Increasing Organic Results in McKinney, TX With SEO Services

Increasing Organic Results in McKinney, TX With SEO Services

One of the most essential tools in your marketing arsenal is Search Engine Optimization (SEO). Luce Media in McKinney, TX can be the ideal partner for developing the right SEO strategy for your specific business.

With a localized SEO strategy, your business climbs to the top of Google’s search results when potential customers are looking for your products or services. As an added benefit, your website ends up doing a lot of the work, attracting and leading people to you more naturally.

There’s more to SEO than incorporating a few keywords, though. There’s a complexity to understanding how to make SEO work for you. And that’s why you need experts who are laser-focused on recognizing your business needs and audience.

Optimizing Your Website

While traditional digital marketing helps boost traffic to your site and increases conversions, it’s an additional cost. SEO optimization strategies transform your website into a 24/7 marketing tool without paying for a direct ad campaign. For instance, let’s say your site has a blog where your share industry knowledge or tips for your customers. But, by using the right keywords, headers, meta descriptions, and image tags, you can transform your blog posts into high-ranking traffic generators.

When it comes to SEO, Luce Media can help you figure out what keywords work best for your business and show you how to use them. They also work to understand your customer’s journey and how local residents search for you while ensuring all content on your website is optimized for results.

Understanding Google

Increasing Organic Results in McKinney, TX With SEO ServicesIt’s hard to know what Google really wants sometimes. And when it comes to ranking well in terms of visibility and organic results, you might feel like you have to be a Google algorithm mind reader. But you know that while people may use other search engines, Google is still number one. Search Engine Journal lists the major Google algorithm updates and can be helpful to business owners trying to develop a strong SEO strategy. But it can also be overwhelming and is proof that nothing changes more than Google and its ongoing algorithm shifts. Google also gives an overview of how search algorithms work to give you an idea of just how complex they are.

SEO experts guide you on these changes to keep you ahead of algorithm updates, so your website continues to rank well when potential customers search for you. Shedding some light on how Google’s method works makes it easier to stay ahead of ongoing shifts and at the top of the results searches.

Search Engines Work Better Than Social

The right SEO strategy is actually better than social media. In fact, you get ten times more traffic from organic search results than from social media posts. If that’s not enough, consider that 93% of people start their online experience with a search engine. Of course, it’s important to land your site on the first page of results as 95% of traffic clicks occur there.

It goes without saying, social media does have its benefits. And combining social media with an SEO strategy can be a powerhouse approach too. But you can’t expect your Instagram account to help with potential customers who need a service and head to Google to keyword search for providers in their area.

Leapfrog The Competition

When it comes to SEO, Luce Media help you leapfrog the competition. A common myth that keeps some small businesses from investing in SEO is it can seem impossible to compete with the big brands. Thanks to search engines and location searches, the playing field is more level than ever. A small business in McKinney, TX, has just as much chance of ranking as high as Amazon, especially when a potential customer looks for a local provider. After all, Google wants to deliver the most relevant results, no matter how big or small the brand behind the website might be.

You do have to study the competition. Be mindful of which competitors already rank high when you search for your products or services. You can see what they’re doing and tailor your SEO efforts accordingly. And having an SEO partner in McKinney, TX, can help you analyze the competition to see what’s working and why. Then, they improve upon it. By sticking to an even better strategy, you’re able to not just showing up when locals search. But you’re showing up ahead of the other guys.

Covering More Than Keywords

Most websites start by focusing solely on keywords, which isn’t bad, but there’s more to SEO than keywords. In fact, SEO is a combination of factors, including:

  • High quality, useful content (low-quality content, even with the right keywords, won’t keep visitors on your site, leading to a lower rank)
  • URLs
  • Backlinks
  • Local business listings
  • Website code
  • Fixing broken links
  • Regular content updates (including refreshing old content and publishing new content)

It’s these complexities that sometimes makes handling SEO on your own challenging. Since you’ve invested in a website to help grow your business, you want it to rank well. This means covering all aspects of SEO effectively to improve organic results. Plus, every business is different, requiring a completely different approach. Using local experts helps you get the one-on-one attention you need to get your business to the top of Google, and in front of a much larger audience.

Developing an SEO strategy for more organic traffic is vital to growing your business and one of the best marketing strategies available.

