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Welcome to Lucé Media – Social Media Strategy and Metrics

Welcome to Lucé Media.  We are glad you stopped by. Lucé Media is a collective of some of the best digital, social, video and innovation talent around.  I hope you had a chance to read about our group on the Our Team page.  Our company,…
Digital Marketing in Texas
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Digital Marketing in Texas – Tips on Measuring Your Success

As a business owner you know that digital marketing in Texas is a huge part of promoting your company and driving sales. But how do you measure the success of your campaigns? What metrics should you be looking at? Check out these tips on measuring…
VIdeo Marketing for social media
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10 Reasons You Should Use Social Media Video in Your Digital Marketing

We all know social media is a powerful tool for marketing. But what many Dallas / Fort Worth businesses don’t realize is that video is an even more powerful medium for social media marketing. Online marketers are always looking for new…
Time spent on social media
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Average Time Spent Daily On Social Media

In 2022, social media is one of the best ways for people to connect with one another. It not only allows people to stay in touch across continents and time zones but also with friends who live just a few houses down. We're connected today in…
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Increase Your Dallas / Fort Worth Business Instagram Story Engagement in 2021

Want people to spend more time on your small business Instagram story content in 2021? Looking for tips to prompt active engagement on your stories? We've got 10 great tips on how you can do just that. Not sure what the big deal is with…
Instagram with the Instagram icon

24+ Instagram Statistics That Matter to Marketers in 2019

Are you using Instagram to connect with your audience? And if not, should you? Okay, that’s a loaded question. Statistically speaking, though, it makes business dollars and sense. Scan these Instagram stats that show its breadth…
Focus on Instagram business account

Switch Your DFW Business to an Instagram Business Profile

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” For a lot of Dallas / Fort Worth organizations, converting their account was…
Instagram with the Instagram icon

Why McKinney, TX Small Businesses Absolutely Need to Use Instagram Stories

If you are a small business in McKinney, Texas looking to market to your customers - Instagram Stories is one place you are going to want to be. Instagram is a great social platform to bring a solid identity to your small business brand. It…
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Significant Changes to Instagram and Facebook

Facebook  is entering a tough transition period where it won’t take chances around data privacy in the wake of the Cambridge Analytica fiasco. That’s why it’s moving up the shut down of part of the Instagram API. It’s significantly…
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Things Your Competitors Do to Increase Instagram Engagement

Have you checked out your competitor on Instagram recently and noticed how well their posts are performing? Almost every post is flooded with engagement. They’re getting hundreds of likes and comments, while you struggle to get even a handful…
Graphic showing Instagram logo and how to use in content marketing in McKinney, TX

8 Ways to Use Instagram for Business – INFOGRAPHIC

Using Instagram for business is an effective way to help connect to current and potential clients, reinforce your brand, and expand your reach as a business. With over 200 million monthly active users, and over 1.6 billion likes happening on…
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Hashtags and Filters: Cultivating a Corporate Instagram Presence

It’s no surprise to anyone that Instagram has become one of the most effective strategies for growing and marketing your business. Cultivating a social media presence is one of the best ways to engage your audience and triple your sales.…
The best times to post to social media to get the most engagement
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“Post, Pin, & Tweet”: Best Times To Post To Social Media?

Everyone is looking for the answer to that question of most importance in social media - when is the best time to post content?  Our answer - and the truth - it depends. You've spent all this time searching for or creating your content and…