Increasing Organic Results in McKinney, TX With SEO Services

Increasing Organic Results in McKinney, TX With SEO Services

One of the most essential tools in your marketing arsenal is Search Engine Optimization (SEO). Luce Media in McKinney, TX can be the ideal partner for developing the right SEO strategy for your specific business.

With a localized SEO strategy, your business climbs to the top of Google’s search results when potential customers are looking for your products or services. As an added benefit, your website ends up doing a lot of the work, attracting and leading people to you more naturally.

There’s more to SEO than incorporating a few keywords, though. There’s a complexity to understanding how to make SEO work for you. And that’s why you need experts who are laser-focused on recognizing your business needs and audience.

Optimizing Your Website

While traditional digital marketing helps boost traffic to your site and increases conversions, it’s an additional cost. SEO optimization strategies transform your website into a 24/7 marketing tool without paying for a direct ad campaign. For instance, let’s say your site has a blog where your share industry knowledge or tips for your customers. But, by using the right keywords, headers, meta descriptions, and image tags, you can transform your blog posts into high-ranking traffic generators.

When it comes to SEO, Luce Media can help you figure out what keywords work best for your business and show you how to use them. They also work to understand your customer’s journey and how local residents search for you while ensuring all content on your website is optimized for results.

Understanding Google

Increasing Organic Results in McKinney, TX With SEO ServicesIt’s hard to know what Google really wants sometimes. And when it comes to ranking well in terms of visibility and organic results, you might feel like you have to be a Google algorithm mind reader. But you know that while people may use other search engines, Google is still number one. Search Engine Journal lists the major Google algorithm updates and can be helpful to business owners trying to develop a strong SEO strategy. But it can also be overwhelming and is proof that nothing changes more than Google and its ongoing algorithm shifts. Google also gives an overview of how search algorithms work to give you an idea of just how complex they are.

SEO experts guide you on these changes to keep you ahead of algorithm updates, so your website continues to rank well when potential customers search for you. Shedding some light on how Google’s method works makes it easier to stay ahead of ongoing shifts and at the top of the results searches.

Search Engines Work Better Than Social

The right SEO strategy is actually better than social media. In fact, you get ten times more traffic from organic search results than from social media posts. If that’s not enough, consider that 93% of people start their online experience with a search engine. Of course, it’s important to land your site on the first page of results as 95% of traffic clicks occur there.

It goes without saying, social media does have its benefits. And combining social media with an SEO strategy can be a powerhouse approach too. But you can’t expect your Instagram account to help with potential customers who need a service and head to Google to keyword search for providers in their area.

Leapfrog The Competition

When it comes to SEO, Luce Media help you leapfrog the competition. A common myth that keeps some small businesses from investing in SEO is it can seem impossible to compete with the big brands. Thanks to search engines and location searches, the playing field is more level than ever. A small business in McKinney, TX, has just as much chance of ranking as high as Amazon, especially when a potential customer looks for a local provider. After all, Google wants to deliver the most relevant results, no matter how big or small the brand behind the website might be.

You do have to study the competition. Be mindful of which competitors already rank high when you search for your products or services. You can see what they’re doing and tailor your SEO efforts accordingly. And having an SEO partner in McKinney, TX, can help you analyze the competition to see what’s working and why. Then, they improve upon it. By sticking to an even better strategy, you’re able to not just showing up when locals search. But you’re showing up ahead of the other guys.

Covering More Than Keywords

Most websites start by focusing solely on keywords, which isn’t bad, but there’s more to SEO than keywords. In fact, SEO is a combination of factors, including:

  • High quality, useful content (low-quality content, even with the right keywords, won’t keep visitors on your site, leading to a lower rank)
  • URLs
  • Backlinks
  • Local business listings
  • Website code
  • Fixing broken links
  • Regular content updates (including refreshing old content and publishing new content)

It’s these complexities that sometimes makes handling SEO on your own challenging. Since you’ve invested in a website to help grow your business, you want it to rank well. This means covering all aspects of SEO effectively to improve organic results. Plus, every business is different, requiring a completely different approach. Using local experts helps you get the one-on-one attention you need to get your business to the top of Google, and in front of a much larger audience.

Developing an SEO strategy for more organic traffic is vital to growing your business and one of the best marketing strategies available.

Using SEO Experts In Frisco TX To Improve Local Search Results

Using SEO Experts In Frisco TX To Improve Local Search Results

When you want customers in Frisco, Texas, to find your business, you need an advertising tool that can help drive that local traffic your way. Search Engine Optimization (SEO) is one such marketing tool, and you have SEO Experts right here in Frisco, TX, to help you realize the local business-driving potential.

