Video marketing is a huge part of modern dentistry marketing in DFW. Use this guide to learn how to get started and how to get the most out of video marketing.

Outstanding Video Marketing for DFW Dentists

Imagine having an extra $10K – $30K every month from just adding video content to your website?  That’s what some dental websites are experiencing right now after starting video marketing for dentists in Dallas, TX.

You know just how difficult it can be to get new patients if you’re a dentist.  You can spend all day posting on social media without seeing any results.  Video marketing for dentists is a leap forward towards generating new patients.  It’s time to stop wasting your time and start getting more patients in the door!

Video marketing for dentists is one of the most effective ways to reach new customers online.  They are proven to increase patient numbers by up to 30%.

Read more

boosting email marketing roi

8 Ideas For Boosting Email Marketing ROI

Email continues to be a significant workhorse for boosting engagement and conversion, particularly in B2B. Here’s eight tips for better email marketing.

<!–more–>

1-Get Visual

Show prospects what you are offering, says Annalisa Church, senior director, marketing technology at Akamai. Include eye-catching clickable buttons in your email to engage recipients. “If you’re offering a video, show a picture with a play button.”

2- Vary the frequency. 

There’s no one size fits all rule when it comes to how frequently you should reach out to your audience. Stu Richards, CEO of Bredin, notes that the driver of email frequency should be determined by both how much your customers and prospects say they want to hear from you, and how much content you actually have to offer. “The driver of frequency is how much good stuff you have to share and how much time it takes to come up with [relevant] topics and formats.”

3- Know the journey. 

What do you want a prospect to do once they open your email? Know your ideal customer’s journey and create communications that will guide your audience on their way. “You have to have a sense of where you are trying to take somebody,” says Anthony Nygren of EMI Strategic Marketing.

4- Have clear goals. 

Superior B2B email marketing results begin with a smart strategy, says John Sisson, president of HBT Marketing and a speaker at LeadsCon Las Vegas. Make sure you know what your business goal is before you launch your email campaign. And then measure against it. And keep in mind that business people are often on autopilot when looking at your email marketing messages. “They scan rather than read,” he says. “So use plenty of white space, concise paragraphs, bullets, lists, and super clear calls to action. Ideally, ask for only one action, but repeat that ask two or three times.”

5- Be interactive. 

With the advent of technology like Google’s launch for AMP for email marketing, brands have more opportunities than ever before to interact with audiences in email, notes Jon Dick, VP of marketing at HubSpot. Experiment with in-email experiences like quizzes to boost engagement.

6- Don’t compete with yourself. 

Ensure that the emails the marketing team sends out align with those coming from sales and other departments. “Sales teams create their cadence, and it is counter-intuitive if marketing is sending one message and sales is sending another,” says Randy Frisch, CMO, and president, Uberflip. “Look at all your channels and keep things coordinated.”

boosting email marketing roi7- Stress urgency and the need to avoid risk. 

Subject lines that drive urgency, coupled with offer-related marketing pre-headers, increase opening rates because of the basic human desire not to miss out, says Nancy Harhut, the chief creative officer of HBT Marketing and a featured presenter at LeadsCon. In addition, business execs don’t want to make a mistake when buying a product or service for their organization because it can cost them money and personal reputation. “Send emails that remove risk by highlighting guarantees, testimonials from people like the target, and credibility markers such as industry awards and press mentions.”

8- Make it readable. 

People get a lot of emails, and they may very likely be reading your message in a non-business setting, like while they’re waiting in line at the drug store or watching their kid’s soccer game, says Gordon Brott, founder of Gordon Brott Growth Marketing. So avoid big blocks of text that make it difficult to read, and keep the focus on the customer, not your product, to keep them engaged.

This article was originally posted here.

Increase Email Conversions With Digital Media Marketing In Allen TX

Increase Email Conversions With Digital Media Marketing In Allen TX

Email marketing is far from dead and is still one of the best ways to reach your consumers. Getting people actually to open and engage with your emails isn’t always easy, which is where digital media marketing in Allen, TX comes into play.

Email marketing isn’t helpful if no one opens the messages. Increasing conversions makes your strategy far more cost-effective. Read more

Email Marketing in McKinney TX

Email Marketing: Best Days and Times to Market With Email

From creating copy to the best time to hit send, email marketing is not an easy task, but there are certain things you can do to help make your campaign successful.

If you really want to get your email opened and read, one of the most important things is to send it at the best time. Depending on who your target market is will help you determine the right time to blast off your message.

For B2B emails aimed at entrepreneurs and workaholics (basically people who check their email all day), the weekend is the best time to send emails. Out of any other day of the week, Saturdays yield the highest open and click-through rates. Read more