One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn't matter) until the rules of the game have changed. And when they do, we're all scrambling to find a baseline again. One of the most important…
https://lucemedia.net/wp-content/uploads/2019/04/SEO11.jpg29175348Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2019-04-28 19:10:052021-10-13 21:34:43The 5 SEO Recommendations That Matter in 2019
Are you using Instagram to connect with your audience?
And if not, should you?
Okay, that’s a loaded question.
Statistically speaking, though, it makes business dollars and sense.
Scan these Instagram stats that show its breadth…
https://lucemedia.net/wp-content/uploads/2018/07/Instagram-w-icon-1.jpg32074834Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2019-01-02 23:08:202021-10-13 21:45:2124+ Instagram Statistics That Matter to Marketers in 2019
Social media marketing is a very odd thing. On the one hand, social media is a medium that enables brands to dazzle and delight users in an effort to build trust, loyalty, and evangelism. On the other, it's the most sophisticated aggregation…
https://lucemedia.net/wp-content/uploads/2018/12/Paid-Social-Media1.jpg47067002Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2018-12-23 04:18:402021-10-13 22:18:06For 2021 – Some Simple Concepts to Deliver on Paid Social Media
Are you covering all the essentials within your social media marketing strategy? How can you know that you're starting from the right foundation with your planning? One way to ensure you're on the right track is by applying the '5 P's' methodology,…
https://lucemedia.net/wp-content/uploads/2018/12/social.jpg53005736Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2018-12-23 03:57:272021-10-13 21:36:52In 2019 Use the Power of the 5 Ps in Social Media Marketing
Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?”
For a lot of Dallas / Fort Worth organizations, converting their account was…
https://lucemedia.net/wp-content/uploads/2018/12/Instagram1.jpg25923888Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2018-12-23 03:06:432024-09-02 06:52:51Switch Your DFW Business to an Instagram Business Profile
Social media is the perfect place to promote your business during the holidays. People are looking on Instagram, Pinterest, Facebook and Twitter for gift ideas and great deals. With the right social media marketing strategy, you can boost holiday…
https://lucemedia.net/wp-content/uploads/2018/12/social-media-holiday-checklist-featured-image.png547973Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2018-12-23 02:47:592021-10-13 21:41:51Social Media Marketing Tips for the Holidays
Why are images so important to the Social Media Scene?
Social media marketing has evolved significantly over the past few years, and staying up-to-date on trends is crucial for success. One of the biggest trends is image-centric marketing rather…
https://lucemedia.net/wp-content/uploads/2017/08/image.jpg350500Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2018-11-27 21:16:572024-09-02 06:56:54Social Media: It’s All About The Images
For a Dallas / Fort Worth business that wants to get discovered in search results, maintaining an accurate Google My Business listing is critical.
The listing details (such as the business’ phone number, website, photos, and hours of…
https://lucemedia.net/wp-content/uploads/2018/07/gmb1.jpg263640Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2018-09-01 11:24:492024-09-02 06:50:506 Steps to Claim and Optimize a Dallas / Fort Worth Business Listing on Google My Business
If you are a small business in McKinney, Texas looking to market to your customers - Instagram Stories is one place you are going to want to be.
Instagram is a great social platform to bring a solid identity to your small business brand. It…
https://lucemedia.net/wp-content/uploads/2018/07/Instagram-w-icon-1.jpg32074834Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2018-07-22 16:53:442024-09-02 06:54:39Why McKinney, TX Small Businesses Absolutely Need to Use Instagram Stories
For most entrepreneurs and business leaders, social media marketing is an essential tool. However, having worked with many small businesses, we notice that many of them don't take enough advantage of this fantastic marketing channel. You need…
https://lucemedia.net/wp-content/uploads/2020/06/marketing_img3.jpg6811000Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2018-07-17 03:39:482021-10-13 22:38:10Social Media Marketing for New Businesses
Why are Google My Business, Google Maps, and Online Reviews CRUCIAL to your business? Here's What You Need To Know.
Google My Business provides you with the ability to list your business location on Google Maps and local search results.…
https://lucemedia.net/wp-content/uploads/2020/06/GOOGLE-MY-BUSINESS.png151334Markhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark2018-07-13 22:08:082021-09-30 22:18:04The Importance of Google My Business and Good Reviews
Since its launch in April 2016, Facebook Live video has swept the world.
