Content Marketing

4 Unique Services That a Content Marketing Agency Provides

The inbound-marketing organizations experience a 62% lower cost per lead than the traditional marketing ones. Therefore, in the middle of all inbound companies, you will come across content like blogs, articles, eBooks, videos, infographics, case studies, etc. Content Marketing is of critical importance to any business trying to grow website traffic. It is important to spread awareness for the value of a good-quality content and inbound marketing.

Therefore, this responsibility can be taken by the best content marketing agency as they adopt the content marketing methodology, and promote it to their customers and prospects as well. The main focus of the Luce Media agency is to help grow your business. To do so, it is important that we provide services for lead generation and content marketing.

Types of services provided by the agency

Given below are some of the hand-picked and important services that are provided by a content marketing agency.

Content Marketing

  • The strategy of content marketing: This is the first step of a content marketing agency, and they will craft a unique piece of strategy for your business. They will take the responsibility to conduct research on the buyer’s persona and get to know more about your clients. Through this method they will create content, which will be very appealing to your customers. Once the contents are done, they will deliver it to you before publishing to receive your approval.
  • Development of content: The agency will professionally write, edit, and publish it internally too. This process will allow them to produce high quality and consistent content for your business or brand. The content, which will be developed by the agency will be very unique and they will publish it on your business’s website.
  • Distributing the content: The content marketing agency provides automatic distribution services. This means it will help in publishing your content on various social media platforms. To receive a robust distribution, the agency will recommend you to take their additional services like email marketing services and so on. The additions will help you promote your content to the online audience.
  • Content marketing reporting: The agency will help in delivering reports on content marketing each month. This will help them to breakdown the performances of the services they provide. They will keep their focus on increasing your website traffic for you.

The Importance of Digital Marketing in Frisco, TX

Apart from providing services on content marketing, the top company will also be known as the best digital marketing agency as well. This is because they also provide outstanding services in digital marketing. Digital marketing will not just favor the marketers, but it also provides something much more innovative for the consumers too. Choosing digital marketing is known to be a better growth option for your business, increase conversion rates, and help in solving customer issues.

Choosing digital marketing services will also help in increasing the reputation of your brand and engage with mobile customers. Digital marketing plays an important role in reputation management services, by creating an image for your brand.

Growing Your Business

To increase the growth of your business, it is important to use the right set of tools and services for it. Whether it is content marketing, digital marketing or reputation management services, each of them has its own way to help your business. Taking their services will help your business reach its level of success in no time.

How A Digital Marketing Agency In McKinney Boosts Your Search Rank

How A Digital Marketing Agency In McKinney Boosts Your Search Rank

A digital marketing agency in McKinney is the answer for local, small and medium sized businesses looking to improve their search rank.

The best way to reach more customers online is organically. To do this, you have to appear high in search results, which isn’t always easy.

That’s why you need a dedicated digital marketing team that fully understands your goals and audience to go from never being found to one of the top results when users search.

Know Your Audience

Usually when it comes to search rank, you might hear all about keywords. Yes, they’re definitely important, but knowing your audience is the most critical aspect for reaching that coveted top position on Google. Neil Patel does a great job of outlining why your audience matters so much. To summarize, you need to fully know who your audience is to choose the right keywords, develop more engaging content and reach out to them in the ways they prefer.

A digital marketing agency in McKinney aids you in developing a marketing strategy that fits your target audience. It’s always more effective to target your strategy versus trying to market to everyone.

Implement Search Engine Marketing

It’s harder than ever to reach the first page of Google and even more so to reach one of the top spots. Making it to the first page is crucial though as 98% of people choose a result from the first page without ever going to the second page. That’s why you need a search engine marketing strategy.

By using highly targeted paid search ads, you’re instantly at the top of the results. This immediately increases brand visibility. Even if you’re site isn’t ranking at the top just yet, increased engagement via paid search ads gradually boosts your rank naturally. Think of SEM as a shortcut to getting noticed on search engines. You just need the right team to help you develop your ad strategy and target the right keywords and audience.