When local customers need your product or service, they may not search for your business website directly. Instead, they’ll more than likely head to online search engines and keyword search for their needs. As a Frisco TX-based business, your SEO strength will determine whether or not they see your company link in the results. But it’s more than proper use of keywords that helps to improve your business listing rank. That’s why you need SEO experts here in Frisco, TX, to help guide your efforts.

Getting new customers for your business doesn’t mean you have to be bigger or better than national competitors. What you need is a precise SEO strategy that positions your business as the best in Frisco, TX. Developing your local SEO strategy will drive more organic traffic to your website, as it will become more visible to online browsing buyers in your backyard. 

Create Consistent Business Listings

Even if you haven’t created any local business listings on digital business directories, like Google My Business, your company may still be listed there. Since you didn’t create the listing yourself, the data on these directories might not be consistent. And in some cases, it’s completely wrong with outdated contact information or core services. This inconsistency could be confusing to potential customers looking for your services. 

For example, if you search your own company, you might find more than one listing. And not only did you not create those general information listings, but they each have completely different hours of operations and no website link. Now imagine you’re a potential customer conducting the same search. Chances are, they’ll lose interest in figuring out where to go next and instead click on one of your competitors.

SEO experts in Frisco, TX can help you find and fix any of those inconsistent directory listings online. They can also compare the data about your company’s digital footprint as a whole. So no matter where a new customer finds you, the data is correct. While many of these online directory sites offer free listing services, finding, tracking, and managing your company’s info across them all requires a little time. And skipping these free listings is a costly mistake, which means partnering with SEO experts in Frisco, TX, makes that much more sense to your business.

Optimizing For Local Searches

Optimizing your site for local searches helps people find a business when they need it most. For instance, if they’re hungry, they might search for “restaurants open near me” or “restaurants open in Frisco, TX.” If your site doesn’t have any local identifying keywords or phrases, your business might not be listed in the results.

A 2018 Think With Google study found a 900% increase since 2016 in mobile searches for “keyword near me” searches. This means people are looking for the easiest way possible to find relevant stores, restaurants, and services in their area.

Historically, local businesses used to rely more on word of mouth or print marketing to reach their audience. But today’s customers are nearly exclusively digital when it comes to finding the products and services they need. Optimizing your site with location data, including blog posts with your city name, helps locals and tourists find you even easier.

Customers do their homework online first, too. In fact, 80% of mobile users use their devices to look for local businesses online before visiting in person. Even better, nearly 20% of those searches lead to an in-store purchase within just 24 hours. 

Partnering With Other Local Businesses

Collaborating with other local businesses that offer non-competing services is another great way to reach more customers. Pooling your marketing efforts with similar sized or industry-specific businesses only helps put a megaphone to your marketing message. SEO experts in Frisco, TX, can help you find those local partnering businesses and design a strategy that promotes everyone involved.

One huge benefit of local business partnerships is shared trust and customer loyalty. Plus, local business partnerships help you build local backlinks. You can even work with local newspapers and bloggers to create write-ups about your business. Getting your business mentioned on other sites is another great way to build your local reputation and leads to more customers, both online and off.

Local SEO Results From Local SEO Experts

When it comes to local SEO for improving search results, it’s beneficial to work with local SEO experts who know the area. They understand the nuances of the community and can focus your efforts on more targeted strategies for growing your local business’s presence online. They can go beyond the basics of a website presence to include a complete plan designed specifically for boosting online and in-store visits.

For Frisco, TX small businesses, and those in the surrounding areas, using SEO experts in Frisco, TX, is the perfect partnership. From knowing the best local keywords to use to even which businesses to partner with, these experts help you rank higher for local searches. And when more potential customers can find you online, it translates to more business, and ultimately, more revenue.

SEO Services In Allen, TX That Boost Organic Traffic

There is certainly no shortage of tips and tricks out there, with advice on boosting your organic traffic. And SEO services in Allen, TX, will offer a host of benefits that help optimize your digital marketing efforts for results. But it can be confusing sometimes to keep up with the latest trends and suggestions. Today, we’ll highlight the key benefits you should be leveraging to see real improvements in your organic traffic.

Search Engines Matter, But So Do Your Buyers

Develop your key buyer personas to better target your customers. As you carve out an SEO plan, you might assume it’s all about keywords and optimizing for the search engine requirements. And in some respects, it is. But don’t forget to optimize your content for your online audience of potential buyers. Make sure your content is relevant and engaging to site visitors. You can meet all of the algorithm criteria and miss your target altogether because your content doesn’t offer any value to the reader.

