10 Things You Need to Know Before Going Live on Facebook

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SinceWhat Small Businesses Need to Learn From Facebook Insights its launch in April 2016, Facebook Live video has swept the world.

As a platform, Facebook Live has unparalleled reach when it comes to reaching fans organically. Facebook’s News Feed algorithm highly prioritizes Live video, meaning your followers are way more likely to see one of your Live videos than any other content you post.

That’s why it’s not a half-bad idea to consider making Facebook Live a part of your social media marketing strategy.

You might be wondering where to start and what to do. That’s why we’ve put together this list of 10 Things You Need to Know Before You Go Live on Facebook!

Let’s get started.

10 Things You Need to Know Before Going Live on Facebook

1. Set a Goal

While celebrities, influencers, and more prominent brands have the gravitas and fanbase to use Facebook Live for more casual purposes, like broadcasting their surroundings or going Live for a few minutes at a time to interact with fans, chances are you don’t have the same resources.

Because of this, you need to focus the time you spend on Live.

Ask yourself what goal you’re trying to achieve with the video, as well as if and how the broadcast will help you make it.

If you can, try to choose an objective that’s more specific and results-driven than “social engagement” or “brand awareness.” Though these things are great, they should be secondary to other goals like lead generation or sales.

Once you and your team have settled on an objective, plan your video with that objective in mind. It should reflect in the topic you choose, as well as the way you present it.

For example, if we were putting together a Live video for a fitness center that wanted to highlight the benefits of personal training, we might choose to do a Live Q&A with one of our trainers, showing off his knowledge and encouraging viewers to sign up for a training session.

2. Have an Outline or Direction

Even though Facebook Live is relatively spontaneous as far as content mediums go, it’s still a good idea to craft at least some sort of outline, depending on the intent of your video.

This goes hand-in-hand with having an objective in mind, like the way you organize your speaking points should point Live viewers towards your goal – don’t go Live for the sake of going Live!

Before you go Live, outline your talking points and go over them with your co-host (assuming you have one). Get at least a rough idea of what you want to say, as well as any specific points or examples you’re sure you want to include.

My colleagues did a Live video a few months back about using content upgrades to generate leads for our sales team. Though it wasn’t without its hiccups, one “victory” of the broadcast was the way we organized it. It was clear and structured, highlighting the different steps of the process and the tools (within our product) viewers could use to generate leads for their own team.

Having an organized outline based on the goal of communicating the value of Wishpond and driving signups helped immensely with the quality of our broadcast.

That being said, don’t be afraid to go off-script – it is Live, after all! Be loose and have fun with it!

3. Prepare a Pre-Show

Even after you’ve announced your live video, many of your would-be viewers won’t show up right at the start of your broadcast.

Because of this, you’ll want to put together some sort of pre-show to fill time in your Live broadcast leading up to the start of your presentation (whatever that may be).

Don’t jump right into the meat of your content the moment you go Live. Either go Live 15-20 seconds before your scheduled start time to let people come in as they get notified, or start on time but don’t get into your content until a decent amount of people join your show.

You can do a couple of different things for this “pre-show” portion. If you’re not up to entertaining, feel free to pop in a countdown timer to get people ready and waiting. If you do feel like interacting (and we recommend you do), talk to your viewers. Welcome them to the broadcast, answer their comments, and get them excited for the show to start.

This is also a prime time to get your viewers to share your video – remember, Live videos get a massive boost on News Feed placement, so getting your fans to share your Live broadcast can significantly increase its organic reach.

4. Interact with Your Viewers

One of the principal benefits of Facebook Live is the fact that it allows you to interact with your fans in real-time, meaning you’re about as close to face-to-face as you can get without actually meeting them.

Though it’s not necessary, we’d recommend you put at least some effort into responding to fan comments and answering questions! It’s an easy way to make your Live broadcast super engaging, and it makes fans feel appreciated, meaning they’re more likely to stick around and watch.

At the start of your broadcast, greet people by name as they join. You don’t have to get to every single person, but acknowledging your viewers gets them pumped up for the upcoming broadcast.

As far as questions go, we’d recommend you set aside breaks in your broadcast or save for them the end, as opposed to answering them on the fly, which could put a serious wrench in your broadcasting flow and make your broadcast feel disorganized.

5. Promote Your Live Video

A Live video is a special occasion, and as far as promotion goes, you’d be well off treating it like a webinar.

By this, we mean you should put as much effort as you can into getting as many people as possible to show up for the Live broadcast as people, even though they’ll be able to watch it back later once the replay has gone live.

