Welcome to Lucé Media – Social Media Strategy and Metrics
Welcome to Lucé Media. We are glad you stopped by.
Lucé Media is a collective of some of the best digital, social, video and innovation talent around. I hope you had a chance to read about our group on the Our Team page. Our company,…
Reasons You Need a Digital Marketing Agency in Texas
As a business owner, you understand the importance of having a strong online presence. With the rise of digital marketing, it's essential to have a strategy in place to reach your target audience and drive sales. Read more...
$10 Billion Dollars Lost – Bad Online Data
A friend recently returned from vacation, and we were discussing the good times she had. Since we are both in the digital space - the talk eventually led in that direction and how digital impacted her vacation. One of her comments: "I…
The Generational Divide in Todays News Consumption
Some people like to stay on top of the news cycle throughout the day by checking Twitter, Facebook, and their favorite news websites. Others prefer to be served to select the day’s important happenings by the evening news on TV. Whether you…
Everything You Should Know About Bounce Rate
Bounce Rate is one of the most misunderstood metrics in web analytics. Let's demystify it for you.
A bounce is a single-page session on your website. OK, here is the very technical explanation: In web analytics, a bounce is calculated…