Don’t Be a Stranger to Other Content Out There

Boosting organic traffic with SEO services in Allen, TX, isn’t just all about your site, content, and online presence. It’s also about how you browse, share, and contribute elsewhere. Jump into other community or industry blogs to comment and participate. Using your individual and company profiles to help spread the word, share your links, and promote others can significantly benefit your organic traffic. You can hop on channels like Reddit or Quora, as well as other industry-related sites to help boost your SEO efforts.

Get Your Blog-On

What you reap from the cyberworld is directly connected to what you put out there in terms of content. Boost your organic SEO with routine and relevant blogging efforts. Keep your topics in line with your buyer personas and within categories that offer value about your site and Allen, TX business. Use online writing resources to help, like Grammarly, if you’re not confident in your grammar skills. Some experts suggest thoughtful and regular blogging can be the most effective way to infuse your organic traffic.

Meta Makes a Huge Difference

Creating content is one thing, but if you’re not getting the meta title right, you could be missing out on more organic traffic. There are three essential ingredients for the website recipe of success. The meta title, description, and URL need to be precise since these pieces communicate directly with Google. And if you want Google to know what you’re talking about, meta data is the way to communicate that. There are several digital tools out there to help guide your meta creation efforts, as well.

Internal Links Boost Organic Traffic

As you build a robust arsenal of blogs and content, you can significantly increase your organic traffic by using internal links with each new post. SEO services in Allen, TX often include strategies that develop new content that also incorporates older, successful content. Keep page visitors on your page longer and funnel them down the rabbit hole of continued reading. Guide new visitors to new-to-them content you have already posted. Be smart about how you promote internal links, though, since too many of them in one piece of content can signal spam to the bots.

It’s OK to Get Personal with Your Link Sharing

Toot your own horn and share your company content across your personal pages, as well. Sharing blogs on social media, LinkedIn, or in chat groups will drive more visitors to your site and inspire more sharing of your Allen, TX company content. The more, the merrier, and increased sharing only improves your presence with Google.

Tweak Until Its Perfect with Data & Analytics

Don’t just create content and throw it out there without measuring results. Use the data, including Google Analytics, to help track the performance of your blog and website. And schedule time to review the results regularly. You can see where visitors are coming from the most and make improvements to tweak keywords or your SEO strategy altogether. Analytics will help ensure you keep up with the changing preferences of your readers or potential customers, too.

If you need SEO services in Allen, TX that work in boosting organic traffic for your online presence, contact us! We know all the best tips and recommendations to make the most of your content production time and budget. Make SEO work for you, and organically, with the right partner and strategy.

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search engine marketing

Search engine marketing and its six fantastic benefits for your business

Every business owner wants to grow their business, but more than 90% of businesses shut down in a year. So the question is, how badly do you want to grow your business? If you want to make it happen, you must use SEM or search engine marketing. In recent years, there have been massive increases in the number of people who search for products and services online. Thus, Search Engine Marketing has to be a part of your digital marketing efforts. Below you can learn about SEM and its benefits.

Search engine marketing: Definition

SEM or search engine marketing aims to improve your website visibility in search results. SEM uses different paid search advertising techniques to accomplish the same. Google Ads is the most used paid search tool among all. SEM typically refers to ‘pay per click’ advertising methods.

You can say that SEM leverages the power of search engines such as Google. It uses paid advertisements to reach your potential customers. The biggest advantage of using SEM is it allows you to display ads to motivated customers at the right time. Your ad shows at the very moment when customers are ready to buy.

Six benefits of SEM to your business

Google Ads is the biggest paid search network out there. It enables you to show your ads to the targeted audience in the search results and other websites. Below are six fantastic benefits of using search engine marketing.

  1. Real-time brand awareness 

Google says that it can take up to a year for a quality webpage to scale the rankings. SEO and unpaid social media are indeed effective, but it takes time to see the results. However, SEM puts your ad at the top or bottom of page one. So even if your business is new, you can get some instant recognition.

  1. It’s flexible

Paid advertising is a feasible online marketing method as it offers you significant flexibility. You also have absolute control over your advertising campaigns. You can utilize SEM or paid search as your seasonable, short-term, or long-term marketing strategy. You can make changes in SEM to benefit from current trends. Or you may adopt a long-term plan for your business. 

  1. Reaches your client at the right time and place

You should know that search engines provide the maximum traffic to your website. When you are visible in the search results, you’re at the place where most of your potential audience lies. It also creates a perfect opportunity to earn a new customer. Even if a click doesn’t make it into a sale, it acts as a touchpoint that may lead to a sale.

