Seven significant reasons to hire a website design and development company in Plano, TX

Seven Significant Reasons to Hire a Website Design and Development Company in Plano, TX

What’s the most effective step you can take towards the success of your business? Well, having a professional website for your business is indeed a key. Today, when websites have become common, it takes serious efforts to create a website that stands out. There are many drag-and-drop website creation tools online. But, nothing can match the quality of a site made by an experienced website designer. That’s why; you might want to consider hiring a website development company in Plano TX.

The following are the seven significant reasons you should hire a professional web development company.

1 – Gives you a high-quality website 

A professional web development company provided you with a high-quality website. Yes, there are many website design tools out there. But they can’t help you build a reliable and unique website. A website has several elements like images, headers, plug-ins, and codes, etc. An experienced web designer has the necessary skills, and he can create a stellar website for your business. Remember that website design includes both how it looks and how it works. And a professional design fulfills both the aspects.

2 – Saves your valuable time 

As a business owner, there must be countless things you need to monitor and manage each day. Creating a professional website will require you to learn to code. You will need to spend extra hours and effort to build a website. And it may not be as much reliable. Every second you work on website designing could get used to working on other valuable aspects of your business. By hiring a professional web designer, you can get an excellent website quickly, which is more value for money.

3 – Creates a positive first impression 

When your potential customer visits your website, they instantly form an opinion about your website. Whether the customers want to stay or leave your website relies majorly on your website’s design. You should know that people make snappy judgments when it comes to websites. So you might offer the best product or service, but if your website is lousy, then the user might leave the site in seconds. But, professional web designers create an impressive website that engages the visitors.

4 – You get a responsive web design 

More than half of the people online use mobile phones to access the internet. It means a majority of your potential customers are likely to visit your website from mobile devices. If you plan to get a different site for each device like computers, smartphones, etc., you will spend a lot. Instead, you should hire a web development company as they will get you a responsive website. It means your website will run smoothly across all devices, be it tablets, mobile phones, PCs, or laptops.

5 – Search engine optimized website 

Seven significant reasons to hire a website design and development company in Plano, TXYou might have the best products or services on your website. But if your website doesn’t appear in search results, you will have no sales. That’s why it’s essential to optimize your website for search engines. When you hire a professional web designer, they will ensure that your site shows in search results. A professional web designing company will optimize all the pages on your website to improve its online visibility.

6 – Competitive advantage 

When you hire a professional web designer versus DIY your website, you earn a significant competitive advantage. Many small business owners tend to DIY their site to save money. But the lack of experience in website designing delivers an inferior website. When you have a professionally created website, it will rank on top for the related user queries. It can help you stay ahead of all your competitors.

 7 – Faster loading website 

As much as the appearance of your website matters, the speed of your website is critical too. If your website takes too long to load, users are likely to close the tab and visit the competitor’s website. A professional web designer uses integrated features and plug-ins to provide maximum speed and security to your site. Such a site can help you get more traffic than ever.

To finish off

Those were the seven significant reasons to hire professionals for your website design in Plano TX. It saves you valuable time and provides you with a flawless website. Most of all, web developers optimize your website for search engines. By hiring a web development company, you can get a high-quality website that drives excellent results.

Increasing Organic Results in McKinney, TX With SEO Services

Increasing Organic Results in McKinney, TX With SEO Services

One of the most essential tools in your marketing arsenal is Search Engine Optimization (SEO). Luce Media in McKinney, TX can be the ideal partner for developing the right SEO strategy for your specific business.

With a localized SEO strategy, your business climbs to the top of Google’s search results when potential customers are looking for your products or services. As an added benefit, your website ends up doing a lot of the work, attracting and leading people to you more naturally.

There’s more to SEO than incorporating a few keywords, though. There’s a complexity to understanding how to make SEO work for you. And that’s why you need experts who are laser-focused on recognizing your business needs and audience.

Optimizing Your Website

While traditional digital marketing helps boost traffic to your site and increases conversions, it’s an additional cost. SEO optimization strategies transform your website into a 24/7 marketing tool without paying for a direct ad campaign. For instance, let’s say your site has a blog where your share industry knowledge or tips for your customers. But, by using the right keywords, headers, meta descriptions, and image tags, you can transform your blog posts into high-ranking traffic generators.

When it comes to SEO, Luce Media can help you figure out what keywords work best for your business and show you how to use them. They also work to understand your customer’s journey and how local residents search for you while ensuring all content on your website is optimized for results.