Master Content Marketing

Content Marketing Digital Marketing Agency In McKinney

While ads are effective, they’re still not as powerful as content marketing. In fact, 84% of consumers expect brands to create useful and engaging content. It’s also a great way to show consumers that you care about them by providing relevant content that helps improve their lives in some way.

At the same time, producing high-quality content regularly with keywords your audience is searching for helps improve your search rank. By working with a digital marketing agency in McKinney, you get a team dedicated to developing a customized content creation and promotion strategy for your specific business and goals.

In addition to written content, you should also choose a team that specializes in video content as this leads to more overall sharing, driving more traffic to your site, improving your brand’s reputation and boosting your search rank. Videos are actually shared 1200% more than just text or links.

SEO Is More Than Simple Keywords

While there are numerous keyword research tools available, who really understands the results? Between five different tools, you’ll get five completely different sets of keywords. And then, you have to figure out how and where to use them. As you probably already know, keyword stuffing is a major no-no. With 93% of online experiences starting with a search engine, you do have to know how to use keywords effectively since this is how people find you via a search.

SEO involves both on-page and off-page strategies. From optimizing the names of images on your site to using a naturally occurring search phrase in a blog post, there’s a lot to remember. A digital marketing agency in McKinney helps develop a SEO strategy and optimizes your site to appear naturally higher in search engine results. As your traffic and engagement increases, so will your overall search rank.

Boosting your search rank is key to increasing conversions, improving brand visibility and engaging your customers online. It all starts by contacting Luce Media today.

SEO Expert

What To Look For When Hiring An SEO Expert?

It doesn’t matter if you run a big or small business, if you heavily rely on web traffic for sales, then you need to master search engine optimization (SEO) or hire an SEO expert. A qualified and certified SEO expert will review your website, identify strategies, target visitors, and ask you about your business objectives. By doing so, the SEO experts Frisco TX will use their skills and knowledge to improve your page views and search engine rankings.
Things you need to look for when taking the services of SEO experts
When you have decided to take the help of the SEO experts to receive outstanding SEO McKinney TX services, then there are several things you need to check before you hire them. Check below!

  • Must have years of SEO experience: Different websites will require different SEO tactics, and it is vital to hire the services of an SEO expert who has years of experience. They will have the power to look at any type of website and know what to do to gain more search engine traffic.
  • Carries a good understanding of all the three levels of SEO: The SEO has three essential tiers, namely, off-page optimization, technical, and on-page optimization. It would help if you chose an SEO expert that can approach a strategy from all three angles, which will maximize success. You must hire an SEO expert or a specialist who understands all the technical problems and limitations that search engines have in store. Apart from that, an SEO expert must also have the power to explain technical issues and constraints to the site developers, so that problems get reduced.

How does a search engine marketing company work?

Search engine marketing is a technique that can take your business revenue to a whole new level. The search engine marketing company McKinney TX will provide you with superb search engine marketing (SEM) services that are data-driven and cost-effective. It is also an excellent way to put your business in front of individuals looking for your services and products. The company will provide you with an end-to-end service that will help your business receive a winning edge over your competitors. Taking the search engine marketing services offered by a reputed search engine marketing company will help you reach your clients and customers, instantly and build ads based on a city or a state.

Importance of local SEO

The local SEO is known as an outstanding investment for all local businesses. It is a series of strategies and actions designed to improve the visibility of your business on Google. The main goal of the local SEO McKinney is to attract new customers in smaller places like a city or a town. When you receive more local visibility, it will provide you with more sales, customer services, and foot traffic. Apart from that, local SEO will also help you rank higher in Google’s search engine results, and it stands out as a free source of advertisement for your business.

Bottom-Line!

If you are interested in hiring a reputed and highly-experienced SEO expert to help you with your business website, then getting in touch with a good and reputed SEO company will be the right to do. They will also provide you services on local SEO and search engine marketing at a reasonable price.

Digital Marketing Tips to Help Grow Your Business

4 Tech-Savvy Ways to Stay On Top of the Latest Digital Marketing Trends

To thrive in business, you need to stay ahead of the latest digital marketing trends. Here’s how to ensure you’re getting breaking marketing news delivered to your devices daily.

