesses, but why LinkedIn? This is because it is considered business social media, which allows businesses to interact professionally online. And to stand out, you must craft a profile that stands out.

LinkedIn is based on business connections. All of the connections you have are considered 1st level connections. Anyone connected to them is 2nd level and then connected to them are 3rd level connections. This shows how wide-ranging this social media platform is, and the opportunities are endless.

What is LinkedIn?

LinkedIn is the number one business social media platform, with over 500 million members worldwide. It is considered a professional tool used by many companies in a variety of sectors. It essentially exists to look like an online CV or resumé, which allows professionals to seek out new opportunities.

But it’s also beneficial to companies, not just as a recruitment tool, but to exist solely as a brand on the social media platform. A profile consists of several scripts (summary, experience, education, etc.) and the written content in each one can reflect the business as well as the individual.

As a member on LinkedIn, you can make connections with your connections (i.e., 1st, 2nd, 3rd level connections), and search for people who work in a sector you may be interested in. Mainly used for professional networking, LinkedIn allows professionals from any sector to find potential employees or potential business clients.

Who Uses LinkedIn?

It’s used by everyone and anyone in business who wants to be seen online and make strong business connections. With over 500 million people signed up, as of 2017, and 80% of B2B leads come from LinkedIn (statistic: LinkedIn, 2017), it has become the platform for professional business networking.

The top 5 industries on LinkedIn are Finance, Medical, Educational, High-Tech, and Manufacturing, and 48% of all LinkedIn members use it at least once a day. (Statistic: SlideShare, 2016). Therefore, plenty of small business owners, managing directors, CEOs, etc., can be found networking on this business social media platform, so your online branding is important.

Your Online Branding

Your online branding starts with visibility. How you look, or how you appear to others online. Using LinkedIn for your online branding is essential to be seen by professionals, or by people whom you want to see you.

When using social media for online branding, you should be doing this for the promotion of your company’s brand and yourself as a brand. It’s all about identity – Who are you? What do you do? and Why should I like you?

In doing this, it’s all about optimizing your LinkedIn profile with professionally written, SEO-rich content, that reflects the individual as well as referencing the company at the same time. Having that personal touch instigates the emotional side of the brand, as it moves away from a faceless, corporate entity.

Social media marketing has made it essential now for businesses to have a personal touch to their visibility. Because the individual LinkedIn profile relates to an individual employee, it puts a friendly face on the company and makes it much more personal, too.

The things you can do on LinkedIn for your online branding are:

  • Optimise your profile
  • Make connections
  • Post consistent, quality content

LinkedIn is seen as the social media platform where businesses and professionals can network freely without having to travel anywhere. LinkedIn can help with your online branding primarily through visibility and recognition in a place where your reputation is at home with other like-minded businesspeople.

The Benefits

There are plenty of benefits to having LinkedIn help with your online branding. It’s a powerful sales, marketing, and branding asset that can result in exponential business growth and profit. LinkedIn can help with your online branding because it’s an effective tool for brand awareness and brand promotion.

The more visibility you and your company have on LinkedIn, the more people will know who you are and the positive impact you can have on their working lives. More connections mean more money. This is because the more businesspeople you network with online, the more likely you are to generate leads.

Lead generation can be turned around to potential clients and business, and it’s from this where businesses progress, move forward and achieve the success they set out to achieve. Businesses can gain quality leads simply through networking with other businesses online.

Businesses can network on LinkedIn’s Homepage, or ‘news feed’, or they can network to specific companies/sectors through LinkedIn groups. You can use LinkedIn to generate leads in three simple steps:

  • Become a group member
  • Create a piece of relevant content
  • Share the content in the group

So, get a professional-looking, well-written profile with a quality photo; network with your connections and on groups; share content consistently; and interact with people to show, not just what you sell, but who you are as a brand.

Two women working with a laptop that has the words Social Media on the screen

How Small Businesses Are Using Social Media Marketing in McKinney

A survey of small business owners reveals that businesses budget modestly for social media marketing in McKinney and elsewhere around North Texas – which may be a mistake, according to industry experts.

Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to a recent survey by Clutch, a B2B research firm. Social media, website marketing, and email marketing were key areas of investment.

Some 71% of respondents say their firm uses social media, and 16% say their firm is planning to in the future.

Graphic showing Which Social Media Channels Do Small Businesses Use When Doing Social Media Marketing in McKinneyFacebook is the social platform SMBs use most (86% use it). Instagram is second (48%), followed by YouTube (46%), Twitter (44%), LinkedIn (31%), and Snapchat (25%).

