Picture of Blog Post on Laptop Computer

How to Turn a Single Blog Post Into a Month’s Worth of Content Marketing

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Creating high-quality marketing content on a regular basis is tough for any business. Here’s how to create a month’s worth of it from a single blog post.

CREDIT: Getty Images

As an already-busy entrepreneur running the day-to-day operations of your business, it can get easy to neglect one of the most important aspects of your brand’s long-term success: online marketing.

When it comes to the online marketing world, the success or failure of the entire operation relies on you creating amazing online content (in some way, shape or form), and then making sure relevant people consume that content.

Why create content in the first place? 

The short, raw answer is that all of your competitors are doing it. In fact, creating quality marketing content has become a prerequisite as opposed to being a competitive advantage. So, if you don’t get a head start on SEO and social media marketing now, five years from now you’ll risk being as far behind your competitors as brands that thought websites were a “just a fad” back in the early 2000s.

On top of that, it’s been found that 88 percent of customers today start their buying process by researching brands online before making a decision, proving just how integral content marketing, and having a solid online presence, is to your company’s bottom line.

Here’s the problem though: creating high-quality content is very time consuming – and as a business owner, you’ve already got enough to worry about. That being said, if you strategically plan your content and get the most from it by creatively republishing it across multiple platforms, you can save yourself massive amounts of time and headaches. Here’s how to do it.

How to repurpose like an expert.

  1. To start, write an in-depth blog post answering a question your industry would love to know the answer to. Because you’ll be posting less often using this strategy, the article should be very in-depth, so aim for a word count, longer than 1,500 words.
  2. Next, share the blog post in your email newsletter. As a brand, no matter how strong your social media or web presence is, you should always have an active email newsletter sent to your subscribers. Social media platforms come and go, search engine algorithms change single year, but email addresses change far less frequently.
  3. Once you have your post, you have tons of social content at your fingertips with Tweets alone – particularly with quote tweets, which simply copy and paste pieces of the post into Tweets along with a link back to the article. Space these Tweets out across the month. Additionally, to ensure everyone gets the chance to see and read it, share your blog post across all your social media channels one to two times per week throughout the month
  4. Using the information covered in your blog post, create an eye-popping infographic to share on Pinterest and Instagram, where this type of content does very well. Not an expert graphic designer? Don’t worry – try using a tool like Canva, which has tons of pre-made templates for graphics and icons, which can help make creating killer graphics a whole lot easier.
  5. Throughout the process of creating your blog post and infographic, document the journey with behind-the-scenes footage using Instagram Stories. This can be unfiltered material like your first whiteboard session, a screen capture of you pressing “publish” on your blog or something else related. 
  6. After that, create a how-to, tutorial style video using your blog post as an outline. Then, post it to YouTube, LinkedIn, Twitter and Facebook. If you want to take it a step further, you can break the video down into small segments and publish those clips across Instagram as well.
  7. Last but not least, you can bolster viewer engagement by hosting Q&A sessions using live video on Facebook, Instagram, Twitter and LinkedIn. The sessions can give your audience the opportunity to ask you any questions they have on the material you covered in the blog post.

And there you have it – a month’s worth of content created from a single blog.

Finding time for creating content in your already-busy schedule can be difficult and overwhelming. Yet, by following the repurposing strategy laid out in this article and being intentional with every move you make, you’ll be able to consistently create social media content with minimal effort. Best of luck.

This was posted originally at: https://www.inc.com/dakota-shane/how-to-turn-a-single-blog-post-into-a-months-worth-of-content-marketing.html

5 Steps to better social media marketing

In 2019 Use the Power of the 5 Ps in Social Media Marketing

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Are you covering all the essentials within your social media marketing strategy? How can you know that you’re starting from the right foundation with your planning? One way to ensure you’re on the right track is by applying the ‘5 P’s’ methodology, which can help to outline the essential strategic elements.

The ‘5 P’s’ are usually used in reference to content marketing, but I feel they apply to social media marketing also (and the two go hand in hand more often than not). The ‘5 P’s’ of content and social media marketing are a basic starting point for any new social media strategy.

If you’re looking to ensure your 2019 is on track, this can be a great starting point – here are the 5 P’s of Content and Social Media Marketing.

1. Plan

Social Media Plan

Planning and organizing are the building blocks to success. Start with your objectives, and work from there – think about the best ways to maximize your return, the creative that you’ll need to create your campaigns, and any tools or technology you will need for your social media accounts.

This is also a good time to consider your goals and/or benchmarks, and how you’ll measure the success of your social media presence or content specific campaign.

2. Produce

Next, it’s time to get your hands dirty – or to hire a content creator. Think not only about your main content piece/s, but also about any images or videos you want to create to promote your material. You can produce content and messaging and have it all ready to go for the next step which is…

3. Publish

Now that you have a campaign plan (or social media schedule) ready, and have created content, you have to have somewhere for this content to live. Choose where you’ll host your content based on your objectives.