Understanding Google

Increasing Organic Results in McKinney, TX With SEO ServicesIt’s hard to know what Google really wants sometimes. And when it comes to ranking well in terms of visibility and organic results, you might feel like you have to be a Google algorithm mind reader. But you know that while people may use other search engines, Google is still number one. Search Engine Journal lists the major Google algorithm updates and can be helpful to business owners trying to develop a strong SEO strategy. But it can also be overwhelming and is proof that nothing changes more than Google and its ongoing algorithm shifts. Google also gives an overview of how search algorithms work to give you an idea of just how complex they are.

SEO experts guide you on these changes to keep you ahead of algorithm updates, so your website continues to rank well when potential customers search for you. Shedding some light on how Google’s method works makes it easier to stay ahead of ongoing shifts and at the top of the results searches.

Search Engines Work Better Than Social

The right SEO strategy is actually better than social media. In fact, you get ten times more traffic from organic search results than from social media posts. If that’s not enough, consider that 93% of people start their online experience with a search engine. Of course, it’s important to land your site on the first page of results as 95% of traffic clicks occur there.

It goes without saying, social media does have its benefits. And combining social media with an SEO strategy can be a powerhouse approach too. But you can’t expect your Instagram account to help with potential customers who need a service and head to Google to keyword search for providers in their area.

Leapfrog The Competition

When it comes to SEO, Luce Media help you leapfrog the competition. A common myth that keeps some small businesses from investing in SEO is it can seem impossible to compete with the big brands. Thanks to search engines and location searches, the playing field is more level than ever. A small business in McKinney, TX, has just as much chance of ranking as high as Amazon, especially when a potential customer looks for a local provider. After all, Google wants to deliver the most relevant results, no matter how big or small the brand behind the website might be.

You do have to study the competition. Be mindful of which competitors already rank high when you search for your products or services. You can see what they’re doing and tailor your SEO efforts accordingly. And having an SEO partner in McKinney, TX, can help you analyze the competition to see what’s working and why. Then, they improve upon it. By sticking to an even better strategy, you’re able to not just showing up when locals search. But you’re showing up ahead of the other guys.

Covering More Than Keywords

Most websites start by focusing solely on keywords, which isn’t bad, but there’s more to SEO than keywords. In fact, SEO is a combination of factors, including:

  • High quality, useful content (low-quality content, even with the right keywords, won’t keep visitors on your site, leading to a lower rank)
  • URLs
  • Backlinks
  • Local business listings
  • Website code
  • Fixing broken links
  • Regular content updates (including refreshing old content and publishing new content)

It’s these complexities that sometimes makes handling SEO on your own challenging. Since you’ve invested in a website to help grow your business, you want it to rank well. This means covering all aspects of SEO effectively to improve organic results. Plus, every business is different, requiring a completely different approach. Using local experts helps you get the one-on-one attention you need to get your business to the top of Google, and in front of a much larger audience.

Developing an SEO strategy for more organic traffic is vital to growing your business and one of the best marketing strategies available.

Improving SEO With A Website Development Company in McKinney, TX

Improving SEO With A Website Development Company in McKinney, TX

As a business owner in McKinney, TX, you know the importance of Search Engine Optimization. And when it comes to your company website, you understand it’s the SEO that will keep your ranking high when customers search for your products or services.

But there’s so much advice out there about how to improve your SEO and tips for ranking higher; it can be hard to know what’s best for your business. Today, we’ll cut through the clutter and tell you exactly what you can do to improve your SEO. And it all revolves around partnering with a website development company in McKinney, TX, that understands best what your goals and needs are.

Forget Algorithms, Focus on Search Intent

Instead of trying to guess the magic wand formula to rank first with Google, focus your SEO efforts on search intent. Experts predict the ability of a company to answer to the four most common reasons for a search, commercial, navigational, transactional, and informational, will improve its SEO naturally. You can design your website to solve customer problems and answer their questions, solidifying your authority in the McKinney, TX, market.

Customer Analytics for Lifetime Value & Retention

What are your website analytics telling you about your customers? If you’re not seeing the results, in SEO ranking or click-throughs and conversions, you might consider revamping your site. Websites today that have been developed to increase the lifetime value of a visitor and focus on customer retention are proving to have better SEO results. Look at your current data and metrics. If your website isn’t offering a path for users to stay and buy again, web development enhancements might be in order.

Tracking Brand SERPs

As part of your digital marketing evaluation for the new year, take a look at your McKinney, TX, brand’s ability to track well with SERPs. The industry is predicting SERPs and knowledge panels will be the norm for most businesses. It’s about creating a website presence that allows Google to know precisely what you offer, who you are, the audience you service. There are web development enhancements that can improve your brand’s position.