Just over half (52%) of SMBs that use social media marketing post at least once a day.

Many small businesses may not budget much for digital marketing because they have so few employees and limited resources to invest. More than half (57%) of businesses surveyed reported annual revenue of less than $1 million.

In addition, in-house digital marketing teams may not be “teams” at all: 30% (the largest group) of small businesses only have one employee working on digital marketing. This finding suggests that in-house digital marketers may lack the time and resources they need to market efficiently.  This is one of the most important reasons if you are doing social media marketing in McKinney or elsewhere in North Texas, Luce Media is able to improve on what you are currently doing.  We have programs and plans to fit virtually any small business marketing budget.

The adage “you must spend money to make money” is true for digital marketing.

Although the concept is familiar to most small business owners, many still struggle to choose the best marketing methods or to afford marketing at all.

OTHER FINDINGS FROM STUDY

  • The majority of small businesses use both social media (62%) and a website (61%) to market themselves.
  • The majority of small businesses (80%) do not invest in content marketing, and experts warn that they are missing a key marketing opportunity.
  • Websites (54%), social media (51%), and email marketing (36%) are the top three digital marketing channels that small businesses will invest in during 2018.

Over half (54%) of small businesses surveyed will improve their websites and engage consumers through social media, while 36% will direct more resources to email marketing in 2018.

Content Marketing Lags, Despite Cost-Effective Results

Fewer than 1 in 4 small businesses plan to invest in content marketing in 2018, but experts caution that failing to perform content marketing is a mistake for small businesses.

Creating content–such as blog posts, whitepapers, and videos—is a highly cost-effective way to build brand loyalty and boost a business’ ranking in search results.

Keith Gutierrez, vice president of marketing at Modgility(link is external), reminds small businesses that in developing a content marketing strategy, quality is more important than quantity.

“[Content] just needs to be great, quality stuff you can’t find anywhere else,” says Gutierrez.

Small businesses already have what they need to start creating content: they should consider their unique advice and data, then package that information into useful content.

Virtual/Augmented Reality Marketing Sees an Investment Bump

In an effort to keep up with new technology, some companies (12%) will increase their investment in augmented and virtual reality (AR/VR) marketing.  AR/VR marketing is especially effective for products that benefit from in-person tours, like real estate and travel booking.

Clutch’s 2018 Small Business Social Media Survey included 351 small business owners or managers from across the U.S. with fewer than 500 employees.

To read the full report and source the survey data, visit: https://clutch.co/agencies/digital/resources/small-business-digital-marketing-survey-2018.

To get more information on Social Media Marketing in McKinney and other communities in DFW, please call  (469) 907-1057 or send us a note at our website.  To find out how we can teach you and your employees to deliver on social media marketing, read more here.

 

Grow-you-business-graphic

Social Media Marketing for Small Business – The Lucé Media Academy

Woman at laptop hands up in frustration over doing social media herself

Can a Digital & Social Marketing Agency Grow Your Business?

The explosion of social media has driven companies to put a big focus on social media marketing over the past few years. As a small to medium sized business owner, you’ve probably thought or had a discussion in your company at one point or another and said, “we need a social media presence.”  The next discussion may center around which person in my business is the best at Facebook or Instagram or Twitter.  Soon, you have put up a dozen posts and not one person has responded to what you are posting.

Word Cloud showing Social Media Marketing in boldThe rise of the internet, indexed search (think Google) and the explosion of social media networks have changed the way that businesses of all sizes communicate their value proposition.

Where once, legacy tactics such as yellow page advertisements or print ads drove traffic to your front door, modern consumers armed with mobile technology expect real time access to information and make buying decisions in a matter of a few keystrokes on their devices.

This means that companies need to ensure that their branding messages are well executed, easily found on the web by sites that attract attention and convert eyeballs into real leads.

If you’re an SME (small to medium enterprise) looking to increase exposure and drive traffic to your website or premises, here are a few things you need to know about working with a digital and social media company.

There are literally billions of people worldwide using social media on a regular basis. Its benefits as a marketing tool are indisputable.

Businesses who take advantage of this can interact with and attract new customers if they are active and take part in social conversations.

