Did you know that every 60 seconds, around 700,000 hours of videos are being watched on the internet? And more than 400 hours of videos get uploaded to YouTube? How about 46,740 photos are posted on Instagram every minute. During the same measure of time, an average of 69,444 hours of video was watched on Netflix.
Just a month ago, it was revealed that Facebook has more than two billion active monthly users. That means that more than 25% of Earth’s population logs in to their Facebook account at least once in any given month.
This kind of scale is almost impossible to grasp.
The scale of the internet is so grand that it doesn’t make sense to look at the information every month or even to use daily figures.
Instead, let’s drill down to just what happens in just one internet minute:
If you’ve ever had a post on Facebook or Instagram fizzle out, it’s safe to say that the above proliferation of content in our social feeds is part of the cause.
In a social media universe where there are no barriers to entry and almost infinite amounts of competition, the content game has tilted to become a “winner take all” scenario. Since people don’t have the time to look at the 452,200 tweets sent every minute, they naturally gravitate to the things that already have social proof.
People look to the people, brands, and businesses they trust to see what’s already been talking about, which is why influencers are more important than ever to marketers.
In the end, the key is to understand what types of content work to break through the clutter—understanding when your audience is online and open to receiving your content matters as well. And make sure you are posting truly engaging content will all bust this massive flood of content.
More locally-owned businesses are turning towards the internet to market their wares and services. At Lucé Media, we know how to create the type of content that will break through. Our long history of studying digital media and developing companies to measure effectiveness allow us to open new doors for your growing business. Click here to get a free digital marketing analysis.