10 Reasons You Should Use Social Media Video in Your Digital Marketing
We all know social media is a powerful tool for marketing. But what many Dallas / Fort Worth businesses don’t realize is that video is an even more powerful medium for social media marketing.
Online marketers are always looking for new ways to engage their audience. They have been using different strategies to woo their potential customers, but they all have realized that social media video marketing is the most effective tool in this digital world.
These days, video has become an integral part of social media platforms like Twitter, LinkedIn, and Facebook.
Why are social media videos essential to your marketing strategy?
Here are ten reasons why you should use social media videos in your marketing campaign:
Videos grab visitors’ attention
If you want to hook your audience, you need to grab their attention. And there’s no better way to do that than with video.
Online platforms like TikTok, Instagram, Facebook, and Twitter are filled with all sorts of content, and users are bombarded with information from all sides. It can be hard to get your message across in this noisy environment.
But a well-made video will grab attention and stop scrollers in their tracks. A study by Facebook found that people are 1.5 times more likely to remember information if they see it in a video than reading it in text.
So, if you want to make sure your audience remembers your message, using video is the way to go. Not just any video will do, though. You need to make sure your video is high quality and attention-grabbing.
Videos are more engaging than other types of content
Video is a more engaging medium than text or images, which can help you keep your audience’s attention for longer.
People are more likely to watch a video all the way through than read an article or view a static image. Facebook found that people spend 3x longer watching live videos than watching non-live videos.
This makes sense when you think about it – video is a more immersive experience than other types of content. It’s easy to get lost in a good video, but it’s easy to get distracted and click away with different types of content.
Video content boosts conversions
Another big reason to use video in your social media marketing is that it can help you boost conversions.
If you’re selling a product or service, adding video to your social media pages can help increase sales. One study found that including a video on a landing page can increase conversion rates by 80%.
About 74% of people watching a product video tend to understand and remember what they watched for a more extended period. This helps reduce any confusion that might pop up about the product and also gives sales representatives more time to sell the product or service.
Video helps improve SEO
Many marketers know the power of SEO in driving traffic to their websites. And one way to improve your SEO is by using video.
Search engines love videos, and they’re more likely to rank a page higher if it includes a video. This is because videos are engaging and informative, which are two qualities search engines look for in ranking pages.
Not only that, but the video also helps you rank for different keywords than you would if you were using text. People often search for things like “how-to” or “tutorial” when looking for videos.
Video also helps increase dwell time, the amount of time a Google searcher spends on a page from the search results before returning to the SERPs. If a page has a video, searchers are likely to spend more time on it, telling Google that the page provides value.
Video builds trust
If you want to build trust with your audience, video is a great way to do it. When people can see your face and hear your voice, they’re more likely to trust you than if they just read your words on a screen.
This is especially important if you’re selling a product or service. If people don’t trust you, they will not buy what you’re selling. But if you can build trust with video, you’ll be more likely to convert leads into customers.
Videos make it easier to explain complex thoughts.
When you’re trying to explain a complex concept, it can be helpful to use video. This is because video allows you to show rather than tell.
If you have a complicated product or service, a video can be a great way to explain how it works. You can use graphics and visuals to break down the steps in a way that’s easy to understand. This is much harder to do with text or images alone.
Video increases brand exposure
Brands looking for increased exposure should turn to video. This is because the video is one of the most shareable types of content on social media.
If you create an exciting and informative video, people are more likely to share it with their friends and followers. And when they do, your brand will get exposed to new people who might not have heard of you before.
Video is excellent for social media stories
Social media stories are becoming more and more popular, and video is the perfect medium for them. Stories are designed to be short and sweet, and videos can help you tell a story quickly and effectively.
Not only that, but stories are also often interactive, and video is a great way to add interactivity to your stories. You can use buttons and links to send people to your website or other social media platforms.
Videos are versatile
Another reason to use video in your social media marketing is that it’s versatile. You can use videos for almost anything, from ads to tutorials to behind-the-scenes looks at your business.
This means you can use video to reach any number of goals and objectives. Whether you want to increase brand awareness or drive sales, video can help you do it.
Video is the future of social media
Finally, it’s important to remember that video is the future of social media. More and more people are watching videos on social media, and platforms prioritize video content.
If you want your content to be seen by as many people as possible, you need to be using video. By investing in video now, you’ll be ahead of the curve and better able to reach your social media goals.
Now that you know why you should be using social media videos in your marketing campaign, it’s time to get started. If you need help getting started, contact us today. We’d be happy to help you create a social media strategy that includes video.
Wrapping up social media videos
These days, when you scroll through social media, you’re almost guaranteed to come across a video. That’s because videos are one of the most popular types of content on social media. And there’s a good reason for that. Videos are engaging, informative, and easy to consume.
If you’re not using video in your social media marketing campaign, you are missing out on opportunities to:
- Grow your business
- Connect with your audience
- Build trust
- Explain complex concepts
- Increase brand exposure
- Generate leads and sales
So what are you waiting for? Get started with a social media video today!