  1. More affordable than traditional advertising

You might be wondering how SEM is more affordable than traditional ways of marketing. Well, you’re the controller with SEM, and thus you can save more. With traditional marketing, you end up paying a hefty sum for a broader demographic on TV. It means you end up paying for audiences other than potential buyers. But SEM allows you to target specifically to increase the conversion rate.

  1. Gives you a competitive advantage 

Your competitors may appear at the top because of SEO. But your ad can appear on top of them, and you may earn more clicks. Even if your competitor is already using SEM, you can cancel out their competitive advantage too. When you have a robust SEM strategy and a compelling copy, you can outperform all your competitors. You can consider hiring a search engine marketing company like Luce Media to create robust strategies.

  1. You can track the results

Paid advertising tools allow you to see how your ads are performing. You can determine the effectiveness of ads at attracting potential customers. You can track the number of times people took action after seeing your ad. It can be asking for directions or calling from the ad directly. These insights help you adjust the budget to maximize ad performance.

To sum it all up

Those were six fantastic benefits of SEM to your business. SEM refers to a process of increasing your website’s visibility on search engine results pages. It involves various paid search advertising methods. For best results, you should incorporate both SEO and SEM in your digital marketing.

Content Marketing

4 Unique Services That a Content Marketing Agency Provides

The inbound-marketing organizations experience a 62% lower cost per lead than the traditional marketing ones. Therefore, in the middle of all inbound companies, you will come across content like blogs, articles, eBooks, videos, infographics, case studies, etc. Content Marketing is of critical importance to any business trying to grow website traffic. It is important to spread awareness for the value of a good-quality content and inbound marketing.

Therefore, this responsibility can be taken by the best content marketing agency as they adopt the content marketing methodology, and promote it to their customers and prospects as well. The main focus of the Luce Media agency is to help grow your business. To do so, it is important that we provide services for lead generation and content marketing.

Types of services provided by the agency

Given below are some of the hand-picked and important services that are provided by a content marketing agency.

Content Marketing

  • The strategy of content marketing: This is the first step of a content marketing agency, and they will craft a unique piece of strategy for your business. They will take the responsibility to conduct research on the buyer’s persona and get to know more about your clients. Through this method they will create content, which will be very appealing to your customers. Once the contents are done, they will deliver it to you before publishing to receive your approval.
  • Development of content: The agency will professionally write, edit, and publish it internally too. This process will allow them to produce high quality and consistent content for your business or brand. The content, which will be developed by the agency will be very unique and they will publish it on your business’s website.
  • Distributing the content: The content marketing agency provides automatic distribution services. This means it will help in publishing your content on various social media platforms. To receive a robust distribution, the agency will recommend you to take their additional services like email marketing services and so on. The additions will help you promote your content to the online audience.
  • Content marketing reporting: The agency will help in delivering reports on content marketing each month. This will help them to breakdown the performances of the services they provide. They will keep their focus on increasing your website traffic for you.

The Importance of Digital Marketing in Frisco, TX

Apart from providing services on content marketing, the top company will also be known as the best digital marketing agency as well. This is because they also provide outstanding services in digital marketing. Digital marketing will not just favor the marketers, but it also provides something much more innovative for the consumers too. Choosing digital marketing is known to be a better growth option for your business, increase conversion rates, and help in solving customer issues.

Choosing digital marketing services will also help in increasing the reputation of your brand and engage with mobile customers. Digital marketing plays an important role in reputation management services, by creating an image for your brand.

Growing Your Business

To increase the growth of your business, it is important to use the right set of tools and services for it. Whether it is content marketing, digital marketing or reputation management services, each of them has its own way to help your business. Taking their services will help your business reach its level of success in no time.

How A Digital Marketing Agency In McKinney Boosts Your Search Rank

How A Digital Marketing Agency In McKinney Boosts Your Search Rank

A digital marketing agency in McKinney is the answer for local, small and medium sized businesses looking to improve their search rank.

The best way to reach more customers online is organically. To do this, you have to appear high in search results, which isn’t always easy.

That’s why you need a dedicated digital marketing team that fully understands your goals and audience to go from never being found to one of the top results when users search.

Know Your Audience

Usually when it comes to search rank, you might hear all about keywords. Yes, they’re definitely important, but knowing your audience is the most critical aspect for reaching that coveted top position on Google. Neil Patel does a great job of outlining why your audience matters so much. To summarize, you need to fully know who your audience is to choose the right keywords, develop more engaging content and reach out to them in the ways they prefer.

A digital marketing agency in McKinney aids you in developing a marketing strategy that fits your target audience. It’s always more effective to target your strategy versus trying to market to everyone.