Here are a few ways you can make sure your Live video reaches as many people as possible:

  • Send an email: One benefit of having a mailing list is that you can reach out to them in cases like this! Send a simple newsletter a week or so before your Live video to your subscribers, linking them to your Facebook profile and letting them know when they’ll be able to catch you going Live.
  • Post on social: If you’re doing a Live video on Facebook, it makes perfect sense to promote it there, as well. Create a set of posts that count down the days to your Live broadcast to remind fans to tune in.
  • Advertise!: Though you can’t boost a live post, you can boost an announcement in the days leading up to it. Though it’s not a sure-fire way to get people to watch as you go Live, it opens the door for new potential fans to check out your broadcast.
  • Go Live beforehand: Do a short Live broadcast informing viewers that you’ll be going Live in the next few days. Though this might seem silly, Facebook’s News Feed algorithm heavily boosts Live video, meaning more people will see it. On top of that, you can prompt viewers to turn on Live notifications for your Page so they are reminded when you go Live next (and in the future).

6. Recap As You Go

Live Videos are unique in that people can join anytime during the broadcast.

It’s great in the sense that people don’t need to be ready beforehand – they can jump in as soon as they see it on their News Feed.

On the other hand, it can be tough as a content creator because people who join your video late might not be able to follow what you’re saying.

Because of this, it’s important that you periodically recap what you’ve been talking about as you go. Every so often, you can say something like “if you’re just joining us now, we’ve been talking about [recap].” This will help retain viewers who may otherwise leave because they have no idea what you’re talking about.

7. Check Your Hardware

There’s no worse feeling in a Live broadcast than having your audio or video randomly cut out, or watching your broadcast back and realizing everything is blurry, or you can’t hear anything.

Luckily, these are all issues you can easily avoid!

Before you double-check your setup, put some effort into making it as good as possible. Aim for high quality and reliability – an iPhone 7+ camera might be better than your 2012 MacBook’s webcam, but it also has a higher chance of dying while you’re broadcasting.

Pick a reliable setting as well – bright, solid-color backgrounds work great (see below). If you can, do a practice run-through with all of your hardware to make sure it’s all working.

Here are some quicker audio-visual rules of thumb:

  • Adequate lighting: Making sure your subjects are well-lit means you’re not left with two silhouettes on an overexposed background. Use some additional lights if you need them.
  • The sound is everything: Seriously. People can deal with 360p video (remember 2008?), but if they can’t hear you, they’re going to leave. I guarantee it. If you can, use an external mic (like a USB condenser mic) for your audio – it’s dozens of times better than your laptop’s built-in mic.
  • Use a tripod: Unless you’re live-streaming an event, you want your video to be as steady as possible. Thankfully, a tripod takes care of this easily.

8. Use Third-Party Broadcasting Software

Though we don’t condone or recommend it, there is a way to stream a Facebook Live video without actually being Live.

Without going too far into detail, Facebook allows you to broadcast Live to your page using an external program, such as Open Broadcasting Software (OBS). Because OBS can stream video and audio from a number of sources, you could technically stream a pre-recorded video to Facebook Live using the software, just as Tesla did in the example below.

Third-party broadcasting programs like OBS can also be helpful if you’d like to edit your videos slightly before they go Live. These cases might include adding overlays (like logos or graphics, as you can see below) or if you’re just not sure you’ll get it right on the first take.

That being said, don’t chop up your video or stream a professionally edited video as if it’s Live – your fans will know, and they probably won’t like it.

9. Get Viewers to Subscribe to Live Notifications

If you’re considering making Live video a big part of your social media marketing strategy, it’s essential to maximize the number who show up to your broadcasts.

One way to increase the chances your fans will tune in is to get them to turn on Live notifications. We touched on this earlier in the article, but it’s important enough to merit its own point.

We’d create a post or graphic with the following information, and maybe append it to your Facebook Live announcement mailout, too.

Here’s what your viewers need to do:

  • Visit your Page on desktop or mobile
  • Click the “Notifications” button under your cover photo
  • Pressing the “edit options” pencil icon in the drop-down menu
  • Turning on notifications under “Live videos” for “All Live Posts.”

Facebook Live Image 9.png

And that’s it! It’s super simple, and you now have the benefit of having your fans be notified every single time you go live.

This increases the effectiveness of future Live broadcasts, too, and your viewers only need to do it once (though we’d add this information to every Live announcement for new fans or people who haven’t already done it).

10. Add an Ask or CTA

Finally, add some sort of CTA to your Live broadcast. This is a tactic that will give you the best chance at generating some kind of immediate return on Facebook Live.

Either add an “ask” to the end of your video (or sporadically throughout it) to direct viewers towards your ultimate goal, whether that’s your e-commerce store to get them to buy the product you’re highlighting in your video, or to a sales page to get them to book a call.

One great way to add this without needing to bring it up during your video continually is to use OBS (or another software) to add it to your broadcast as an overlay. Make it unobtrusive, so your video is still the primary focus of the broadcast, but visible and enticing enough that people will act upon it.

