How To Improve PPC Advertising in McKinney

How To Improve PPC Advertising in McKinney

Not all Pay Per Click (PPC) advertising campaigns are created equal. And not every paid effort will produce results. So, when you’re carving out your PPC strategy to promote your McKinney, TX, company, you will want to devise a plan to address your keywords, landing pages, and advertising goals for the ad campaign. Investing in a PPC advertising campaign without a plan and focus just won’t offer the same ROI and success. To help you develop your best strategy, here are six goals to set upfront that will improve the success of your PPC advertising.

Choosing Your PPC Keywords

The pillar of any successful PPC campaign is the choice and strength of keywords. When you choose yours, you’ll want to take your time and be precise. The keywords you promote will ultimately decide how many clicks and conversions your McKinney, TX, business gets. Start with the landing page your PPC ad will direct visitors to and look for dominant keywords there. Brainstorm with your teams for keyword ideas and scope out your competitors’ ads, too.

Optimizing Keyword Quality (Score)

Pay Per Click campaigns are driven by high-quality keywords and can be evaluated with a Google rating called the Keyword Quality Score. Since the algorithms continuously change, it’s a good idea to verify the user experience score of your chosen keywords. The scale is one to ten, and the rating is available in your keywords report. A strong keyword you used in advertising two months ago might not have a high score again right now. Use this quality tool to make sure your promotion keywords are still the best for your PPC campaign.

Create the List of Negative Keywords to Avoid

To improve the success of your PPC campaign, consider creating a negative keyword list. This step is often one of the most overlooked when advertising in McKinney, TX. And it’s possibly one of the most important steps since it allows you to exclude your ads from similar but unrelated topic searches.

Leverage Ad Extensions

Ad extensions can be huge conversion tools for your PPC advertising efforts. An ad extension will usually include additional links from your website or maybe your McKinney, TX, telephone number. And some extensions are entirely automated, meaning AdWords will add your designated extensions automatically. These are great PPC tools to lead those browsers to action directly.

Write Incredibly Engaging Ad Copy

You can have the best keywords and structure your PPC campaign with total precision and still have marginal results. It’s critical that your PPC advertising is incredibly engaging. Writing your copy might be challenging. But if you’re able to uniquely solve the customer’s problem, speak to the benefits of what you offer, and use descriptive terms that inspire emotions, you’ll likely see great results.

Make Sure Your Ads Are Mobile-Friendly

Since most consumers are scrolling for products and services with their mobile devices, you’ll definitely want to make sure your PPC advertising is mobile-friendly. Some of the most common suggestions to improve your ad’s mobile friendliness include starting with short tail keywords and concise ad copy. Getting too lengthy will take longer for a viewer to consume and will be overlooked. Make sure your landing pages are mobile-friendly, too. Some also suggest that the best time to run those mobile PPC ad campaigns is to reach the broadest audience during regular McKinney, TX business hours.

Pay Per Click campaigns can be game-changers for McKinney businesses looking to drive traffic and conversions to their sites. If you’re still not getting the ad results you need or just need help putting together your first PPC campaign, contact us! We can take the guesswork out of keyword selection, compelling copy, and performance analytics. And in the end, if you really just need the PPC campaign to work, we can see to it that you get results.

Why Dentists Should Hire a Digital Marketing Agency

Why Dentists Should Hire a Digital Marketing Agency

As the internet matures, people from all walks of life begin their search for a new product or service online. And dentists are becoming a highly searched business category. Many people don’t have a regular dentist, or they may be unique in town. Others might only consider the dentist when they’re experiencing pain or after an accident.

Of course, people still value word-of-mouth referrals, but everyone has been disappointed by poor service at a friend well recommended. Besides, consumers achieve a certain satisfaction from hunting down a new service provider on their own. Digital marketing experts can get your message out on various platforms and target the right customers for you.

SEO is Better than Advertising

Of course, you can spend money on print, radio, or even Google Adwords, but many consumers view advertising as inauthentic. A dental website that gets an organic page one appearance on Google’s Search Engine Results Pages (SERPs) gets more respect from the average customer than a paid Google Ad.

In reality, both websites paid for their appearance, but the organically appearing site earned its position through quality content that Google prescreened. Your customers understand that you’ve put a lot of effort into your website, and that kind of dedication is impressive. Investing resources in dental SEO has been yielding dividends for years.

