Not all Pay Per Click (PPC) advertising campaigns are created equal. And not every paid effort will produce results. So, when you’re carving out your PPC strategy to promote your McKinney, TX, company, you will want to devise a plan to address your keywords, landing pages, and advertising goals for the ad campaign. Investing in a PPC advertising campaign without a plan and focus just won’t offer the same ROI and success. To help you develop your best strategy, here are six goals to set upfront that will improve the success of your PPC advertising.
Choosing Your PPC Keywords
The pillar of any successful PPC campaign is the choice and strength of keywords. When you choose yours, you’ll want to take your time and be precise. The keywords you promote will ultimately decide how many clicks and conversions your McKinney, TX, business gets. Start with the landing page your PPC ad will direct visitors to and look for dominant keywords there. Brainstorm with your teams for keyword ideas and scope out your competitors’ ads, too.
Optimizing Keyword Quality (Score)
Pay Per Click campaigns are driven by high-quality keywords and can be evaluated with a Google rating called the Keyword Quality Score. Since the algorithms continuously change, it’s a good idea to verify the user experience score of your chosen keywords. The scale is one to ten, and the rating is available in your keywords report. A strong keyword you used in advertising two months ago might not have a high score again right now. Use this quality tool to make sure your promotion keywords are still the best for your PPC campaign.
Create the List of Negative Keywords to Avoid
To improve the success of your PPC campaign, consider creating a negative keyword list. This step is often one of the most overlooked when advertising in McKinney, TX. And it’s possibly one of the most important steps since it allows you to exclude your ads from similar but unrelated topic searches.
Leverage Ad Extensions
Ad extensions can be huge conversion tools for your PPC advertising efforts. An ad extension will usually include additional links from your website or maybe your McKinney, TX, telephone number. And some extensions are entirely automated, meaning AdWords will add your designated extensions automatically. These are great PPC tools to lead those browsers to action directly.
Write Incredibly Engaging Ad Copy
You can have the best keywords and structure your PPC campaign with total precision and still have marginal results. It’s critical that your PPC advertising is incredibly engaging. Writing your copy might be challenging. But if you’re able to uniquely solve the customer’s problem, speak to the benefits of what you offer, and use descriptive terms that inspire emotions, you’ll likely see great results.
Make Sure Your Ads Are Mobile-Friendly
Since most consumers are scrolling for products and services with their mobile devices, you’ll definitely want to make sure your PPC advertising is mobile-friendly. Some of the most common suggestions to improve your ad’s mobile friendliness include starting with short tail keywords and concise ad copy. Getting too lengthy will take longer for a viewer to consume and will be overlooked. Make sure your landing pages are mobile-friendly, too. Some also suggest that the best time to run those mobile PPC ad campaigns is to reach the broadest audience during regular McKinney, TX business hours.
Pay Per Click campaigns can be game-changers for McKinney businesses looking to drive traffic and conversions to their sites. If you’re still not getting the ad results you need or just need help putting together your first PPC campaign, contact us! We can take the guesswork out of keyword selection, compelling copy, and performance analytics. And in the end, if you really just need the PPC campaign to work, we can see to it that you get results.