Either way, make sure you give viewers an avenue to convert in some way – trust me, driving a sale or demo from a social media marketing strategy is a good feeling.

Wrapping it up

There you have it – 10 awesome tips and strategies to think about when you’re planning your next Facebook Live video. Hopefully, you’ve learned something new about this rapidly growing video format!

If you have any questions about Facebook Live (or just Facebook in general), we’d be more than happy to answer them in the comments below.

If your business needs help with social media marketing in McKinney, TX., please call us at (469) 907-1057.  Luce Media has deep expertise in Digital Marketing, B2B Marketing, Internet Marketing and is a well-established Digital Media Consultant in McKinney, TX.

Picture of mobile device showing Instagram and Instagram on Desktop

Things Your Competitors Do to Increase Instagram Engagement

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Have you checked out your competitor on Instagram recently and noticed how well their posts are performing? Almost every post is flooded with engagement. They’re getting hundreds of likes and comments, while you struggle to get even a handful of people to leave a comment. And when you do get comments, they rarely go beyond generic “This looks great” or a random smiley face emoji.

What magical formula are they using to get Instagram engagement? Is there a secret code you’re missing out on? Are they really that much better at Instagram marketing than you? You want to crack their Instagram strategy and make it work for you, but you’re not sure where to start.

Don’t worry, we’ve got you covered. Here are 12 things your competitors do to increase Instagram engagement, that you might be overlooking.

1. Actually Engage

We’re starting this list off easy. To drive more engagement from your followers, you need to interact with them. Social media isn’t a one-way street. If you want to build an engaged audience, you need to acknowledge your followers. Remember, every comment you get means someone took the time to stop, look at your post and share their thoughts. After all that, why wouldn’t you respond?

If you want to build up engagement, know that it takes time and you need to start conversations on posts other than your own. Asking questions, responding to comments and replying to Stories are some of the few ways you can engage more with your audience.

As your account starts to grow and you get more comments, you might not be able to respond to everyone. But that doesn’t mean you should give up entirely.

You can still Like comments or try to reply to as many as you can. Ted Chin creates captivating edited images and videos. Despite having hundreds of comments on each post, he still takes the time to engage with his followers as much as possible through quick replies and plenty of emojis.

instagram engagement example

The takeaway is whether you get three comments per post or 300, take the time to reply, and you’ll have a much easier time getting Instagram engagement.

2. Duplicate Your Best-Performing Posts

What works for you might not work for someone else. Take a look at your past months’ best-performing posts. Is there a common theme among your top performers? Perhaps the photos are bright and have blue tones. Or maybe the camera angle is from the side instead of above.

Here’s an example of a brand that found what works with their audience and integrated it into their strategy.Picture of ocean blue water

Camber Coffee is a coffee roaster. But every few posts, they share something unrelated to coffee such as landscape shots or nature-related photos. This might seem like an odd strategy for a food and drink company, but they’ve consistently posted like this long enough that it’s become part of their brand.

3. Post Instagram Stories With Call-to-Action

With verified Instagram accounts, you might have the opportunity to add links in your Instagram Stories. If you don’t have the option yet, you can always refer to the link in your bio or a different CTA.

Creating CTAs in your Stories prompts your fans to take notice of the product and gives them the opportunity to learn more. It increases engagement on your Stories and potentially increases clicks to your website.

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Anthropologie uploaded images designed explicitly for the Stories format and themed it around pants. Each product had a See More link at the bottom that people could instantly go to for purchase.

More laid back in their approach, Framebridge used Stories to promote a blog post. It was linked for each part of the Story.

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Furthermore, the Stories were timed with an Instagram post that also featured Pepper.

4. Promote Across Networks

It goes without saying that the audience for your Facebook Page might not be the same as the audience on your Instagram account. Chances are that some of your Facebook audience is on Instagram, but they don’t know that you exist there yet. Don’t be afraid to sprinkle some cross-network promotional posts to encourage more followers.

Dwell used a Facebook post to not just promote a home tour, but also to mention that more details could be found in their Instagram Stories. Instead of the usual “Follow our Instagram account!”, they offered something more enticing for their audience. For their existing Instagram fans, the live tour was still exciting content.

5. Be Strategic With Instagram Ads

When Facebook added Instagram to their Ads Manager, new targeting possibilities opened up. Sure, you can boost a post or promote your account, but you could also be more nuanced and strategic about it.

Take advantage of the customization by using retargeting. For instance, if you visit a shoe company like Toms and begin to interact with their posts, it’s possible that you’ll start to see other shoe companies being advertised to you.

After clicking on a few shoe ads, we found the above being advertised to us without ever engaging directly with the company.

