There is certainly no shortage of tips and tricks out there, with advice on boosting your organic traffic. And SEO services in Allen, TX, will offer a host of benefits that help optimize your digital marketing efforts for results. But it can be confusing sometimes to keep up with the latest trends and suggestions. Today, we’ll highlight the key benefits you should be leveraging to see real improvements in your organic traffic.
Search Engines Matter, But So Do Your Buyers
Develop your key buyer personas to better target your customers. As you carve out an SEO plan, you might assume it’s all about keywords and optimizing for the search engine requirements. And in some respects, it is. But don’t forget to optimize your content for your online audience of potential buyers. Make sure your content is relevant and engaging to site visitors. You can meet all of the algorithm criteria and miss your target altogether because your content doesn’t offer any value to the reader.
Don’t Be a Stranger to Other Content Out There
Boosting organic traffic with SEO services in Allen, TX, isn’t just all about your site, content, and online presence. It’s also about how you browse, share, and contribute elsewhere. Jump into other community or industry blogs to comment and participate. Using your individual and company profiles to help spread the word, share your links, and promote others can significantly benefit your organic traffic. You can hop on channels like Reddit or Quora, as well as other industry-related sites to help boost your SEO efforts.
Get Your Blog-On
What you reap from the cyberworld is directly connected to what you put out there in terms of content. Boost your organic SEO with routine and relevant blogging efforts. Keep your topics in line with your buyer personas and within categories that offer value about your site and Allen, TX business. Use online writing resources to help, like Grammarly, if you’re not confident in your grammar skills. Some experts suggest thoughtful and regular blogging can be the most effective way to infuse your organic traffic.
Meta Makes a Huge Difference
Creating content is one thing, but if you’re not getting the meta title right, you could be missing out on more organic traffic. There are three essential ingredients for the website recipe of success. The meta title, description, and URL need to be precise since these pieces communicate directly with Google. And if you want Google to know what you’re talking about, meta data is the way to communicate that. There are several digital tools out there to help guide your meta creation efforts, as well.
Internal Links Boost Organic Traffic
As you build a robust arsenal of blogs and content, you can significantly increase your organic traffic by using internal links with each new post. SEO services in Allen, TX often include strategies that develop new content that also incorporates older, successful content. Keep page visitors on your page longer and funnel them down the rabbit hole of continued reading. Guide new visitors to new-to-them content you have already posted. Be smart about how you promote internal links, though, since too many of them in one piece of content can signal spam to the bots.
It’s OK to Get Personal with Your Link Sharing
Toot your own horn and share your company content across your personal pages, as well. Sharing blogs on social media, LinkedIn, or in chat groups will drive more visitors to your site and inspire more sharing of your Allen, TX company content. The more, the merrier, and increased sharing only improves your presence with Google.
Tweak Until Its Perfect with Data & Analytics
Don’t just create content and throw it out there without measuring results. Use the data, including Google Analytics, to help track the performance of your blog and website. And schedule time to review the results regularly. You can see where visitors are coming from the most and make improvements to tweak keywords or your SEO strategy altogether. Analytics will help ensure you keep up with the changing preferences of your readers or potential customers, too.
If you need SEO services in Allen, TX that work in boosting organic traffic for your online presence, contact us! We know all the best tips and recommendations to make the most of your content production time and budget. Make SEO work for you, and organically, with the right partner and strategy.
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It seems like every day, digital marketers are faced with new and unique challenges every time they log on. What can small to medium sized business owners do to get a competitive advantage? Let’s dive into the numbers and see where the industry is likely going in the coming year.
Is Content Still King?
Yes and no is the simple answer. While inbound content marketing and keyword acquisition remain primary drivers behind many digital marketing efforts, really focusing on the customer/client experience is becoming increasingly important. Look at these three statistics from HubSpot’s State of Inbound 2020 Report.
Nearly 40% of marketers says that content marketing is a very important part of their overall marketing strategy. (Hubspot, 2020, p.10).
