Entries by Mark Toney

10 Things You Need to Know Before Going Live on Facebook

Since its launch in April 2016, Facebook Live video has swept the world. As a platform, Facebook Live has unparalleled reach when it comes to reaching fans organically. Facebook’s News Feed algorithm highly prioritizes Live video, meaning your followers are way more likely to see one of your Live videos than any other content you post. That’s […]

20 Creative Ways to Market Your Business on a Budget

High-quality marketing is expensive. However, it doesn’t have to be. Thanks to the Internet, the playing field has been significantly leveled for a small business, which now has access to the reach and influence formerly only reserved for the big brands. There are actually many low-cost methods for reaching out to your customers and spreading […]

LinkedIn Can Improve Your Online Branding

Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice. If your small business is selling services […]

Today’s Small Businesses Need To Be Everywhere Digital

Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and social media…what’s that?! Perhaps you think I am kidding, but I’m not. Today, small business must […]

Social Media Marketing for Small Business

Social Media Marketing for Small Business Every small business needs customers. Without qualified customers, it would be hard for any type of business (big or small) to survive in the long run. What’s the best way to acquire customers? Social media marketing for small business. While there are many reasons as to why you should […]

How Small Businesses Are Using Social Media Marketing in McKinney

A survey of small business owners reveals that businesses budget modestly for social media marketing in McKinney and elsewhere around North Texas – which may be a mistake, according to industry experts. Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to a recent survey by Clutch, a B2B […]

Significant Changes to Instagram and Facebook

Facebook  is entering a tough transition period where it won’t take chances around data privacy in the wake of the Cambridge Analytica fiasco. That’s why it’s moving up the shut down of part of the Instagram API. It’s significantly limiting data available from or requiring approval for access to Facebook’s Events, Groups, and Pages APIs plus Facebook Login. Facebook […]

The What, Why and How of Podcasting

Okay, time for a pop quiz: Which content marketing tactic can hold an audience’s attention for a half hour or more at a time? Which tactic inspires an audience to subscribe to your content and make a regular appointment to consume it? Name the tactic can help boost thought leadership, raise awareness and engage influencers […]