Website Pulse & User Experience

Improving SEO With A Website Development Company in McKinney, TXYour McKinney, TX, business needs a website that engages and entices new customers. It should not be a basic listing of contact information or stagnant presence on the internet. Conduct a pulse check on your website, maybe with Google’s Core Web Vitals or other analytics. Page experience metrics matter and will tell you who finds your site, what they look at most, and how long they spend time there. Your SEO strategy will see vast improvement if your website offers an engaging user experience that naturally walks customers through the buyer’s journey. There are countless fixes out there to help with UX design. But only a web development partner in McKinney, TX, can best understand the unique challenges your company website might have.

Mobile Still Matters, Especially in Web & SEO

If your website isn’t mobile-friendly, you might as well not be on the internet at all. What used to be a marketing best practice is now a deal-breaking norm. All SEO is rooted in mobile SEO, considering most people use their mobile devices to search, find, and buy things. If you’re not sure about the mobile-friendliness of your site, try to pull it up on your smartphone. If the site doesn’t square up with your screen and requires you to pivot around to find links and menu bars, you’re not mobile-friendly. If this is the case, you definitely should consider a web development rework.

There are so many nuggets of advice out there about what your website should look like and how to improve SEO. And some businesses feel pressured to master every digital marketing touchpoint. But what really matters, especially in 2021, is website user experience and search engine optimization. To take a professional look at your site and analytics, contact us! We are experts in web development here in McKinney, TX, and are uniquely positioned to understand your specific digital challenges.

Looking for the best search engine marketing company in Frisco TX? Here’s a Quick Analysis!

Surviving in the competitive world is not easy, and for a company’s growth, SEO is highly imperative. Brand awareness, an increase in the conversion rate, and customer engagement are essential aspects that help in building a company’s reputation. SEO plays a crucial role in framing a company’s impression on the customer’s and digital market, and that’s why; you need to hire a suitable SEO company.

Here is a quick analysis that will guide you to hire the best SEO Company.

Understanding the targeted audiences need

According to a report, more than 90% of online searches come through a search engine. It’s essential to hire an experienced companyto ensure that your business gets near about leadsBefore hiring anyone, you need to see whether the company can understand the targeted audience’s needs. If a company cannot understand the need, it would be challenging for them to create an impact on the digital platform. Thus, look for an SEO service that has the necessary expertise to work in this field.

  • Keep up with the challenges.

The Google algorithm is changed around 500 times a year, and each one is different from the other. The social media agency must have the ability to cater to the changes, and there should not be any downfall after such change. Also, a company that can predict the differences can help a company grow in the future.

  • Be innovative and creative. 

After taking a look at the needs of the audience, the SEO Company must design and put forward the services and products innovatively and creatively. People are more attracted to unique things and would not like to view the same content or image of the product repeatedly. That’s why; hire a creative and innovative SEO Company, who has the calibre to get more accolades.

  • Ask for a portfolio.

Before making a decision, it’s better to take a look at the company’s portfolio. Thus, it would help you understand how they work and get an idea about their previous work details. Experience also plays an integral role, and an experienced company will do a task exceptionally well. Of course, you are investing a significant amount on them, so it’s essential to ensure that you will receive a high return on investment.

  • Focused company 

The SEO Company needs to ensure that it can increase the leads of your business. If they cannot assure that they can get potential leads for your business, it would lead to disinvestment. Every company would promise you to get leads for your business, but to have a surety, take a look at its reputation. A company’s reputation can help you decide if they are the right ones to be hired. Around 15% of conversion rates are drive-by SEO, a significant value. Therefore, keeping this value in mind while selecting an SEO company will help you pick up a suitable company.

  • Communicate with the firm 

Communication also plays a huge role as you would require regular updates from them. If you see that there are not efficient enough to provide timely results like analytics reports, experts suggest, why would you hire them? Therefore, look for a company that is quite clear in their thoughts and knows everything they need to do.

  • Social media interaction

The thin line between personal and professional life is gradually disappearing. Now many businesses are done through online platforms like LinkedIn, Facebook, Instagram, Pinterest, and various other ways. A certified and experienced SEO company would have a command over social media portals. They should know how a company needs to work on these platforms to create a significant impact on the customers. The more effect they create, the better it would be for a company to gain leads.

Parting thoughts

Selecting the right Search Engine Optimization service is imperative for your business. Look for a firm that can show you the right path beneficial for your business. Do not hire a company that tries to convince you or make big promises; try to look for papers that prove what they are saying. Be careful while hiring a company as a huge investment is involved.