In general, the more regularly you can post to your social media channels, the higher engagement and ROI you’ll see. This could mean dedicating around an hour each day to monitoring your social channels, posting relevant content, participating in conversations and growing your following in the process. And there are many times when you do that for several months and the Facebook and Instagrams of the world suddenly change their algorithms……and the rules change.

According to the 2017 Social Media Marketing Industry Report, 64 per cent of marketing teams report spending six or more hours each week on social media.

For a small business owner who is already spending most of their time on business development and operations, finding spare hours to strategise and dedicate toWoman frustrated with social media social media can be difficult.

That’s why outsourcing your social media management to a knowledgeable third-party is so important – it can take one key business-building task off your plate.

Here are just a few tasks a social media marketing company could take care of above and beyond simply posting messages:

  • Social media strategy – including posting frequency, types of content, keyword research, influencer research etc;
  • Set-up and branding of new or existing social profiles – consistent branding and voice across all your channels is crucial;
  • Sharing and commenting on third-party posts that are relevant to your brand;
  • Engaging in conversations with other users – be it existing or potential customers;
  • Social media monitoring – keeping an eye out for mentions of your company and interacting with those posts;
  • Social customer service – responding to questions or complaints from users;
  • Following relevant industry influencers or potential business customers/clients;
  • Content marketing – helping to develop your own original images, memes, articles, blogs and resources that can be promoted on social media;
  • Newsletter marketing – a round-up of your company news and most popular social posts and interactions.

While that list is probably incomplete, it is just a sample of some things a well round digital and social media company can do for your business or enterprise.  Ask yourself if you have the time and/or inclination to learn all of these individual elements yourself. So, often you are left with a choice: either hire an employee or hire an outside agency. In many instances, business owners lean towards hiring an employee because that has been the de-facto process in the past to solve an immediate need. Additionally business owners may have the perception that an outside agency is far more expensive than hiring in-house staff. The problem with this rationale is that most of the time, owners don’t have a true basis for comparison.

Let’s take a closer look and see what really happens when you compare the two. Disclosures: We used the job position of Marketing Manager for the comparison. Many marketing professionals specialize in one area of marketing, like a social media marketing manager, and may not have the experience that a marketing manager could have. All the salary data is based on the National Average salary for a Marketing Manager in the USA, and was taken from Salary.com.

While the numbers are averages and should be adjusted based on your needs, location of business, etc. The numbers in the following Infographic should give you a better understanding of the approximate costs of hiring each one.

marketing agency

Essentially, the budget needed to hire the right person, purchase all the right marketing tools and implement a digital and social media strategy designed to meet your business goals, become too cost prohibitive when trying to assemble an internal team.

Hiring an knowledgeable marketing agency like Luce Media allows business owners to focus on running operations and increasing the bottom line, not messing around with Facebook, Twitter or trying to build out a website. In the end, the bigger question maybe isn’t can I afford an experienced marketing agency, but rather how much am I costing myself in time, money and lost opportunity by trying to do these marketing services in-house.

Blue Arrow with Words Social Media Makreting

WHY USING SOCIAL MEDIA AS A MARKETING TOOL IS ESSENTIAL IN 2018!

Some business owners still believe that social media is merely gossiping and hanging out on Facebook. Once again, social media for business has nothing to do with simply hanging out on social media. But using social media marketing gives even small businesses real marketing advantages and opportunities.

In 2018, not using social media as a marketing tool is like saying you still rely on yellow page ads. It doesn’t work that way any more. Yet some people are stubborn and ask: Why is using social media good for me? Why do I need that again? Here are some of the most compelling reasons why:

SOCIAL MEDIA MARKETING DRIVES TARGETED TRAFFIC

The Power of Social MediaCreating a new page on your business website is like taking a really great selfie. You want the world to see it, but you don’t want to beg for attention (or worse, pay for it). That’s why for selfies and landing pages, well-placed social media posts can make all the difference.

SOCIAL MEDIA BOOSTS SEO

Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs). Don’t forget that Google considers your social activity to be a top ranking signal.

SOCIAL MEDIA LEADS TO RELATIONSHIP BUILDING

Part of what makes Twitter and Instagram marketing so cool is the interaction you can have with your consumers; you can read their tweets and status updates to get real-time insights into their daily. What products are they buying and why? What are they doing on the weekend? What kind of posts do they love to share, and from which brands?

Using social media as a tool for connecting with complementary, non-competing businesses, thought leaders and influencers in your industry, as well as journalists who cover your industry, is another benefit. You never know what a simple retweet or comment can lead to. Compliments work especially well.