As a platform, Facebook Live has unparalleled reach when it comes to reaching fans organically. Facebook’s News Feed algorithm highly prioritizes Live video, meaning…
https://lucemedia.net/wp-content/uploads/2020/05/ABOLISH-NEGATIVITY.jpg435700Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2018-06-23 22:30:352021-10-13 21:40:2610 Things You Need to Know Before Going Live on Facebook
High-quality marketing is expensive. However, it doesn't have to be. Thanks to the Internet, the playing field has been significantly leveled for a small business, which now has access to the reach and influence formerly only reserved…
https://lucemedia.net/wp-content/uploads/2018/03/Digital-Banner.jpg6001920Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2018-06-21 16:35:242024-09-02 06:41:2320 Creative Ways to Market Your Business on a Budget
Instagram is reportedly just hours away from launching a new long-form video hub in a bid to take on YouTube.
New editing tools expected to boost video upload limit from 60 seconds to an hour. At the moment, Instagram users can only upload…
https://lucemedia.net/wp-content/uploads/2018/03/Instagram-logo.jpg168300Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2018-06-20 15:38:412021-10-01 04:57:23Instagram to Launch Long Form Video
Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential…
https://lucemedia.net/wp-content/uploads/2018/05/Man-looking-at-large-blue-wall.jpg6921231Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2018-05-21 05:02:232021-10-13 22:31:34LinkedIn Can Improve Your Online Branding
Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and social media…what’s…
https://lucemedia.net/wp-content/uploads/2017/06/Couple-mobile-device.jpg692697Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2018-05-02 04:36:082021-10-13 22:17:03Today’s Small Businesses Need To Be Everywhere Digital
Social Media Marketing for Small Business
Every small business needs customers. Without qualified customers, it would be hard for any type of business (big or small) to survive in the long run. What’s the best way to acquire customers? Social…
https://lucemedia.net/wp-content/uploads/2018/04/Woman-and-social-media.jpg34677657Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2018-04-22 00:28:002024-09-02 06:57:28Social Media Marketing for Small Business
A survey of small business owners reveals that businesses budget modestly for social media marketing in McKinney and elsewhere around North Texas – which may be a mistake, according to industry experts.
Most small-to-midsize businesses…
https://lucemedia.net/wp-content/uploads/2018/04/Women-Social-Media-in-monitor.jpg27065411Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2018-04-12 15:28:322023-04-24 06:23:50How Small Businesses Are Using Social Media Marketing in McKinney
Facebook is entering a tough transition period where it won’t take chances around data privacy in the wake of the Cambridge Analytica fiasco. That’s why it’s moving up the shut down of part of the Instagram API. It’s significantly…
https://lucemedia.net/wp-content/uploads/2018/04/FB-Insta.png350850Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2018-04-04 23:41:012021-09-11 03:04:45Significant Changes to Instagram and Facebook
Okay, time for a pop quiz:
Which content marketing tactic can hold an audience’s attention for a half hour or more at a time?
Which tactic inspires an audience to subscribe to your content and make a regular appointment to consume…
https://lucemedia.net/wp-content/uploads/2018/03/Podcasting.jpg5761038Mark Toneyhttps://lucemedia.net/wp-content/uploads/2017/04/Logo-2-300x73.pngMark Toney2018-03-29 17:27:532021-10-13 22:43:32The What, Why and How of Podcasting
The 5 SEO Recommendations That Matter in 2019
24+ Instagram Statistics That Matter to Marketers in 2019
For 2021 – Some Simple Concepts to Deliver on Paid Social Media
In 2019 Use the Power of the 5 Ps in Social Media Marketing
Switch Your DFW Business to an Instagram Business Profile
Social Media Marketing Tips for the Holidays
Social Media: It’s All About The Images
6 Steps to Claim and Optimize a Dallas / Fort Worth Business Listing on Google My Business
Why McKinney, TX Small Businesses Absolutely Need to Use Instagram Stories
Social Media Marketing for New Businesses
The Importance of Google My Business and Good Reviews
10 Things You Need to Know Before Going Live on Facebook
20 Creative Ways to Market Your Business on a Budget
Instagram to Launch Long Form Video
LinkedIn Can Improve Your Online Branding
Today’s Small Businesses Need To Be Everywhere Digital
Social Media Marketing for Small Business
How Small Businesses Are Using Social Media Marketing in McKinney
Significant Changes to Instagram and Facebook
The What, Why and How of Podcasting