Two women working with a laptop that has the words Social Media on the screen

How Small Businesses Are Using Social Media Marketing in McKinney

A survey of small business owners reveals that businesses budget modestly for social media marketing in McKinney and elsewhere around North Texas – which may be a mistake, according to industry experts.

Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to a recent survey by Clutch, a B2B research firm. Social media, website marketing, and email marketing were key areas of investment. Read more

Blue Arrow with Words Social Media Makreting

WHY USING SOCIAL MEDIA AS A MARKETING TOOL IS ESSENTIAL IN 2018!

Some business owners still believe that social media is merely gossiping and hanging out on Facebook. But, once again, social media for business has nothing to do with simply hanging out on social media. But using social media marketing gives even tiny businesses real marketing advantages and opportunities. Read more

Woman looking at cell phone

$10 Billion Dollars Lost – Bad Online Data

 

Using Mobile to Drive New Business

A friend recently returned from vacation, and we were discussing the good times she had. Since we are both in the digital space – the talk eventually led in that direction and how digital impacted her vacation. One of her comments: “I couldn’t help but remember how much inaccurate online data I came across while my family and I were looking for something to do, eat, shop, or visit while we were away.” Read more

Ipad Social

The Generational Divide in Todays News Consumption

Some people like to stay on top of the news cycle throughout the day by checking Twitter, Facebook, and their favorite news websites. Others prefer to be served to select the day’s important happenings by the evening news on TV. Whether you prefer one or the other may come down to your age and what you have become accustomed to in the past.

According to data published in the Reuters Institute’s Digital News Report, there is a generational divide regarding news consumption. While most of those who grew up with the internet see it as their most important news source, those who relied on the TV news for a daily news fix for decades still tend to prefer television over online news sources.

Very few people still rely on print publications as their primary news source, indicating that the role of newspapers has shifted from conveyor to commentator of news.

News Consumption

Another study late last year found that Americans express a clear preference for getting their news on a screen – though which screen varies. TV remains the dominant screen, followed by digital. Still, TV news use is dramatically lower among younger adults, suggesting further shake-ups to come.

News Consumption

 

  • Compared to print, nearly twice as many adults (38%) often get news online, either from news websites/apps (28%), on social media (18%), or both. (81% of adults ever get news on these online platforms.)
  • Still, TV continues to be the most widely used news platform; 57% of U.S. adults often get TV-based news, either from local TV (46%), cable (31%), network (30%), or some combination of the three. This same pattern emerges when people are asked which platform they prefer – TV sits at the top, followed by the web, with radio and print trailing behind.
  • But demographics speak to the fragility behind those TV numbers. While solid majorities of both those ages 50-64 (72%) and those 65+ (85%) often get news on TV, far smaller shares of younger adults do so (45% of those 30-49 and 27% of those 18-29). Alternatively, the two younger groups of adults are much more likely than older adults to turn to online platforms for news – 50% of 18- to 29-year-olds and 49% of those ages 30-49 often do so. TV’s staying power overprint is bolstered by the fact that Americans who prefer to watch news still choose TV, while most of those who like to read the news have migrated online.
Bounce Rate and Landing Pages

Everything You Should Know About Bounce Rate

Bounce Rate is one of the most misunderstood metrics in web analytics.  Let’s demystify it for you.

A bounce is a single-page session on your website. OK, here is the very technical explanation: In web analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.

You find your bounce rate using Google Analytics.

Bounce Rate is the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

Everything You Should Know About Bounce Rate

The Metrics of an Average Website

These single-page sessions have a session duration of 0 seconds since there are no subsequent hits after the first one.

High bounce rates typically indicate that the website isn’t doing a good job of attracting the continued interest of visitors.

Three Reasons a high Bounce Rate is a GOOD thing?

Is a high bounce rate always a bad thing? It depends.

For example, if the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is bad. Consider this: If your home page is the gateway to the rest of your site (e.g., blog posts, eCommerce pages, your checkout process) and a high percentage of users are viewing only your home page, then you don’t want a high bounce rate.

  1. On the other hand, if you have a single-page site like a blog, or offer other types of content where single-page sessions are expected, then a high bounce rate is perfectly normal.  And don’t always view Bounce Rate as a bad thing.  What if your user came to your site to specifically find a phone number or address or other contact information? Sometimes the user found exactly what they wanted and left.
  2. If you have several “landing pages” where you have a web form to fill out you will end up with a high bounce rate. But that is not a bad thing.
  3. Let’s say you have an eCommerce site where you are selling products. You are likely to have a lot of links to affiliated products or services. In this case, you WANT a high bounce rate.

How to lower your bounce rate

If your overall bounce rate is high, then you can dig deeper to see whether it’s high on the home page only or on other pages as well.

Everything You Should Know About Bounce Rate

Lower Your Bounce Rate

For example, if just a few pages are the problem, examine whether the content correlates well with the marketing you use to drive users to those pages. Is your navigation from one page to another clear to your users on the next steps you want them to take.

If the problem is more widespread, have your web developer take a look at your tracking-code to be sure all the necessary pages are tagged and that they’re tagged correctly.

If you still have problems you may want to reevaluate overall design of your website.   Examine the language, graphics, color, calls to action, and visibility of important page elements.

8 Steps To Take to Lower Bounce Rates

  1. The single best way to lower your bounce rate is to amp up the engagement on the content you post.
  2. Make sure your site is optimized for use on mobile phones and pads. 80% of all Internet users are on mobile. Nearly 60% of all searches are done on mobile phones.
  3. Make sure you consistently use key words for your website. Have a content and keyword strategy
  4. Try to provide relevant content and showcase it. Also always be looking freshen up the content you are serving to visitors.
  5. Pay attention to how you create navigation. Make it clear and easy to understand.
  6. Make sure there is an easy to find search function on your home page or landing page.
  7. Get rid of pop-up ads.
  8. Make sure any external links are set to open in a new tab or window. Sharing external content is great, but do it in moderation.

Bounce Rate is a metric you can use to analyze your marketing efforts. You can use it to measure if you’re living up to your visitors’ expectations. And you can use the bounce rate to decide which pages need more attention. At Luce’ Media we can help you implement best practices to lower Bounce Rates and help you drive more users to your website.  Meeting your visitors’ expectations and making your pages more inviting for visitors all leads to creating an awesome website. And we all know that awesome websites rank better!

You might also be interested in improving the SEO for your website. Click here for more.