Do you start and end every single day by scrolling through your Facebook newsfeed and seeing what your friends are up to?
If your answer is YES - It turns out you are not alone––statistically, most people probably do the same thing. Almost…
https://lucemedia.net/wp-content/uploads/2017/08/FB-Feature.jpg483815Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-08-08 21:48:362021-09-11 03:09:04Why We Engage on Facebook
iPhone 10th Anniversary: How the iPhone Changed Visual Communication
Via The Shutterstock Blog.
https://lucemedia.net/wp-content/uploads/2017/08/IMG_1123.jpg10011500Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-08-01 18:06:302021-10-13 22:13:04How The iPhone Changed Visual Communication
When people think of Facebook as a company, they mostly think of it synonymously with Facebook, the social network. However, Facebook Inc. is much more than that, as this chart nicely illustrates. With WhatsApp, Instagram, and the namesake Facebook…
https://lucemedia.net/wp-content/uploads/2017/07/Facebook.jpg25084237Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-07-28 17:49:232021-09-11 03:08:35Just How Dominant is Facebook? The Numbers Speak For Themselves
With the growth of more and more social platforms, it is a reminder to many small business owners that they need to be part of the social media evolution. But which network? Snapchat? Facebook? Instagram? All the above?
At Lucé Media, we…
https://lucemedia.net/wp-content/uploads/2017/07/AdobeStock_66458131-1.jpeg53338000Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-07-26 20:24:552021-10-13 21:33:19Ways Small Businesses Can Improve Their Social Media Presence
A friend recently returned from vacation, and we were discussing the good times she had. Since we are both in the digital space - the talk eventually led in that direction and how digital impacted her vacation. One of her comments: "I…
https://lucemedia.net/wp-content/uploads/2017/05/o-WOMEN-IN-BUSINESS-facebook.jpg10002000Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-07-24 08:45:412021-10-01 05:03:38$10 Billion Dollars Lost – Bad Online Data
Everyone is looking for the answer to that question of most importance in social media - when is the best time to post content? Our answer - and the truth - it depends. You've spent all this time searching for or creating your content and…
https://lucemedia.net/wp-content/uploads/2017/07/Best-times-to-post-Featured-Image.jpg324640Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-07-22 02:55:012021-09-11 03:06:49“Post, Pin, & Tweet”: Best Times To Post To Social Media?
Here is something that is going to help your career....guaranteed! We all know the realities of today mean that journalists of all types must embrace social media. Facebook, Twitter, Instagram and other social platforms continue to dramatically…
https://lucemedia.net/wp-content/uploads/2017/07/shutterstock_401448001.jpg36685487Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-07-06 15:51:002021-09-11 04:25:50Social Media Coaching and Training
Some people like to stay on top of the news cycle throughout the day by checking Twitter, Facebook, and their favorite news websites. Others prefer to be served to select the day’s important happenings by the evening news on TV. Whether you…
So here are some new numbers for those of you keeping track of Social Media. Approximately 2 billion internet users are using social networks, and these figures are still expected to grow as mobile device usage and mobile social networks increasingly…
https://lucemedia.net/wp-content/uploads/2017/06/pic3.png12972306Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-06-22 15:56:522021-10-13 22:44:50Latest Social Media Stats 2017 – For Those Keeping Track
We want to help you take advantage of all that social media can do for your business. There are well-researched methods that deliver great social marketing. Here are just a few components of an excellent social media marketing strategy:
…
https://lucemedia.net/wp-content/uploads/2017/06/Why-Going-Viral-on-Social-Media-Is-Not-Enough-to-Boost-Your-Sales.jpg426640Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-06-20 18:18:502021-10-13 22:45:094 Steps to a Strong Social Media Marketing Strategy
In today's B2B competitive world, there is a daily hand-to-hand battle almost to gain market share. Growing your business today and grabbing a larger share of the market has turned into nothing short of guerilla warfare. Companies need to use…
https://lucemedia.net/wp-content/uploads/2017/06/social-media-markethng-1.png390390Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-06-16 15:33:512025-01-03 14:06:22Social Media Fears Be Gone
Social Media Engagement is referred to by many as the single most important social media metric. At Lucé Media, we believe that and preach it from every mountain top we can. First, however, let's make clear everyone knows what defines Social…
https://lucemedia.net/wp-content/uploads/2017/04/socialmediametrics.jpg334500Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-06-16 15:11:092021-10-13 22:14:52Why Is “Engagement” The Most Important Social Media Metric Of All?
