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Welcome to Lucé Media – Social Media Strategy and Metrics

Welcome to Lucé Media.  We are glad you stopped by. Lucé Media is a collective of some of the best digital, social, video and innovation talent around.  I hope you had a chance to read about our group on the Our Team page.  Our company,…
Digital Marketing in Texas

Commercial Print Marketing: How to Escape the Margin Trap and Move Up the Value Chain

Let's be honest—if you're running a commercial print shop right now, you're feeling the squeeze. Your costs are climbing faster than your prices can follow, your best clients are shopping around, and everyone else seems to offer the same thing…
Digital Marketing in Texas

Fractional CMO for Commercial Printers

Grow margins without adding headcount. Executive-level marketing leadership that turns operational excellence (on-time delivery, low rework, fast quotes) into premium pricing and a predictable pipeline. Talk to a…

The 9 Traits of High-Performing Commercial Printers (and the KPIs that prove it)

The difference between good shops and great ones Walk into any struggling print shop and you'll hear the same story: "We do great work, but customers only care about price." Walk into a thriving one and you'll hear something different: "We…
AI solutions

If Your Company Is Not Being Found in ChatGPT, You Are Missing Deals.

The New Reality: If ChatGPT Isn’t Finding You—Your Buyers Won’t Either. Fix It with Answer Engine Optimization.Here's something that should keep you up at night: right now, ChatGPT is recommending your competitors to potential customers.…

Why Your Brain Loves Print – And What This Means for Smart Marketers

Have you ever noticed something strange? When you need to really understand something important—like studying for a big test or reading a complicated contract—you probably prefer reading it on paper instead of your phone or computer.You're…
dirty data costs

Why Dirty Data is Sabotaging Your Variable Data Printing (VDP) Campaigns and What to Do About It

Personalized printing has evolved from a gimmick to a core marketing advantage. But with great power comes a hidden weakness: bad data. Variable Data Printing (VDP) gives you the ability to personalize every piece of a print run—but that…
eco-friendly print options
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Are Clients Truly Willing to Pay a Premium for Eco-Friendly Print Options?

TL;DR Eco-friendly printing is now a baseline competitive requirement—medium and large clients will pay a premium because sustainable options help them meet CSR targets, certifications, and brand expectations,…
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Unlock Your Print Shop’s Secret Goldmine: 5 CRM Tactics to Double Leads—No Ad Budget Needed

TL;DR Instead of pouring money into underperforming ads, use five practical strategies to mine your CRM—reactivate past clients, leverage warm partnerships, improve client experience, build referral systems,…
video marketing

The Ultimate Guide to Social Media Marketing

The Ultimate Guide to Social Media Marketing Key Highlights Learn how social media marketing has changed and affects businesses today. Create a strong social media marketing plan that matches your business goals and gets to know your…
AI solutions
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How To Embrace AI-Driven Marketing – Plus 3 Crucial Things Not To Do

Major shifts in consumer expectations have made AI-driven marketing a critical asset for CEOs, Presidents, and Business Owners. Traditional methods like generic email blasts and guesswork-based campaigns often waste budgets and dilute brand…
digital marketing data
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How to Leverage Data-Driven Marketing in 2025: Tools & Strategies

In 2025, data-driven marketing is no longer a luxury but a necessity for businesses striving to thrive in an increasingly competitive and digital-first world. As consumers demand personalized experiences and measurable value, leveraging data…
data

The State of Digital Marketing in 2025: What the Data Shows

Digital marketing has become the backbone of successful brand strategies in today's fast-paced business environment. As we look ahead to 2025, it is evident that the field of digital marketing is undergoing rapid transformation, driven by…
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Ten Digital Marketing Trends for 2025 You Need to Know

The digital marketing landscape is constantly evolving, driven by technological advancements and shifting consumer expectations. As we approach 2025, the pace of change is accelerating, presenting exciting opportunities and challenges for businesses…
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Optimize for Voice Search in 2025: A Comprehensive Guide

In the ever-evolving digital landscape, voice search has emerged as a powerful tool reshaping how users find information. With voice-enabled devices becoming ubiquitous, businesses and content creators must adapt to meet this growing demand.…
email marketing
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How to Launch a High-Converting Email Marketing Campaign in 2025

Email campaigns remain a powerhouse in the digital marketing world, delivering a return on investment (ROI) of up to $36 for every $1 spent. Despite the rise of social media and other marketing channels, email marketing consistently outperforms…
Digital Marketing Strategy
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How to Create a Winning Digital Marketing Strategy in 2025

As we approach 2025, digital marketing continues to evolve rapidly. Decision-makers face the challenge of choosing strategies that deliver measurable results. The rise of artificial intelligence, changing consumer behaviors, and the dominance…
Disover the Flexibility of a Fractional CMO from Luce Media
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Fractional CMO vs Full-time CMO: Which is the Right Choice for Your Business?

This comprehensive guide will delve into the roles of CMOs, explore the benefits of both Fractional and Full-time arrangements, and provide a step-by-step approach to help you make an informed decision tailored to your business needs. Read More...
Fractional CMOs from Luce Media
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Leveraging a Fractional CMO for Enhanced E-commerce Marketing Success

In this comprehensive guide, explore how a Fractional CMO can revolutionize your e-commerce marketing. Discover the benefits of this strategic solution, offering high-level expertise without the full-time commitment. Read More...
FCMOs from Luce Media
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Unlocking Success: The Power of Fractional CMOs in Digital Marketing

CMO Fractional stands for Chief Marketing Officer Fractional, and it refers to a part-time, outsourced marketing executive. One of the most notable benefits of hiring a CMO Fractional Digital Marketing Firm is cost-effectiveness. Read More...
Digital Marketing in Texas
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Digital Marketing in Texas – Tips on Measuring Your Success

As a business owner you know that digital marketing in Texas is a huge part of promoting your company and driving sales. But how do you measure the success of your campaigns? What metrics should you be looking at? Check out these tips on measuring…