email marketing

Today’s Small Businesses Need To Be Everywhere Digital

Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and social media…what’s…
Luce Media Digital Agency Social Media Marketing McKinney Frisco Plano Dallas

Social Media Marketing for Small Business

Social Media Marketing for Small Business Every small business needs customers. Without qualified customers, it would be hard for any type of business (big or small) to survive in the long run. What’s the best way to acquire customers? Social…
Two women working with a laptop that has the words Social Media on the screen

How Small Businesses Are Using Social Media Marketing in McKinney

A survey of small business owners reveals that businesses budget modestly for social media marketing in McKinney and elsewhere around North Texas – which may be a mistake, according to industry experts. Most small-to-midsize businesses…
FB Insta
, ,

Significant Changes to Instagram and Facebook

Facebook  is entering a tough transition period where it won’t take chances around data privacy in the wake of the Cambridge Analytica fiasco. That’s why it’s moving up the shut down of part of the Instagram API. It’s significantly…
Podcasting tools shown with On Air highlighted

The What, Why and How of Podcasting

Okay, time for a pop quiz: Which content marketing tactic can hold an audience’s attention for a half hour or more at a time? Which tactic inspires an audience to subscribe to your content and make a regular appointment to consume…
Picture of iPad with words Video Marketing on it

Why Video is Important for Growing Your Small Business

The average person will spend over five years of their life on social media. That’s more time than we will spend eating or socializing. In that time, we could fly to the moon and back 32 times or watch the Simpsons series 215 times - whichever…
What Small Businesses Need to Learn From Facebook Insights

Small Business Guide to Facebook Insights [Infographic]

A business can hardly be taken seriously these days if it doesn't have a Facebook page, but just putting up a page isn't enough. Marketers who want to get the most out of Facebook understand that they need to keep up with how their pages are…
Image of Chess Board

Content Marketing is King…..And It’s Your Move

It is no secret that content marketing on a website, much like the king in a chess game, carries a great deal of power and value—in fact, it is the difference between winning or losing the game. But if all the pawns remain immobilized…
Picture of mobile device showing Instagram and Instagram on Desktop

Things Your Competitors Do to Increase Instagram Engagement

Have you checked out your competitor on Instagram recently and noticed how well their posts are performing? Almost every post is flooded with engagement. They’re getting hundreds of likes and comments, while you struggle to get even a handful…
Woman engaging with social media on a iPad

What Is Social Media Engagement & Why Should I Care?

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some small businesses and organizations because there’s simply too much that…
Sign on store door that says Come in Were Open

Costly Mistakes That Sabotage A Business’s Local Search Presence (And How To Fix Them)

More customers are actively searching for small businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking…
Hand extended showing Social Media Marketing

Advantages of Social Media Marketing for Your Business

Harness Social Media to Drive Business Growth in Dallas-Fort Worth Social media marketing has become a cornerstone of modern marketing strategies, offering businesses a direct way to connect with customers, showcase their brand, and generate…
Woman at laptop hands up in frustration over doing social media herself

Can a Digital & Social Marketing Agency Grow Your Business?

The explosion of social media has driven companies to put a big focus on social media marketing over the past few years. As a small to medium-sized business owner, you've probably thought or had a discussion in your company at one point or another…
Blue Arrow with Words Social Media Makreting

Why Using Social Media As A Marketing Tool Is Essential In 2021!

Some business owners still believe that social media is merely gossiping and hanging out on Facebook. But, once again, social media for business has nothing to do with simply hanging out on social media. But using social media marketing gives…
Mobile Phone with words Content Marketing

Social Media Tip for 2018: Content Marketing Really Does Work – INFOGRAPHIC

If you're unfamiliar with content marketing, here's a simple definition from Google: "A type of marketing that involves the creation and sharing of online material…that does not explicitly promote a brand but is intended to stimulate interest…
Rank on Google Cover

How to Rank Faster on Google

You want to know what millions of online business owners want to know about getting seen: How long does it take to rank well in Google? What does it take to type faster on Google? Getting that coveted page 1, position 1, page rank (and keeping…
Icons of Locations to Have a Online Presence

5 Reasons Why Having an Online Presence Is Essential for Your Small Business

Having an online presence increases accessibility for your clients or consumers. It’s an effortless way for them to browse prices and hours and compare all these factors with your competition with a simple click. And it’s important that…
magnifying glass

Why Your Online Content Needs Both Social and Search Optimization

Optimized and socialized online content is essential for reaching information-hungry, multi-tasking audiences bombarded with new messages every day. For brands to be prominent on the search and social web for their customers, they’ll need…
Email Marketing in McKinney TX

Email Marketing: Best Days and Times to Market With Email

From creating copy to the best time to hit send, email marketing is not an easy task, but there are certain things you can do to help make your campaign successful. If you really want to get your email opened and read, one of the most important…
Ipad DIGITAL

Social Media Strategies That Win Customers

Social media marketing for business is here to stay. According to Moz, a well-known SEO consulting company, "72% of online adults use social networking sites." (https://moz.com/blog/category/social-media.) Want a crash course in social media…