Why Dentists Should Hire a Digital Marketing Agency

Why Dentists Should Hire a Digital Marketing Agency

As the internet matures, people from all walks of life are beginning their search for a new product or service online. And dentists are becoming a highly searched business category. Many people don’t have a regular dentist, or they may be new in town. Others might only consider the dentist when they’re experiencing pain or after an accident.

Of course, people still value word of mouth referrals, but everyone has been disappointed by poor service at a place that was well recommended by a friend. Besides, consumers achieve a certain satisfaction from hunting down a new service provider on their own. Digital marketing experts can get your message out on a variety of platforms and target the right customers for you.

SEO is Better than Advertising

Of course, you can spend money on print, radio, or even Google Adwords, but many consumers view advertising as inauthentic. A dental website that gets an organic page one appearance on Google’s Search Engine Results Pages (SERPs) gets more respect from the average customer than a paid Google Ad.

In reality, both websites paid for their appearance, but the organically appearing site earned its position through quality content that was prescreened by Google. Your customers understand that you’ve put a lot of effort into your website, and that kind of dedication is impressive. Investing resources in dental SEO has been yielding dividends for years.

Quality Dental Information

Why Dentists Should Hire a Digital Marketing AgencyHigh-quality Google SERPs happen for a reason. Google analyzes your site for relevant and original information that would be interesting to the person performing the search. A quality digital media company makes sure that your website is optimized to educate and inform someone curious about your area of expertise. Google directs them to your page because you have the information that they’re seeking.

For instance, someone in your city wants to get their teeth whitened. They enter a typical series of words that your dental SEO company has already researched. They ensure that a professional writer inserts these terms strategically throughout their original article on the subject. You may rest assured that these articles are well-researched from the most up to date and well-respected online publications.

Not only does the customer get directed to your website, he learns something about the procedure or condition from which he’s suffering. By educating him, you earn his trust. You build a bond with a potential customer, and it’s only natural that he comes to you for treatment.

Social Media

Besides your website, a quality digital marketing agency can get your message out through the whole gauntlet of popular social media platforms. Strategic messaging on Facebook, Instagram, Twitter, and others can help get and keep your brand in front of the eyes of potential customers.

Your brand is how people regard your company. An expert digital marketing agency can help dentists develop a name and a reputation in their community. Lucé Media has developed its own proprietary and patented algorithms to keep you well-informed of the progress its campaign has made in disseminating your message.

Today’s media marketing agencies won’t limit your brand to SEO content marketing. They can also develop an email and video marketing program for you. Video, in particular, is emerging as one of the most powerful messaging tools available. However, as relevant as video has become, it must be part of an overall marketing strategy if it’s to work effectively.

Anyone with a smartphone can shoot a video and post it on YouTube, but it takes marketing expertise to use it to drive customers to your site and generate sales. Lucé Media has an eclectic team of experts with a wide array of experience. In today’s competitive online environment, you need the very best talent to develop your brand in the community.

Today’s dentists are learning the long-term value of digital marketing agencies. Call Lucé Media today and set up an initial consultation!

 

 

 

Using SEO Experts In Frisco TX To Improve Local Search Results

Using SEO Experts In Frisco TX To Improve Local Search Results

When you want customers in Frisco, Texas, to find your business, you need an advertising tool that can help drive that local traffic your way. Search Engine Optimization (SEO) is one such marketing tool, and you have SEO Experts right here in Frisco, TX, to help you realize the local business-driving potential.

When local customers need your product or service, they may not search for your business website directly. Instead, they’ll more than likely head to online search engines and keyword search for their needs. As a Frisco TX-based business, your SEO strength will determine whether or not they see your company link in the results. But it’s more than proper use of keywords that helps to improve your business listing rank. That’s why you need SEO experts here in Frisco, TX, to help guide your efforts.

Getting new customers for your business doesn’t mean you have to be bigger or better than national competitors. What you need is a precise SEO strategy that positions your business as the best in Frisco, TX. Developing your local SEO strategy will drive more organic traffic to your website, as it will become more visible to online browsing buyers in your backyard. 

Create Consistent Business Listings

Even if you haven’t created any local business listings on digital business directories, like Google My Business, your company may still be listed there. Since you didn’t create the listing yourself, the data on these directories might not be consistent. And in some cases, it’s completely wrong with outdated contact information or core services. This inconsistency could be confusing to potential customers looking for your services. 

For example, if you search your own company, you might find more than one listing. And not only did you not create those general information listings, but they each have completely different hours of operations and no website link. Now imagine you’re a potential customer conducting the same search. Chances are, they’ll lose interest in figuring out where to go next and instead click on one of your competitors.