How To Improve PPC Advertising in McKinney

How To Improve PPC Advertising in McKinney

Not all Pay Per Click (PPC) advertising campaigns are created equal. And not every paid effort will produce results. So, when you’re carving out your PPC strategy to promote your McKinney, TX, company, you will want to devise a plan to address your keywords, landing pages, and advertising goals for the ad campaign. Investing in a PPC advertising campaign without a plan and focus just won’t offer the same ROI and success. To help you develop your best strategy, here are six goals to set upfront that will improve the success of your PPC advertising.

Choosing Your PPC Keywords

The pillar of any successful PPC campaign is the choice and strength of keywords. When you choose yours, you’ll want to take your time and be precise. The keywords you promote will ultimately decide how many clicks and conversions your McKinney, TX, business gets. Start with the landing page your PPC ad will direct visitors to and look for dominant keywords there. Brainstorm with your teams for keyword ideas and scope out your competitors’ ads, too.

Optimizing Keyword Quality (Score)

Pay Per Click campaigns are driven by high-quality keywords and can be evaluated with a Google rating called the Keyword Quality Score. Since the algorithms continuously change, it’s a good idea to verify the user experience score of your chosen keywords. The scale is one to ten, and the rating is available in your keywords report. A strong keyword you used in advertising two months ago might not have the high score again right now. Use this quality tool to make sure your promotion keywords are still the best for your PPC campaign.

Create the List of Negative Keywords to Avoid

To improve the success of your PPC campaign, consider creating a negative keyword list. This step is often one of the most overlooked when advertising in McKinney, TX. And it’s possibly one of the most important steps since it allows you to exclude your ads from similar but unrelated topic searches.

Leverage Ad Extensions

Ad extensions can be huge conversion tools for your PPC advertising efforts. An ad extension will usually include additional links from your website or maybe your McKinney, TX, telephone number. And some extensions are completely automated, meaning AdWords will add your designated extensions automatically. These are great PPC tools to lead those browsers to action directly.

Write Incredibly Engaging Ad Copy

How To Improve PPC Advertising in McKinneyYou can have the best keywords and structure your PPC campaign with total precision and still have marginal results. It’s critical that your PPC advertising is incredibly engaging. Writing your own copy might be challenging. But if you’re able to uniquely solve the customer’s problem, speak to the benefits of what you offer, and use descriptive terms that inspire emotions, you’ll likely see great results.

Make Sure Your Ads Are Mobile-Friendly

Since most consumers are scrolling for products and services with their mobile devices, you’ll definitely want to make sure your PPC advertising is mobile-friendly. Some of the most common suggestions to improve your ad’s mobile-friendliness include starting with short tail keywords and concise ad copy. Getting too lengthy will take longer for a viewer to consume and will be overlooked. Make sure your landing pages are mobile-friendly, too. Some also suggest that the best time to run those mobile PPC ad campaigns is during regular, McKinney, TX, business hours to reach the broadest audience.

Pay Per Click campaigns can be game-changers for McKinney businesses looking to drive traffic and conversions to their sites. If you’re still not getting the ad results you need or just need help putting together your first PPC campaign, contact us! We can take the guesswork out of keyword selection, compelling copy, and performance analytics. And in the end, if you really just need the PPC campaign to work, we can see to it that you get results.

Using SEO Experts In Frisco TX To Improve Local Search Results

Using SEO Experts In Frisco TX To Improve Local Search Results

When you want customers in Frisco, Texas, to find your business, you need an advertising tool that can help drive that local traffic your way. Search Engine Optimization (SEO) is one such marketing tool, and you have SEO Experts right here in Frisco, TX, to help you realize the local business-driving potential.

When local customers need your product or service, they may not search for your business website directly. Instead, they’ll more than likely head to online search engines and keyword search for their needs. As a Frisco TX-based business, your SEO strength will determine whether or not they see your company link in the results. But it’s more than proper use of keywords that helps to improve your business listing rank. That’s why you need SEO experts here in Frisco, TX, to help guide your efforts.

Getting new customers for your business doesn’t mean you have to be bigger or better than national competitors. What you need is a precise SEO strategy that positions your business as the best in Frisco, TX. Developing your local SEO strategy will drive more organic traffic to your website, as it will become more visible to online browsing buyers in your backyard. 

Create Consistent Business Listings

Even if you haven’t created any local business listings on digital business directories, like Google My Business, your company may still be listed there. Since you didn’t create the listing yourself, the data on these directories might not be consistent. And in some cases, it’s completely wrong with outdated contact information or core services. This inconsistency could be confusing to potential customers looking for your services. 

For example, if you search your own company, you might find more than one listing. And not only did you not create those general information listings, but they each have completely different hours of operations and no website link. Now imagine you’re a potential customer conducting the same search. Chances are, they’ll lose interest in figuring out where to go next and instead click on one of your competitors.