SOCIAL MEDIA USERS ARE RECEPTIVE TO MESSAGES

People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.

SOCIAL MEDIA ALLOWS FOR RETARGETING ADS

One of the reasons using social media is important is because of the highly customizable nature of social media ads. Facebook ads, for example, allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked.

SOCIAL MEDIA GETS EVENTS NOTICED

Whether your business is sponsoring a local charity fundraiser or attending a major international trade-show, there’s no better way to leverage your presence than using social media.

SOCIAL MEDIA MARKETING BUILDS BRAND LOYALTY

Brands using social media have more engaged and loyal customers. When you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a big corporation and more approachable to potential consumers.

MOST LIKELY YOUR COMPETITORS ARE SOCIAL

According to AdWeek91% of retail brands are using more than one social media platform. This is something you need to keep in mind, because it’s much harder and more expensive to catch up than it is to get in on the game ahead of your competitors.

If your competitors get to your potential customers first, they’ll earn their loyalty and you’ll have a hard time winning them back. If you’re active and engaging on a variety of social platforms, you can gain those friends and followers first and your competition will be playing catch up to you.

SOCIAL MEDIA LEVELS THE PLAYING FIELD

Some brands may have bigger marketing budgets than others, but all businesses start off on pretty equal footing when it comes to using social media for marketing. Nobody knows you, and you are trying to get noticed. The businesses and brands that thrive are those with the most clever, attention grabbing tactics and the most relevant and informative content.

In short, they’re providing value to their target audience while also showing personality and being entertaining. If you really want to get lots of traffic and increase your online presence, you will have to outwit, outdo and outsmart your competition while offering superior products and customer service.

SOCIAL MEDIA MARKETING INCREASES SALES

According to MarketingTech70% of business-to-consumer marketers have acquired customers through Facebook. Or that 84% of CEOs and VPs say using social media helps make purchasing decisions.

Picture showing building money with Social MediaUsing social media as a marketing tool doesn’t just keep your brand in front of potential consumers; it also gives you the opportunity to provide them with incentives to purchase. Share coupon codes, with a unique code for each social channel – you may be surprised at which social network drives the most sales.

FIND NEW CUSTOMERS THROUGH SOCIAL MEDIA MARKETING

If you set up streams to follow keywords in Twitter (Hootsuite makes this simple), you can find people looking for the products you sell and direct them to your site. Using Twitter for social media marketing is great that way; telling consumers wanting your products how to get them is just an @yourbusiness away.

NEW CUSTOMERS FIND YOU THROUGH SOCIAL MEDIA

If you are using LinkedIn or Facebook marketing you most likely belong to groups related to your products, industry and target audience. By posting in these groups you can help influence potential customers to check out your site. Answering questions on platforms like Quora is another strategy.

According to WordStream, the average cost per click on Google Adwords is between $1 and $2. Depending on the keyword targeted you can actually end up paying $65 or more for a single click. And that’s real money for any business that we know!

At the same time, you can send traffic through Facebook and Pinterest for as little as $0.12 per click. Why pay up to ten or twenty times as much for each visit when using social media is so much more cost-effective?

Simply put, using social media as a marketing tool is part of doing business in 2018. If your business isn’t already active on social networking sites, now is the time to start.

Let Luce Media provide a FREE Digital and Social Media analysis of your efforts.

 

This information was originally posted here.

10 Benefits of Social Media Marketing

10 Reasons Why Social Media Is Your Startup Marketing Plan’s Greatest Weapon

By now the power of social media is well known within the business world. The ability to connect directly to an audience in such a personal way has been an incredible advancement for companies of all sizes, whether they work on a local, national or even international basis. Social media platforms provide a window into the life of the consumer, showing the needs, wants, praises and complaints that before could only be gleaned through stodgy and expensive survey campaigns. Not to mention the helpful details that can be mined through demographic and ad insights alone.

Looking at the statistics regarding social media as it stands today, we can see just how influential these platforms truly are:

  • 85% of consumers within the United States are regular social media users, with 58% of those using social media to connect to brands. (MarketingSherpa)
  • 71% of consumers who are satisfied with social media based customer support, or who have a positive social media experience with a brand, will recommend that brand to others. They will also spend on average 21% more. (Ambassador)
  • 57% of consumers say that seeing positive reviews of a business online is a strong influence on them choosing that brand. (DMN)
  • One in three consumers actively seek out brands on social media. (Global Web Index)

The Importance of Social Media for Startup Marketing

As a startup, particularly if you are limited in your capital or could be described as a bootstrap company, you have a unique challenge awaiting you. No matter how good your product, it won’t go anywhere without the ability to reach the intended audience it was made for. That is just step one. If you can’t convince that audience once you’ve connected with them that your brand can stack up against the big guys, or against the other startups already established in the industry, you won’t move the needle.

