SEO Myths

Does Optimizing Your Site Really Work? 16 Best SEO Facts

Are you an “SEO For Dummies” kind of person?  People talk about optimizing their website like it’s the magic that draws the most relevant customer traffic to your online business.  The truth is, the best SEO includes implementing a treasure trove of specific actions.  Doing these actions builds a credible business relationship.  If you want prospects and customers to engage with you on your website and through social media, your website must be correctly formatted to do so.  These actions get Google, prospects and customers to “love” you.

Regularly making your website the most relevant authority to your niche, you memorably nurture people to be your fans.  Want a successful business?  Read through these website optimization myths and facts to see how you can better grow your business.

SEO Myths

  1. Myth: SEO gets you quick results.

Truth: Have you ever owned a puppy?  If so, you know that there is not just one thing you do to develop a meaningful relationship with your puppy.  You must regularly and consistently do relationship-building things to build a genuine relationship with your puppy. SEO is kind of like that for your business.  It requires you to do a lot of different activities.  Over time, you get results that meaningfully brand your website as a quality business.

  1. Myth: Get your site to Page 1 of the SERPs and your SEO work is done.

Truth: Even the most reputable SEO experts can never guarantee ranking on page 1 ends your search engine optimization work.  In fact, to make your website become familiar to your target audience, it is necessary to methodically add new, fresh, quality content to your website and in social media posts.

  1. Myth: The older your domain, the better.

Truth: Market research consistently and repeatedly proves that quality online content is king.  Smaller websites with high quality content can and do outrank older domains.  Stay focused on getting those highly relevant backlinks by publishing relevant, quality, authority content.

  1. Myth: Keyword research doesn’t matter.

Truth: Have you ever tried to sell a bouquet of purple balloons to a man?  If you have, and failed to sell them, it was because you used the wrong keywords in your offer.  If a man doesn’t see the value in buying purple balloons, he won’t buy them.  What’s the point here?  If your website informs, sells, tells, rebates, reviews or whatever, you need relevant keywords on your site.  Need help knowing how to find good keywords for your niche?  Click here to read a handy article that helps you develop keyword and tag skills.

  1. Myth: Guest posting is dead.

Truth: Guest posting is like being a pen pal. Pen pals are folks who write to each other to build a lasting relationship.  For business, you can follow the same idea through guest posting.  If you don’t write well, you can hire a ghostwriter through online writing websites such as Upwork, Guru or Pro Blogger.

  1. Myth: The best links are from .edu and .gov sites.

Truth: Though people can get good links from .edu and .gov sites, you can get high ranking links from other authority sites, too.  Getting good links begins by knowing HOW to write authority content.  Click here to get ideas for improving the authority on your own site.

  1. Myth: A dedicated IP helps boost your Google rank.

Truth: According to an article on SEO Inc., dedicated IP addresses for each website does nothing to change page rank. According to the article, “Google handles virtually hosted domains and their links just the same as domains on unique IP addresses.” Click here to read the rest of the article.

  1. Myth: Linking out helps you rank.

Truth: Think “quality backlink” when it comes to improving your website’s rank.  Though linking out can be beneficial, it is links coming in to your site that count toward your rankings.

  1. Myth: You can only do SEO when you finish building your site.

Truth: A more accurate answer is, it depends.  When you first start building your website, you build a foundation.  Website foundation building is similar to creating a blueprint or outline for what you want to see.  So, you don’t yet know what to optimize on your site.

Have you done a lot of market research before building your site?  If so, you may already know the most relevant keywords to use for your content. All in all, you will find that there are definitely some SEO activities you can’t do in the beginning phases of building your website.

  1. Myth: Great content is enough to get high rankings.

Truth: Think about going to a foreign country.  Let’s say you only speak fluent English and you’re going to Hungary.  If you try to speak English in a country that speaks predominantly Hungarian, you will be unable to effectively communicate. The same is true of website content.  It has to make sense to Google and humans reading it.  Thus, the need to make sure your tags, meta description, category, keywords, etc., are in place.