Implement Search Engine Marketing

It’s harder than ever to reach the first page of Google and even more so to reach one of the top spots. Making it to the first page is crucial though as 98% of people choose a result from the first page without ever going to the second page. That’s why you need a search engine marketing strategy.

By using highly targeted paid search ads, you’re instantly at the top of the results. This immediately increases brand visibility. Even if you’re site isn’t ranking at the top just yet, increased engagement via paid search ads gradually boosts your rank naturally. Think of SEM as a shortcut to getting noticed on search engines. You just need the right team to help you develop your ad strategy and target the right keywords and audience.

Master Content Marketing

Content Marketing Digital Marketing Agency In McKinney

While ads are effective, they’re still not as powerful as content marketing. In fact, 84% of consumers expect brands to create useful and engaging content. It’s also a great way to show consumers that you care about them by providing relevant content that helps improve their lives in some way.

At the same time, producing high-quality content regularly with keywords your audience is searching for helps improve your search rank. By working with a digital marketing agency in McKinney, you get a team dedicated to developing a customized content creation and promotion strategy for your specific business and goals.

In addition to written content, you should also choose a team that specializes in video content as this leads to more overall sharing, driving more traffic to your site, improving your brand’s reputation and boosting your search rank. Videos are actually shared 1200% more than just text or links.

SEO Is More Than Simple Keywords

While there are numerous keyword research tools available, who really understands the results? Between five different tools, you’ll get five completely different sets of keywords. And then, you have to figure out how and where to use them. As you probably already know, keyword stuffing is a major no-no. With 93% of online experiences starting with a search engine, you do have to know how to use keywords effectively since this is how people find you via a search.

SEO involves both on-page and off-page strategies. From optimizing the names of images on your site to using a naturally occurring search phrase in a blog post, there’s a lot to remember. A digital marketing agency in McKinney helps develop a SEO strategy and optimizes your site to appear naturally higher in search engine results. As your traffic and engagement increases, so will your overall search rank.

Boosting your search rank is key to increasing conversions, improving brand visibility and engaging your customers online. It all starts by contacting Luce Media today.

SEO Expert

What To Look For When Hiring An SEO Expert?

It doesn’t matter if you run a big or small business, if you heavily rely on web traffic for sales, then you need to master search engine optimization (SEO) or hire an SEO expert. A qualified and certified SEO expert will review your website, identify strategies, target visitors, and ask you about your business objectives. By doing so, the SEO experts Frisco TX will use their skills and knowledge to improve your page views and search engine rankings.
Things you need to look for when taking the services of SEO experts
When you have decided to take the help of the SEO experts to receive outstanding SEO McKinney TX services, then there are several things you need to check before you hire them. Check below!

  • Must have years of SEO experience: Different websites will require different SEO tactics, and it is vital to hire the services of an SEO expert who has years of experience. They will have the power to look at any type of website and know what to do to gain more search engine traffic.
  • Carries a good understanding of all the three levels of SEO: The SEO has three essential tiers, namely, off-page optimization, technical, and on-page optimization. It would help if you chose an SEO expert that can approach a strategy from all three angles, which will maximize success. You must hire an SEO expert or a specialist who understands all the technical problems and limitations that search engines have in store. Apart from that, an SEO expert must also have the power to explain technical issues and constraints to the site developers, so that problems get reduced.

How does a search engine marketing company work?

Search engine marketing is a technique that can take your business revenue to a whole new level. The search engine marketing company McKinney TX will provide you with superb search engine marketing (SEM) services that are data-driven and cost-effective. It is also an excellent way to put your business in front of individuals looking for your services and products. The company will provide you with an end-to-end service that will help your business receive a winning edge over your competitors. Taking the search engine marketing services offered by a reputed search engine marketing company will help you reach your clients and customers, instantly and build ads based on a city or a state.

Importance of local SEO

The local SEO is known as an outstanding investment for all local businesses. It is a series of strategies and actions designed to improve the visibility of your business on Google. The main goal of the local SEO McKinney is to attract new customers in smaller places like a city or a town. When you receive more local visibility, it will provide you with more sales, customer services, and foot traffic. Apart from that, local SEO will also help you rank higher in Google’s search engine results, and it stands out as a free source of advertisement for your business.

Bottom-Line!

If you are interested in hiring a reputed and highly-experienced SEO expert to help you with your business website, then getting in touch with a good and reputed SEO company will be the right to do. They will also provide you services on local SEO and search engine marketing at a reasonable price.

Digital Marketing Tips to Help Grow Your Business

4 Tech-Savvy Ways to Stay On Top of the Latest Digital Marketing Trends

To thrive in business, you need to stay ahead of the latest digital marketing trends. Here’s how to ensure you’re getting breaking marketing news delivered to your devices daily.