Custom audiences can come from many sources. But to start, you can use:

  • Your newsletter lists
  • People who have visited your store
  • Those who purchased from your website
  • People who’ve engaged with your Facebook or Instagram accounts
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From there, utilizing the lookalike audience feature, you can find even more people similar to any of the above audiences.

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Getting familiar with all the Instagram advertising options can put you ahead of your competitors. And with retargeting, you can improve conversions and lower your ad costs.

6. Incorporate Videos

Grab someone’s attention with auto-playing videos and boost the post with ad dollars. Mediakix found that sponsored videos received three times more engagement than photos. So if you’re not using Instagram videos yet, it’s time to get started.

Instead of using a photo of someone texting, SFMOMA used a fun video to show off a new project. The video prompted over 24k views and 98 comments, most of which were people tagging friends.

Salt & Straw used a video to give a behind-the-scenes look at a new ice cream flavor. With over 262k views and 88 comments, it was a successful way to promote a new product and build engagement.

7. Partner with Creatives

Much like an influencer marketing program, partnering with creatives for your product or services lineup can give both parties a larger audience. It can be something as small as swag or as large as a mural in your cafe.

Away partnered with photographer Gray Malin for a limited-edition set of luggage colors. The luggage lining used is one of his photographs. Naturally, the product promotion involved Instagram posts, dedicated hashtags, and in-store signage.

When you partner up with a person or brand that has an active audience, some of their Instagram engagement tends to rub off on your own company. Their audience will visit your page to comment and like the posts that feature the influencer.

8. Give Sneak Peeks & Hints

Followers love being let in on a secret. Even if they’re public posts, giving sneak peeks and hints of new releases makes the audience think they’re part of a special group. It entices them to guess at what’s going on and encourages them to revisit the profile to see if something has been announced.

Elle-May gave her followers a preview of a new women’s section in the 1924us store. The previews resulted in dozens of comments from her followers and less than a week later, multiple items were already sold out.

9. Write Witty Captions

Along with an eye-catching photo, creating a witty or uniquely branded voice on Instagram can help you stand out from everyone else. Create a company voice that people want to hear from and you’ll find that they can’t help but strike up conversations with you.

Here’s an example of how Max Milla used the caption to play on the location name. It’s fun, short and engaging.

10. Time Your Posts

Find out when the best time to post is for you. You want to post when most of your followers are online and engaging on the app. Even with the best photo and wittiest caption, you could still miss out on engagement if you’re posting at the wrong hour.

We did some research into the best times to post on social media, and here’s what we found for Instagram.

best times to post on instagram

Instagram business accounts offer analytics that tells you when your followers are most active.

instagram follower active time

Use this information to schedule out your posts so you can spend your time engaging.

11. Encourage Customer & Employee Posts

Utilize branded hashtags to help you organize user-generated content. If you engage on these hashtags and incorporate a UGC strategy, more people will take notice and begin using the hashtags, too.

Your employees can also be your strongest advocates. Their accounts give a more personal, unfiltered perspective of the company. Remember, people like feeling as if they’re in a secret club. If you reshare from your employees, you’re offering perspectives that your brand normally wouldn’t offer.

Bon Appetit frequently reposts from their readers and their staffers. Each has their own hashtags: #BAstaff and #bareaders. The hashtags give their audience a quick guide on who originally posted the content and encourages a community vibe in their page.

12. Analyze Your Competitors

Here’s something you might not have thought about. But there’s a good chance your competitors are analyzing your brand and others in your industry. So why not do the same? Don’t feel like manually gathering up a bunch of data about your competitors one by one?

If they’re doing something interesting on their page, perhaps you could try it out on yours if it fits within your brand.

Should You Buy Instagram Engagement?

When you’re at a point of desperation and just can’t seem to get anything going, you might get tempted to buy Instagram engagement to give the appearance that you have an active following. You probably already know our response to this, but you should never buy Instagram likes or engagement of any kind.

On the surface, they probably seem like helpful engagement tools, but the reality is they do more harm than good. For one, you’re deceiving your real audience which is never a good idea. On top of that, Instagram has been cracking down on accounts that rely on bots and automation. For instance, your posts might not show up for the hashtags you use or worse case scenario, you could get banned altogether.

Leave the fake engagement alone and focus on building a real audience if you want long-term success.

Which Instagram Engagement Metrics Should You Measure?

By liking posts and leaving thoughtful comments—not self-promotional, but substantive—brands can use Instagram to cultivate a stronger community and drive brand awareness. Users can quantify and qualify their engagement efforts using Instagram’s data.

Give Your Instagram Engagement a Boost

Getting Instagram engagement is more important than ever. Engagement is one of the metrics Instagram uses to determine where your content shows up in your followers’ feeds. When your followers consistently comment and like your posts, Instagram sees it as a sign that they want to see more of your content. As a result, your posts will become prioritized in their feed.

