Entries by Mark Toney

8 Ideas For Boosting Email Marketing ROI

Email continues to be a significant workhorse for boosting engagement and conversion, particularly in B2B. Here’s eight tips for better email marketing. <!–more–> 1-Get Visual Show prospects what you are offering, says Annalisa Church, senior director, marketing technology at Akamai. Include eye-catching clickable buttons in your email to engage recipients. “If you’re offering a video, show a […]

Digital Marketing Trends to Keep Your Audience Hooked

Many new developments have taken place in the last five years in digital marketing. In addition to helping businesses achieve their goals, digital marketing significantly impacts how we do business. From running a website and making that website visible on search engines to increasing web traffic and offering a better customer experience – digital marketing […]

4 Unique Services That a Content Marketing Agency Provides

Content Marketing is of critical importance to any business trying to grow website traffic. The inbound marketing organizations experience a 62% lower cost per lead than the traditional marketing ones. Therefore, you will come across content like blogs, articles, eBooks, videos, infographics, case studies, etc. It is essential to spread awareness of the value of good-quality […]

Does Optimizing Your Site Really Work? 16 Best SEO Facts

Are you an “SEO For Dummies” kind of person? People talk about optimizing their website like it’s the magic that draws the most relevant customer traffic to your online business. The truth is, the best SEO includes implementing a treasure trove of specific actions. Doing these actions builds a credible business relationship. If you want prospects and […]

What To Look For When Hiring An SEO Expert?

It doesn’t matter if you run a big or small business; if you heavily rely on web traffic for sales, then you need to master search engine optimization (SEO) or hire an SEO expert. A qualified and certified SEO expert will review your website, identify strategies, target visitors, and ask you about your business objectives. […]

Growing Your Facebook Presence With A Social Media Agency In McKinney TX

While social media seems easy to use at first glance, it’s incredibly complex, especially Facebook. That’s why small businesses often aren’t sure how to grow their Facebook presence effectively. You don’t need to hire an in-house social media marketing team. Instead, boost your McKinney area business by working with a social media agency in McKinney, […]

5 Reasons You Need To Use Digital Marketing More Than Ever

The COVID-19 pandemic has drastically changed the world seemingly overnight. With businesses closing up temporarily or asking employees to work from home, is now really the best time to use digital marketing? Yes! It’s essential to use now more than ever before. With people staying home, you can’t rely on conferences, events, and other face-to-face […]

6 Must-Read Tips For Marketing During The Coronavirus

The coronavirus pandemic, or COVID-19, has turned the world upside down in a matter of a few months. For many, changes happened in just a few weeks. One common challenge for businesses – marketing during the coronavirus. Many businesses are temporarily shutting down, but numerous others are able to let their employees work from home […]

Why Dentists Should Hire a Digital Marketing Agency

Many people are now searching for a new product or service online, including a new dentist. When you hire a digital marketing agency, you’re making it easier for new patients to find you. Many people don’t have a regular dentist, or they may be new in town. Others might only consider the dentist when they’re […]

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How to Turn a Single Blog Post Into a Month’s Worth of Content Marketing

Creating high-quality marketing content on a regular basis can be tricky for any business. Here’s how to make a month’s worth of it from a single blog post. CREDIT: Getty Images As an already busy entrepreneur running the day-to-day operations of your business, it can get easy to neglect one of the most important aspects of your […]