SEO experts in Frisco, TX can help you find and fix any of those inconsistent directory listings online. They can also compare the data about your company’s digital footprint as a whole. So no matter where a new customer finds you, the data is correct. While many of these online directory sites offer free listing services, finding, tracking, and managing your company’s info across them all requires a little time. And skipping these free listings is a costly mistake, which means partnering with SEO experts in Frisco, TX, makes that much more sense to your business.

Optimizing For Local Searches

Optimizing your site for local searches helps people find a business when they need it most. For instance, if they’re hungry, they might search for “restaurants open near me” or “restaurants open in Frisco, TX.” If your site doesn’t have any local identifying keywords or phrases, your business might not be listed in the results.

A 2018 Think With Google study found a 900% increase since 2016 in mobile searches for “keyword near me” searches. This means people are looking for the easiest way possible to find relevant stores, restaurants, and services in their area.

Historically, local businesses used to rely more on word of mouth or print marketing to reach their audience. But today’s customers are nearly exclusively digital when it comes to finding the products and services they need. Optimizing your site with location data, including blog posts with your city name, helps locals and tourists find you even easier.

Customers do their homework online first, too. In fact, 80% of mobile users use their devices to look for local businesses online before visiting in person. Even better, nearly 20% of those searches lead to an in-store purchase within just 24 hours. 

Partnering With Other Local Businesses

Collaborating with other local businesses that offer non-competing services is another great way to reach more customers. Pooling your marketing efforts with similar sized or industry-specific businesses only helps put a megaphone to your marketing message. SEO experts in Frisco, TX, can help you find those local partnering businesses and design a strategy that promotes everyone involved.

One huge benefit of local business partnerships is shared trust and customer loyalty. Plus, local business partnerships help you build local backlinks. You can even work with local newspapers and bloggers to create write-ups about your business. Getting your business mentioned on other sites is another great way to build your local reputation and leads to more customers, both online and off.

Local SEO Results From Local SEO Experts

When it comes to local SEO for improving search results, it’s beneficial to work with local SEO experts who know the area. They understand the nuances of the community and can focus your efforts on more targeted strategies for growing your local business’s presence online. They can go beyond the basics of a website presence to include a complete plan designed specifically for boosting online and in-store visits.

For Frisco, TX small businesses, and those in the surrounding areas, using SEO experts in Frisco, TX, is the perfect partnership. From knowing the best local keywords to use to even which businesses to partner with, these experts help you rank higher for local searches. And when more potential customers can find you online, it translates to more business, and ultimately, more revenue.

SEO Services In Allen, TX That Boost Organic Traffic

There is certainly no shortage of tips and tricks out there, with advice on boosting your organic traffic. And SEO services in Allen, TX, will offer a host of benefits that help optimize your digital marketing efforts for results. But it can be confusing sometimes to keep up with the latest trends and suggestions. Today, we’ll highlight the key benefits you should be leveraging to see real improvements in your organic traffic.

Search Engines Matter, But So Do Your Buyers

Develop your key buyer personas to better target your customers. As you carve out an SEO plan, you might assume it’s all about keywords and optimizing for the search engine requirements. And in some respects, it is. But don’t forget to optimize your content for your online audience of potential buyers. Make sure your content is relevant and engaging to site visitors. You can meet all of the algorithm criteria and miss your target altogether because your content doesn’t offer any value to the reader.

Don’t Be a Stranger to Other Content Out There

Boosting organic traffic with SEO services in Allen, TX, isn’t just all about your site, content, and online presence. It’s also about how you browse, share, and contribute elsewhere. Jump into other community or industry blogs to comment and participate. Using your individual and company profiles to help spread the word, share your links, and promote others can significantly benefit your organic traffic. You can hop on channels like Reddit or Quora, as well as other industry-related sites to help boost your SEO efforts.

Get Your Blog-On

What you reap from the cyberworld is directly connected to what you put out there in terms of content. Boost your organic SEO with routine and relevant blogging efforts. Keep your topics in line with your buyer personas and within categories that offer value about your site and Allen, TX business. Use online writing resources to help, like Grammarly, if you’re not confident in your grammar skills. Some experts suggest thoughtful and regular blogging can be the most effective way to infuse your organic traffic.