So if you want to get more eyes on your content and build your audience, use the tips above to get more engagement on Instagram.

Luce Media has extensive experience in all things related to Instagram – creative posts, Instagram Stories, Instagram Ads, and analytics.  Contact us today for a Free analysis on your Instagram efforts and how they may be improved.

This post first appeared on Sprout Social at this location – https://sproutsocial.com/insights/instagram-engagement/

 

Icons of Locations to Have a Online Presence

5 Reasons Why Having an Online Presence Is Essential for Your Small Business

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Having an online presence increases accessibility for your clients or consumers. It’s an effortless way for them to browse prices and hours and compare all these factors with your competition with a simple click. And it’s important that it’s effortless—nothing should take too long to load, and nothing should be difficult to find. Any questions that may need to be answered should be readily available on the site itself, and if they’re not, then you should really be sure that your contact information is displayed in an obvious way.

How visible is your business online? Click here to run a FREE report that will show you what percent of searches your business is potentially showing up in.

An Online Presence Garners a Wider Audience

Graphic with bold words Online PresenceAn online presence also allows the customer to come to you. Even when you’re closed, customers will be able to purchase goods and services online. Basically, they’re doing your work for you, even when you’re not working yourself. There’s no better give and take for a business than that. You’ll be able to reach a wider audience, such as people who are unable to make it to your physical shop for whatever reason, be it disabilities, lack of transportation, or even because they’re in another country.

Enabling your business to reach the widest audience possible will only be beneficial. The best part? When customers like what they see, they’re willing to share the news of your products and services with others. Allowing these secondary customers to see that your site is up-to-date will ensure that you come across as professional. To enhance this, having active social media accounts will allow your products and services to be shared easily between customers, and then you’ll have even more customers coming to your site. Win-Win!

An Online Presence Builds Relationships and Consumer Trust

The beauty of having a site, blog, and social media accounts is that they enable reviews and comments about your products. As an expert in your business, you’ll be able to answer any queries quickly and thoroughly. Any glowing praise that is publicly available will build your online presence and show even brand-new customers that you’re a reputable business.

Even where there are less-than-kind reviews or comments, you can reach out to unhappy customers and resolve the issue so that your good name stays intact. It’s better to know about an unhappy client so you can make amends and carry your name forward, rather than having an angry customer sharing their distaste for your business without you even knowing they were unhappy in the first place. Being able to right wrongs only helps to build customer loyalty. If you’re not forgiven, at least other clients and customers can see that you tried and that you’re willing to do everything in your power to keep customers happy.

An Online Presence Enables Effortless Marketing

Selling your products and services becomes an effortless process thanks to your online presence. Consumers will be able to browse your products and ensure that they’re happy with their choice without feeling pressured by sales associates. And, as we said, you don’t have to be there for this entire process to take place. Even at night, customers will be buying.

Not only is the process no longer limited, but it’s also never-ending (in a good way!). Marketing yourself online can cost as much or as little as you decide. You don’t have to mail out coupons or flyers; you can simply share them with the click of a button. You can advertise your products and services for free across your social media sites and on your blog. And, if you focus on improving your SEO, then the search engines will work in your favor.

An Online Presence Shows You What Works—And What Doesn’t

Finally, an online presence allows you to see the effects of all these efforts. Understanding and tracking the metrics of your site and social media accounts is quite simple. You’ll be able to see numerical proof of what works and what doesn’t.  If you share a new blog post and see a huge spike in visits, then you’ll know you’ve hit on some content that your audience likes to see. Being able to see the results of your efforts will allow you to make improvements in every aspect of your business and let you experience the real ROI of social media marketing.

Building an online presence isn’t just beneficial to growing a small business—it’s absolutely essential. By creating a blog, maintaining your site, and becoming active in social media, you’ll be more accessible to a wider audience. You’ll also build consumer trust and be able to market effortlessly. Best of all, you’ll always be able to make improvements in all these areas.

This post originally appeared on allbusiness.com

Social Engagement

10 Steps On The Rules Of Engagement in Social Media

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Standing apart frоm a сrоwd thrоugh ѕосiаl mеdiа will always be аn imроrtаnt part оf уоur digital marketing strategy. Sосiаl Media nеtwоrkѕ are constantly grоwing with nеw uѕеrѕ аnd nеw buѕinеѕѕеѕ, not to mention rapidly changing features and algorithms. With ѕо muсh соmреtitiоn, аnd ѕо mаnу роtеntiаl сuѕtоmеrѕ, hоw do you keep thе audience еngаgеd in order tо build and mаintаin a relationship with thеm?