SEO experts in Frisco, TX can help you find and fix any of those inconsistent directory listings online. They can also compare the data about your company’s digital footprint as a whole. So no matter where a new customer finds you, the data is correct. While many of these online directory sites offer free listing services, finding, tracking, and managing your company’s info across them all requires a little time. And skipping these free listings is a costly mistake, which means partnering with SEO experts in Frisco, TX, makes that much more sense to your business.

Optimizing For Local Searches

Optimizing your site for local searches helps people find a business when they need it most. For instance, if they’re hungry, they might search for “restaurants open near me” or “restaurants open in Frisco, TX.” If your site doesn’t have any local identifying keywords or phrases, your business might not be listed in the results.

A 2018 Think With Google study found a 900% increase since 2016 in mobile searches for “keyword near me” searches. This means people are looking for the easiest way possible to find relevant stores, restaurants, and services in their area.

Historically, local businesses used to rely more on word of mouth or print marketing to reach their audience. But today’s customers are nearly exclusively digital when it comes to finding the products and services they need. Optimizing your site with location data, including blog posts with your city name, helps locals and tourists find you even easier.

Customers do their homework online first, too. In fact, 80% of mobile users use their devices to look for local businesses online before visiting in person. Even better, nearly 20% of those searches lead to an in-store purchase within just 24 hours. 

Partnering With Other Local Businesses

Collaborating with other local businesses that offer non-competing services is another great way to reach more customers. Pooling your marketing efforts with similar sized or industry-specific businesses only helps put a megaphone to your marketing message. SEO experts in Frisco, TX, can help you find those local partnering businesses and design a strategy that promotes everyone involved.

One huge benefit of local business partnerships is shared trust and customer loyalty. Plus, local business partnerships help you build local backlinks. You can even work with local newspapers and bloggers to create write-ups about your business. Getting your business mentioned on other sites is another great way to build your local reputation and leads to more customers, both online and off.

Local SEO Results From Local SEO Experts

When it comes to local SEO for improving search results, it’s beneficial to work with local SEO experts who know the area. They understand the nuances of the community and can focus your efforts on more targeted strategies for growing your local business’s presence online. They can go beyond the basics of a website presence to include a complete plan designed specifically for boosting online and in-store visits.

For Frisco, TX small businesses, and those in the surrounding areas, using SEO experts in Frisco, TX, is the perfect partnership. From knowing the best local keywords to use to even which businesses to partner with, these experts help you rank higher for local searches. And when more potential customers can find you online, it translates to more business, and ultimately, more revenue.

SEO Services In Allen, TX That Boost Organic Traffic

There is certainly no shortage of tips and tricks out there, with advice on boosting your organic traffic. And SEO services in Allen, TX, will offer a host of benefits that help optimize your digital marketing efforts for results. But it can be confusing sometimes to keep up with the latest trends and suggestions. Today, we’ll highlight the key benefits you should be leveraging to see real improvements in your organic traffic.

Search Engines Matter, But So Do Your Buyers

Develop your key buyer personas to better target your customers. As you carve out an SEO plan, you might assume it’s all about keywords and optimizing for the search engine requirements. And in some respects, it is. But don’t forget to optimize your content for your online audience of potential buyers. Make sure your content is relevant and engaging to site visitors. You can meet all of the algorithm criteria and miss your target altogether because your content doesn’t offer any value to the reader.

Don’t Be a Stranger to Other Content Out There

Boosting organic traffic with SEO services in Allen, TX, isn’t just all about your site, content, and online presence. It’s also about how you browse, share, and contribute elsewhere. Jump into other community or industry blogs to comment and participate. Using your individual and company profiles to help spread the word, share your links, and promote others can significantly benefit your organic traffic. You can hop on channels like Reddit or Quora, as well as other industry-related sites to help boost your SEO efforts.

Get Your Blog-On

What you reap from the cyberworld is directly connected to what you put out there in terms of content. Boost your organic SEO with routine and relevant blogging efforts. Keep your topics in line with your buyer personas and within categories that offer value about your site and Allen, TX business. Use online writing resources to help, like Grammarly, if you’re not confident in your grammar skills. Some experts suggest thoughtful and regular blogging can be the most effective way to infuse your organic traffic.

Meta Makes a Huge Difference

Creating content is one thing, but if you’re not getting the meta title right, you could be missing out on more organic traffic. There are three essential ingredients for the website recipe of success. The meta title, description, and URL need to be precise since these pieces communicate directly with Google. And if you want Google to know what you’re talking about, meta data is the way to communicate that. There are several digital tools out there to help guide your meta creation efforts, as well.