Meta Makes a Huge Difference

Creating content is one thing, but if you’re not getting the meta title right, you could be missing out on more organic traffic. There are three essential ingredients for the website recipe of success. The meta title, description, and URL need to be precise since these pieces communicate directly with Google. And if you want Google to know what you’re talking about, meta data is the way to communicate that. There are several digital tools out there to help guide your meta creation efforts, as well.

Internal Links Boost Organic Traffic

As you build a robust arsenal of blogs and content, you can significantly increase your organic traffic by using internal links with each new post. SEO services in Allen, TX often include strategies that develop new content that also incorporates older, successful content. Keep page visitors on your page longer and funnel them down the rabbit hole of continued reading. Guide new visitors to new-to-them content you have already posted. Be smart about how you promote internal links, though, since too many of them in one piece of content can signal spam to the bots.

It’s OK to Get Personal with Your Link Sharing

Toot your own horn and share your company content across your personal pages, as well. Sharing blogs on social media, LinkedIn, or in chat groups will drive more visitors to your site and inspire more sharing of your Allen, TX company content. The more, the merrier, and increased sharing only improves your presence with Google.

Tweak Until Its Perfect with Data & Analytics

Don’t just create content and throw it out there without measuring results. Use the data, including Google Analytics, to help track the performance of your blog and website. And schedule time to review the results regularly. You can see where visitors are coming from the most and make improvements to tweak keywords or your SEO strategy altogether. Analytics will help ensure you keep up with the changing preferences of your readers or potential customers, too.

If you need SEO services in Allen, TX that work in boosting organic traffic for your online presence, contact us! We know all the best tips and recommendations to make the most of your content production time and budget. Make SEO work for you, and organically, with the right partner and strategy.

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5 Benefits Of Using McKinney Google Adwords Services

You’ve heard of Google Adwords, sometimes just referred to as Google Ads, and maybe even tried investing in campaigns before. But there are key marketing strategies that work better than others when it comes to unlocking the many benefits of Google Adwords. McKinney businesses can certainly leverage these benefits with the right Google Adwords partner and strategy, as well. Consider Google Ads as the marketing tool in your toolbox that requires a bit of knowledge to know how to effectively see results. Here are five direct benefits you can expect from a smart, McKinney Google Adwords service and campaign.

Adwords Produces Faster Results than Traditional SEO

Google Adwords campaigns allow McKinney businesses to send the right message, to the right buyers, and at the right moment in the buyers’ cycle. This precise platform of advertising can, in turn, produce quicker results than other, more traditional SEO methods. Organic SEO takes time to generate results, too. And when you need faster results and more clicks, Google Ads are the way to go.

Huge Boosts to Brand Awareness

When you tap into the world’s largest search engine and funnel your message through a precise Google Adwords campaign, you can expect huge boosts in brand awareness. The world, as a whole, may not need to see your McKinney-based services. And Adwords allows you to promote your company to the audience that matters most to your bottom line. Invest your ad dollars in only reaching your potential customers and showcasing those products and services wanted most by that audience.

Here are some additional and critical data points to consider, as well. Of those potential customers that are exposed to display ads, the display ad brands make significant impressions. Brands experience 155% increased exposure, based on the Google Ad exposed audience members searching for the brand specifically. In other words, potential customers see the ad and will begin to seek out your McKinney brand. And the average company brand earns $2 for every $1 spent in Google Ads.

Driving Traffic to Your McKinney Business Website

Google Adwords strategies are fantastic resources for promoting your company website. Drive more visitors to your site directly with a well-designed Adwords campaign. Funneling online viewers to your McKinney business site can help you capture immediate buyers in the market as well as future potential buyers, who may need your McKinney services later.

Consistently Measure Ongoing Results

Google Adwords allows for better budgeting since you’re able to track and manage ongoing results immediately. If a message isn’t driving traffic like you’d hoped, you can make changes to the campaign until you find the most efficient combination of message, timing, and target audience. Unlike other advertising channels that only offer analytics after the campaign has ended, Google Adwords allows for smarter and more efficient use of budgeting for direct results in the moment.

Outpace Your McKinney Business Competitors

If every one of your McKinney competitors has a website, offers regular blogs, and has strong SEO strategies, there is still one way to get ahead. Outpace your competition by using Google Adwords as part of your digital marketing plan. McKinney Google Adwords services can be the edge your company needs to jump ahead of your competition in search engine results and in bottom-line ROI.

McKinney businesses know the value of Google Adwords, and these are just a few of the added benefits to improving ROI with the right Google Ad campaigns. But if you’re not sure of your footing just yet and need help developing your most efficient Google Adwords strategy, contact us! We can offer the McKinney Google Adwords services you need to surge ahead in 2021.

