Do you feel like your business is missing out on conversions with your paid social media advertising? Are you spending money without seeing actual results from those ads? It might just be time to consider partnering with an expert in paid social media advertising in Plano, TX. There are strategies and tools designed to help businesses like yours understand the benefits and tap into its conversion potential. You may just need a better strategy and a social media partner to help you get started. Today, we’ll offer a few tips to help you drive those social media conversions right now.
Boost Only the Best
Boosting social media content isn’t always effective. But boosting does have its benefits and can be easy to track in terms of analytics. The key to getting the most mileage and conversions out of a boost is by only boosting the best posts. For example, select only those Facebook posts that engaged well. Those posts with the most likes, shares, and comments are usually the best to boost.
Visuals Reinforce Your Content
If your goal is to stop a browser from scrolling, then your paid social media advertising should have strong supportive visuals. Making general text statements about an upcoming sale won’t be as exciting as a video showcasing what you plan to offer on sale. Images and videos are better at engaging an audience. And when your potential customers stop scrolling, they’ll be more apt to convert into a sale.
Write to Say Something Valuable
Paid social media advertising only works when you’re able to craft valuable content. When you write something, write to be understood and in a conversational way. Some statistics suggest we get hammered with more than 100,000 words per day and 23 words per second. To stand out among all those words, your message will need to be relevant and offer value. Don’t restate the same old adages about “great customer service” or “competitive pricing.” Instead, try “Sink Clogged? Call us” or “$100 if you call right now” type of messaging. Use precise language instead of broad-stroked sentiments. Tie in a call to action statement and convert more.
Make Sure You’re Mobile-Friendly
Business websites in 2021 have to be mobile-friendly. This may be more of a website tip than a paid social media tip, but most people engage their social media via their mobile devices. If your website isn’t mobile-friendly, you’ll likely be losing conversions, even from those social ads. It’s just another reason to partner with a website and paid social media advertising expert in Plano, TX, too.
Lure Them with Landing Pages
Let’s imagine for a minute that your business is a brick-and-mortar hardware store. Instead of using paid social media advertising to talk about all the “spring home improvement” supplies you have, you create an ad campaign about a sale on garden hoses. Heading into spring, homeowners will likely be getting their hoses out of storage and realizing it’s time for a replacement. Your social media ad offers a deal that browsers can click on, which then leads them to a specific landing page with all of your hose brands and sizes. This kind of advertising will lead to conversions in real-time, and using landing pages can help funnel those buyers directly to your bottom line.
Whether you’re using your social media advertising to promote brand awareness, inspire new customer consideration, or direct conversions, there are just some strategies that work better than others. Contact us to learn how our expertise with paid social media advertising in Plano, TX, can help you get more bang for your online advertising buck and drive those conversions.