Quality Dental Information

Why Dentists Should Hire a Digital Marketing AgencyHigh-quality Google SERPs happen for a reason. Google analyzes your site for relevant and original information that would be interesting to the person performing the search. A quality digital media company makes sure that your website is optimized to educate and inform someone curious about your area of expertise. Google directs them to your page because you have the information that they’re seeking.
For instance, someone in your city wants to get their teeth whitened. They enter a typical series of words that your dental SEO company has already researched. They ensure that a professional writer inserts these terms strategically throughout their original article on the subject. You may rest assured that these articles are well-researched from the most up-to-date and well-respected online publications.
Not only does the customer get directed to your website, he learns something about the procedure or condition from which he’s suffering. By educating him, but you also earn his trust. You build a bond with a potential customer, and it’s only natural that he comes to you for treatment.

Social Media

Besides your website, a quality digital marketing agency can get your message out through the whole gauntlet of popular social media platforms. Strategic messaging on Facebook, Instagram, Twitter, and others can help get and keep your brand in front of the eyes of potential customers.

Your brand is how people regard your company. An expert digital marketing agency can help dentists develop a name and a reputation in their community. Lucé Media has developed its proprietary and patented algorithms to keep you well-informed of the progress its campaign has made in disseminating your message.

Today’s media marketing agencies won’t limit your brand to SEO content marketing. They can also develop an email and video marketing program for you. Video, in particular, is emerging as one of the most powerful messaging tools available. However, as relevant as a video has become, it must be part of an overall marketing strategy to work effectively.

Anyone with a smartphone can shoot a video and post it on YouTube, but it takes marketing expertise to use it to drive customers to your site and generate sales. Lucé Media has an eclectic team of experts with a wide array of experience. In today’s competitive online environment, you need the very best talent to develop your brand in the community.

Today’s dentists are learning the long-term value of digital marketing agencies. Call Lucé Media today and set up an initial consultation!

 

 

Using SEO Experts In Frisco TX To Improve Local Search Results

Using SEO Experts In Frisco TX To Improve Local Search Results

When you want customers in Frisco, Texas, to find your business, you need an advertising tool that can help drive that local traffic your way. Search Engine Optimization (SEO) is one such marketing tool, and you have SEO Experts right here in Frisco, TX, to help you realize the local business-driving potential.

When local customers need your product or service, they may not search for your business website directly. Instead, they’ll more than likely head to online search engines and keyword search for their needs. As a Frisco TX-based business, your SEO strength will determine whether or not they see your company link in the results. But it’s more than proper use of keywords that help to improve your business listing rank. That’s why you need SEO experts here in Frisco, TX, to help guide your efforts.

Getting new customers for your business doesn’t mean you have to be bigger or better than national competitors. What you need is a precise SEO strategy that positions your business as the best in Frisco, TX. Developing your local SEO strategy will drive more organic traffic to your website, as it will become more visible to online browsing buyers in your backyard. 

Create Consistent Business Listings

Even if you haven’t created any local business listings on digital business directories, like Google My Business, your company may still be listed there. Since you didn’t make the listing yourself, the data on these directories might not be consistent. And in some cases, it’s completely wrong with outdated contact information or core services. This inconsistency could be confusing to potential customers looking for your services. 

For example, if you search for your own company, you might find more than one listing. And not only did you not create those general information listings, but they each have completely different hours of operations and no website link. Now imagine you’re a potential customer conducting the exact search. Chances are, they’ll lose interest in figuring out where to go next and instead click on one of your competitors.

SEO experts in Frisco, TX can help you find and fix any of those inconsistent directory listings online. They can also compare the data about your company’s digital footprint as a whole. So no matter where a new customer finds you, the data is correct. While many online directory sites offer free listing services, locating, tracking, and managing your company’s info across them all requires a little time. And skipping these free listings is a costly mistake, which means partnering with SEO experts in Frisco, TX, makes that much more sense to your business.

Optimizing For Local Searches

Optimizing your site for local searches helps people find a business when they need it most. For instance, if they’re hungry, they might search for “restaurants open near me” or “restaurants open in Frisco, TX.” If your site doesn’t have any local identifying keywords or phrases, your business might not be listed in the results.