Social Media Engagement is measured in many different ways. In the end, the goal of Social Engagement Metrics is to show strengths and weaknesses within
your social marketing campaigns. How well your social media efforts perform in these…
https://lucemedia.net/wp-content/uploads/2017/06/Digital-Finger.jpg17222426Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-06-16 15:02:002021-09-11 03:05:57The Six Most Important Social Media Engagement Metrics
A little more than three months after its blockbuster IPO, it has gotten relatively quiet around Snapchat. Even after reporting less than stellar first-quarter earnings last month, the company's stock price never dropped below the IPO price…
https://lucemedia.net/wp-content/uploads/2017/06/snapchat-locations-hed-2016.png367652Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-06-14 16:06:152025-01-03 13:59:36Marketers Not Jumping on the Snapchat Bandwagon Yet
I hear the debate all the time when looking at social metrics. Of course, I'm referring to the Twitter debate. Is Twitter still a good social platform for business? Should we consider Twitter to be a marketing tool, or is it just for people…
https://lucemedia.net/wp-content/uploads/2017/06/twitter-stats-01.png460780Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-06-07 23:57:442021-10-13 22:45:36What Are The Most Important Social Metrics For Twitter?
The rise of social media has presented brands with a new, more direct way of communicating with their customers. Instead of planning ad campaigns months in advance, brands can now react to trending topics in real-time, weigh in on current events…
https://lucemedia.net/wp-content/uploads/2017/06/saudi-social-media-users-break-silence-on-violence-against-women-990x597.jpg597990Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-06-01 16:58:182021-10-13 22:46:16Is Your Brand Misbehaving on Social Media?
Bounce Rate is one of the most misunderstood metrics in web analytics. Let's demystify it for you.
A bounce is a single-page session on your website. OK, here is the very technical explanation: In web analytics, a bounce is calculated…
https://lucemedia.net/wp-content/uploads/2017/05/bounce_rate-and-landing-pages.png310620Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-05-26 15:53:092021-10-01 04:35:40Everything You Should Know About Bounce Rate
Social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. This share was only 5.6 percent in 2009. What is striking, however, is that only 3.4 percent of marketing leaders report…
https://lucemedia.net/wp-content/uploads/2017/05/social-money.jpg502239Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-05-17 13:41:442021-10-13 22:46:38Social Media Spending- ROI Impact Disconnect
As a sophomore in college I needed to find a job that was relatively close to campus, allowed me to work full time, and paid enough so I could cover rent, car insurance and living expenses. At 19 years old I had no idea that job would turn into…
https://lucemedia.net/wp-content/uploads/2017/05/o-WOMEN-IN-BUSINESS-facebook.jpg10002000Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-05-01 22:28:512025-01-09 11:03:52Reflections of a Corporate Woman: Becoming an Entrepreneur
According to new commissioned research conducted by media industry leader Scott Moore on behalf of Share Rocket, marketers must understand, measure, and harness the metric of media engagement to drive ad effectiveness with today’s digital-savvy…
https://lucemedia.net/wp-content/uploads/2017/05/social_186292982-653x339.jpg339653Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2017-05-01 21:16:142021-10-13 22:47:05New Study: Social Media Engagement is Overlooked
Why We Engage on Facebook
How The iPhone Changed Visual Communication
Just How Dominant is Facebook? The Numbers Speak For Themselves
Ways Small Businesses Can Improve Their Social Media Presence
$10 Billion Dollars Lost – Bad Online Data
“Post, Pin, & Tweet”: Best Times To Post To Social Media?
Social Media Coaching and Training
The Generational Divide in Todays News Consumption
Latest Social Media Stats 2017 – For Those Keeping Track
4 Steps to a Strong Social Media Marketing Strategy
Social Media Fears Be Gone
Why Is “Engagement” The Most Important Social Media Metric Of All?
The Six Most Important Social Media Engagement Metrics
Marketers Not Jumping on the Snapchat Bandwagon Yet
What Are The Most Important Social Metrics For Twitter?
Is Your Brand Misbehaving on Social Media?
Everything You Should Know About Bounce Rate
Social Media Spending- ROI Impact Disconnect
Reflections of a Corporate Woman: Becoming an Entrepreneur
New Study: Social Media Engagement is Overlooked