The one constant that businesses can depend on is that social media itself isn’t going anywhere. It’s increasingly the one reliable place to reach consumers. The tools and channels may shift, but the cultural sea change instigated by Facebook more than a decade ago is here to stay. You don’t need a crystal ball to see that.

Sign showing Time To EngageAccording tо a recent ѕtudу, thе ENGAGEMENTdb ѕtudу, соmраniеѕ that еffесtivеlу utilizе ѕосiаl еngаgеmеnt strategies see an аvеrаgе аnnuаl inсrеаѕе in rеvеnuе of 18%. Additiоnаllу, соmраniеѕ that fail tо initiate well-planned ѕtrаtеgiеѕ fоr ѕосiаl media mаrkеting аrе very likely to ѕее their revenue mаrginѕ dесrеаѕе by mоrе than 6%. Thе Intеrnеt iѕ thе mоѕt роwеrful buѕinеѕѕ tооl that hаѕ ever been сrеаtеd. Today – social media channels are SALES channels. Today, regardless of if you are a startup, small, medium or large business – you need to harness the power of social media marketing.

Remember that social media isn’t a silo, but a bridge that connects you to a larger but more specific type of audience.

We have put together 10 initial steps in the rules of engagement

  1. Engаgе уоur followers. It ѕhоuld соmе аѕ nо surprise thаt thе numbеr one rulе оf ѕосiаl engagement iѕ tо еngаgе аnd be ѕосiаl. Yоu cannot ѕign uр tо bе a раrt оf a соmmunitу and thеn ѕit in a соrnеr bу уоurѕеlf doing nоthing but thrоwing out a fеw рrоduсt dеѕсriрtiоnѕ. Take thе time tо build truѕt with уоur fоllоwеrѕ before you саn start рitсhing ѕаlеѕ to them, ѕо mаkе ѕurе уоu ѕtаrt оut with a lоt оf interaction.
  2. Stау соnѕiѕtеnt. Stiсk with what уоu knоw аnd whаt уоu аrе knоwn fоr. If уоu аrе a jеwеlrу designer, fосuѕ on tорiсѕ about mаking uniԛuе рiесеѕ. Don’t соnfuѕе уоur fоllоwеrѕ by gоing оff оn a rant аbоut сrеdit card rаtеѕ. You саn mix it uр frоm timе to timе, but you wаnt tо ѕtау соnѕiѕtеnt on what tорiсѕ уоu choose.
  3. Bе constant. It happens tо all of us. Wе ѕtаrt оut full оf energy, ѕtау up-to-date on аll оf our роѕtѕ, аnd then ѕlоwlу wе start tо рull back аnd drор off. Inѕtеаd of changing a ѕtаtuѕ update dаilу, we ѕliр down to оnсе a week оr every twо weeks. Thiѕ can hаvе a negative imрасt оn уоur social mаrkеting ѕtrаtеgу. Write dоwn уоur dаilу tasks and stick with it. Dесidе how much уоu can do еvеrу dау and ѕсhеdulе the timе to dо it. Whеthеr it’ѕ changing уоur ѕtаtuѕ оn Fасеbооk оnсе a dау, ѕеnding оut a twееt every hоur, оr leaving comments on a fеw оf уоur favorite blоgѕ, stay соnѕiѕtеnt. Thiѕ is thе оnlу wау to mаkе ѕurе people don’t fоrgеt whо уоu аrе.
  4. It’ѕ nоt аll аbоut уоu. Have уоu еvеr bееn аrоund ѕоmеоnе whо dоеѕ nоthing but talk about himself? It’s not еxасtlу ѕtimulаting соnvеrѕаtiоn. Yоu dоn’t want to bе thе person whо hаѕ no interest in whаt other реорlе have tо ѕау. Shаrе the thingѕ you need tо аbоut уоurѕеlf аnd уоur buѕinеѕѕ but dоn’t fоrgеt tо tаkе thе time tо find оut whаt оthеr people hаvе tо say аnd what they wаnt to hеаr.
  5. Bе rеѕроnѕiblе.  When people see you being responsive to concerns related to your business, you’ll have the chance to promote your products and services there. If a fоllоwеr takes thе timе to lеаvе уоu a comment оr аѕkѕ for a rеtwееt, make ѕurе you givе thеm a response. This is one of the easiest, yet least used forms of engagement. Responding to as many comments or questions from your audience breeds loyalty and return business.  Bу kеерing the conversation gоing, уоu аrе keeping оthеrѕ fullу еngаgеd. Positive оr nеgаtivе, аlwауѕ take thе time tо rеѕроnd to whаt оthеrѕ аrе ѕауing.
  6. Sеаrсh fоr people. If уоu аrеn’t a сеlеbritу, thеn уоu рrоbаblу wоn’t have thоuѕаndѕ оf strangers beating a раth tо уоur ѕосiаl media door. If you wаnt to get more fоllоwеrѕ, уоu nееd tо go оut аnd gеt them. Find people who are talking about the ѕаmе thingѕ thаt intеrеѕt уоu аnd ѕtаrt engaging them.
  7. Be patient. Dо nоt expect tо be аn inѕtаnt success in ѕосiаl media. It tаkеѕ a lоt оf timе, рrасtiсе аnd patience. Sреnd timе wоrking оn your ѕtrаtеgу. Learn to use the tools provided by all major social platforms to give you insights into what your audience is interested. Engage in that arena and bеfоrе lоng you will begin tо ѕее the results you want.
  8. Sреnd time with it. Sосiаl mеdiа rеԛuirеѕ a hefty time investment. To bе ѕuссеѕѕful, уоu have tо bе соmmittеd tо the timе уоu nееd tо рut into it. Keep to a ѕсhеdulе and you will bе аblе to hаndlе the dеmаndѕ that соmе from a social mаrkеting ѕtrаtеgу. Simple strategies like creating an editorial calendar will get you focused on where you should place your greatest efforts.
  9. Rерrеѕеnt your brand. Yоu ѕреnd еnоugh time creating оnе, ѕо you nееd tо mаkе sure уоur brаnd iѕ bеing wеll rерrеѕеntеd. Find your mеѕѕаgе аnd ѕtiсk with it. Consistency is key.  But what do you want to convey about your brand online? When you know why you started your enterprise to begin with – that is where you should represent your brand.
  10. Dоn’t fоrgеt tо sell. You ѕtаrt with the engagement, аnd whеn thе timе is right, wоrk on the sell. Yоu are mаrkеting fоr a purpose, and thаt рurроѕе iѕ to grow уоur buѕinеѕѕ. You саn’t do thаt if you аrеn’t mаking аnу ѕаlеѕ. So, dоn’t forget уоur gоаl аlоng thе wау!