A 2018 Think With Google study found a 900% increase since 2016 in mobile searches for “keyword near me” searches. This means people are looking for the easiest way to find relevant stores, restaurants, and services in their area.

Historically, local businesses rely more on word of mouth or print marketing to reach their audience. But today’s customers are nearly exclusively digital when finding the products and services they need. Optimizing your site with location data, including blog posts with your city name, helps locals and tourists find you even more accessible.

Customers do their homework online first, too. In fact, 80% of mobile users use their devices to look for local businesses online before visiting in person. Even better, nearly 20% of those searches lead to an in-store purchase within just 24 hours. 

Partnering With Other Local Businesses

Collaborating with other local businesses that offer non-competing services is another excellent way to reach more customers. Pooling your marketing efforts with similar sized or industry-specific businesses only helps put a megaphone to your marketing message. In Frisco, TX, SEO experts can help you find those local partnering businesses and design a strategy that promotes everyone involved.

One huge benefit of local business partnerships is shared trust and customer loyalty. Plus, local business partnerships help you build local backlinks. You can even work with local newspapers and bloggers to create write-ups about your business. Getting your business mentioned on other sites is another great way to build your local reputation and leads to more customers, both online and off.

Local SEO Results From Local SEO Experts

When it comes to local SEO for improving search results, it’s beneficial to work with local SEO experts who know the area. They understand the nuances of the community and can focus your efforts on more targeted strategies for growing your local business’s presence online. They can go beyond the basics of a website presence to include a complete plan designed specifically for boosting online and in-store visits.

For Frisco, TX small businesses, and those in the surrounding areas, using SEO experts in Frisco, TX, is the perfect partnership. Knowing the best local keywords to use to even which businesses to partner with, these experts help you rank higher for local searches. And when more potential customers can find you online, it translates to more business, and ultimately, more revenue.

What are the Different Types of Digital Advertising in Plano, TX

What are the Different Types of Digital Advertising in Plano, TX

Businesses need to reach out to customers in more than one way. Digital advertising provides them with the gateways to reach a larger and interested audience. Compared to traditional advertising, it is the best medium when you are reaching out to local audiences. A strategic direct mail campaign for local enterprises can effectively use traditional forms of the media channel.

But for maximum outreach, maximum outcomes, and continuous monitoring, digital marketing is the best way. Contact Luce Mediaand find the best platform for promoting your ware. A digital marketing agency specializes in all online things. The agency may be familiar with the traditional form, but its main area of function is digital.

Luce Media strives to provide you with the best strategies and the platform to advertise your products and service. Whether your business is B2B or B2C, you will be able to increase your online presence successfully by using digital advertisements. An enhanced visible presence paves the way for more conversions and, ultimately, sales.

The current digital scenario is changing every day. Businesses need to make their presence felt in better ways. There is not a single mechanism that will give you results. You have to learn to play with the available options. Digital advertisements allow your company to have more visibility through a wider audience.

The broad reach and diverse approaches have to incorporate the following avenues, like

1 – Search Engine Optimization SEO

2 – Social Media Marketing

3 – Website Design and Development

4 – Lead generation

5 – Email marketing

6 – Account-based Marketing

7 – Marketing Automation

The digital strategy 

Whether it is the design, the channel, or the message elements, every aspect of the campaign needs considerationThe thought process has to work in your favor. You have to determine the best ways to create and implement digital ads. If integrating them into your advertising strategy can help with positive results, then the following factors are vital:

1 – Inclusion of Creative elements such as logo, fonts, images, and graphics

2 – Spending your budget on the most well-performing platform

3 – Conducting research and collection of user data to plan a strategy

4 – An idea of the buyer process and analytics to understand the outreach

5 – Knowing your target audience and defining your brand to them

When to use digital marketing 

Digital agencies are the best fit for businesses that desire to reach out to a specific audience. Digital marketing allows for targeting potential and broad reach. Digital agencies have the expertise of companies that look to improve their online presence. The idea is to generate more leads through their website when you have a visible online presence; more interested prospects line up to view your brand.

To wrap it up

Contact Luce Media. Let the best digital marketing agency with the right mix of graphic designers, web developers, copywriters, videographers, and experts work for your success.