 

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Why Dentists Should Hire A Digital Marketing Agency

Why Dentists Should Hire a Digital Marketing Agency

Many people are now beginning their search for a new product or service online, including a new dentist. When you hire a digital marketing agency, you’re making it easier for new patients to find you.

Many people don’t have a regular dentist, or they may be new in town. Others might only consider the dentist when they’re experiencing pain or after an accident. Of course, people still value word of mouth referrals. However, everyone has been disappointed by poor service at a place that was well recommended by a friend.

Besides, consumers achieve a certain satisfaction from hunting down a new service provider on their own. Digital marketing experts can get your message out on a variety of platforms and target the right customers for you.

SEO is Better than Advertising

The benefits of getting SEO when you hire a digital marketing agency

Of course, you can spend money on print, radio, or even Google Adwords, but many consumers view advertising as inauthentic. Getting your dental site on page one of Google means more to customers than seeing a Google Ad.

While both websites paid for their appearance, the organically appearing site earned its position through quality content. Once again, organic methods trump ads. Your customers understand that you’ve put a lot of effort into your website, and that kind of dedication is impressive. Investing resources in dental SEO has been yielding dividends for years. Trying to do all of this on your own can be difficult. When you hire a digital marketing agency, they handle the marketing so you can focus on your practice.

Quality Dental Information

High-quality Google SERPs happen for a reason. Google analyzes your site for relevant and original information that would be interesting to the person performing the search. Using a quality digital media company makes sure that your website is optimized to educate and inform someone curious about your area of expertise. Google directs them to your page because you have the information that they’re seeking.

For instance, someone in your city wants to get their teeth whitened. They enter a typical series of words that your dental SEO company has already researched. They ensure that a professional writer inserts these terms strategically throughout their original article on the subject. You may rest assured that these articles are well-researched from the most up to date and well-respected online publications.

It’s not just about getting him to your site. He’s also learning more about his condition or desired procedure. By educating him, you earn his trust. You build a bond with a potential customer, and it’s only natural that he comes to you for treatment.

Social Media

Besides your website, a quality digital marketing agency gets your message out through all of the popular social media platforms. Strategic messaging on Facebook, Instagram, Twitter, and others helps get and keep your brand in front of the eyes of potential customers.

Your brand is how people regard your company. An expert digital marketing agency can help dentists develop a name and a reputation in their community. Lucé Media has developed its own proprietary and patented algorithms. These keep you well-informed of the progress its campaign has made in disseminating your message.

Today’s media marketing agencies won’t limit your brand to SEO content marketing. They can also develop an email and video marketing program for you. Video, in particular, is emerging as one of the most powerful messaging tools available. However, video’s just one part of a great marketing strategy.

Anyone with a smartphone can shoot a video and post it on YouTube. However, it takes marketing expertise to use it to drive customers to your site and generate sales. Lucé Media has an eclectic team of experts with a wide array of experience. In today’s competitive online environment, you need the very best talent to develop your brand in the community.

Today’s dentists are learning the long-term value of digital marketing agencies. Call Lucé Media today and set up an initial consultation!

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5 ways to improve your small business rankings in Google for 2019

For many years, McKinney small businesses have understood the power of strong rankings in the search engines.

Indeed, achieving a strong page 1 ranking on Google can boost the number of customers for any business with an online presence.

But how exactly do you score a great ranking in Google?

With more and more small businesses in McKinney, TX turning to Digital Marketing, there is a growing need to understand the power of strong rankings in the search engines. The tactics have evolved from what they were just a few years ago. Let us outline 5 important strategies for small businesses trying to improve their exposure online.

Technical Onsite SEO

5 or 6 years ago, SEO was more of a technical exercise. Today this is still an important component of a small business SEO strategy. In fact, many of the same components are used. 

Overall, you will not rank for a keyword that is not physically on your website. We know this sounds obvious, but many small business owners don’t have strong content on their homepage, and can’t figure out why they don’t rank well.

Keywords needs to be strategically placed in the Title Tag and H1 Tag. If you don’t know what these are, learn them. It isn’t rocket science. This will also make you better able to communicate with your developer. Or if your website is on the WordPress platform, you can adjust these yourself with one of many SEO plugins available.

Having a website that looks good is important. Many people believe that Google is monitoring bounce rates and dwell times as indicators of user experience. An outdated website or one that is just confusing will repel users, and may hurt rankings. 

Ensure that your website is fast. Google explicitly tells us it does not like to rank slow websites. This hurts user experience, and rankings too.

