10 Things You Need to Know Before Going Live on Facebook
Since its launch in April 2016, Facebook Live video has swept the world.
Entries by Mark Toney
20 Creative Ways to Market Your Business on a Budget
High-quality marketing is expensive. However, it doesn’t have to be. Thanks to the Internet, the playing field has been significantly leveled for a small business, which now has access to the reach and influence formerly only reserved for the big brands. There are actually many low-cost methods for reaching out to your customers and spreading […]
Instagram to Launch Long Form Video
Instagram is reportedly just hours away from launching a new long-form video hub in a bid to take on YouTube. New editing tools expected to boost video upload limit from 60 seconds to an hour. At the moment, Instagram users can only upload videos that are a maximum of 60 seconds long, but the tech […]
LinkedIn Can Improve Your Online Branding
Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice. If your small business is selling services […]
Today’s Small Businesses Need To Be Everywhere Digital
Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and social media…what’s that?! Perhaps you think I am kidding, but I’m not. Today, small business must […]
Social Media Marketing for Small Business
Social Media Marketing for Small Business Every small business needs customers. Without qualified customers, it would be hard for any type of business (big or small) to survive in the long run. What’s the best way to acquire customers? Social media marketing for small business. While there are many reasons as to why you should […]
How Small Businesses Are Using Social Media Marketing in McKinney
A survey of small business owners reveals that businesses budget modestly for social media marketing in McKinney and elsewhere around North Texas – which may be a mistake, according to industry experts. Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to a recent survey by Clutch, a B2B […]
Significant Changes to Instagram and Facebook
Facebook is entering a tough transition period where it won’t take chances around data privacy in the wake of the Cambridge Analytica fiasco. That’s why it’s moving up the shut down of part of the Instagram API. It’s significantly limiting data available from or requiring approval for access to Facebook’s Events, Groups, and Pages APIs plus Facebook Login. Facebook […]
The What, Why and How of Podcasting
Okay, time for a pop quiz: Which content marketing tactic can hold an audience’s attention for a half hour or more at a time? Which tactic inspires an audience to subscribe to your content and make a regular appointment to consume it? Name the tactic can help boost thought leadership, raise awareness and engage influencers […]
Why Video is Important for Growing Your Small Business
The average person will spend over five years of their life on social media. That’s more time than we will spend eating or socializing. In that time, we could fly to the moon and back 32 times or watch the Simpsons series 215 times – whichever you find more useful. So why is video content […]
Small Business Guide to Facebook Insights [Infographic]
A business can hardly be taken seriously these days if it doesn’t have a Facebook page, but just putting up a page isn’t enough. Marketers who want to get the most out of Facebook understand that they need to keep up with how their pages are doing. Facebook Insights is how they do that. Using […]
Content Marketing is King…..And It’s Your Move
It is no secret that content marketing on a website, much like the king in a chess game, carries a great deal of power and value—in fact, it is the difference between winning or losing the game. But if all the pawns remain immobilized on the chessboard, there is no way to win the match. […]
Things Your Competitors Do to Increase Instagram Engagement
Have you checked out your competitor on Instagram recently and noticed how well their posts are performing? Almost every post is flooded with engagement. They’re getting hundreds of likes and comments, while you struggle to get even a handful of people to leave a comment. And when you do get comments, they rarely go beyond […]
What Is Social Media Engagement & Why Should I Care?
For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some small businesses and organizations because there’s simply too much that goes into learning how to use social media to drive new business or product sales. Trust us, it is […]
Costly Mistakes That Sabotage A Business’s Local Search Presence (And How To Fix Them)
More customers are actively searching for small businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local search. Improving your business’ online […]
Advantages of Social Media Marketing for Your Business
Harness Social Media to Drive Business Growth in Dallas-Fort Worth Social media marketing has become a cornerstone of modern marketing strategies, offering businesses a direct way to connect with customers, showcase their brand, and generate measurable growth. For companies in the Dallas-Fort Worth area, social platforms provide an edge in reaching local audiences while maintaining […]
Can a Digital & Social Marketing Agency Grow Your Business?
The explosion of social media has driven companies to put a big focus on social media marketing over the past few years. As a small to medium-sized business owner, you’ve probably thought or had a discussion in your company at one point or another and said, “we need a social media presence.” The following discussion […]
Why Using Social Media As A Marketing Tool Is Essential In 2021!
Some business owners still believe that social media is merely gossiping and hanging out on Facebook. But, once again, social media for business has nothing to do with simply hanging out on social media. But using social media marketing gives even tiny businesses real marketing advantages and opportunities.
Social Media Tip for 2018: Content Marketing Really Does Work – INFOGRAPHIC
If you’re unfamiliar with content marketing, here’s a simple definition from Google: “A type of marketing that involves the creation and sharing of online material…that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” So why does it matter?
How to Rank Faster on Google
You want to know what millions of online business owners want to know about getting seen: How long does it take to rank well in Google? What does it take to type faster on Google? Getting that coveted page 1, position 1, page rank (and keeping it) is a company’s dream. You want Google to […]
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