 

Video content marketing agency

5 Reasons Your Brand Needs A Video Content Marketing Agency

In today’s digital-everything landscape, your brand doesn’t just need video content. Your business needs a video content marketing agency partner. And we’re not just saying that because that’s what we do. You take every other aspect of your business seriously and know when it’s time to outsource to the professionals for the best results. And video content might seem like an easy prospect, especially considering the capabilities of today’s beginner-friendly devices and editing software. But video marketing is so much more complex than just hitting record. And no one understands those layers of intricacies better than a video content marketing agency.

Because Your Brand Needs Consistency

It might seem feasible to take on video creation and marketing. But one of the primary pillars of video content marketing success is consistency. It’s not uncommon for brand managers and business owners to have really great initial ideas about video content. But soon, the schedule gets hectic, and the ideas run short. Next thing you know, you’ve missed a few weeks of posting, and your audience has since moved on to more engaging content. Instead of falling into this cycle of wasted time, you could hire a video content marketing agency to design a consistent production schedule. Your videos will be relevant ongoing and will maintain the level of consistency that video campaigns need for success.

Because Your Business Needs Sales & Conversions

It would help if you had a video content marketing agency because you’re not in the business of shooting videos. You need sales, and your marketing needs to translate to conversions. Shooting your own short video messages isn’t going to bring in more business if you don’t understand the dynamics behind what makes video work. An agency is specialized in creating videos that engage and inspire. And the professionals know precisely how to use video messaging to move an audience through the sales funnel.

Because Your Videos Need to Build Trust

Video content marketing isn’t just about discussing your product or service. It goes beyond showcasing your business’s unique offerings. Those who watch videos certainly need to be educated, entertained, or enlightened in some way. But how you go about creating content that genuinely engages can determine whether or not your video-viewing audience trusts you. Hiring a video content marketing agency for your brand can ensure your brand voice and tone are trustworthy. And marketing agency professionals can help you cater your message to improve the customer’s journey authentically and reliably.

Because A Video Campaign Should Have Real Results

The best part about working with professionals to manage your video content is having someone put real numbers to the results. Track views, conversions, and engagement to ensure your marketing budget is tracking real-time ROI. And if one strategy isn’t working, you’ll know almost immediately. Making adjustments to improve your brand campaign as you go can translate to ongoing success and results.

Because You Don’t Have to Do It Yourself

You’re busy running your company, calling clients, and managing teams. Making a few videos with your smartphone might not seem like a major undertaking. But in the end, your expertise more than likely lies within your business offering and not video content marketing. And you probably don’t have the extra time to dedicate to developing, scheduling, and tracking a proper video content campaign. Knowing you can partner with a video content marketing agency means you don’t have to go it alone.

When you’re ready to create a video content campaign for your brand and company, you’ll want a professional partner to help guide your efforts. Consider partnering with a video content marketing agency like ours. Our expert content strategists can help you launch and manage a video content strategy that works for your brand and, ultimately, your bottom line.

The Benefits of Outsourcing Digital Marketing in Allen, TX

The Benefits of Outsourcing Digital Marketing in Allen, TX

Digital marketing no longer remains an option. We see a massive percentage of the population using smartphones and the internet to buy a product or service. Your brand can stand out only if it is visible to potential customers and creates a distinct impression on them. This can be achieved with the help of digital marketing.

However, many companies do not have the in-house expertise to carry out a range of marketing services like SEO, PPC, reputation management, online branding, and web design. This is where the need for outsourced marketing services comes into play.

By outsourcing, you delegate the vital marketing function to an experienced agency. Their vast domain knowledge lets you extract maximum benefits in digital marketing.

Here are some compelling advantages presented to you when outsourcing digital marketing to a reputable SEO company.

1 – Outrank competition

Your competition and you both are targeting the same prospect. It is a well-crafted digital marketing strategy that will give you an edge over the rival and boost your customer acquisition potential.

2 – Immediate Value

When you engage an SEO company, you start receiving value from day one of the engagement. You don’t have to spend time sourcing talent, setting up processes, and supervising their work. In an outsourcing model, these key responsibilities will be taken care of at the agency’s end itself. All you need to do is share the inputs and a brief about your requirements, and you will get the desired result based on a structured plan.

3 – Better outreach

With an in-house team, you need extensive efforts to reach out to the right audience. Be it meticulous keyword research or determining the proper channels to approach maximum prospects, it is a task best left to the experts. They can deliver a marketing message in a way that is compelling enough to drive conversions.

