Search engine optimization (SEO) doesn’t have to be complicated. But it can be challenging to stay on top of the best practices when SEO strategies in McKinney, TX, change so often. So, while we might first suggest that you partner with a digital marketing agency partner to devise yours, we can also offer a few tips to developing a successful SEO strategy on your own. Read more
There’s no denying the novel coronavirus has changed all businesses, but small businesses have been hit especially hard. However, some relief is in sight if you’re ready to handle the new temporary normal of retail to go. Read more
To thrive in business, you need to stay ahead of the latest digital marketing trends. Here’s how to ensure you’re getting breaking marketing news delivered to your devices daily.
Staying on top of the latest marketing trends can feel like a full-time job in itself. Just when you started to get the hang of the newest social media platform, creating cool geofilters for Snapchat, or tweaking your newsletter design to reflect the latest trends you read about, it can seem like you’re falling behind on five more marketing approaches your competitors just mastered.
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Indeed, achieving a strong page 1 ranking on Google can boost the number of customers for any business with an online presence.
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Social media is the perfect place to promote your business during the holidays. People are looking on Instagram, Pinterest, Facebook and 
Twitter for gift ideas and great deals. With the right social media marketing strategy, you can boost holiday sales, engage with potential customers and spread holiday cheer. Read more
For a local business that wants to get discovered in search results, maintaining an accurate Google My Business listing is critical. The listing details (such as the business’ phone number, website, photos, and hours of operation) determine what information consumers see in Google Search and Maps. Read more
Instagram is a great social platform to bring a solid identity for your brand, interact with new followers and expand your reach. Not only are Instagram Stories fun and creative, but they’re great for growing your engagement, building brand awareness, driving traffic to your website, and even making e-commerce sales!
Today, over 400 million people use Instagram stories each and every day. If you are a small business in McKinney looking to market to your customers – this is one place you are going to want to be. Read more
For most entrepreneurs and business leaders, social media marketing is an essential tool. However, having worked with many small businesses, we notice that many of them don’t take enough advantage of this fantastic marketing channel. You need to be forward-thinking and have a forward-looking approach towards it, so we have developed an easy social media strategy for startups, which everyone can implement. Read more
More customers are actively searching for small businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local search.
Improving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and your small business location. That said, local competition can be fierce. Small businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.
Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them.
Writing Content For Search Engines, Not Local Customers
Done right, content marketing can be a powerful tool for local businesses. Publishing consistent content allows you to tell your brand story and educate consumers about products, news, and trends, all while establishing your small business as an industry leader. Read more
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