“Content Marketing Strategy” is the most searched query related to content marketing. (Hubspot, 202, p.10)
77% of companies have a content marketing strategy. (HubSpot, 2020, p. 10).
At face value, these facts seem obvious; there isn’t a company that can survive without sales. However, there are well over half of marketers stating SEO and content creation are the top inbound marketing priorities on their to-do list.
Given the direction of SEO, Google’s overall goal, and what other professionals theorize, there will most likely be a shift towards overall user experience, combined with great content. Content is still king, but it must be engaging and provide the visitor with value.
What Can I Do Now?
Do an audit of your current content. Is it thin? What can be improved, how can you better explain a concept? When it comes to adding value, the goal is for your article, guide, or tutorial to be the end-all, be-all for a specific search.
If you don’t have any content yet, start writing, or consider hiring a writer. What subject related to your industry do you know like the back of your hand? Even if others have already created content around your subject, what can you do to improve theirs and make it your own?
This could be anything from adding a different method of completing a task, or simply adding helpful visuals to a process. Is there anything you are constantly asked by your customers? Are there common myths in your industry that need to be debunked? These may be great places to start.
If you haven’t already, start taking advantage of your Google Analytics. Analyze the numbers; is your bounce rate low? No? Why? Look at your site from your visitor’s perspective, what do you like, what do you dislike, how can this be improved? Consider hiring a third party company to do an audit.
Run your site through Google PageSpeed Test, what can you do to improve your score? Are there any broken links? How does your site appear on smaller or larger screens? Continue to develop great content, but ask yourself, “How can I improve the visitor’s experience with this content?”
Facebook and LinkedIn, Do Professionals See a Difference?
Some may argue not. If you look at the two social networks, you’re the same person on both. The only difference is you’re wearing a suit and showing your resume in one, and wearing jeans and sharing pictures of your family in the other.
Let’s look at the numbers, 78% of people use Linkedin for professional purposes, which is 2% down from last year’s report. On the other hand, 74% of people use Facebook for the same thing, which is up 1% from the previous year.
Based on the numbers, it appears most people use them interchangeably, which shouldn’t come as a surprise. They’re both social networks; so the goal of each is the same: toconnect, build relationships and provide value.
It doesn’t matter if you’re in a suit or sharing pictures of your pets, you’re the same John Doe on Linkedin as you are on Facebook. Besides, most people can easily find you on Facebook from your Linkedin profile anyway.
So what does this mean? Connections are becoming more casual. Social media marketing is becoming less rigid and it’s easier to reach decision makers. In the social media realm, there is no gatekeeper. The only person you have to get past is the prospect himself and whether or not he’ll accept your message or friend request.
What Can I Do Now?
Make sure you have a business page on both Facebook and Linkedin. Take advantage of a branded URL, by claiming it in your page’s settings. By doing so you will have access to metrics and analytics you have not been able to see before. If you are doing a lot of business on a Facebook personal page, you have a 5,000 follower limit; business and professional pages do not.
If you already have a personal page setup, don’t worry. Facebook will allow you to merge your personal and business account one time. This is a way to generate a large following very quickly for your business
Do this for all online profiles, Facebook, Twitter, Instagram, etc. Take advantage of every network at your disposal.
Next, start posting engaging content. Create open and productive discussions. Doing this first gives your profile value. Once you’ve had at least a week’s worth of content, start reaching out to prospects to connect. Ask for their opinion on something you’ve posted, but don’t immediately go for a sale, rather, open a line of communication first.
Think about how you create a relationship – either business or personal with another human being. You chat about topics – sometimes finding common ground and interests. When you see each other, you talk about those commonalities and eventually expand your conversations to other areas you find interesting.
So, in the beginning, focus on the conversation and begin to relate relevant content to their business. Eventually you may begin to uncover some problems where you can begin to sell.