4 – Better tools and resources

Since the digital marketing agency earns its bread and butter with this marketing function, it will stay ahead of the learning curve and implement the latest strategies to generate the best possible outcomes. They are adept at customizing the planning and strategizing as per your line of business.

5 – Cost-effective

You will need to invest in HR efforts for talent sourcing, hiring, training costs, and onboarding costs. Plus, you will need a manager who can look after the team performance and ensure superior quality work. But with outsourced marketing services, all these costs go down to zero! You simply pay for what you use, and their plans will match the size of your business and your desired objectives. You get the expertise of research specialists, content developers, SEO experts, AdWords managers, and campaign experts, all from the same agency.

To conclude

Digital marketing, when done right, has the power to catapult your brand name to the forefront. With these advantages, it makes perfect business sense to outsource the work to a dependable agency for maximum ROI on your engagement with the firm.

SEO services

SEO Services In Allen, TX That Boost Organic Traffic

There is certainly no shortage of tips and tricks out there, with advice on boosting your organic traffic. And SEO services in Allen, TX, will offer a host of benefits that help optimize your digital marketing efforts for results. But it can be confusing sometimes to keep up with the latest trends and suggestions. Today, we’ll highlight the key benefits you should be leveraging to see tangible improvements in your organic traffic.

Search Engines Matter, But So Do Your Buyers

Develop your key buyer personas to target your customers better. As you carve out an SEO plan, you might assume it’s all about keywords and optimizing search engine requirements. And in some respects, it is. But don’t forget to optimize your content for your online audience of potential buyers. Make sure your content is relevant and engaging to site visitors. You can meet all of the algorithm criteria and miss your target altogether because your content doesn’t offer any value to the reader.

Don’t Be a Stranger to Other Content Out There

Boosting organic traffic with SEO services in Allen, TX, isn’t just all about your site, content, and online presence. It’s also about how you browse, share, and contribute elsewhere. Jump into other community or industry blogs to comment and participate. Using your individual and company profiles to help spread the word, share your links, and promote others can significantly benefit your organic traffic. You can hop on channels like Reddit or Quora, as well as other industry-related sites to help boost your SEO efforts.

Get Your Blog-On

What you reap from the cyberworld is directly connected to what you put out there in terms of content. Boost your organic SEO with routine and relevant blogging efforts. Keep your topics in line with your buyer personas and within categories that offer value about your site and Allen, TX business. Use online writing resources to help, like Grammarly, if you’re not confident in your grammar skills. Some experts suggest thoughtful and regular blogging can be the most effective way to infuse your organic traffic.

Meta Makes a Huge Difference

Creating content is one thing, but if you’re not getting the meta title right, you could be missing out on more organic traffic. There are three essential ingredients for the website recipe of success. The meta title, description, and URL need to be precise since these pieces communicate directly with Google. And if you want Google to know what you’re talking about, metadata is the way to communicate that. There are several digital tools out there to help guide your meta creation efforts, as well.

Internal Links Boost Organic Traffic

As you build a robust arsenal of blogs and content, you can significantly increase your organic traffic by using internal links with each new post. In Allen, TX, SEO services often include strategies that develop unique content that also incorporates older, successful content. Keep page visitors on your page longer and funnel them down the rabbit hole of continued reading. Guide new visitors to new-to-them content you have already posted. Be smart about how you promote internal links, though, since too many of them in one piece of content can signal spam to the bots.

It’s OK to Get Personal with Your Link Sharing

Toot your own horn and share your company content across your pages, as well. Sharing blogs on social media, LinkedIn, or chat groups will drive more visitors to your site and inspire more sharing of your Allen, TX company content. The more, the merrier, and increased sharing only improve your presence with Google.

Tweak Until Its Perfect with Data & Analytics

Don’t just create content and throw it out there without measuring results. Use the data, including Google Analytics, to help track the performance of your blog and website. And schedule a time to review the results regularly. You can see where visitors are coming from the most and make improvements to tweak keywords or your SEO strategy altogether. Analytics will help ensure you keep up with the changing preferences of your readers or potential customers, too.

If you need SEO services in Allen, TX that boost organic traffic for your online presence, contact us! We know all the best tips and recommendations to make the most of your content production time and budget. Make SEO work for you, and organically, with the right partner and strategy.