Image emphasizing the importance of keeping up with the latest digital marketing trends.

Staying on top of the latest marketing trends can feel like a full-time job in itself. Just when you started to get the hang of the newest social media platform, creating cool geofilters for Snapchat, or tweaking your newsletter design to reflect the latest trends you read about, it can seem like you’re falling behind on five more marketing approaches your competitors just mastered.

The predictions are out: 2019 is going to be a huge year for digital marketers and savvy business owners. And you need to be aware of the next-gen platforms that will reach your audience.

Here are some quick and easy ways to stay on top of the latest marketing initiatives–so you can determine if they’re a good fit for your small business (or if you should spend your focus and dollars elsewhere).

Get them in your inbox

I like reading the Content Marketing Institute’s free print magazine Chief Content Officer while commuting, but in between quarterly issues, I sign up for their daily e-newsletter to read blogs, research and infographics. I also find that it’s a worthwhile expense to subscribe to Digiday to stay on top of industry trends. Other free newsletters I skim weekly include those from SmallBusinessTrends.com, Inc.com (of course), Mediabistro.com, and SocialMedia.org. Sign up for Masthead Media‘s email newsletter where we’ll send you our take on the latest marketing trends.

Follow the right people on social

Could your Twitter feed be working harder for you? Create a list with the best online marketers relevant to your business and set it up as a stream you scroll in Hootsuite, TweetDeck or whatever social networking platform you use to schedule posts and track social media trends. Some of my favorite Twitter feeds to follow for marketing know-how include: @SMExaminer, @techcrunch, @digiday, @CMO_com ‏@adage @adweek, and more. People I love to follow include @jamioetting, @sminero @marketingprofs @jaybaer (Follow me @AmandaPressner to see which marketing news and trends I’m sharing).

Search social using the right hashtags

While you’re building your ultimate Twitter list, search your favorite social media platforms with a few key hashtags so you’ll see the latest news and trends on Instagram, Twitter, LinkedIn. My favorites to use in social and conduct searches include: #content marketing, #marketing, #socialmedia, #content, #digitalmarketing, and #smallbusiness.

Sign up for Google’s news alerts. Make your Google news feed work harder for you by following certain topics. My favorites include: “marketing” “content marketing” “marketing strategy” “freelancer” and “small business.”

Rely on an outsourced marketing expert or team

If you don’t feel like your time is best spent searching the latest content marketing news or engaging in social media chats, you could hire a third-party team or individual to stay on top of the trends that would be most useful for your business.

An external marketing company stays ahead of the latest trends and can offer strategic insights as to how your company should implement some of them. Outsourcing your marketing can also save you the stress and headaches of hiring an individual specifically for that role in your company, particularly if you aren’t sure it warrants a full-time position.

Consider hiring a virtual assistant that specializes in marketing to get your feet wet and see if you might want to look into hiring a larger marketing team in the future.

The bottom line? As co-founder of Masthead Media, I need to be aware of marketing initiatives and industry trends but can’t block out an entire day of work each week to read up on them. That’s why I rely on these practices to stay in the know.

This Post Was Originally Posted at: https://www.inc.com/amanda-pressner-kreuser/4-tech-savvy-ways-to-stay-on-top-of-latest-marketing-trends.html

Image of Google Search Page

5 ways to improve your small business rankings in Google for 2019

For many years, McKinney small businesses have understood the power of strong rankings in the search engines.

Indeed, achieving a strong page 1 ranking on Google can boost the number of customers for any business with an online presence.

But how exactly do you score a great ranking in Google?

With more and more small businesses in McKinney, TX turning to Digital Marketing, there is a growing need to understand the power of strong rankings in the search engines. The tactics have evolved from what they were just a few years ago. Let us outline 5 important strategies for small businesses trying to improve their exposure online.

Technical Onsite SEO

5 or 6 years ago, SEO was more of a technical exercise. Today this is still an important component of a small business SEO strategy. In fact, many of the same components are used. 

Overall, you will not rank for a keyword that is not physically on your website. We know this sounds obvious, but many small business owners don’t have strong content on their homepage, and can’t figure out why they don’t rank well.

