Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” For a lot of Dallas / Fort Worth organizations, converting their account was an easy decision. In fact, there are over 25 million business profiles across Instagram connected at the moment. […]
Social media is the perfect place to promote your business during the holidays. People are looking on Instagram, Pinterest, Facebook and Twitter for gift ideas and great deals. With the right social media marketing strategy, you can boost holiday sales, engage with potential customers and spread holiday cheer.
Why are images so important to the Social Media Scene? Social media marketing has evolved significantly over the past few years, and staying up-to-date on trends is crucial for success. One of the biggest trends is image-centric marketing rather than traditional text-based.
For a Dallas / Fort Worth business that wants to get discovered in search results, maintaining an accurate Google My Business listing is critical. The listing details (such as the business’ phone number, website, photos, and hours of operation) determine what information consumers see in Google Search and Maps.
If you are a small business in McKinney, Texas looking to market to your customers – Instagram Stories is one place you are going to want to be. Instagram is a great social platform to bring a solid identity to your small business brand. It also allows you to interact with new followers and expand […]
For most entrepreneurs and business leaders, social media marketing is an essential tool. However, having worked with many small businesses, we notice that many of them don’t take enough advantage of this fantastic marketing channel. You need to be forward-thinking and have a forward-looking approach towards it, so we have developed an easy social media […]
Since its launch in April 2016, Facebook Live video has swept the world.
High-quality marketing is expensive. However, it doesn’t have to be. Thanks to the Internet, the playing field has been significantly leveled for a small business, which now has access to the reach and influence formerly only reserved for the big brands. There are actually many low-cost methods for reaching out to your customers and spreading […]
Instagram is reportedly just hours away from launching a new long-form video hub in a bid to take on YouTube. New editing tools expected to boost video upload limit from 60 seconds to an hour. At the moment, Instagram users can only upload videos that are a maximum of 60 seconds long, but the tech […]
Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice. If your small business is selling services […]
Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and social media…what’s that?! Perhaps you think I am kidding, but I’m not. Today, small business must […]
Social Media Marketing for Small Business Every small business needs customers. Without qualified customers, it would be hard for any type of business (big or small) to survive in the long run. What’s the best way to acquire customers? Social media marketing for small business. While there are many reasons as to why you should […]
A survey of small business owners reveals that businesses budget modestly for social media marketing in McKinney and elsewhere around North Texas – which may be a mistake, according to industry experts. Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to a recent survey by Clutch, a B2B […]
Facebook is entering a tough transition period where it won’t take chances around data privacy in the wake of the Cambridge Analytica fiasco. That’s why it’s moving up the shut down of part of the Instagram API. It’s significantly limiting data available from or requiring approval for access to Facebook’s Events, Groups, and Pages APIs plus Facebook Login. Facebook […]
Okay, time for a pop quiz: Which content marketing tactic can hold an audience’s attention for a half hour or more at a time? Which tactic inspires an audience to subscribe to your content and make a regular appointment to consume it? Name the tactic can help boost thought leadership, raise awareness and engage influencers […]
The average person will spend over five years of their life on social media. That’s more time than we will spend eating or socializing. In that time, we could fly to the moon and back 32 times or watch the Simpsons series 215 times – whichever you find more useful. So why is video content […]
A business can hardly be taken seriously these days if it doesn’t have a Facebook page, but just putting up a page isn’t enough. Marketers who want to get the most out of Facebook understand that they need to keep up with how their pages are doing. Facebook Insights is how they do that. Using […]
It is no secret that content marketing on a website, much like the king in a chess game, carries a great deal of power and value—in fact, it is the difference between winning or losing the game. But if all the pawns remain immobilized on the chessboard, there is no way to win the match. […]
Have you checked out your competitor on Instagram recently and noticed how well their posts are performing? Almost every post is flooded with engagement. They’re getting hundreds of likes and comments, while you struggle to get even a handful of people to leave a comment. And when you do get comments, they rarely go beyond […]
For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some small businesses and organizations because there’s simply too much that goes into learning how to use social media to drive new business or product sales. Trust us, it is […]