Lastly, this doesn’t mean give up on Linkedin either. Continue to use Linkedin and other sites to your advantage. Create a consistent brand of yourself and your business across all channels and you’ll reap the benefits.
Use Video To your Advantage
Up until the past few years video was just another tool in the digital marketer’s toolbox. It was nice to have, but was second to ‘more important’ subjects like keyword density, LSI keywords, and more. As already mentioned above, creating great content and focusing on the user experience are both extremely important. Video tends to hit both of these areas if done properly.
It shouldn’t be a huge surprise either. If you live in the United States, it doesn’t take a genius to see cellular carriers boosting off their massive 4G or LTE coverage across the country. Couple this with more cities and businesses adopting free Wi-Fi and it’s no surprise streaming to portable devices is higher than it’s ever been.
Log onto YouTube using your business Google account and email address. Create your own custom, branded channel. Grab a branded YouTube URL that best represents your company. Do an inventory of all video you may have posted to your website, social platforms or in some other way have created. Upload these videos to this new channel to start getting them indexed.
You might think it takes a lot for your business to get into video marketing. The truth is, it doesn’t. Odds are likely you have a full HD camera (such as your smartphone) in your pocket and several apps, like Snapchat or Instagram, that you can begin utilizing today.
Give your audience an inside look into how your business operates, show them what it’s like behind the scenes in a fun and engaging way. Otherwise, try to provide some other sort of content that has value.
For example, if you’re a distributor of work clothes for construction, create several short clips explaining the uses for different fabrics. Which fabrics work best in this weather, or which fabrics can stand up to sparks flying from metalwork. The beauty of video is the viewer doesn’t have to do anything but watch. While the videos don’t have to be perfect, be sure the content of them is.
If you have the ability to spend more money, consider hiring a freelancer to turn your current content into short informational videos. Build a collection of these on YouTube. Create video shorts of products highlighting their features, or show the level of customer service you provide if you’re in a service industry.
Lastly, don’t micromanage every little factor mentioned in this article. While everyone of these parts is a piece of a larger engine, in the end, it’s all about how well you can service your customers. Listen to what they have to say, focus on their needs, and let that help guide you through the online landscape.
Every day is a new opportunity to connect and create a sale. There’s new networks and new prospects entering the market by the day, and they’re looking for what you’re selling. Follow the tips listed above and you’ll put yourself leaps and bounds ahead of competitors. Providing value and focusing on the customer/client experience will undoubtedly improve your success in 2018.
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It doesn’t matter if you run a big or small business, if you heavily rely on web traffic for sales, then you need to master search engine optimization (SEO) or hire an SEO expert. A qualified and certified SEO expert will review your website, identify strategies, target visitors, and ask you about your business objectives. By doing so, they will use their skills and knowledge to improve your page views and search engine rankings.
Things you need to look for when taking the services of SEO experts
When you have decided to take the help of the SEO experts to receive outstanding SEO services, then there are several things you need to check before you hire them. Check below!
Must have years of SEO experience: Different websites will require different SEO tactics, and it is vital to hire the services of an SEO expert who has years of experience. They will have the power to look at any type of website and know what to do to gain more search engine traffic.
Carries a good understanding of all the three levels of SEO: SEO has three essential tiers, namely, off-page optimization, technical, and on-page optimization. It would help if you chose an SEO expert that can approach a strategy from all three angles, which will maximize success. You must hire an SEO expert or specialist who understands all the technical problems and limitations that search engines have in store. Apart from that, an SEO expert must also have the power to explain technical issues and constraints to the site developers, so that problems get reduced.
How does a search engine marketing company work?
Search engine marketing is a technique that can take your business revenue to a whole new level. Luce Media will provide you with superb search engine marketing (SEM) services that are data-driven and cost-effective. It is also an excellent way to put your business in front of individuals looking for your services and products. The company will provide you with an end-to-end service that will help your business receive a winning edge over your competitors. Taking the search engine marketing services offered by a reputed search engine marketing company will help you reach your clients and customers, instantly and build ads based on a city or a state.