Keywords needs to be strategically placed in the Title Tag and H1 Tag. If you don’t know what these are, learn them. It isn’t rocket science. This will also make you better able to communicate with your developer. Or if your website is on the WordPress platform, you can adjust these yourself with one of many SEO plugins available.

Having a website that looks good is important. Many people believe that Google is monitoring bounce rates and dwell times as indicators of user experience. An outdated website or one that is just confusing will repel users, and may hurt rankings. 

Ensure that your website is fast. Google explicitly tells us it does not like to rank slow websites. This hurts user experience, and rankings too.

Also build a mobile-friendly website. More and more users view websites on mobile devices. The latest stats available indicate that 58% of website traffic comes from a mobile device. Your business needs to be well represented on any digital device platform.

Google My Business 

Google presents a map for many keyword searches. They do this for keywords they believe to have local searcher intent, where seeing the business in a map is more helpful. The catch here is that Google is not presenting the business website itself, but rather the Google My Business page listing for that business.

Because of this dynamic, it is important that small business owners claim their business listing and ensure all the information is accurately updated. Business phone numbers, addresses, hours and other relevant information is critical. The way this information is entered in the Google database has been shown to impact rankings. 

Additionally, the number of times the phone number on file with Google My Business is seen by Google’s spiders around the internet has been identified as a ranking factor. These are known as citations, and sometimes NAP (Name, Address, Phone Number). To give your business an edge over the competition, post your NAP everywhere you can. There are also numerous services that can help you with this SEO process known as Directory Listing Services. Luce Media can submit your NAP to dozens of different directories and get you quickly ranking. Click here and scroll down to Online Visibility.

Strong Content

At Luce Media, we know that Google has a strong preference for long-form, well-researched content. For this reason, it pays to write very long blog posts on your website. However, the content needs to be informative and helpful for users.

Many small business owners claim they will have time to write blog posts themselves. However, after a month or two, they stop blogging (if they ever started in the first place). This is a critical mistake. If you can’t produce the blog yourself, hire a service to do it for you. Luce Media provides blog writing and content marketing in McKinney, TX.

Content published on the website needs to be visually appealing as well as well-written. This means many pictures and graphics – sometimes called visual assets. These visual assets should give the reader a visual representation of the main concepts of the blog post. This will help keep lazy readers engaged.

Many of the top bloggers recommend something visual to break up the words between every fold of the screen. This technique is strong because readers have something appealing to look at as they get tired of reading.

Backlinks

For many years, backlinks have been known to be a critical ingredient in search engine ranking success. This is no less true in 2019 than it was a few years ago. Great content will not rank without strong backlinks to the content from highly authoritative and relevant websites.

Backlinks are key to ranking higher in search engines.

Adam Stetzer, Ph.D. has been in the SEO business for 10 years and says: “Backlinks are one of the hardest concepts for small business owners to understand and execute. They understand on-site SEO and writing great content. They have a hard time committing to a great backlink building strategy because of the mathematical and conceptual nature of backlinks in the Google algorithm. Nonetheless, there are great places on the Internet to earn backlinks for free.” 

Search engine optimization experts generally agree that there are 2 major components of a backlink that determine if it will help you rank: Authority and Relevance. 

A backlink is considered to have authority if it comes from a domain with high Domain Rating or Domain Authority. These factors are easily queryable using free SEO analytic tools. In generally, you want a link from a high domain authority website. 

Furthermore, the backlink will help you more if it is on a specific page on that website that also has strong authority. Several years ago, Google started distinguishing which pages on a particular website were the strongest. This, again, is determined by how many backlinks are feeding into a specific page on a domain. So while a link from a high authority domain is good, a link placed on the strong web page on that domain (usually the home page) is the best.

The second criteria for a backlink is the relevance of that link. You want links from websites that are about the same subject matter as your website. If you are trying to rank a website about cars, a link from another automotive website would be much more valuable than a link from a foodie website.

How to weigh the relative importance of categorical relevance vs domain authority nobody can really answer except the engineers at Google. Most SEO’s go for relevance over authority. Both is ideal.