Social media is an effective, affordable and powerful tool that will give you everything you need to push your brand into the spotlight. As you achieve growth milestones it also gives you a platform to further hone your engagement and continue that upward trajectory.

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

Here are the ten reasons why social media is your startup marketing plan’s greatest weapon.

1 – Increasing Your Exposure

Exposure is not in and of itself the goal of social media use, as it isn’t how many followers you have but what you do with them. However, this is the first step in making a successful social media marketing campaign. You want to build the numbers to get your brand’s message out into the social sphere.

2 – Increasing Your Traffic

Generating traffic is the top reason for most marketers to utilize social media. Thankfully this is a major function of every platform. Regular social media use posted to redirect people to your website is a guaranteed traffic driver.

3 – Establishing Brand Recognition

Half of being successful as a startup is being noticed. Brand recognition ensures that your reputation is preceding you. It shows that you are sticking out in your audience’s mind, rather than getting lost in the sea of faces that is the online marketplace.

4 – Generating Leads

Lead generation is one of the most tedious and difficult aspects of promotion for any marketer. The constant grind can be wearing, but social media makes it easier. You have a pool of potential leads just waiting for you to reach out.

5 – Upping Your Search Ranking

Google prioritizes social searches on their engine, particularly Twitter. You can use that to your advantage by working to make your social profiles as SEO friendly as your website, as well as posting regularly to bring your social profiles to the top of search results.

6 – Gaining Insight Into the Marketplace

When using social research, you can begin to develop better insights into the marketplace at any given moment. Seeing the purchasing habits of your audience is one benefit, though watching the competition can be equally as effective in helping you better develop your own brand strategies.

7 – Building Business-Boosting Relationships

B2C isn’t the only direction you can take your social efforts. Twitter, Facebook, LinkedIn, Reddit and many other platforms give you a launching point for establishing new relationships and partnerships that can be beneficial for your startup.

8 – Improving Sales Figures

Direct sales has been an iffy use for social media since Facebook tried to create storefronts on business pages. But even if in-page checkouts fail to bring exciting results, social media is a great tool for driving conversions by pushing consumers to your site.

9 – Reducing Marketing Costs

Startups have to budget with great care and there are a lot of balls to juggle. Social media is a cheap (in many ways free) marketing tool, with decent advertising options that can work within your business’s means.

10 – Gaining Brand Loyalty

Perhaps the most important part of a startup marketing plan is building brand loyalty. You want to bring your audience back again and again, which is easy if you engage them properly.

Are you looking to improve your social media marketing and digital marketing strategies? The experts at Lucé Media are ready to help your business move into the next phase. We do content marketing in McKinney, TX and Frisco, TX and Plano, TX and Allen, TX.

 

Picture showing building money with Social Media

Four Steps to Drive Revenue From Social Media

Thе оthеr dау, I wаѕ liѕtеning tо a роdсаѕt аnd thе ԛuеѕtiоn wаѕ аѕkеd if SEO iѕ ѕtill relevant. Thе thоught wаѕ thаt with thе imроrtаnсе оf ѕосiаl mеdiа in уоur mаrkеting, should уоu invеѕt into ѕосiаl mеdiа оvеr ѕеаrсh еnginе орtimizаtiоn.

Picture showing building money with Social MediaThe соuntеr аrgumеnt wаѕ that you саn’t gеnеrаtе rеvеnuе frоm social mеdiа аnd аѕ a ѕmаll buѕinеѕѕ you need to invеѕt in SEO bесаuѕе thаt iѕ how уоur сuѕtоmеrs аrе gоing tо find уоu, thrоugh thе search engines.

Wеll, tоdау I wаnt tо сhаt аbоut ѕmаll buѕinеѕѕ social mеdiа bеѕt рrасtiсеѕ thаt with help gеnеrаtе grоwth аnd rеvеnuе fоr уоur buѕinеѕѕ. If уоu еxесutе against a social mеdiа рlаn, уоu will generate significant rеvеnuе frоm your еffоrtѕ.