Image emphasizing the importance of keeping up with the latest digital marketing trends.

Staying on top of the latest marketing trends can feel like a full-time job in itself. Just when you started to get the hang of the newest social media platform, creating cool geofilters for Snapchat, or tweaking your newsletter design to reflect the latest trends you read about, it can seem like you’re falling behind on five more marketing approaches your competitors just mastered.

The predictions are out: 2019 is going to be a huge year for digital marketers and savvy business owners. And you need to be aware of the next-gen platforms that will reach your audience.

Here are some quick and easy ways to stay on top of the latest marketing initiatives–so you can determine if they’re a good fit for your small business (or if you should spend your focus and dollars elsewhere).

Get them in your inbox

I like reading the Content Marketing Institute’s free print magazine Chief Content Officer while commuting, but in between quarterly issues, I sign up for their daily e-newsletter to read blogs, research and infographics. I also find that it’s a worthwhile expense to subscribe to Digiday to stay on top of industry trends. Other free newsletters I skim weekly include those from SmallBusinessTrends.com, Inc.com (of course), Mediabistro.com, and SocialMedia.org. Sign up for Masthead Media‘s email newsletter where we’ll send you our take on the latest marketing trends.

Follow the right people on social

Could your Twitter feed be working harder for you? Create a list with the best online marketers relevant to your business and set it up as a stream you scroll in Hootsuite, TweetDeck or whatever social networking platform you use to schedule posts and track social media trends. Some of my favorite Twitter feeds to follow for marketing know-how include: @SMExaminer, @techcrunch, @digiday, @CMO_com ‏@adage @adweek, and more. People I love to follow include @jamioetting, @sminero @marketingprofs @jaybaer (Follow me @AmandaPressner to see which marketing news and trends I’m sharing).

Search social using the right hashtags

While you’re building your ultimate Twitter list, search your favorite social media platforms with a few key hashtags so you’ll see the latest news and trends on Instagram, Twitter, LinkedIn. My favorites to use in social and conduct searches include: #content marketing, #marketing, #socialmedia, #content, #digitalmarketing, and #smallbusiness.

Sign up for Google’s news alerts. Make your Google news feed work harder for you by following certain topics. My favorites include: “marketing” “content marketing” “marketing strategy” “freelancer” and “small business.”

Rely on an outsourced marketing expert or team

If you don’t feel like your time is best spent searching the latest content marketing news or engaging in social media chats, you could hire a third-party team or individual to stay on top of the trends that would be most useful for your business.

An external marketing company stays ahead of the latest trends and can offer strategic insights as to how your company should implement some of them. Outsourcing your marketing can also save you the stress and headaches of hiring an individual specifically for that role in your company, particularly if you aren’t sure it warrants a full-time position.

Consider hiring a virtual assistant that specializes in marketing to get your feet wet and see if you might want to look into hiring a larger marketing team in the future.

The bottom line? As co-founder of Masthead Media, I need to be aware of marketing initiatives and industry trends but can’t block out an entire day of work each week to read up on them. That’s why I rely on these practices to stay in the know.

This Post Was Originally Posted at: https://www.inc.com/amanda-pressner-kreuser/4-tech-savvy-ways-to-stay-on-top-of-latest-marketing-trends.html

Image of Google Search Page

5 ways to improve your small business rankings in Google for 2019

For many years, McKinney small businesses have understood the power of strong rankings in the search engines.

Indeed, achieving a strong page 1 ranking on Google can boost the number of customers for any business with an online presence.

But how exactly do you score a great ranking in Google?

With more and more small businesses in McKinney, TX turning to Digital Marketing, there is a growing need to understand the power of strong rankings in the search engines. The tactics have evolved from what they were just a few years ago. Let us outline 5 important strategies for small businesses trying to improve their exposure online.

Technical Onsite SEO

5 or 6 years ago, SEO was more of a technical exercise. Today this is still an important component of a small business SEO strategy. In fact, many of the same components are used. 

Overall, you will not rank for a keyword that is not physically on your website. We know this sounds obvious, but many small business owners don’t have strong content on their homepage, and can’t figure out why they don’t rank well.

Keywords needs to be strategically placed in the Title Tag and H1 Tag. If you don’t know what these are, learn them. It isn’t rocket science. This will also make you better able to communicate with your developer. Or if your website is on the WordPress platform, you can adjust these yourself with one of many SEO plugins available.

Having a website that looks good is important. Many people believe that Google is monitoring bounce rates and dwell times as indicators of user experience. An outdated website or one that is just confusing will repel users, and may hurt rankings. 