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Google Adwords

5 Benefits Of Using McKinney Google Adwords Services

You’ve heard of Google Adwords, sometimes just referred to as Google Ads, and maybe even tried investing in campaigns before. But there are key marketing strategies that work better than others when unlocking the many benefits of Google Adwords. McKinney businesses can certainly leverage these benefits with the right Google Adwords partner and strategy, as well. Consider Google Ads as the marketing tool in your toolbox that requires a bit of knowledge to see results effectively. Here are five direct benefits you can expect from a smart, McKinney Google Adwords service and campaign.

Adwords Produces Faster Results than Traditional SEO

Google Adwords campaigns allow McKinney businesses to send the right message to the right buyers and at the right moment in the buyers’ cycle. This precise platform of advertising can, in turn, produce quicker results than other, more traditional SEO methods. Organic SEO takes time to generate results, too. And when you need faster results and more clicks, Google Ads are the way to go.

Huge Boosts to Brand Awareness

When you tap into the world’s largest search engine and funnel your message through a precise Google Adwords campaign, you can expect huge boosts in brand awareness. The world, as a whole, may not need to see your McKinney-based services. And Adwords allows you to promote your company to the audience that matters most to your bottom line. Invest your ad dollars to reach your potential customers and showcase those products and services wanted most by that audience.

Here are some additional and critical data points to consider, as well. Of those potential customers that are exposed to display ads, the display ad brands make significant impressions. Brands experience 155% increased exposure, based on the Google Ad exposed audience members searching for the brand specifically. In other words, potential customers see the ad and will begin to seek out your McKinney brand. And the average company brand earns $2 for every $1 spent in Google Ads.

Driving Traffic to Your McKinney Business Website

Google Adwords strategies are fantastic resources for promoting your company website. Drive more visitors to your site directly with a well-designed Adwords campaign. Funneling online viewers to your McKinney business site can help you capture immediate buyers in the market as well as future potential buyers who may need your McKinney services later.

Consistently Measure Ongoing Results

Google Adwords allows for better budgeting since you’re able to track and manage ongoing results immediately. If a message isn’t driving traffic as you’d hoped, you can make changes to the campaign until you find the most efficient combination of message, timing, and target audience. Unlike other advertising channels that only offer analytics after the campaign has ended, Google Adwords allows for more competent and more efficient budgeting for direct results at the moment.

Outpace Your McKinney Business Competitors

If every one of your McKinney competitors has a website, offers regular blogs, and has robust SEO strategies, there is still one way to get ahead. Outpace your competition by using Google Adwords as part of your digital marketing plan. McKinney Google Adwords services can be the edge your company needs to jump ahead of your competition in search engine results and bottom-line ROI.

McKinney businesses know the value of Google Adwords, and these are just a few of the added benefits to improving ROI with the right Google Ad campaigns. But if you’re not sure of your footing just yet and need help developing your most efficient Google Adwords strategy, contact us! We can offer the McKinney Google Adwords services you need to surge ahead in 2021.

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PPC advertising to expand your business

Why to Consider PPC Advertising to Expand your Business

Digital marketing is a necessary campaign for a successful business, and in that, PPC plays a vital role. Many companies do not pay much attention to the need for PPCwhich is why they miss a great opportunity. PPC (Pay Per Click) advertising reaches a great extent while promoting your services and products. Pay Per Click, also known as Paid Search Advertising (PSA), targets people with the help of search engines. This guest blog discusses some of the essential aspects of PPC advertising necessary to expand your business.

Get in touch with people looking for a business like yours!

Around 3.5 million searches occur every day, and 40,000 per second searches indicate that many people look for products and services online. Thus, with PPCyou can access the entire new set of clients. Irrespective of whichever platform you choose to promote your business, you can directly get in touch with people looking for a business similar to yours. Google AdWords offers accessibility to many audiences, actively searching for products or services you sell. As a result, you can grow your business as per the way you have planned.

Instant outcomes

The most crucial aspect of PPC is the owners would experience immediate results. In just one click, you can advertise the product to thousands of people out there. With that, you can also attract potential customers while increasing sales.