Importance of local SEO
The local SEO is known as an outstanding investment for all local businesses. It is a series of strategies and actions designed to improve the visibility of your business on Google. The main goal of local SEO is to attract new customers in smaller places like a city or a town. When you receive more local visibility, it will provide you with more sales, customer services, and foot traffic. Apart from that, local SEO will also help you rank higher in Google’s search engine results, and it stands out as a free source of advertisement for your business.
Bottom-Line!
If you are interested in hiring a reputed and highly-experienced SEO expert to help you with your business website, then getting in touch with a good and reputed SEO company will be the right to do. They will also provide you services on local SEO and search engine marketing at a reasonable price.
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Want people to spend more time on your Instagram story content in 2020? Looking for tips to prompt active engagement on your stories? We’ve got 10 great tips on how you can do just that. Not sure what the big deal is with Instagram stories? Check out our other blog post on why your Instagram Stories are crucial for your business by clicking here.
#1: Add a Tap for More Prompt
The “tap for more” tactic is pretty simple and straightforward. In your Instagram story, add text and an arrow graphic prompting viewers to tap on the right side of the screen to see your next story segment.
Here’s what it looks like:
You may be thinking, “But the story will automatically move forward after 15 seconds anyway, so why does it matter?” Remember, watching a story sequence (multiple story segments in a row from the same user) is a passive experience. The more viewers just sit and watch, the less immersed they are with your content, making them more likely to exit your story sequence.
Prompting users to tap for more can help you accomplish four things:
Give viewers a sense of control. They’re no longer bystanders; they’re now involved in the story progression.
Trigger viewers to go from a passive to an active state.
Pique curiosity or get users excited about your next segment.
Increase the chances of getting a tap versus a swipe (exiting your story to proceed to the next account’s story).
To use a tap for more prompt to your benefit, you could set up a story slide that teases information. For instance, ask viewers a question that captures their interest so they’ll want to keep watching to see the answer.
There are several ways to add the tap for more call to action: You can include a right-pointing arrow emoji and use the text tool to write “tap for more” on the right side of the screen. Or if you’re feeling creative, design the screen in a third-party tool.
#2 : Start Conversations with Instagram Stories Stickers
Instagram engagement is no longer just likes and comments, it also includes engagement from your stories, people following your brand hashtag, IGTV views, and more.
While organic reach on Instagram declines as more users are following more accounts, Instagram Stories is only growing, with over 400 million people posting or watching stories every day.
Because of this, Instagram has been innovating by finding new ways for brands to engage with their followers, in the form of different engagement stickers for stories.
Instagram Stories stickers are a great way to encourage your followers to chat and share their opinions and experiences with you, which, in turn, will help create a loyal following that feels connected to your brand.
Here are a few ways you can get started with stickers to increase Instagram engagement:
The Question Sticker:
Nothing sparks conversation more than a good AMA (Ask Me Anything) on Instagram Stories. And while influencers have been known to use the Instagram Stories question sticker to help their followers get to know them more, there’s no reason why you can’t do the same for your business.
It’s a great opportunity for your followers to get to know your brand better, or get more information about your products.
On the flipside, it’s a great place for you to ask your followers some questions. You could spark a conversation about your next season’s color palette, or what product lines they’d like to see more of. It’s engagement, conversation, and customer feedback all wrapped up in one great post!
Poll and Vote Stickers:
Your followers’ opinions matter, and if you want to hear more from your audience while boosting your engagement, you need to start using poll or vote stickers!
Feeling a little overwhelmed with Instagram Stories? Connect with us here at Luce Media! We have all the tools and more to boost your social media presence on all platforms.
#3: Encourage Followers to DM You
When Instagram users DM your business, it gives you an opportunity to build a relationship with them. Here are two ways to use your Instagram story content to encourage them to do that.
