Why We Engage on Facebook
Do you start and end every single day by scrolling through your Facebook newsfeed and seeing what your friends are up to?
If your answer is YES – It turns out you are not alone––statistically, most people probably do the same thing. Almost half of Facebook users “like” content posted by their friends at least once a day. But what makes us click that thumbs up?
- Liking something is a quick way to give someone a nod. When you give someone a “like,” you’re letting them know you agree with them.
- Liking content allows us to affirm ourselves. Did you know that you can look at someone’s likes and learn everything from their ethnicity to sexual orientation?
Additionally, liking lets us show empathy and get likes in return. This infographic also examines sharing, which is often done to let our friends see things we find interesting, important or funny, and commenting, which gives us a way to express our opinions.
The problem is it’s harder to get those likes, comments, and shares when your posts aren’t being seen by a large portion of your audience. It’s kind of a catch-22. You need engagement to show up in your fans’ News Feed, but you need to show up in their News Feed to get the engagement.
Would you like to get more likes, comments and most importantly SHARES on your business Facebook page?
Lucé Media can help you do that. Send us a note here for a free discussion of how your social media efforts are performing.