Social media marketing is an important tool that can ensure you are able to reach your audience where they spend the most time online and foster engagement. However, it is vital that you know the right types of content to use, and how that content should be utilized on various platforms. Of all the options available in B2B marketing, B2C marketing and other social media efforts, video content is one of the most powerful, and can be used in a myriad of different ways.
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