Conduct a Survey
The goal here is to get users to screenshot a multiple-choice questionnaire or survey, mark it up, and send it back to you in a DM or email.
The first step is to define the goal of the survey, such as for entertainment, getting to know your audience, or gathering feedback.
Next, decide which type of survey you want to create. Some popular options are open-ended questions that users can answer in a few words, or a multiple-choice survey in which you ask a question and people can choose from a list of answers.
After you choose a question and possible answers, design your story graphics.
You can use an image-design tool to create the survey itself.
You’ll also need to create two story slides to display before and after the survey. The slide before the survey should provide clear instructions to viewers to screenshot the survey, fill it out, and then DM it to you. The slide after the survey should be a reminder of those instructions.
If you want to increase engagement, you can also offer a prize or create a contest around the survey. Don’t forget to mention it in your explainer story sequence. Your sequence might look something like this:
Slide 1: “Want a chance to win X?”
Slide 2: “Screenshot the next slide, fill in your answers, and DM us the results!”
Slide 3: “We’ll announce the winner on Instagram on Thursday!”
Slide 4: “Do you want to win? Get ready to screenshot:”
Slide 5: The survey
Slide 6: “Got the screenshot?! Great! Fill it out, DM us, and you might be the next winner.”
Deliver a Download
Giving away a free eBook, worksheet, or another downloadable piece of content is one of the oldest tricks for growing your newsletter. “Give me your email and I’ll send this free professional guide to Facebook ads.” Sounds familiar, right?
You can use a similar technique to deliver a download with your Instagram story. But instead of driving people to a landing page, include a call to action asking users to DM you their email address (“Send me a DM with your email and I’ll send you the eBook”). If you’re managing an Instagram-based campaign, you could go with something like, “If you want the eBook, DM me and I’ll send you the link.”
Why would you go this route instead of referring users to a link in the bio or asking them to swipe up (and then sending them to a landing page)? It gives you an opportunity to build a relationship. Trading DMs with your followers feels more authentic and personal than shooting people an eBook through a landing page or email.
#4: Increase Time Spent on a Story With Hold to Read
As you probably know, if you hold your finger down on an Instagram story, it freezes and doesn’t progress to the next segment. Typically, you ask viewers to “hold to read” if an image contains more text than they can read in 15 seconds.
Another way to look at this tactic is that you’re asking viewers for more time than they would usually devote to a story. You’re saying, “This image is more important than other images so I’ll need you to pay more attention to this one.”
There are two popular ways you can use this engagement technique:
Create a long piece of textandask them to hold to read. Make sure your text is well-written and valuable so they won’t feel like you’re wasting their time.
Ask them to spot something inside an image or give their opinion. You could put two similar images side by side and ask your followers to spot the differences.
Here are two examples for inspiration:
#5 Optimize Every Instagram Story You Post
While Instagram Stories is still a great place for spontaneous posts and some behind-the-scenes actions, you should still be putting time and effort into optimizing your posts.
Every time you post an Instagram story, you should think about including the following four things if you want to boost your exposure and engagement:
Include a mention sticker:
When you’re working with other brands or businesses on Instagram, or reposting some user-generated content (UGC), it’s really important that you mention their account.
Not only will the account be notified that you’ve mentioned them, but it goes a long way when it comes to building your community. That account may, in turn, repost and thank you for the mention, or even share it with their followers.
Add a location:
If you’re looking to boost your exposure and improve your engagement, you need to start tagging locations in your posts! Thanks to the location sticker, Instagram Stories are searchable by location. This means that anyone who searches for that location in Instagram will be able to see your Instagram Stories.
For example, if you’re posting a story from a festival in San Diego, you can tag the location with a sticker. And your story might appear in that location’s Instagram Stories.
Don’t forget to add hashtags:
We know the importance of adding hashtags to your post captions, but are you adding them to every Instagram story too? Sometimes hashtag stickers can ruin the aesthetic of the Instagram story you want to post, but thankfully there are ways around it.