Are you trying to increase web traffic? You can publish your content to a blog. If you want to grow you email list, you may want to gate the content on a landing page on your website. If you want more reach on your social channels then solely publish it there (Think IGTV, Twitter Moments etc.)

4. Promote

Promoting is how you give your content legs. And while you no doubt correlate “promote” with “money”, this isn’t necessarily true – posting on social media organically is promoting your content.

Other strategies for promoting your content can vary from sending an email to your subscribers, to including it in your email signature. Of course, if you want to give your content an extra push, putting aside a budget for social media ads is always helpful.

5. Prove

The last step is to prove whether or not what you did worked. Here’s where those benchmarks and goals come in handy – keep track of your analytics, hashtags, clicks, downloads, or any other key performance indicators you may have identified. Finally, quantify all that information and put together a report of how your content did to prove success.

 

This article originally appeared here

social media holiday checklist

Social Media Marketing Tips for the Holidays

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Social media is the perfect place to promote your business during the holidays. People are looking on Instagram, Pinterest, Facebook and Twitter for gift ideas and great deals. With the right social media marketing strategy, you can boost holiday sales, engage with potential customers and spread holiday cheer.

The holiday season is generally considered to run from late November through the New Year. Unlike birthdays and anniversaries, this gift-buying frenzy is spread across the whole of society at the same time. That means a lot of consumer spending

Here are five tips on how your business can use social media to boost sales this holiday season.

 

1. Use Facebook Live, create events and run giveaways.

Hosting Facebook Live videos is a great way to give your followers the scoop on your deals for the holidays, what new products you have or what services you’re offering. One big benefit of using Facebook Live is that you are guaranteed to get more reach than with any other type of Facebook post.  Facebook tells us you get as much as a 12 times the number of people as a normal post will get you.  Check out our other blog on 10 Things You Need to Know Before Going Live on Facebook by clicking here.

Along with Facebook Live, you should also use Facebook’s events feature.  You can create Facebook Events for any in-store events you might be hosting during the season. Once you’ve hosted a live video or created an event, be sure to continue to post all your promotions on your social accounts.

Another great way to engage and connect with your followers is with a giveaway contest. People can use a little help this time of year and the chance to win a big gift that someone on their wish list may appreciate is a very attractive prospect and grabs quite a lot of attention.

2. Use Twitter polls to identify customer pain points.

Social media platforms are constantly updating and adding helpful features. From Instagram questions to Twitter polls, there are a range of ways to easily engage and connect with your followers online.

You can use those features to identify pain points and then provide a solution. If you can identify a problem your customers are facing and solve it for them, you will create customers for life.

3. Use Instagram stories.

Introduced in 2016, Instagram Stories quickly became a popular social media tools and marketers need to take advantage of this feature this time of year. Today, Instagram Stories are the most engaged platform of all social media platforms.

Stories have nearly taken over the Instagram platform with their temporary availability and features that allow for product-feed integration and swipe-up to shop, simplifying the purchase experience for users. And don’t forget about Highlights. Your temporary content can be saved to Highlights on your profile for the duration of the holiday season and removed come January.

While focusing on Instagram stories doesn’t mean you should forget about posting a regular picture, it does allow you to supplement your content and post more frequently. Not convinced that you need Instagram stories for your business? Check out our blog post on why Instagram stories are crucial for small businesses, here.

4. Engage with followers and get creative.

While you use social media to market your business, your followers use it to have fun and engage with their favorite brands. Being creative on social media such as running a contest, creating a holiday playlist for your business on Spotify or offer holiday tips is a great way to boost your business.

Tips for the seasonal holidays or winter season in general make excellent social media posts. Whether you are discussing holiday safety or decorating tips, the holidays are a great time to give your business a personal appearance and voice.

When you’re creating your company’s social media strategy, it’s important to keep in mind why customers are on the platform. Try to avoid being too salesy. Be the type of business customers ‘know, like and trust’ and have fun with it. After all, if you’re not enjoying the process others likely won’t either.

5. Get Festive.

Many of us like to decorate our home or office to get in the holiday spirit. It’s a good idea to give your online presence a similar type of makeover by applying holiday themes to your website and social profiles.

Adding small touches to your website with holiday-themed graphics and colors helps signal to your customers that the season of giving is upon us. Bright, engaging colors and animated GIFs tend to work well.

Though the holiday season is in full swing, there is still time to boost your social media marketing efforts and earn customer loyalty by improving the way you interact with them on the various social media platforms. Leveraging the power of social media marketing is vital for increased sales, satisfied customers and a whole lot of holiday joy.

Even when it’s not the holidays, your company’s social media presence is extremely important to the success of your business. At Luce Media we have all the tools and more to make sure your social media success lasts year round. Check out our social media services and then schedule a time to talk about how we can boost your business. From everyone here at Luce Media, we wish you a safe and Happy Holidays!

This information was originally posted here and here.