Mark Toney, Fractional CMO and marketing strategist, representing executive marketing leadership and AI-powered marketing insights for business owners and CEOs.2026

Luce Media | Fractional CMO, Marketing Strategy, and AI Insights

Welcome to Lucé Media.  We are glad you stopped by. Most of the marketing content you find online is written for people who want to get busy. This blog is written for CEOs and business owners who want to get it right. At Luce Media,…
digital marketing data
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How to Leverage Data-Driven Marketing in 2025: Tools & Strategies

In 2025, data-driven marketing is no longer a luxury but a necessity for businesses striving to thrive in an increasingly competitive and digital-first world. As consumers demand personalized experiences and measurable value, leveraging data…
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Optimize for Voice Search in 2025: A Comprehensive Guide

In the ever-evolving digital landscape, voice search has emerged as a powerful tool reshaping how users find information. With voice-enabled devices becoming ubiquitous, businesses and content creators must adapt to meet this growing demand.…
Texas Digital Marketing Agency - Luce Media
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Reasons You Need a Digital Marketing Agency in Texas

As a business owner, you understand the importance of having a strong online presence. With the rise of digital marketing, it's essential to have a strategy in place to reach your target audience and drive sales. Read more...
Woman looking at cell phone

$10 Billion Dollars Lost – Bad Online Data

  A friend recently returned from vacation, and we were discussing the good times she had. Since we are both in the digital space - the talk eventually led in that direction and how digital impacted her vacation. One of her comments: "I…
Ipad Social

The Generational Divide in Todays News Consumption

Some people like to stay on top of the news cycle throughout the day by checking Twitter, Facebook, and their favorite news websites. Others prefer to be served to select the day’s important happenings by the evening news on TV. Whether you…
Bounce Rate and Landing Pages
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Everything You Should Know About Bounce Rate

Bounce Rate is one of the most misunderstood metrics in web analytics.  Let's demystify it for you. A bounce is a single-page session on your website. OK, here is the very technical explanation: In web analytics, a bounce is calculated…