If you want to include hashtags in your Instagram Stories, you can either type out your hashtags (you can include up to 10 in your stories), pinch the text to make them smaller, and then place a GIF or image sticker over the hashtag text so it’s perfectly hidden!
Or you can select the color tool from the text option and choose a color that perfectly matches your Instagram story background. With just two taps, your hashtag content will magically blend into the background but still be searchable!
Schedule Your Stories
Did you know that you could be really limiting your Instagram engagement by posting at the wrong time? or just not regularly enough?
To get around this, spend some time monitoring and tracking your Instagram analytics. You can learn when the best time to post is for your audience.
Start by checking your Instagram Insights. You can do this by tapping the bar chart icon in the top right corner of your profile page. Anyone with an Instagram Business account will have access to their profile’s analytics.
Under the Audience tab, you’ll find a whole host of information about your followers. This includes when your audience is most active on Instagram broken down by day and by hours.
Seems like a lot to handle? Then let us here at Luce Media handle it for you! Call us at 469-907-1057 or send us an email here for your FREE online visibility assessment. Talk to us about how we can help your business’ social media presence today!
Conclusion
The simple act of showing your followers that you’re listening to them is going to help build that community and online conversation. The more comments, likes, shares, and DMs your posts get, the more likely the algorithm will rank it as quality content and it could be displayed to wider audiences on the Explore page.
There’s no denying that Instagram is a competitive place, but there are still tons of ways that you can creatively increase your Instagram engagement.
If you are planning and strategizing your Instagram content, the experts at Luce Media can help you. We do Social Media Marketing in McKinney, TX. Call us today at (469) 907-1057 for a FREE social media analysis.
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Creating high-quality marketing content on a regular basis is tough for any business. Here’s how to create a month’s worth of it from a single blog post.
CREDIT: Getty Images
As an already-busy entrepreneur running the day-to-day operations of your business, it can get easy to neglect one of the most important aspects of your brand’s long-term success: online marketing.
When it comes to the online marketing world, the success or failure of the entire operation relies on you creating amazing online content (in some way, shape or form), and then making sure relevant people consume that content.
Why create content in the first place?
The short, raw answer is that all of your competitors are doing it. In fact, creating quality marketing content has become a prerequisite as opposed to being a competitive advantage. So, if you don’t get a head start on SEO and social media marketing now, five years from now you’ll risk being as far behind your competitors as brands that thought websites were a “just a fad” back in the early 2000s.
On top of that, it’s been found that 88 percent of customers today start their buying process by researching brands online before making a decision, proving just how integral content marketing, and having a solid online presence, is to your company’s bottom line.
Here’s the problem though: creating high-quality content is very time consuming – and as a business owner, you’ve already got enough to worry about. That being said, if you strategically plan your content and get the most from it by creatively republishing it across multiple platforms, you can save yourself massive amounts of time and headaches. Here’s how to do it.
How to repurpose like an expert.
To start, write an in-depth blog post answering a question your industry would love to know the answer to. Because you’ll be posting less often using this strategy, the article should be very in-depth, so aim for a word count, longer than 1,500 words.
Next, share the blog post in your email newsletter. As a brand, no matter how strong your social media or web presence is, you should always have an active email newsletter sent to your subscribers. Social media platforms come and go, search engine algorithms change single year, but email addresses change far less frequently.
Once you have your post, you have tons of social content at your fingertips with Tweets alone – particularly with quote tweets, which simply copy and paste pieces of the post into Tweets along with a link back to the article. Space these Tweets out across the month. Additionally, to ensure everyone gets the chance to see and read it, share your blog post across all your social media channels one to two times per week throughout the month
Using the information covered in your blog post, create an eye-popping infographic to share on Pinterest and Instagram, where this type of content does very well. Not an expert graphic designer? Don’t worry – try using a tool like Canva, which has tons of pre-made templates for graphics and icons, which can help make creating killer graphics a whole lot easier.