Ensure that your website is fast. Google explicitly tells us it does not like to rank slow websites. This hurts user experience, and rankings too.

Also build a mobile-friendly website. More and more users view websites on mobile devices. The latest stats available indicate that 58% of website traffic comes from a mobile device. Your business needs to be well represented on any digital device platform.

Google My Business 

Google presents a map for many keyword searches. They do this for keywords they believe to have local searcher intent, where seeing the business in a map is more helpful. The catch here is that Google is not presenting the business website itself, but rather the Google My Business page listing for that business.

Because of this dynamic, it is important that small business owners claim their business listing and ensure all the information is accurately updated. Business phone numbers, addresses, hours and other relevant information is critical. The way this information is entered in the Google database has been shown to impact rankings. 

Additionally, the number of times the phone number on file with Google My Business is seen by Google’s spiders around the internet has been identified as a ranking factor. These are known as citations, and sometimes NAP (Name, Address, Phone Number). To give your business an edge over the competition, post your NAP everywhere you can. There are also numerous services that can help you with this SEO process known as Directory Listing Services. Luce Media can submit your NAP to dozens of different directories and get you quickly ranking. Click here and scroll down to Online Visibility.

Strong Content

At Luce Media, we know that Google has a strong preference for long-form, well-researched content. For this reason, it pays to write very long blog posts on your website. However, the content needs to be informative and helpful for users.

Many small business owners claim they will have time to write blog posts themselves. However, after a month or two, they stop blogging (if they ever started in the first place). This is a critical mistake. If you can’t produce the blog yourself, hire a service to do it for you. Luce Media provides blog writing and content marketing in McKinney, TX.

Content published on the website needs to be visually appealing as well as well-written. This means many pictures and graphics – sometimes called visual assets. These visual assets should give the reader a visual representation of the main concepts of the blog post. This will help keep lazy readers engaged.

Many of the top bloggers recommend something visual to break up the words between every fold of the screen. This technique is strong because readers have something appealing to look at as they get tired of reading.

Backlinks

For many years, backlinks have been known to be a critical ingredient in search engine ranking success. This is no less true in 2019 than it was a few years ago. Great content will not rank without strong backlinks to the content from highly authoritative and relevant websites.

Backlinks are key to ranking higher in search engines.

Adam Stetzer, Ph.D. has been in the SEO business for 10 years and says: “Backlinks are one of the hardest concepts for small business owners to understand and execute. They understand on-site SEO and writing great content. They have a hard time committing to a great backlink building strategy because of the mathematical and conceptual nature of backlinks in the Google algorithm. Nonetheless, there are great places on the Internet to earn backlinks for free.” 

Search engine optimization experts generally agree that there are 2 major components of a backlink that determine if it will help you rank: Authority and Relevance. 

A backlink is considered to have authority if it comes from a domain with high Domain Rating or Domain Authority. These factors are easily queryable using free SEO analytic tools. In generally, you want a link from a high domain authority website. 

Furthermore, the backlink will help you more if it is on a specific page on that website that also has strong authority. Several years ago, Google started distinguishing which pages on a particular website were the strongest. This, again, is determined by how many backlinks are feeding into a specific page on a domain. So while a link from a high authority domain is good, a link placed on the strong web page on that domain (usually the home page) is the best.

The second criteria for a backlink is the relevance of that link. You want links from websites that are about the same subject matter as your website. If you are trying to rank a website about cars, a link from another automotive website would be much more valuable than a link from a foodie website.

How to weigh the relative importance of categorical relevance vs domain authority nobody can really answer except the engineers at Google. Most SEO’s go for relevance over authority. Both is ideal.

Relationships and Reputation

The final parts of the small business strategy are relationships and reputation. This is a very important part of any SEO strategy as negative reviews often rank very highly in Google. Additionally, the more relationships you have the stronger your ability to earn great mentions, reviews and backlinks.

Many small business owners overlook the idea that building relationships will help their online presence. Indeed, it feels old fashioned. However, human relationships are at the heart of all business, and it is humans that place great backlinks into powerful stories online. Understanding the importance of online reviews is critical for the business owner in McKinney, TX.

Small business owners need to be active in their communities, regularly attend meetups and maintain ties with those who can mention them online.

Conclusions 

Earning a top position for your small business in McKinney, TX on Google will bring in customers. Because these positions are so coveted, they are also extremely competitive. The 5 strategies outlined in this article represent an outstanding opportunity to move search engine rankings up and get the phone ringing.