Internal Links Boost Organic Traffic

As you build a robust arsenal of blogs and content, you can significantly increase your organic traffic by using internal links with each new post. SEO services in Allen, TX often include strategies that develop new content that also incorporates older, successful content. Keep page visitors on your page longer and funnel them down the rabbit hole of continued reading. Guide new visitors to new-to-them content you have already posted. Be smart about how you promote internal links, though, since too many of them in one piece of content can signal spam to the bots.

It’s OK to Get Personal with Your Link Sharing

Toot your own horn and share your company content across your personal pages, as well. Sharing blogs on social media, LinkedIn, or in chat groups will drive more visitors to your site and inspire more sharing of your Allen, TX company content. The more, the merrier, and increased sharing only improves your presence with Google.

Tweak Until Its Perfect with Data & Analytics

Don’t just create content and throw it out there without measuring results. Use the data, including Google Analytics, to help track the performance of your blog and website. And schedule time to review the results regularly. You can see where visitors are coming from the most and make improvements to tweak keywords or your SEO strategy altogether. Analytics will help ensure you keep up with the changing preferences of your readers or potential customers, too.

If you need SEO services in Allen, TX that work in boosting organic traffic for your online presence, contact us! We know all the best tips and recommendations to make the most of your content production time and budget. Make SEO work for you, and organically, with the right partner and strategy.

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5 Benefits Of Using McKinney Google Adwords Services

You’ve heard of Google Adwords, sometimes just referred to as Google Ads, and maybe even tried investing in campaigns before. But there are key marketing strategies that work better than others when it comes to unlocking the many benefits of Google Adwords. McKinney businesses can certainly leverage these benefits with the right Google Adwords partner and strategy, as well. Consider Google Ads as the marketing tool in your toolbox that requires a bit of knowledge to know how to effectively see results. Here are five direct benefits you can expect from a smart, McKinney Google Adwords service and campaign.

Adwords Produces Faster Results than Traditional SEO

Google Adwords campaigns allow McKinney businesses to send the right message, to the right buyers, and at the right moment in the buyers’ cycle. This precise platform of advertising can, in turn, produce quicker results than other, more traditional SEO methods. Organic SEO takes time to generate results, too. And when you need faster results and more clicks, Google Ads are the way to go.

Huge Boosts to Brand Awareness

When you tap into the world’s largest search engine and funnel your message through a precise Google Adwords campaign, you can expect huge boosts in brand awareness. The world, as a whole, may not need to see your McKinney-based services. And Adwords allows you to promote your company to the audience that matters most to your bottom line. Invest your ad dollars in only reaching your potential customers and showcasing those products and services wanted most by that audience.

Here are some additional and critical data points to consider, as well. Of those potential customers that are exposed to display ads, the display ad brands make significant impressions. Brands experience 155% increased exposure, based on the Google Ad exposed audience members searching for the brand specifically. In other words, potential customers see the ad and will begin to seek out your McKinney brand. And the average company brand earns $2 for every $1 spent in Google Ads.

Driving Traffic to Your McKinney Business Website

Google Adwords strategies are fantastic resources for promoting your company website. Drive more visitors to your site directly with a well-designed Adwords campaign. Funneling online viewers to your McKinney business site can help you capture immediate buyers in the market as well as future potential buyers, who may need your McKinney services later.

Consistently Measure Ongoing Results

Google Adwords allows for better budgeting since you’re able to track and manage ongoing results immediately. If a message isn’t driving traffic like you’d hoped, you can make changes to the campaign until you find the most efficient combination of message, timing, and target audience. Unlike other advertising channels that only offer analytics after the campaign has ended, Google Adwords allows for smarter and more efficient use of budgeting for direct results in the moment.

Outpace Your McKinney Business Competitors

If every one of your McKinney competitors has a website, offers regular blogs, and has strong SEO strategies, there is still one way to get ahead. Outpace your competition by using Google Adwords as part of your digital marketing plan. McKinney Google Adwords services can be the edge your company needs to jump ahead of your competition in search engine results and in bottom-line ROI.

McKinney businesses know the value of Google Adwords, and these are just a few of the added benefits to improving ROI with the right Google Ad campaigns. But if you’re not sure of your footing just yet and need help developing your most efficient Google Adwords strategy, contact us! We can offer the McKinney Google Adwords services you need to surge ahead in 2021.

 

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search engine marketing

Search engine marketing and its six fantastic benefits for your business

Every business owner wants to grow their business, but more than 90% of businesses shut down in a year. So the question is, how badly do you want to grow your business? If you want to make it happen, you must use SEM or search engine marketing. In recent years, there have been massive increases in the number of people who search for products and services online. Thus, Search Engine Marketing has to be a part of your digital marketing efforts. Below you can learn about SEM and its benefits.