Throughout the process of creating your blog post and infographic, document the journey with behind-the-scenes footage using Instagram Stories. This can be unfiltered material like your first whiteboard session, a screen capture of you pressing “publish” on your blog or something else related.
After that, create a how-to, tutorial style video using your blog post as an outline. Then, post it to YouTube, LinkedIn, Twitter and Facebook. If you want to take it a step further, you can break the video down into small segments and publish those clips across Instagram as well.
Last but not least, you can bolster viewer engagement by hosting Q&A sessions using live video on Facebook, Instagram, Twitter and LinkedIn. The sessions can give your audience the opportunity to ask you any questions they have on the material you covered in the blog post.
And there you have it – a month’s worth of content created from a single blog.
Finding time for creating content in your already-busy schedule can be difficult and overwhelming. Yet, by following the repurposing strategy laid out in this article and being intentional with every move you make, you’ll be able to consistently create social media content with minimal effort. Best of luck.
This was posted originally at: https://www.inc.com/dakota-shane/how-to-turn-a-single-blog-post-into-a-months-worth-of-content-marketing.html
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Are you covering all the essentials within your social media marketing strategy? How can you know that you’re starting from the right foundation with your planning? One way to ensure you’re on the right track is by applying the ‘5 P’s’ methodology, which can help to outline the essential strategic elements.
The ‘5 P’s’ are usually used in reference to content marketing, but I feel they apply to social media marketing also (and the two go hand in hand more often than not). The ‘5 P’s’ of content and social media marketing are a basic starting point for any new social media strategy.
If you’re looking to ensure your 2019 is on track, this can be a great starting point – here are the 5 P’s of Content and Social Media Marketing.
1. Plan
Planning and organizing are the building blocks to success. Start with your objectives, and work from there – think about the best ways to maximize your return, the creative that you’ll need to create your campaigns, and any tools or technology you will need for your social media accounts.
This is also a good time to consider your goals and/or benchmarks, and how you’ll measure the success of your social media presence or content specific campaign.
2. Produce
Next, it’s time to get your hands dirty – or to hire a content creator. Think not only about your main content piece/s, but also about any images or videos you want to create to promote your material. You can produce content and messaging and have it all ready to go for the next step which is…
3. Publish
Now that you have a campaign plan (or social media schedule) ready, and have created content, you have to have somewhere for this content to live. Choose where you’ll host your content based on your objectives.
Are you trying to increase web traffic? You can publish your content to a blog. If you want to grow you email list, you may want to gate the content on a landing page on your website. If you want more reach on your social channels then solely publish it there (Think IGTV, Twitter Moments etc.)
4. Promote
Promoting is how you give your content legs. And while you no doubt correlate “promote” with “money”, this isn’t necessarily true – posting on social media organically is promoting your content.
Other strategies for promoting your content can vary from sending an email to your subscribers, to including it in your email signature. Of course, if you want to give your content an extra push, putting aside a budget for social media ads is always helpful.
5. Prove
The last step is to prove whether or not what you did worked. Here’s where those benchmarks and goals come in handy – keep track of your analytics, hashtags, clicks, downloads, or any other key performance indicators you may have identified. Finally, quantify all that information and put together a report of how your content did to prove success.
https://lucemedia.net/wp-content/uploads/2018/12/social.jpg53005736Mark Toneyhttps://lucemedia.net/wp-content/uploads/2020/05/Logo-1-300x73-1.pngMark Toney2018-12-23 03:57:272019-04-28 19:20:50In 2019 Use the Power of the 5 Ps in Social Media Marketing
Social media is the perfect place to promote your business during the holidays. People are looking on Instagram, Pinterest, Facebook and Twitter for gift ideas and great deals. With the right social media marketing strategy, you can boost holiday sales, engage with potential customers and spread holiday cheer.
The holiday season is generally considered to run from late November through the New Year. Unlike birthdays and anniversaries, this gift-buying frenzy is spread across the whole of society at the same time. That means a lot of consumer spending
Here are five tips on how your business can use social media to boost sales this holiday season.