  1. Myth: Any inbound link is good for SEO.

Truth: Probably, but everyday Google penalizes websites with link farm backlinks and links with spammy reputations. The bottom line is that authentic, authoritative, high-quality content links skyrocket your site’s ranking.

  1. Myth: You need to update your content constantly to rank.

Truth: The secret to getting and keeping a good rank is publishing quality, authoritative, target-market relevant, correctly formatted content.  That answer may seem too simple to work, but this is what gets your site to rank.

  1. Myth: Your site doesn’t need a blog.

Truth: Know how when you go to the grocery store and sometimes get food samples from vendors promoting new food products?  That sample can mean the difference between you buying the product or walking away.

In a similar fashion, when you write a blog post, you publish information that showcases a sample of your expertise.  It just might be useful in helping you make a sale.

Writing blog posts gives you links you can share with authority sites.  You can use that link to make a point with a prospect.  Blogs can be a venue for sharing industry news and what’s new at your company.  You can also use blog post links to get quality backlinks.  For all these reasons and others, you can use blog posts to help your website rank on Google organic search results for the long term.

  1. Myth: Internal linking has no bearing on SEO.

Truth: Visitors like exploring your website for answers to make important decisions.  Help them out with very useful internal links. They help in easily navigating your site.  If site users can easily find what they seek, they are more likely to stay longer on your pages. The longer they stay, the more brownie points you get that may impact your rankings.

  1. Myth: Your site doesn’t have to be mobile friendly

Truth: According to a September 2017 Outerbox article, “62% of smartphone users have made a purchase online using their mobile device in the last 6 months.”   If you want to be included in sales made from smart devices, it really is necessary for your site to be mobile friendly.

  1. Myth: SEO is dead.

Truth: SEO is here to stay.  According to Lisa Hirst Carnes of ArcStone, quality content keeps your company thriving! As online marketing continues to evolve, optimizing your content is your website’s lifeblood.

 

 

 

 

Links used in post:

https://www.orbitmedia.com/blog/how-to-research-keywords-tips/

https://en.wikipedia.org/wiki/Pen_pal

https://www.upwork.com/

https://www.guru.com/

https://problogger.com/

http://interactivemarketinginc.com/authority-sites.html

https://www.seoinc.com/seo-blog/dedicated-ip-address-to-improve-google-seo/

https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics

http://www.arcstone.com/blog/is-seo-dead-our-head-of-marketing-explains-her-historically-grounded-answer

 

How A Digital Marketing Agency In McKinney Boosts Your Search Rank

How A Digital Marketing Agency In McKinney Boosts Your Search Rank

A digital marketing agency in McKinney is the answer for local, small and medium sized businesses looking to improve their search rank.

The best way to reach more customers online is organically. To do this, you have to appear high in search results, which isn’t always easy.

That’s why you need a dedicated digital marketing team that fully understands your goals and audience to go from never being found to one of the top results when users search.

Know Your Audience

Usually when it comes to search rank, you might hear all about keywords. Yes, they’re definitely important, but knowing your audience is the most critical aspect for reaching that coveted top position on Google. Neil Patel does a great job of outlining why your audience matters so much. To summarize, you need to fully know who your audience is to choose the right keywords, develop more engaging content and reach out to them in the ways they prefer.

A digital marketing agency in McKinney aids you in developing a marketing strategy that fits your target audience. It’s always more effective to target your strategy versus trying to market to everyone.

Implement Search Engine Marketing

It’s harder than ever to reach the first page of Google and even more so to reach one of the top spots. Making it to the first page is crucial though as 98% of people choose a result from the first page without ever going to the second page. That’s why you need a search engine marketing strategy.

By using highly targeted paid search ads, you’re instantly at the top of the results. This immediately increases brand visibility. Even if you’re site isn’t ranking at the top just yet, increased engagement via paid search ads gradually boosts your rank naturally. Think of SEM as a shortcut to getting noticed on search engines. You just need the right team to help you develop your ad strategy and target the right keywords and audience.