Search engine marketing: Definition

SEM or search engine marketing aims to improve your website visibility in search results. SEM uses different paid search advertising techniques to accomplish the same. Google Ads is the most used paid search tool among all. SEM typically refers to ‘pay per click’ advertising methods.

You can say that SEM leverages the power of search engines such as Google. It uses paid advertisements to reach your potential customers. The biggest advantage of using SEM is it allows you to display ads to motivated customers at the right time. Your ad shows at the very moment when customers are ready to buy.

Six benefits of SEM to your business

Google Ads is the biggest paid search network out there. It enables you to show your ads to the targeted audience in the search results and other websites. Below are six fantastic benefits of using search engine marketing.

  1. Real-time brand awareness 

Google says that it can take up to a year for a quality webpage to scale the rankings. SEO and unpaid social media are indeed effective, but it takes time to see the results. However, SEM puts your ad at the top or bottom of page one. So even if your business is new, you can get some instant recognition.

  1. It’s flexible

Paid advertising is a feasible online marketing method as it offers you significant flexibility. You also have absolute control over your advertising campaigns. You can utilize SEM or paid search as your seasonable, short-term, or long-term marketing strategy. You can make changes in SEM to benefit from current trends. Or you may adopt a long-term plan for your business. 

  1. Reaches your client at the right time and place

You should know that search engines provide the maximum traffic to your website. When you are visible in the search results, you’re at the place where most of your potential audience lies. It also creates a perfect opportunity to earn a new customer. Even if a click doesn’t make it into a sale, it acts as a touchpoint that may lead to a sale.

  1. More affordable than traditional advertising

You might be wondering how SEM is more affordable than traditional ways of marketing. Well, you’re the controller with SEM, and thus you can save more. With traditional marketing, you end up paying a hefty sum for a broader demographic on TV. It means you end up paying for audiences other than potential buyers. But SEM allows you to target specifically to increase the conversion rate.

  1. Gives you a competitive advantage 

Your competitors may appear at the top because of SEO. But your ad can appear on top of them, and you may earn more clicks. Even if your competitor is already using SEM, you can cancel out their competitive advantage too. When you have a robust SEM strategy and a compelling copy, you can outperform all your competitors. You can consider hiring a search engine marketing company like Luce Media to create robust strategies.

  1. You can track the results

Paid advertising tools allow you to see how your ads are performing. You can determine the effectiveness of ads at attracting potential customers. You can track the number of times people took action after seeing your ad. It can be asking for directions or calling from the ad directly. These insights help you adjust the budget to maximize ad performance.

To sum it all up

Those were six fantastic benefits of SEM to your business. SEM refers to a process of increasing your website’s visibility on search engine results pages. It involves various paid search advertising methods. For best results, you should incorporate both SEO and SEM in your digital marketing.

SEO Myths

Does Optimizing Your Site Really Work? 16 Best SEO Facts

Are you an “SEO For Dummies” kind of person?  People talk about optimizing their website like it’s the magic that draws the most relevant customer traffic to your online business.  The truth is, the best SEO includes implementing a treasure trove of specific actions.  Doing these actions builds a credible business relationship.  If you want prospects and customers to engage with you on your website and through social media, your website must be correctly formatted to do so.  These actions get Google, prospects and customers to “love” you.

Regularly making your website the most relevant authority to your niche, you memorably nurture people to be your fans.  Want a successful business?  Read through these website optimization myths and facts to see how you can better grow your business.

SEO Myths

  1. Myth: SEO gets you quick results.

Truth: Have you ever owned a puppy?  If so, you know that there is not just one thing you do to develop a meaningful relationship with your puppy.  You must regularly and consistently do relationship-building things to build a genuine relationship with your puppy. SEO is kind of like that for your business.  It requires you to do a lot of different activities.  Over time, you get results that meaningfully brand your website as a quality business.

  1. Myth: Get your site to Page 1 of the SERPs and your SEO work is done.

Truth: Even the most reputable SEO experts can never guarantee ranking on page 1 ends your search engine optimization work.  In fact, to make your website become familiar to your target audience, it is necessary to methodically add new, fresh, quality content to your website and in social media posts.

  1. Myth: The older your domain, the better.

Truth: Market research consistently and repeatedly proves that quality online content is king.  Smaller websites with high quality content can and do outrank older domains.  Stay focused on getting those highly relevant backlinks by publishing relevant, quality, authority content.