Also build a mobile-friendly website. More and more users view websites on mobile devices. The latest stats available indicate that 58% of website traffic comes from a mobile device. Your business needs to be well represented on any digital device platform.

Google My Business 

Google presents a map for many keyword searches. They do this for keywords they believe to have local searcher intent, where seeing the business in a map is more helpful. The catch here is that Google is not presenting the business website itself, but rather the Google My Business page listing for that business.

Because of this dynamic, it is important that small business owners claim their business listing and ensure all the information is accurately updated. Business phone numbers, addresses, hours and other relevant information is critical. The way this information is entered in the Google database has been shown to impact rankings. 

Additionally, the number of times the phone number on file with Google My Business is seen by Google’s spiders around the internet has been identified as a ranking factor. These are known as citations, and sometimes NAP (Name, Address, Phone Number). To give your business an edge over the competition, post your NAP everywhere you can. There are also numerous services that can help you with this SEO process known as Directory Listing Services. Luce Media can submit your NAP to dozens of different directories and get you quickly ranking. Click here and scroll down to Online Visibility.

Strong Content

At Luce Media, we know that Google has a strong preference for long-form, well-researched content. For this reason, it pays to write very long blog posts on your website. However, the content needs to be informative and helpful for users.

Many small business owners claim they will have time to write blog posts themselves. However, after a month or two, they stop blogging (if they ever started in the first place). This is a critical mistake. If you can’t produce the blog yourself, hire a service to do it for you. Luce Media provides blog writing and content marketing in McKinney, TX.

Content published on the website needs to be visually appealing as well as well-written. This means many pictures and graphics – sometimes called visual assets. These visual assets should give the reader a visual representation of the main concepts of the blog post. This will help keep lazy readers engaged.

Many of the top bloggers recommend something visual to break up the words between every fold of the screen. This technique is strong because readers have something appealing to look at as they get tired of reading.

Backlinks

For many years, backlinks have been known to be a critical ingredient in search engine ranking success. This is no less true in 2019 than it was a few years ago. Great content will not rank without strong backlinks to the content from highly authoritative and relevant websites.

Backlinks are key to ranking higher in search engines.

Adam Stetzer, Ph.D. has been in the SEO business for 10 years and says: “Backlinks are one of the hardest concepts for small business owners to understand and execute. They understand on-site SEO and writing great content. They have a hard time committing to a great backlink building strategy because of the mathematical and conceptual nature of backlinks in the Google algorithm. Nonetheless, there are great places on the Internet to earn backlinks for free.” 

Search engine optimization experts generally agree that there are 2 major components of a backlink that determine if it will help you rank: Authority and Relevance. 

A backlink is considered to have authority if it comes from a domain with high Domain Rating or Domain Authority. These factors are easily queryable using free SEO analytic tools. In generally, you want a link from a high domain authority website. 

Furthermore, the backlink will help you more if it is on a specific page on that website that also has strong authority. Several years ago, Google started distinguishing which pages on a particular website were the strongest. This, again, is determined by how many backlinks are feeding into a specific page on a domain. So while a link from a high authority domain is good, a link placed on the strong web page on that domain (usually the home page) is the best.

The second criteria for a backlink is the relevance of that link. You want links from websites that are about the same subject matter as your website. If you are trying to rank a website about cars, a link from another automotive website would be much more valuable than a link from a foodie website.

How to weigh the relative importance of categorical relevance vs domain authority nobody can really answer except the engineers at Google. Most SEO’s go for relevance over authority. Both is ideal.

Relationships and Reputation

The final parts of the small business strategy are relationships and reputation. This is a very important part of any SEO strategy as negative reviews often rank very highly in Google. Additionally, the more relationships you have the stronger your ability to earn great mentions, reviews and backlinks.

Many small business owners overlook the idea that building relationships will help their online presence. Indeed, it feels old fashioned. However, human relationships are at the heart of all business, and it is humans that place great backlinks into powerful stories online. Understanding the importance of online reviews is critical for the business owner in McKinney, TX.

Small business owners need to be active in their communities, regularly attend meetups and maintain ties with those who can mention them online.

Conclusions 

Earning a top position for your small business in McKinney, TX on Google will bring in customers. Because these positions are so coveted, they are also extremely competitive. The 5 strategies outlined in this article represent an outstanding opportunity to move search engine rankings up and get the phone ringing.

This Post was originally Posted at: https://www.bmmagazine.co.uk/marketing/5-ways-to-improve-your-small-business-rankings-in-google/