Relationships and Reputation

The final parts of the small business strategy are relationships and reputation. This is a very important part of any SEO strategy as negative reviews often rank very highly in Google. Additionally, the more relationships you have the stronger your ability to earn great mentions, reviews and backlinks.

Many small business owners overlook the idea that building relationships will help their online presence. Indeed, it feels old fashioned. However, human relationships are at the heart of all business, and it is humans that place great backlinks into powerful stories online. Understanding the importance of online reviews is critical for the business owner in McKinney, TX.

Small business owners need to be active in their communities, regularly attend meetups and maintain ties with those who can mention them online.

Conclusions 

Earning a top position for your small business in McKinney, TX on Google will bring in customers. Because these positions are so coveted, they are also extremely competitive. The 5 strategies outlined in this article represent an outstanding opportunity to move search engine rankings up and get the phone ringing.

This Post was originally Posted at: https://www.bmmagazine.co.uk/marketing/5-ways-to-improve-your-small-business-rankings-in-google/

5 SEO Steps for 2019

The 5 SEO Recommendations That Matter in 2019

Picture of the letters SEO standing for search engine optimization in McKinney

One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again.  One of the most important elements about SEO is it helps you rank better on search engines.

Here are the five SEO recommendations that we’ve consistently seen make a positive impact in SEO’s ever-changing world.

1. Structured data matters

The short explanation of why structured data is helpful is that it tells crawlers (search engine bots) what there is within your page. If you are not familiar with this you can follow this helpful Structured Data guide to get you quickly up and running.

Structured data makes it faster and easier for crawlers from Google and other search engines to understand the information within each website page, making it a powerful (but often misused) tool. If applied correctly, it will make quite a positive impact on your pages.

2. Page freshness

Your page’s freshness is determined by multiple factors, but something as simple as having a date on a page is one of the easiest ways to indicate to Google how fresh your page is. This applies to blogs and news, but it’s also relevant for product pages related to dates, such as event sites.

If you think about page freshness from a user perspective, it’s easier to understand why it matters so much. When you obtain search results that have an old date, such as articles, depending on the subject, you might consider them less relevant than if they had a recent date. Search engines know this too and have the ability to differentiate between fresh and old content whether it has a date or not.

Another relatively easy task is to go through webpages and blog posts and make sure there are not OLD date references. Having done this for several clients we found after the update, we observed improved ranking on SERP (search engine results) results, which doubled impressions and CTR.

Page freshness matters for any industry, and while dates are helpful, your content freshness should always reflect and target what users are searching. Here are a few other things to consider if you think you may need to refresh your pages:

  • How often have you conducted keyword research in the last 18 months and updated your page’s content based on keywords results?
  • Are you featured on SERP results with dates and if so how old are these dates?
  • Luce Media’s Google Certified team can do this for you.

3. Internal linking (still matters)

The right balance of internal linking is never a straightforward answer. However, not having too many links on one page can make a positive impact.

For example, linking to all categories from your homepage could be the best user experience or the fastest way for crawlers to discover your pages but it will also impact the amount of equity the page is sending to all the pages it links to.

Balancing internal linking is definitely an important ranking factor because it will dictate how users and search engines discover your pages.

4. Title tags

Changing your title tags and finding out if they made a positive impact can be quite difficult to prove. We’ve tested this many times for clients in different industries, and changing a title has always changed (positively or negatively) the amount of sessions pages were getting.

How you change your title will depend on your page type, so there is no absolute rule on what to change a title to. Here are some ideas:

Include the year in the title, which also signals freshness. 

Here is an example I made up:

Original title: “Book a Trip to Hawaii Now | [brand name]”

Changed title: “Hawaii Trips 2019/2010 | Book Now | [brand name]”

Include the lowest product price of the page, for example:

Original title: “Cheap Flights to Hawaii – [brand name]”

Changed title: “Cheap Flight to Hawaii from $400 – [brand name]”

We also tested these following changes, which had a negative result in terms of the number of sessions:

  • Adding the number of products for sale on the page to the title tag
  • Adding emojis to the title tag

What you change your title to will depend on many factors, so a year or price might not help in your case. However, if some of your category pages have seasonal products or your industry competes heavily on prices, adding the year — or date, if applicable — or a price in the title could be quite beneficial.

