It used to be that a website served as a one-dimensional platform for funneling potential customers. But companies realize there are a host of benefits to developing cascading digital funnels off of the website to attract and manage online leads. Landing pages are a great way to see serious ROI results in doing just that. And today, we’ll highlight five benefits to incorporating landing page strategies into your Plano, TX marketing plans.
1. Simple Messaging for Results
If your website is the place to lay out everything, there is to know about your Plano, TX business, including what you offer, who you employ, and industry news; consider landing pages as your method for simple messaging for results. Create a stand-alone landing page to market exclusively for an upcoming sale or to offer a seasonal coupon. Market that landing page and use it to attract customers with one simple message. You can advertise to niche audiences with each landing page and use pinpoint precision to solve one unique customer problem at a time.
2. Landing Pages Can Be Analyzed
Create a landing page as part of your Plano, TX, marketing, and then track the results with analytics. See just how many click-throughs your campaign inspired. Sampling different promotions with each page can also help you find which messages work the best for lead generating. It can keep you from overspending on non-performing campaigns, as well.
3. Separate the Qualified Leads from the Cold Leads
Sometimes, your Plano, TX marketing strategy feels like your blasting messages into space, just hoping to shake loose a lead or two. Landing pages can help you separate the qualified leads from the tire-kickers. On one dedicated landing page, for example, you can have a specific call to action that funnels only those interested in the next step can take. And making smart use of these landing pages across a variety of CTAs can keep your qualified lead pools overflowing.
4. Perfect for Launching New Products
Landing pages are perfect mechanisms for promoting new products or services. If you’re introducing something new, dedicate a landing page that builds enthusiasm, offers a tutorial video, and speaks directly to those who will benefit from it. Embedding your new product in a general menu section of your website won’t generate the front-and-center results you want. Instead, consider the landing page as this new product or service’s own dedicated site. You can market this landing page alone across all of your digital channels for maximum exposure and ROI.
5. Target Marketing at Its Finest
Let’s imagine you own a cleaning service. You have two distinct audiences – residential homeowners and office administrators. In this scenario, you could create a landing page for each audience specifically, addressing the different needs of each decision-maker. A residential homeowner might need help with spring cleaning. The office administrator might need to find a professional cleaning service that can save the company money. Each landing page can generate direct results with targeted precision.
What core services or products do you offer that provide different results to different audiences? Maybe your Plano, TX marketing strategy targets women, but you also have something to offer men. Perhaps your company is offering something entirely new within your industry. A landing page would be the perfect addition to your plan. And those businesses with seasonal offerings can change landing page campaigns every season, offering specific CTAs for each, too.
If you’re not yet using landing pages as part of your Plano, TX marketing efforts, you have a tool in your arsenal with unrealized potential. Contact Luce Media today and let us help you devise a plan to incorporate innovative landing page strategies! Landing pages may be the most effective marketing tool you haven’t tapped into yet.