Master Content Marketing

Content Marketing Digital Marketing Agency In McKinney

While ads are effective, they’re still not as powerful as content marketing. In fact, 84% of consumers expect brands to create useful and engaging content. It’s also a great way to show consumers that you care about them by providing relevant content that helps improve their lives in some way.

At the same time, producing high-quality content regularly with keywords your audience is searching for helps improve your search rank. By working with a digital marketing agency in McKinney, you get a team dedicated to developing a customized content creation and promotion strategy for your specific business and goals.

In addition to written content, you should also choose a team that specializes in video content as this leads to more overall sharing, driving more traffic to your site, improving your brand’s reputation and boosting your search rank. Videos are actually shared 1200% more than just text or links.

SEO Is More Than Simple Keywords

While there are numerous keyword research tools available, who really understands the results? Between five different tools, you’ll get five completely different sets of keywords. And then, you have to figure out how and where to use them. As you probably already know, keyword stuffing is a major no-no. With 93% of online experiences starting with a search engine, you do have to know how to use keywords effectively since this is how people find you via a search.

SEO involves both on-page and off-page strategies. From optimizing the names of images on your site to using a naturally occurring search phrase in a blog post, there’s a lot to remember. A digital marketing agency in McKinney helps develop a SEO strategy and optimizes your site to appear naturally higher in search engine results. As your traffic and engagement increases, so will your overall search rank.

Boosting your search rank is key to increasing conversions, improving brand visibility and engaging your customers online. It all starts by contacting Luce Media today.

SEO Expert

What To Look For When Hiring An SEO Expert?

It doesn’t matter if you run a big or small business, if you heavily rely on web traffic for sales, then you need to master search engine optimization (SEO) or hire an SEO expert. A qualified and certified SEO expert will review your website, identify strategies, target visitors, and ask you about your business objectives. By doing so, the SEO experts Frisco TX will use their skills and knowledge to improve your page views and search engine rankings.
Things you need to look for when taking the services of SEO experts
When you have decided to take the help of the SEO experts to receive outstanding SEO McKinney TX services, then there are several things you need to check before you hire them. Check below!

  • Must have years of SEO experience: Different websites will require different SEO tactics, and it is vital to hire the services of an SEO expert who has years of experience. They will have the power to look at any type of website and know what to do to gain more search engine traffic.
  • Carries a good understanding of all the three levels of SEO: The SEO has three essential tiers, namely, off-page optimization, technical, and on-page optimization. It would help if you chose an SEO expert that can approach a strategy from all three angles, which will maximize success. You must hire an SEO expert or a specialist who understands all the technical problems and limitations that search engines have in store. Apart from that, an SEO expert must also have the power to explain technical issues and constraints to the site developers, so that problems get reduced.

How does a search engine marketing company work?

Search engine marketing is a technique that can take your business revenue to a whole new level. The search engine marketing company McKinney TX will provide you with superb search engine marketing (SEM) services that are data-driven and cost-effective. It is also an excellent way to put your business in front of individuals looking for your services and products. The company will provide you with an end-to-end service that will help your business receive a winning edge over your competitors. Taking the search engine marketing services offered by a reputed search engine marketing company will help you reach your clients and customers, instantly and build ads based on a city or a state.

Importance of local SEO

The local SEO is known as an outstanding investment for all local businesses. It is a series of strategies and actions designed to improve the visibility of your business on Google. The main goal of the local SEO McKinney is to attract new customers in smaller places like a city or a town. When you receive more local visibility, it will provide you with more sales, customer services, and foot traffic. Apart from that, local SEO will also help you rank higher in Google’s search engine results, and it stands out as a free source of advertisement for your business.

Bottom-Line!

If you are interested in hiring a reputed and highly-experienced SEO expert to help you with your business website, then getting in touch with a good and reputed SEO company will be the right to do. They will also provide you services on local SEO and search engine marketing at a reasonable price.