5. Obtain backlinks

One thing that consistently helped our clients to obtain external links is creative pages — not shocking. These are usually interesting articles or campaigns related to the business, not commercial pages (pages that are just trying to sell something), and they end up obtaining quite a lot of coverage from different sources and, subsequently, external links.

Building successful creative pages are not easy and won’t guarantee that an increase in any specific amount of backlinks, but it’s one of the safest ways to obtain organic backlinks. The process can also be quite expensive for big pieces but we’ve also experienced a positive impact with more lightweight pieces on a smaller budget.

If your budget is on the modest side, you can still create a great piece. Here are a few tips to achieve that:

  • Think about the data you have collected and what insights it might have for users who do not have access to it: can you spot trends and patterns that could be interesting for a wider audience?
  • Surveys: you can certainly reach an audience to ask questions on a topic you want to create a piece of content for. If you can’t reach an audience for free, you can do this cheaply through paid surveys and collect your data this way.
  • Hire freelancers: there is a lot of great talent you can scout on sites like Upwork to help you create a visually enticing piece
  • Know your primary campaign goal
  • Do not expect short term — focus on the long term strategy
  • Measure results with multiple tools

Wrapping it up

If you’ve you been able to measure an impactful SEO change that consistently helped your clients, please share your experience in a comment below.

This was posted originally at: https://moz.com/blog/5-seo-recommendations

Sign on store door that says Come in We're Open

Costly Mistakes That Sabotage A Business’s Local Search Presence (And How To Fix Them)

More customers are actively searching for small businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local search.

Social Media for Small Business OwnersImproving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and your small business location. That said, local competition can be fierce. Small businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.

Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them.

Writing Content For Search Engines, Not Local Customers

Done right, content marketing can be a powerful tool for local businesses. Publishing consistent content allows you to tell your brand story and educate consumers about products, news, and trends, all while establishing your small business as an industry leader.

Quality blog posts also help search engines learn more about your company, which can lead to increased credibility and higher rankings in search results. To be specific, Google loves E-A-T content — content enriched by the author’s expertise, authority, and trustworthiness. Local small businesses need to take it a step further and realize content is most effective when it has a bit of local flavor. A local perspective can infuse blog content with personality, make it more relevant to readers, and help the business build a stronger connection with local customers.

Sacrificing Backlink And Citation Quality For Quantity

Gone are the days when those scoring the most backlinks are guaranteed to come out on top. Backlinks are the number of other websites that have a link in them pointing to your small business website.  Sure, having lots of citations and backlinks pointing to the business’ website can still be great for SEO, but only if the sources are authoritative and credible.

Businesses that invest in high-quality link-building and submit listings to respectable local directories will see a boost in their online visibility. However, search engines do notice when a site receives most of its traffic from untrustworthy sources, which can result in lower search rankings.  Luce Media has a very cost-effective program to get your business on the top 50 online directories.  To check what your online visibility looks like, click here.

Instead of trying to get as many backlinks as possible, focus on earning high-quality citations from reputable sources. The citations themselves should offer up-to-date information, and the business’s name, address and phone number (NAP data) must be consistent across the web.

Here are a few suggestions for improving your web presence through backlinks and citations:

  • Submit small business listings to high-quality local directories
  • Contribute guest posts to authoritative websites
  • Sponsor a local charity event or Little League team
  • Include the website in social media bios for the business

Just remember: Quality is more important than quantity.

The online visibility of any small business is essential for getting found by consumers in this digital age and, if there is bad data, duplicate listings or no listing at all, then small businesses are losing customers. Luce Media has the tools and the technology to make sure your small business is highly visible online.  Online visibility is not a “one and done” process. A small business’s local presence must be monitored, maintained, and adapted based on algorithm changes on a consistent basis.  Contact us here at Luce Media to find out how we can help you improve your SEO and be found more often in Google searches. Luce Media helps companies in McKinney, Allen, Plano and Frisco with social media marketing.

Written by Bernadette Coleman and originally appeared in Advice Local’s blog.