Cost-effective 

Digital campaigns have nothing to do with costs, and many marketers think that PPC leads to a waste of money. Indeed, if you do not keep track of your budget, it does lead to expenses. But if you are aware of the simple tips, designing a cost-effective campaign would be higher. Some of the tips to remember are: start slow, calculate your expenses, and then expand your business, look for ways to reduce CPC costs, increase your budget as long as you get profits, and take a look at what your competitors are doing.

Trackable and measurable

The most crucial advantage of PPC is you can track and measure the leads. With Google advertisement tools, you can use Google Analytics, which will provide high-level performance details. The stats of how your PPC is performing are available at any time. It shows how your campaigns are performing and if there is an increase in traffic. There are no specific ways to understand how it’s working in other advertisement ways, but you can get the necessary insights with PPC.

Quality traffic 

Traffic that you are receiving on the search engine is the best traffic, and they would turn out to be your potential clients. Do you know the reason behind this? It is because they are looking for similar services and products and would opt for your business. As a result, you can attract traffic, and you do not need to push your advertisement to convince people to buy them.

More chances to convert into leads.

There is a high chance of search traffic converting into leads, and it’s found that many websites have the best conversion rates through PPC. By achieving a rank on search engine optimization listing, you are getting a better chance to attract more conversion rates for your business.

Increases sales and revenue – The ultimate goal!

If you still aren’t convinced of the above reasons, this aspect is the best one to take a look at. For any business, the bottom line is to increase sales leading to the growth of revenues. In this instance, PPC increases your sales and revenue as they drive the conversions towards your business.

Build your SEO

If you wish to build SEO, PPC advertising can help you identify the keywords most valuable for the business. These keywords will help to drive conversions to your company.

Final thoughts!

However, PPC advertising is not easy, and to experience the benefits, and it’s better to hire a PPC specialist. They can turn your unprofitable business into a profitable one by understanding the requirements. They would analyze the business aspects and target customers that can turn out to be potential leads. The top company’s data-driven strategy is undoubtedly going to increase your return on investment.

digital marketing trends

Digital Marketing Trends for Small Businesses in 2020

It seems like every day, digital marketers are faced with new and unique challenges every time they log on. So what can small to medium-sized business owners do to get a competitive advantage? Let’s dive into the numbers and see where the industry is likely going in the coming year.

Is Content Still King?

Yes and no is the simple answer. While inbound content marketing and keyword acquisition remain primary drivers behind many digital marketing efforts, really focusing on the customer/client experience is becoming increasingly important. For example, look at these three statistics from HubSpot’s State of Inbound 2020 Report.

  • Nearly 40% of marketers say that content marketing is an important part of their overall marketing strategy. (Hubspot, 2020, p.10).
  • “Content Marketing Strategy” is the most searched query related to content marketing. (Hubspot, 202, p.10)
  • 77% of companies have a content marketing strategy. (HubSpot, 2020, p. 10).

At face value, these facts seem obvious; there isn’t a company that can survive without sales. However, over half of marketers stating SEO and content creation are the top inbound marketing priorities on their to-do list.

Given the direction of SEO, Google’s overall goal, and what other professionals theorize, there will most likely be a shift towards overall user experience, combined with great content. Of course, content is still king, but it must be engaging and provide the visitor with value.

What Can I Do Now?

Do an audit of your current content. Is it thin? What can be improved, how can you better explain a concept? When it comes to adding value, the goal is for your article, guide, or tutorial to be the end-all, be-all for a specific search.

If you don’t have any content yet, start writing, or consider hiring a writer. What subject related to your industry do you know, like the back of your hand? Even if others have already created content around your topic, what can you do to improve theirs and make it your own?

This could be anything from adding a different method of completing a task or simply adding helpful visuals to a process. Is there anything your customers constantly ask you? Are there common myths in your industry that need to be debunked? These may be great places to start.

If you haven’t already, start taking advantage of your Google Analytics. Analyze the numbers; is your bounce rate low? No? Why? Look at your site from your visitor’s perspective; what do you like, what do you dislike, how can this be improved? Consider hiring a third-party company to do an audit.

Run your site through Google PageSpeed Test, what can you do to improve your score? Are there any broken links? How does your site appear on smaller or larger screens? Continue to develop great content, but ask yourself, “How can I improve the visitor’s experience with this content?”

Facebook and LinkedIn, Do Professionals See a Difference?