If there’s one common theme in every type of social media tactic for engagement shared here, it’s that you must be careful to treat these channels as a way to build relationships—not as a selling platform. Focus on building connections and engagement first; if your products are right for the people you reach, the purchase will come later.

At Lucé Media, our goal is to get your customers to engage, build loyalty and ultimately increase sales through a variety of digital and social media channels. We have a significant list of services that will fit all marketing budgets – small or large.

Get started by signing up for a free social media audit here.

Title image: What Happens in an Internet Minute

What Happens In An Internet Minute

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Did you know that every 60 seconds on the Internet around 700,000 hours of videos are being watched and more than 400 hours of videos get uploaded to YouTube? How about 46,740 photos are posted on Instagram every minute. During the same measure of time, an average of 69,444 hours of video was watched on Netflix.

Just a month ago, it was revealed that Facebook has more than two billion active monthly users. That means that in any given month, more than 25% of Earth’s population logs in to their Facebook account at least once.

This kind of scale is almost impossible to grasp.

The scale of the internet is so great that it doesn’t make sense to look at the information on a monthly basis, or even to use daily figures.

Instead, let’s drill down to just what happens in just one internet minute:

what happens in just one internet minute

If you’ve ever had a post on Facebook or Instagram fizzle out, it’s safe to say that the above proliferation of content in our social feeds is part of the cause.

In a social media universe where there are no barriers to entry and almost infinite amounts of competition, the content game has tilted to become a “winner take all” scenario. Since people don’t have the time to look at the 452,200 tweets sent every minute, they naturally gravitate to the things that already have social proof.

People look to the people, brands, and businesses they trust to see what’s already being talking about, which is why influencers are more important than ever to marketers.

In the end, the key is to understand what types of content work to break through the clutter.  Understanding when your audience is online and open to receiving your content matters as well.  And making sure you are posting content that is truly engaging will all bust this huge flood of content.

At Lucé Media we know how to create the type of content that will breakthrough.  Our long history of studying digital media and creating companies to measure effectiveness allow us to open new doors for your growing business. More locally-owned businesses are turning towards the internet to market their wares and services.  Click here to get a free digital marketing analysis.

Forms of Social Media Engagement

Social Media Metrics: The Most Important Analytics To Measure Engagement

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Are you using the right social media metrics and analytics tools to monitor, assess and improve your social media performance?

What analytics are you measuring and what should you be measuring in your social media tracking?

Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Images of Likes, Tweets Share, etc.

Web and Internet concept with social media and social network signs and words on bouncing colorful spheres isolated on white background.

The world of social media has taken off so significantly in recent years that there are now all sorts of different metrics, analytics, and tools you can use to look at the performance of your social media content.

Engagement on social media and engagement with your brand are two separate things. While you think that people are engaging with your brand on social media, they’re still on someone else’s network, with the ability to be distracted by something else – a cat, maybe – at any time.

