Mark Toney, Fractional CMO and marketing strategist, representing executive marketing leadership and AI-powered marketing insights for business owners and CEOs.2026

Luce Media | Fractional CMO, Marketing Strategy, and AI Insights

Welcome to Lucé Media.  We are glad you stopped by. Most of the marketing content you find online is written for people who want to get busy. This blog is written for CEOs and business owners who want to get it right. At Luce Media,…
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Unlock Your Print Shop’s Secret Goldmine: 5 CRM Tactics to Double Leads—No Ad Budget Needed

TL;DR Instead of pouring money into underperforming ads, use five practical strategies to mine your CRM—reactivate past clients, leverage warm partnerships, improve client experience, build referral systems,…
email marketing
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How to Launch a High-Converting Email Marketing Campaign in 2025

Email campaigns remain a powerhouse in the digital marketing world, delivering a return on investment (ROI) of up to $36 for every $1 spent. Despite the rise of social media and other marketing channels, email marketing consistently outperforms…
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Unlock Growth: Luce Media’s Proven Low Cost Marketing Plan

Marketing plans that don’t evolve with your business are a waste of time and money. What you need is a system that adjusts to your growth, not one that locks you into a static set of tactics. The answer? A tiered marketing approach—flexible, scalable, and built to deliver results that actually matter.
Email Marketing for Dentists from Luce Media
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The Power of Email Marketing for Dentists

Email marketing is a powerful tool for dentists looking to increase their patient base and grow their practice. As a form of digital marketing, it allows dentists to reach a wider audience and target specific demographics with tailored messaging. Read More...