As an Allen, TX business owner, you have probably already heard about the many benefits of leveraging Google Analytics as part of your marketing strategy. It’s the dashboard of data many businesses can’t live without as they look for ways to drive more traffic to their websites. But because you’re an expert in your business, and maybe not so much an expert in digital marketing, there could be Google Analytics details you’re overlooking. And anyone not entirely familiar with collecting and analyzing the metrics may struggle at first to understand what the analytics are suggesting. Today, we’ll take the reins and break it down for you. Here are five things your Google Analytics can tell you about your marketing efforts.
Know Your Audience Inside and Out
One of the key details you should look for in your Google Analytics involves your active audience. These are the characteristics of the people who are actually engaging your site. If these individuals are your target audience, you’re on the right track. But if the people interacting aren’t your core buyers, you know you have some adjustments to make. Explore what the “Audience” section tells you about your site visitors’ ages, interests, and locations.
Explore How Site Visitors Find Your Website
Looking at your Allen, TX Google Analytics data will allow you to learn how your audience finds your business online. Acquisition metrics, found in the “Channels” section under “All Traffic,” will help you see where your audience engaged. Learn if email campaigns work better than digital ads or see if your Facebook presence is performing better than your Instagram posts. Knowing will help you tweak your existing marketing efforts to focus on what works and fix what doesn’t work.
Understanding Metrics and Dimensions
Google Analytics separates collected details into dimensions and metrics. Think of the dimensions as the categories, like locations of the browsing individuals or which online browsers are being used. The metrics usually capture more quantitative data, like the number of pages a person visits during each session. It’s important to know, as you navigate the info, that some dimensions and metrics can be combined while others cannot. But both data collections can be invaluable to you as you decide where to spend your ad dollars and time.
Discovering Customer Behaviors
Behaviors may be one of the biggest pieces of the Google Analytics puzzle, especially if you’re interested in improving your buyer personas. This section of your dashboard will help you understand what potential customers do on your website, including which pages they visit first and last. You can also find out how long each individual stays on each page, telling you whether or not they’re interested in the content there.
Site Conversions and Ad Budget ROI
You can also see valuable information about the actions visitors take when they visit your Allen, TX business website. See what they actually do and then rework your marketing strategy to encourage them to do what you want them to do. Find out where non-conversion visitors leave your site and maybe implement better funnels to keep them engaged and clicking further along. Of course, conversion data will also help you calculate the ROI of your marketing budgets. How much you’re spending versus how many conversions you secure will break down the viability of your various campaigns.
Google Analytics is a valuable website marketing tool for any Allen, TX business. But the overwhelming compilation of data can sometimes be intimidating. Look for these key metrics points to help evaluate your website’s engagement, user experience, and more. And of course, if you need help deciphering your analytics or are ready to partner with an expert who can help put that data to actionable use, contact us!