Mark Toney, Fractional CMO and marketing strategist, representing executive marketing leadership and AI-powered marketing insights for business owners and CEOs.2026

Luce Media | Fractional CMO, Marketing Strategy, and AI Insights

Welcome to Lucé Media.  We are glad you stopped by. Most of the marketing content you find online is written for people who want to get busy. This blog is written for CEOs and business owners who want to get it right. At Luce Media,…
social media marketing
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Organic Social Media Marketing in 2025: Strategies for Explosive Growth and Engagement

Welcome to the future of digital interaction! As we step into 2025, the landscape of organic social media marketing is evolving at a pace that challenges even the most agile digital marketers. Gone are the days of simple posting schedules and…
AI solutions
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How To Embrace AI-Driven Marketing – Plus 3 Crucial Things Not To Do

Major shifts in consumer expectations have made AI-driven marketing a critical asset for CEOs, Presidents, and Business Owners. Traditional methods like generic email blasts and guesswork-based campaigns often waste budgets and dilute brand…
Digital Marketing in Texas
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Digital Marketing in Texas – Tips on Measuring Your Success

As a business owner you know that digital marketing in Texas is a huge part of promoting your company and driving sales. But how do you measure the success of your campaigns? What metrics should you be looking at? Check out these tips on measuring…
Image from Luce Media showing Google My Business logo

6 Steps to Claim and Optimize a Dallas / Fort Worth Business Listing on Google My Business

For a Dallas / Fort Worth business that wants to get discovered in search results, maintaining an accurate Google My Business listing is critical. The listing details (such as the business’ phone number, website, photos, and hours of…
GOOGLE-MY-BUSINESS

The Importance of Google My Business and Good Reviews

Why are Google My Business, Google Maps, and Online Reviews CRUCIAL to your business? Here's What You Need To Know. Google My Business provides you with the ability to list your business location on Google Maps and local search results.…