KNOW YOUR AUDIENCE

56% оf companies create highеr ԛuаlitу lеаdѕ uѕing Pеrѕоnаѕ. Knоwing whо уоur сuѕtоmеr will hеlр уоur company сrеаtе bеttеr соntеnt fоr ѕосiаl mеdiа, rеѕulting in bеttеr leads аnd ultimately gеnеrаting mоrе revenue frоm ѕосiаl media. If уоu knоw уоur аudiеnсе iѕ уоungеr, bе mоrе рlауful. If уоu knоw уоur аudiеnсе iѕ mоmѕ, ѕhоw mоrе bаbiеѕ. Knоwing уоur аudiеnсе iѕ сritiсаl tо аnу mаrkеting рlаn.

PICK THE RIGHT SOCIAL MEDIA PLATFORM

Wе аll knоw thе ѕtаtѕ, thеrе аrе оvеr 1.3 billiоn uѕеrѕ on Fасеbооk, 250 million uѕеrѕ on Twittеr, and 200 milliоn uѕеrѕ on Inѕtаgrаm. Thе ԛuеѕtiоn bесоmеѕ аrе уоu uѕing the right ѕосiаl mеdiа рlаtfоrm fоr уоur buѕinеѕѕ? Arе уоu uѕing thе рlаtfоrm thаt уоur сuѕtоmеr uѕе? Piсking thе right ѕосiаl mеdiа рlаtfоrm iѕ nоt juѕt аbоut hоw mаnу uѕеrѕ you саn reach. It iѕ аbоut рiсking thе рlаtfоrm thаt rеасhеѕ your сuѕtоmеr, thе right сuѕtоmеr. Yоur buѕinеѕѕ will nоt gеnеrаtе аnу rеvеnuе if you аrе nоt оn thе right ѕосiаl media рlаtfоrm. Bоnuѕ Tiр: Piсk оnе оr twо mаin ѕосiаl media рlаtfоrmѕ аnd dominate. Thе mоrе ѕосiаl mеdiа рlаtfоrmѕ, thе hаrdеr it iѕ tо mаnаgе. Wоrk uр tо uѕing аll ѕосiаl mеdiа сhаnnеlѕ.

SET THE RIGHT SOCIAL MEDIA GOALS

Thеу ѕау if it gеtѕ writtеn dоwn, it gеtѕ ассоmрliѕhеd. Hоwеvеr, mоrе thаn 80% оf ѕmаll buѕinеѕѕ оwnеr’ѕ dоn‘t keep trасk оf buѕinеѕѕ goals. In оrdеr tо bе successful with ѕосiаl mеdiа, уоu nееd to knоw whаt уоu аrе wоrking оn. Hаvе ѕресifiс аnd timеlу goals with уоur ѕосiаl mеdiа mаrkеting.

Here are a few еxаmрlеs of monthly or quarterly gоаlѕ that will hеlр уоu ѕtау focused аnd асhiеvе уоur ѕосiаl mеdiа mаrkеting gоаlѕ аnd gеnеrаtе mоrе rеvеnuе across all platforms:

  • Increase likes/followers/connections/shares/subscriptions by 20%
  • Generate 1, 10, 100 new leads from social media audience
  • Increase foot traffic from social media by 1, 10, 100 new visitors
  • Generate 10, 100, 1000 new website visits from social media audience

BRAND YOUR SOCIAL MEDIA PROFILES

Yоur brаnd iѕ thе rеаѕоn уоu gеt uр in thе mоrning and wоrk 60 hоurѕ a wееk. Yоur соmраnу brаnd iѕ mоrе thаn juѕt a lоgо, соlоr ѕсhеmе, аnd fоnt tуре. It iѕ уоu аnd уоur viѕiоn. Make sure thаt уоur social media audience knоwѕ your brand аnd whаt уоu ѕtаnd fоr. Yоu hаvе ѕоmе real еѕtаtе оn еасh рlаtfоrm thаt nееdѕ уоur attention. Enѕurе уоur рrоfilе picture аnd cover рhоtоѕ ѕhоw whу уоu аrе in buѕinеѕѕ. Sоmеtimеѕ уоu оnlу gеt оnе impression, make it соunt.

Lucé Media works with small and medium size companies to create digital marketing solutions that drive new sales and revenue.If you’re seeking innovative digital marketing solutions for an ever-changing world, you need Lucé Media. Give us a call today at (469) 907-1057.

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