Mark Toney, Fractional CMO and marketing strategist, representing executive marketing leadership and AI-powered marketing insights for business owners and CEOs.2026

Luce Media | Fractional CMO, Marketing Strategy, and AI Insights

Welcome to Lucé Media.  We are glad you stopped by. Most of the marketing content you find online is written for people who want to get busy. This blog is written for CEOs and business owners who want to get it right. At Luce Media,…
Mobile Phone with words Content Marketing

Social Media Tip for 2018: Content Marketing Really Does Work – INFOGRAPHIC

If you're unfamiliar with content marketing, here's a simple definition from Google: "A type of marketing that involves the creation and sharing of online material…that does not explicitly promote a brand but is intended to stimulate interest…
Social Engagement

10 Steps On The Rules Of Engagement in Social Media

Standing apart frоm a сrоwd thrоugh ѕосiаl mеdiа will always be аn imроrtаnt part оf уоur digital marketing strategy. Sосiаl Media nеtwоrkѕ are constantly grоwing with nеw uѕеrѕ аnd nеw buѕinеѕѕеѕ, not to…
ROI of Social Media

The ROI of Social Media

ROI is the sum of all social media activities that create value. Your return may vary. Rеturn оn social media invеѕtmеnt iѕ mеаѕurеd in mаnу wауѕ.  Sосiаl media rеԛuirеѕ time, рlаnning, ѕсhеduling and оrgаnizing…
The best times to post to social media to get the most engagement
, , , , , , ,

“Post, Pin, & Tweet”: Best Times To Post To Social Media?

Everyone is looking for the answer to that question of most importance in social media - when is the best time to post content?  Our answer - and the truth - it depends. You've spent all this time searching for or creating your content and…
Reporter Working on Social Media

Social Media Coaching and Training

Here is something that is going to help your career....guaranteed!  We all know the realities of today mean that journalists of all types must embrace social media. Facebook, Twitter, Instagram and other social platforms continue to dramatically…
Digital Flowing Thru Hand

Latest Social Media Stats 2017 – For Those Keeping Track

So here are some new numbers for those of you keeping track of Social Media. Approximately 2 billion internet users are using social networks, and these figures are still expected to grow as mobile device usage and mobile social networks increasingly…
Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas
,

Social Media Fears Be Gone

In today's B2B competitive world, there is a daily hand-to-hand battle almost to gain market share. Growing your business today and grabbing a larger share of the market has turned into nothing short of guerilla warfare. Companies need to use…
Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas
,

The Six Most Important Social Media Engagement Metrics

Social Media Engagement is measured in many different ways. In the end, the goal of Social Engagement Metrics is to show strengths and weaknesses within your social marketing campaigns. How well your social media efforts perform in these…
Snapchat
, ,

Marketers Not Jumping on the Snapchat Bandwagon Yet

A little more than three months after its blockbuster IPO, it has gotten relatively quiet around Snapchat. Even after reporting less than stellar first-quarter earnings last month, the company's stock price never dropped below the IPO price…
Saudi Social Media Users break Silence

Is Your Brand Misbehaving on Social Media?

The rise of social media has presented brands with a new, more direct way of communicating with their customers. Instead of planning ad campaigns months in advance, brands can now react to trending topics in real-time, weigh in on current events…
Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

Social Media Spending- ROI Impact Disconnect

  Social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. This share was only 5.6 percent in 2009. What is striking, however, is that only 3.4 percent of marketing leaders report…
Icons for Social Media

New Study: Social Media Engagement is Overlooked

According to new commissioned research conducted by media industry leader Scott Moore on behalf of Share Rocket, marketers must understand, measure, and harness the metric of media engagement to drive ad effectiveness with today’s digital-savvy…
Instagram tiles laid on top of each other

Instagram Marketing in 2021: Social Media Experts Share Top Tips

Instagram is the "it" social media platform for 2019 in McKinney With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential…