Every business owner wants to grow their business, but more than 90% of companies shut down in a year. So the question is, how badly do you want to grow your business? If you’re going to make it happen, you must use SEM or search engine marketing. In recent years, there have been massive increases in the number of people who search for products and services online. Thus, Search Engine Marketing has to be a part of your digital marketing efforts. Below you can learn about SEM and its benefits.
Search engine marketing: Definition
SEM or search engine marketing aims to improve your website visibility in search results. SEM uses different paid search advertising techniques to accomplish the same. Google Ads is the most used paid search tool among all. SEM typically refers to ‘pay per click advertising methods.
You can say that SEM leverages the power of search engines such as Google. It uses paid advertisements to reach your potential customers. The most significant advantage of using SEM is it allows you to display ads to motivated customers at the right time. Your ad shows at the very moment when customers are ready to buy.
Six benefits of SEM to your business
Google Ads is the most extensive paid search network out there. It enables you to show your ads to the targeted audience in search results and other websites. Below are six fantastic benefits of using search engine marketing.
1. Real-time brand awareness
Google says that it can take up to a year for a quality webpage to scale the rankings. SEO and unpaid social media are indeed effective, but it takes time to see the results. However, SEM puts your ad at the top or bottom of page one. So even if your business is new, you can get some instant recognition.
2. It’s flexible
Paid advertising is a feasible online marketing method as it offers you significant flexibility. You also have absolute control over your advertising campaigns. You can utilize SEM or paid search as your seasonable, short-term, or long-term marketing strategy. You can make changes in SEM to benefit from current trends. Or you may adopt a long-term plan for your business.
3. Reaches your client at the right time and place
You should know that search engines provide the maximum traffic to your website. When you are visible in the search results, you’re at the place where most of your potential audience lies. It also creates a perfect opportunity to earn a new customer. Even if a click doesn’t make it into a sale, it acts as a touchpoint that may lead to a sale.
4. More affordable than traditional advertising
You might be wondering how SEM is more affordable than traditional ways of marketing. Well, you’re the controller with SEM, and thus you can save more. With traditional marketing, you end up paying a hefty sum for a broader demographic on TV. It means you end up paying for audiences other than potential buyers. But SEM allows you to target specifically to increase the conversion rate.
5. Gives you a competitive advantage
Your competitors may appear at the top because of SEO. But your ad can appear on top of them, and you may earn more clicks. Even if your competitor is already using SEM, you can cancel out their competitive advantage too. When you have a robust SEM strategy and a compelling copy, you can outperform all your competitors. You can consider hiring a search engine marketing company like Luce Media to create robust strategies.
6. You can track the results
Paid advertising tools allow you to see how your ads are performing. You can determine the effectiveness of ads at attracting potential customers. You can track the number of times people took action after seeing your ad. It can be asking for directions or calling from the ad directly. These insights help you adjust the budget to maximize ad performance.
To sum it all up
Those were six fantastic benefits of SEM to your business. SEM refers to a process of increasing your website’s visibility on search engine results pages. It involves various paid search advertising methods. For best results, you should incorporate both SEO and SEM in your digital marketing.