1. Use Facebook Live, create events and run giveaways.
Hosting Facebook Live videos is a great way to give your followers the scoop on your deals for the holidays, what new products you have or what services you’re offering. One big benefit of using Facebook Live is that you are guaranteed to get more reach than with any other type of Facebook post. Facebook tells us you get as much as a 12 times the number of people as a normal post will get you. Check out our other blog on 10 Things You Need to Know Before Going Live on Facebook by clicking here.
Along with Facebook Live, you should also use Facebook’s events feature. You can create Facebook Events for any in-store events you might be hosting during the season. Once you’ve hosted a live video or created an event, be sure to continue to post all your promotions on your social accounts.
Another great way to engage and connect with your followers is with a giveaway contest. People can use a little help this time of year and the chance to win a big gift that someone on their wish list may appreciate is a very attractive prospect and grabs quite a lot of attention.
2. Use Twitter polls to identify customer pain points.
Social media platforms are constantly updating and adding helpful features. From Instagram questions to Twitter polls, there are a range of ways to easily engage and connect with your followers online.
You can use those features to identify pain points and then provide a solution. If you can identify a problem your customers are facing and solve it for them, you will create customers for life.
3. Use Instagram stories.
Introduced in 2016, Instagram Stories quickly became a popular social media tools and marketers need to take advantage of this feature this time of year. Today, Instagram Stories are the most engaged platform of all social media platforms.
Stories have nearly taken over the Instagram platform with their temporary availability and features that allow for product-feed integration and swipe-up to shop, simplifying the purchase experience for users. And don’t forget about Highlights. Your temporary content can be saved to Highlights on your profile for the duration of the holiday season and removed come January.
While focusing on Instagram stories doesn’t mean you should forget about posting a regular picture, it does allow you to supplement your content and post more frequently. Not convinced that you need Instagram stories for your business? Check out our blog post on why Instagram stories are crucial for small businesses, here.
4. Engage with followers and get creative.
While you use social media to market your business, your followers use it to have fun and engage with their favorite brands. Being creative on social media such as running a contest, creating a holiday playlist for your business on Spotify or offer holiday tips is a great way to boost your business.
Tips for the seasonal holidays or winter season in general make excellent social media posts. Whether you are discussing holiday safety or decorating tips, the holidays are a great time to give your business a personal appearance and voice.
When you’re creating your company’s social media strategy, it’s important to keep in mind why customers are on the platform. Try to avoid being too salesy. Be the type of business customers ‘know, like and trust’ and have fun with it. After all, if you’re not enjoying the process others likely won’t either.
5. Get Festive.
Many of us like to decorate our home or office to get in the holiday spirit. It’s a good idea to give your online presence a similar type of makeover by applying holiday themes to your website and social profiles.
Adding small touches to your website with holiday-themed graphics and colors helps signal to your customers that the season of giving is upon us. Bright, engaging colors and animated GIFs tend to work well.
Though the holiday season is in full swing, there is still time to boost your social media marketing efforts and earn customer loyalty by improving the way you interact with them on the various social media platforms. Leveraging the power of social media marketing is vital for increased sales, satisfied customers and a whole lot of holiday joy.
Even when it’s not the holidays, your company’s social media presence is extremely important to the success of your business. At Luce Media we have all the tools and more to make sure your social media success lasts year round. Check out our social media services and then schedule a time to talk about how we can boost your business. From everyone here at Luce Media, we wish you a safe and Happy Holidays!
This information was originally posted here and here.
https://lucemedia.net/wp-content/uploads/2018/12/social-media-holiday-checklist-featured-image.png547973Mark Toneyhttps://lucemedia.net/wp-content/uploads/2020/05/Logo-1-300x73-1.pngMark Toney2018-12-23 02:47:592018-12-23 02:47:59Social Media Marketing Tips for the Holidays