A little more than three months after its blockbuster IPO, it has gotten relatively quiet around Snapchat. Even after reporting less than stellar first-quarter earnings last month, the company's stock price never dropped below the IPO price…
https://lucemedia.net/wp-content/uploads/2017/06/snapchat-locations-hed-2016.png367652Mark Toneyhttps://lucemedia.net/wp-content/uploads/2020/05/Logo-1-300x73-1.pngMark Toney2017-06-14 16:06:152021-06-25 21:42:43Marketers Not Jumping on the Snapchat Bandwagon Yet
I hear the debate all the time when looking at social metrics. Of course, I'm referring to the Twitter debate. Is Twitter still a good social platform for business? Should we consider Twitter to be a marketing tool, or is it just for people…
https://lucemedia.net/wp-content/uploads/2017/06/twitter-stats-01.png460780Mark Toneyhttps://lucemedia.net/wp-content/uploads/2020/05/Logo-1-300x73-1.pngMark Toney2017-06-07 23:57:442021-10-13 22:45:36What Are The Most Important Social Metrics For Twitter?
The rise of social media has presented brands with a new, more direct way of communicating with their customers. Instead of planning ad campaigns months in advance, brands can now react to trending topics in real-time, weigh in on current events…
https://lucemedia.net/wp-content/uploads/2017/06/saudi-social-media-users-break-silence-on-violence-against-women-990x597.jpg597990Mark Toneyhttps://lucemedia.net/wp-content/uploads/2020/05/Logo-1-300x73-1.pngMark Toney2017-06-01 16:58:182021-10-13 22:46:16Is Your Brand Misbehaving on Social Media?
Bounce Rate is one of the most misunderstood metrics in web analytics. Let's demystify it for you.
A bounce is a single-page session on your website. OK, here is the very technical explanation: In web analytics, a bounce is calculated…
https://lucemedia.net/wp-content/uploads/2017/05/bounce_rate-and-landing-pages.png310620Mark Toneyhttps://lucemedia.net/wp-content/uploads/2020/05/Logo-1-300x73-1.pngMark Toney2017-05-26 15:53:092021-10-01 04:35:40Everything You Should Know About Bounce Rate
Social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. This share was only 5.6 percent in 2009. What is striking, however, is that only 3.4 percent of marketing leaders report…
https://lucemedia.net/wp-content/uploads/2017/05/social-money.jpg502239Mark Toneyhttps://lucemedia.net/wp-content/uploads/2020/05/Logo-1-300x73-1.pngMark Toney2017-05-17 13:41:442021-10-13 22:46:38Social Media Spending- ROI Impact Disconnect
As a sophomore in college I needed to find a job that was relatively close to campus, allowed me to work full time, and paid enough so I could cover rent, car insurance and living expenses. At 19 years old I had no idea that job would turn into…
https://lucemedia.net/wp-content/uploads/2017/05/o-WOMEN-IN-BUSINESS-facebook.jpg10002000Mark Toneyhttps://lucemedia.net/wp-content/uploads/2020/05/Logo-1-300x73-1.pngMark Toney2017-05-01 22:28:512021-10-13 22:57:02Reflections of a Corporate Woman: Becoming an Entrepreneur
According to new commissioned research conducted by media industry leader Scott Moore on behalf of Share Rocket, marketers must understand, measure, and harness the metric of media engagement to drive ad effectiveness with today’s digital-savvy…
https://lucemedia.net/wp-content/uploads/2017/05/social_186292982-653x339.jpg339653Mark Toneyhttps://lucemedia.net/wp-content/uploads/2020/05/Logo-1-300x73-1.pngMark Toney2017-05-01 21:16:142021-10-13 22:47:05New Study: Social Media Engagement is Overlooked
Welcome to Lucé Media. We are glad you stopped by.
Lucé Media is a collective of some of the best digital, social, video and innovation talent around. I hope you had a chance to read about our group on the Our Team page. Our company,…
https://lucemedia.net/wp-content/uploads/2017/04/LuceMedia-Image.jpg200200Mark Toneyhttps://lucemedia.net/wp-content/uploads/2020/05/Logo-1-300x73-1.pngMark Toney2017-05-01 20:40:052021-09-11 04:26:52Welcome to Lucé Media – Social Media Strategy and Metrics
Instagram is the "it" social media platform for 2019 in McKinney
With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential…
https://lucemedia.net/wp-content/uploads/2019/04/Instagram1.jpg30004500Mark Toneyhttps://lucemedia.net/wp-content/uploads/2020/05/Logo-1-300x73-1.pngMark Toney2002-09-10 20:01:572021-10-01 05:05:03Instagram Marketing in 2021: Social Media Experts Share Top Tips
Marketers Not Jumping on the Snapchat Bandwagon Yet
What Are The Most Important Social Metrics For Twitter?
Is Your Brand Misbehaving on Social Media?
Everything You Should Know About Bounce Rate
Social Media Spending- ROI Impact Disconnect
Reflections of a Corporate Woman: Becoming an Entrepreneur
New Study: Social Media Engagement is Overlooked
Welcome to Lucé Media – Social Media Strategy and Metrics
Instagram Marketing in 2021: Social Media Experts Share Top Tips