This Post was originally Posted at: https://www.bmmagazine.co.uk/marketing/5-ways-to-improve-your-small-business-rankings-in-google/

5 SEO Steps for 2019

The 5 SEO Recommendations That Matter in 2019

Picture of the letters SEO standing for search engine optimization in McKinney

One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again.  One of the most important elements about SEO is it helps you rank better on search engines.

Here are the five SEO recommendations that we’ve consistently seen make a positive impact in SEO’s ever-changing world.

1. Structured data matters

The short explanation of why structured data is helpful is that it tells crawlers (search engine bots) what there is within your page. If you are not familiar with this you can follow this helpful Structured Data guide to get you quickly up and running.

Structured data makes it faster and easier for crawlers from Google and other search engines to understand the information within each website page, making it a powerful (but often misused) tool. If applied correctly, it will make quite a positive impact on your pages.

2. Page freshness

Your page’s freshness is determined by multiple factors, but something as simple as having a date on a page is one of the easiest ways to indicate to Google how fresh your page is. This applies to blogs and news, but it’s also relevant for product pages related to dates, such as event sites.

If you think about page freshness from a user perspective, it’s easier to understand why it matters so much. When you obtain search results that have an old date, such as articles, depending on the subject, you might consider them less relevant than if they had a recent date. Search engines know this too and have the ability to differentiate between fresh and old content whether it has a date or not.

Another relatively easy task is to go through webpages and blog posts and make sure there are not OLD date references. Having done this for several clients we found after the update, we observed improved ranking on SERP (search engine results) results, which doubled impressions and CTR.

Page freshness matters for any industry, and while dates are helpful, your content freshness should always reflect and target what users are searching. Here are a few other things to consider if you think you may need to refresh your pages:

  • How often have you conducted keyword research in the last 18 months and updated your page’s content based on keywords results?
  • Are you featured on SERP results with dates and if so how old are these dates?
  • Luce Media’s Google Certified team can do this for you.

3. Internal linking (still matters)

The right balance of internal linking is never a straightforward answer. However, not having too many links on one page can make a positive impact.

For example, linking to all categories from your homepage could be the best user experience or the fastest way for crawlers to discover your pages but it will also impact the amount of equity the page is sending to all the pages it links to.

Balancing internal linking is definitely an important ranking factor because it will dictate how users and search engines discover your pages.

4. Title tags

Changing your title tags and finding out if they made a positive impact can be quite difficult to prove. We’ve tested this many times for clients in different industries, and changing a title has always changed (positively or negatively) the amount of sessions pages were getting.

How you change your title will depend on your page type, so there is no absolute rule on what to change a title to. Here are some ideas:

Include the year in the title, which also signals freshness. 

Here is an example I made up:

Original title: “Book a Trip to Hawaii Now | [brand name]”

Changed title: “Hawaii Trips 2019/2010 | Book Now | [brand name]”

Include the lowest product price of the page, for example:

Original title: “Cheap Flights to Hawaii – [brand name]”

Changed title: “Cheap Flight to Hawaii from $400 – [brand name]”

We also tested these following changes, which had a negative result in terms of the number of sessions:

  • Adding the number of products for sale on the page to the title tag
  • Adding emojis to the title tag

What you change your title to will depend on many factors, so a year or price might not help in your case. However, if some of your category pages have seasonal products or your industry competes heavily on prices, adding the year — or date, if applicable — or a price in the title could be quite beneficial.

5. Obtain backlinks

One thing that consistently helped our clients to obtain external links is creative pages — not shocking. These are usually interesting articles or campaigns related to the business, not commercial pages (pages that are just trying to sell something), and they end up obtaining quite a lot of coverage from different sources and, subsequently, external links.

Building successful creative pages are not easy and won’t guarantee that an increase in any specific amount of backlinks, but it’s one of the safest ways to obtain organic backlinks. The process can also be quite expensive for big pieces but we’ve also experienced a positive impact with more lightweight pieces on a smaller budget.

If your budget is on the modest side, you can still create a great piece. Here are a few tips to achieve that:

  • Think about the data you have collected and what insights it might have for users who do not have access to it: can you spot trends and patterns that could be interesting for a wider audience?
  • Surveys: you can certainly reach an audience to ask questions on a topic you want to create a piece of content for. If you can’t reach an audience for free, you can do this cheaply through paid surveys and collect your data this way.
  • Hire freelancers: there is a lot of great talent you can scout on sites like Upwork to help you create a visually enticing piece
  • Know your primary campaign goal
  • Do not expect short term — focus on the long term strategy
  • Measure results with multiple tools

Wrapping it up

If you’ve you been able to measure an impactful SEO change that consistently helped your clients, please share your experience in a comment below.

This was posted originally at: https://moz.com/blog/5-seo-recommendations