It’s not your time, it’s theirs.

However, when they move onto one of your properties – your website, principally, you can start to analyze what they’re really doing. And this is where social metrics gets really interesting.

Take, for instance, the difference between Twitter and Facebook visitors once they’ve landed on your site. I’ve frequently found huge differences in subsequent engagement, with many Twitter Graphic Showing: Best & Worst Times To Post to Facebook & Twittervisitors leaving after one or two pages at most, and Facebook visitors (on the desktop) staying for at least four pages. Think of how you use Facebook. During the evening hours, many users will scroll through their feeds until they see the last thing they remember on Facebook.

How likely is your audience to share your content? When your followers and fans feel motivated to spread your message, your engagement can increase exponentially.

You’ll find engagement levels through different metrics in your social media insights. Engagement can be in the form of retweets, forwards to a friend, comments, likes, shares, and inbound links.

The engagement rate for social media is typically defined as the total number of interactions with your content divided by the total number of impressions it receives. While this KPI (A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives) can help you determine at a high-level if people engage with your social content, it won’t tell you if they do so in ways that are meaningful and profitable for your business. What counts as a meaningful social interaction varies from industry to industry, and even from company to company.

If your social metrics include irrelevant actions, it will be difficult to tell if you’re making the impact you intend. Thus, it’s important to have a narrowly defined engagement rate that only includes interactions relevant to your brand goals.

To develop a custom engagement rate, the first step you need is to define the engagements that matter.

Facebook interactions and engagements take form in:

  • Likes
  • Comments
  • Shares
  • Video Views
  • Views of Facebook Live
  • Link Clicks

Instagram (although owned by Facebook) has its own form of engagement tools:

  • Hearts (double tapping)
  • Instagram stories
  • Commenting
  • Inbound messaging
  • Regramming

Some of Twitter’s default engagement rate includes all interactions:

  • Retweets
  • Replies
  • Follows
  • Likes (hearts)
  • Link clicks
  • Hashtag clicks
  • Profile photo clicks

A general guideline for determining a user’s level of effort is to consider how engaged or interested that user is at the moment they interact. A simple and easy formula is to assign a weight system based on the user’s level of effort. For instance, if a user were to give you a Like on Facebook, heart on Instagram or a Like on Twitter – you would assign a 1 to that action given it is the lowest threshold of engagement you can deliver on those three platforms.

On the other hand, if a user viewed your video or watched a Facebook Live session – you might assign a 3 to that action in that it required more engagement on their part.

Along those lines, if a user SHARED a Facebook post or Retweeted a tweet you might assign a 5 to that action.  The viral nature of that engagement will potentially yield you more followers or customers in the end.

In the end, we recommend you harden your social reporting. Make sure the information you are collecting and monitoring is relevant, make it real-world, and not stuck in the isolated environment of the social network itself. Then you’ll get the acknowledgment and the return on investment that you need.

Here at Lucé Media, our team works with small- to medium-sized businesses and individuals who want to benefit from innovative, exciting new approaches to digital engagement. If you need top-notch assistance with your social media branding efforts, contact Lucé Media today!

Facebook word with emoticons

Just How Dominant is Facebook? The Numbers Speak For Themselves

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When people think of Facebook as a company, they mostly think of it synonymously with Facebook the social network. However, Facebook Inc. is much more than that, as this chart nicely illustrates. With WhatsApp, Instagram and of course the namesake Facebook and Messenger, the company owns four of the world’s largest social media / messaging services. Facebook alone reaches more than 2 billion people per month and both WhatsApp and Messenger also passed the billion-user milestone recently. Tencent, the Chinese company behind WeChat and Qzone might also boast a billion users in total, but still doesn’t come close to Facebook’s global footprint.

What all of the services mentioned below have in common, is their immense attractiveness to advertisers. Not only do they all boast hundreds of millions of users, but they also have the ability to target specific groups based on likes, dislikes and past behavior. That is why social media advertising has grown immensely over the past few years. In the U.S. alone, social media ad revenue is expected to reach $17.8 billion this year, with more growth to come in 2018 and beyond. For more information on social media advertising and digital marketing, contact us here at Lucé Media.

Graphic Showing Strongest Social Media platforms

Facebook now has more than 2 billion monthly active users.

It is hard to fathom what this number means, but let’s put it this way: what started in a Harvard dorm room in 2004 is now used by more than 1 in 4 people on planet earth. Considering that the company behind it all also owns Instagram and WhatsApp, two other immensely popular social media/messaging platforms, it is no surprise that Facebook is now one of the most valuable companies in the world.  So take a look at the incredible, rapid growth of Facebook.

Chart showing Facebook's Monthly Active Users