Humans need stuff. When we want something strongly enough, we do what it takes to get what we want. For an online business, when you reach out and act social, you show your target market you’ve got what they want. Know how social media supports SEO puzzle pieces. Practice its concepts. This knowledge helps you most effectively connect, convince and convert site visitors into customers.
Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings.
Your highly optimized and socialized online content can satisfy the voracious information appetites of your target markets. SEO formatted content gives answers to buyers when they need it by providing it in the way most liked by them.
Business people like to follow proven-to-work systems and processes. If you want to conserve resources, get maximum performance from your marketing efforts, improve productivity and save time, incorporate social media in your SEO.
Check out the infographic accompanying this blog post. Here are 7 steps that show how social media supports your website’s SEO efforts:
Publish creative, inspiring, and informative content.
Look at these stats from the Pew Research Center about visitors who engage in social media. They are your potential customers. Knowing and using this information helps you succeed in your business activities.
Think of your marketing efforts like they are cogs in a wheel. Each marketing cog does something to move potential customers closer to becoming believers in improving their lives, solving their problems, and being happy. A happy prospect converts.
As a business owner who cares about serving the market, you need to educate, inform, and entertain your content. This contributes to moving your marketing wheels. Taking all these ideas into consideration, your fans become invested in your offer when you publish creative, inspiring, and informative content. An invested fan is one with whom you develop a meaningful relationship. Those relationships generate a win-win for you and your customers.
Share content on appropriate platforms.
As with any movement in life, the movement is based on exciting and interesting principles. Publish creative enough, inspiring, and motivating content, and those who relate to it share it with others. Those important content links give your fans an online tool to attract others to your movement or cause.
But where are the most popular global social networking sites? Check out this link to see a list showing the most world’s most popular sites.
Remember, publish your content only on the sites where your most likely prospects are already visiting. For example, if you want to reach business people, meet customers, get in touch with vendors, recruit new employees, and/or read the latest business or industry news, go to LinkedIn rather than Pinterest. The audiences at each site are vastly different. Know your audience. This helps you know where to network socially!
Social media is also useful because it encourages external sites to link to your content. The more diverse external links you have, the more authority you’ll gain in Google’s eyes. Of course, the catch to this is that you must have high-quality, authoritative content to begin with. Otherwise, you’ll have nothing to use to attract links.
Social media profile collects followers while site gains traffic.
By offering your business solutions in a particular way, you create a brand or signature to your unique commercial endeavor. In essence, you create a profile of the most likely people interested in your offer(s).
You improve your business’s effectiveness and efficiency by aligning your social media content with your company brand. Becoming a familiar and highly liked fan favorite, your social media profile collects loyal and long-term customers.
To search engines like Google, any indication of a verifiable external source validating your brand or content is grounds for a slight improvement in domain authority. So, if you can get five people to share your Facebook post, that’s great, but if you can get 1,000 people to share it, that’s even better.
Community grows around the brand.
Fed-Ex, Domino’s Pizza, Amazon, and other well-known businesses all grew and continue to grow their commercial community around their unique brand. Yes, it’s true; their fans might research new brands. However, loyal fans always come back to their preferred provider.
Loyal fans of preferred companies like to communicate in specific formats. This is actually a function of the brain. The human brain likes consistency. It’s the way we form habits. Once a habit is established in the brain, it becomes a person’s “normal” way of living. So, by using social media content in your company’s unique way, you easily grow your community around your brand.
Consistent interactions made through social media and authoritative SEO reinforces brand reputation.
When your fans, prospects, and customers identify with and like the way you brand what you do, they actually feel secure visiting you often. They see your content as credible, reliable, and desired. The more people who visit your site, the more Google sees your site as providing quality content. That helps your site rank easier.
Increasing your reputation on social media through increased engagement and high-quality content syndication will lead to increased online brand presence. That increased brand presence will lead to more branded searches on Google, and the more branded searches your brand receives, the higher it’s likely to rank for non-branded keywords.
Search engines index websites higher.
Taking the time to publish quality content pleases Google and your customers. It’s an art, a skill, and a process of knowing how to benefit from writing shared content that interests your target audiences. Consistently and regularly creating and publishing online content in just the right way is the key to ranking higher and being profitable. Being social supports your search engine optimization efforts.
Users find sites organically through search engines.
Just like in the olden days when the telephone company trained phone users to use the phone book, for online business, prospects know to use search engines to find what they want. Making it your policy to use SEO strategies and principles in your online content helps you be where you need to be when potential prospects are online.
Get in front of your right audience. Make it a good business habit to use SEO in your social media. It’s the way to get the visibility you need for a successful business.