  1. Myth: Keyword research doesn’t matter.

Truth: Have you ever tried to sell a bouquet of purple balloons to a man?  If you have, and failed to sell them, it was because you used the wrong keywords in your offer.  If a man doesn’t see the value in buying purple balloons, he won’t buy them.  What’s the point here?  If your website informs, sells, tells, rebates, reviews or whatever, you need relevant keywords on your site.  Need help knowing how to find good keywords for your niche?  Click here to read a handy article that helps you develop keyword and tag skills.

  1. Myth: Guest posting is dead.

Truth: Guest posting is like being a pen pal. Pen pals are folks who write to each other to build a lasting relationship.  For business, you can follow the same idea through guest posting.  If you don’t write well, you can hire a ghostwriter through online writing websites such as Upwork, Guru or Pro Blogger.

  1. Myth: The best links are from .edu and .gov sites.

Truth: Though people can get good links from .edu and .gov sites, you can get high ranking links from other authority sites, too.  Getting good links begins by knowing HOW to write authority content.  Click here to get ideas for improving the authority on your own site.

  1. Myth: A dedicated IP helps boost your Google rank.

Truth: According to an article on SEO Inc., dedicated IP addresses for each website does nothing to change page rank. According to the article, “Google handles virtually hosted domains and their links just the same as domains on unique IP addresses.” Click here to read the rest of the article.

  1. Myth: Linking out helps you rank.

Truth: Think “quality backlink” when it comes to improving your website’s rank.  Though linking out can be beneficial, it is links coming in to your site that count toward your rankings.

  1. Myth: You can only do SEO when you finish building your site.

Truth: A more accurate answer is, it depends.  When you first start building your website, you build a foundation.  Website foundation building is similar to creating a blueprint or outline for what you want to see.  So, you don’t yet know what to optimize on your site.

Have you done a lot of market research before building your site?  If so, you may already know the most relevant keywords to use for your content. All in all, you will find that there are definitely some SEO activities you can’t do in the beginning phases of building your website.

  1. Myth: Great content is enough to get high rankings.

Truth: Think about going to a foreign country.  Let’s say you only speak fluent English and you’re going to Hungary.  If you try to speak English in a country that speaks predominantly Hungarian, you will be unable to effectively communicate. The same is true of website content.  It has to make sense to Google and humans reading it.  Thus, the need to make sure your tags, meta description, category, keywords, etc., are in place.

  1. Myth: Any inbound link is good for SEO.

Truth: Probably, but everyday Google penalizes websites with link farm backlinks and links with spammy reputations. The bottom line is that authentic, authoritative, high-quality content links skyrocket your site’s ranking.

  1. Myth: You need to update your content constantly to rank.

Truth: The secret to getting and keeping a good rank is publishing quality, authoritative, target-market relevant, correctly formatted content.  That answer may seem too simple to work, but this is what gets your site to rank.

  1. Myth: Your site doesn’t need a blog.

Truth: Know how when you go to the grocery store and sometimes get food samples from vendors promoting new food products?  That sample can mean the difference between you buying the product or walking away.

In a similar fashion, when you write a blog post, you publish information that showcases a sample of your expertise.  It just might be useful in helping you make a sale.

Writing blog posts gives you links you can share with authority sites.  You can use that link to make a point with a prospect.  Blogs can be a venue for sharing industry news and what’s new at your company.  You can also use blog post links to get quality backlinks.  For all these reasons and others, you can use blog posts to help your website rank on Google organic search results for the long term.

  1. Myth: Internal linking has no bearing on SEO.

Truth: Visitors like exploring your website for answers to make important decisions.  Help them out with very useful internal links. They help in easily navigating your site.  If site users can easily find what they seek, they are more likely to stay longer on your pages. The longer they stay, the more brownie points you get that may impact your rankings.

  1. Myth: Your site doesn’t have to be mobile friendly

Truth: According to a September 2017 Outerbox article, “62% of smartphone users have made a purchase online using their mobile device in the last 6 months.”   If you want to be included in sales made from smart devices, it really is necessary for your site to be mobile friendly.

  1. Myth: SEO is dead.

Truth: SEO is here to stay.  According to Lisa Hirst Carnes of ArcStone, quality content keeps your company thriving! As online marketing continues to evolve, optimizing your content is your website’s lifeblood.

 

 

 

 

Links used in post:

https://www.orbitmedia.com/blog/how-to-research-keywords-tips/

https://en.wikipedia.org/wiki/Pen_pal

https://www.upwork.com/

https://www.guru.com/

https://problogger.com/

https://interactivemarketinginc.com/authority-sites.html

https://www.seoinc.com/seo-blog/dedicated-ip-address-to-improve-google-seo/

https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics

https://www.arcstone.com/blog/is-seo-dead-our-head-of-marketing-explains-her-historically-grounded-answer