If you haven’t explored video content marketing, you should consider adding it to your strategy for 2021. There are countless advantages to using video, including establishing trust with your customers. Build a trustworthy brand by using video content marketing services in Frisco this year, and we’ll show you just how beneficial the strategy can be.
Telling Your Brand Story
Reading text can be time-consuming, and images only convey half the message. When it comes to telling your brand’s unique story, video content marketing services in Frisco, TX, are the best way to build trust. You can show your passion and integrity with a video conversation. And explaining just how your company solves customer problems is far more convincing than a snippet of text or stationary image. No one knows your company’s brand story better than you, and video content is the way to share your story.
Video Offers an Authentic & Transparent Look into Your Business
Video content marketing in Frisco offers an excellent way for customers to peer into your business. There is an opportunity for authentic transparency with video marketing. Show behind-the-scenes tours of your company. Share employee stories and company good deeds. Show off your company culture and highlight your team’s dedication to service in a video marketing campaign. And in today’s economic environment, any charitable works and donations can make for great video stories. This kind of authentic content sharing can build trust with your audience and customer base at a local level and beyond.
Put a Face to Your Company’s Expertise
Your company logo may represent your company image. But people buy from people they trust. And there’s no better way to put a trustworthy face to your industry knowledge than with video content marketing. When customer’s see and believe a person is trustworthy, they are more likely to associate trust with its brand. Video content marketing in Frisco can undoubtedly help you do that.
Testimonials Inspire Customer Conversions
Before customers buy, they often look to the experiences of others to help in their decision-making. Consumers browse product and service reviews, and you know the value of online review management for just this reason. But when it comes to video content marketing, you can tap into customer testimonials to create powerful conversion messages from actual customers. New browsers may not bother to look for reviews after watching a few testimonial videos of positive experiences.
Product & Service Videos Sell Better than Images Alone
If your Frisco business sells a specific product or service (and almost all of them do), a video content marketing campaign can help you sell in motion. Demonstrate how your product works or what your service entails. In a way, you’re able to create your commercial, highlighting the use and benefits of what you offer. No static image or text ad can have the impact a video can.
Video Content Marketing Improves Social Media Engagement
Videos can help keep your customers engaged longer in a variety of mediums, mainly social media channels. Some data suggests nearly 48% of individuals say they’re more likely to share a video than any other type of social content. Creating a video content marketing campaign can help drive exponential, trust-building results among consumers within their social ecosystems.
If you’re ready to leverage the countless benefits of video, you’re prepared for a partner who specializes in video content marketing in Frisco. Contact us today to develop a strategy and carve out your goals for a video campaign. You’ll likely be amazed at not only how well video can drive business but just how great it is for building and establishing trust with your audience.