Entries by Mark Toney

Marketers Not Jumping on the Snapchat Bandwagon Yet

A little more than three months after its blockbuster IPO, it has gotten relatively quiet around Snapchat. Even after reporting less than stellar first quarter earnings last month, the company’s stock price never dropped below the IPO price of $17.  There remains a bit of skepticism regarding the company’s long-term outlook though, and not everyone […]

Is Your Brand Misbehaving on Social Media?

The rise of social media has presented brands with a new, more direct way of communicating with its customers. Instead of planning ad campaigns months in advance, brands can now react to trending topics in real time, weigh in on current events and just be in touch with the world.  Social media advertising done badly […]

Everything You Should Know About Bounce Rate

Bounce Rate is one of the most misunderstood metrics in web analytics.  Let’s demystify it for you. A bounce is a single-page session on your website. OK, here is the very technical explanation: In web analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as […]