Search engine optimization (SEO) doesn’t have to be complicated. But it can be challenging to stay on top of the best practices when SEO strategies in McKinney, TX, change so often. So, while we might first suggest that you partner with a digital marketing agency partner to devise yours, we can also offer a few tips to developing a successful SEO strategy on your own. Read more
To thrive in business, you need to stay ahead of the latest digital marketing trends. Here’s how to ensure you’re getting breaking marketing news delivered to your devices daily.
Staying on top of the latest marketing trends can feel like a full-time job in itself. Just when you started to get the hang of the newest social media platform, creating cool geofilters for Snapchat, or tweaking your newsletter design to reflect the latest trends you read about, it can seem like you’re falling behind on five more marketing approaches your competitors just mastered.Read more
More customers are actively searching for small businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local search.
Improving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and your small business location. That said, local competition can be fierce. Small businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.
Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them.
Writing Content For Search Engines, Not Local Customers
Done right, content marketing can be a powerful tool for local businesses. Publishing consistent content allows you to tell your brand story and educate consumers about products, news, and trends, all while establishing your small business as an industry leader. Read more