Some may argue not. If you look at the two social networks, you’re the same person on both. The only difference is you’re wearing a suit and showing your resume in one, and wearing jeans and sharing pictures of your family in the other.

Let’s look at the numbers, 78% of people use Linkedin for professional purposes, which is 2% down from last year’s report. On the other hand, 74% of people use Facebook for the same thing, which is up 1% from the previous year.

Based on the numbers, it appears most people use them interchangeably, which shouldn’t come as a surprise. They’re both social networks, so the goal of each is the same: to connectbuild relationships and provide value. 

It doesn’t matter if you’re in a suit or sharing pictures of your pets; you’re the same John Doe on Linkedin as you are on Facebook. Besides, most people can easily find you on Facebook from your Linkedin profile anyway.

So what does this mean? First, connections are becoming more casual. Social media marketing is becoming less rigid, and it’s easier to reach decision-makers. In the social media realm, there is no gatekeeper. The only person you have to get past is the prospect himself and whether or not he’ll accept your message or friend request.

What Can I Do Now?

Make sure you have a business page on both Facebook and Linkedin. Please take advantage of a branded URL by claiming it in your page’s settings. By doing so you will have access to metrics and analytics you have not seen before. If you are doing a lot of business on a Facebook personal page, you have a 5,000 follower limit; business and professional pages do not.

If you already have a personal page set up, don’t worry. Facebook will allow you to merge your personal and business accounts one time. This is a way to generate a large following very quickly for your business.

Do this for all online profiles, Facebook, Twitter, Instagram, etc. Take advantage of every network at your disposal.

Next, start posting engaging content. Create open and productive discussions. Doing this first gives your profile value. Once you’ve had at least a week’s worth of content, start reaching out to prospects to connect. Ask for their opinion on something you’ve posted, but don’t immediately go for a sale; instead, open a line of communication first.

Think about how you create a relationship – either business or personal with another human being. First, you chat about topics – sometimes finding common ground and interests. Then, when you see each other, you talk about those commonalities and eventually expand your conversations to other areas you find interesting.

So, in the beginning, focus on the conversation and relate relevant content to their business. Eventually, you may begin to uncover some problems where you can start to sell.

Lastly, this doesn’t mean give up on Linkedin either. Instead, continue to use Linkedin and other sites to your advantage. Create a consistent brand of yourself and your business across all channels, and you’ll reap the benefits.

Use Video To your Advantage

Until the past few years, a video was just another tool in the digital marketer’s toolbox. It was nice to have but was second to ‘more important’ subjects like keyword density, LSI keywords, and more. However, as already mentioned above, creating great content and focusing on the user experience is extremely important. Video tends to hit both of these areas if done correctly.

It shouldn’t be a huge surprise either. If you live in the United States, it doesn’t take a genius to see cellular carriers boosting off their massive 4G or LTE coverage across the country. Couple this with more cities and businesses adopting free Wi-Fi, and it’s no surprise that streaming to portable devices is higher than ever.

According to Cisco, the video will represent over 82% of all internet traffic within the next three to four years. This is a staggering number. Searching for something on YouTube is virtually just as common as Googling now. YouTube has now become the second-largest search engine in the world.

What Can I Do Now?

Log onto YouTube using your business Google account and email address. Create your own custom, branded channel. Grab a branded YouTube URL that best represents your company. Do an inventory of all videos you may have posted to your website, social platforms or in some other way have created. Upload these videos to this new channel to start getting them indexed.

You might think it takes a lot for your business to get into video marketing. The truth is, it doesn’t. The odds are likely you have a full HD camera (such as your smartpho

 

ne) in your pocket and several 

apps, like Snapchat or Instagram, that you can begin utilizing today.

Give your audience an inside look into how your business operates, show them what it’s like behind the scenes in a fun and engaging way. Otherwise, try to provide some other sort of content that has value.

For example, if you’re a distributor of work clothes for construction, create several short clips explaining the uses for different fabrics. Which fabrics work best in this weather, or which fabrics can stand up to sparks flying from metalwork. The beauty of video is the viewer doesn’t have to do anything but watch. While the videos don’t have to be perfect, be sure the content of them is.

If you can spend more money, consider hiring a freelancer to turn your current content into short informational videos. Build a collection of these on YouTube. For example, create video shorts of products highlighting their features, or show the level of customer service you provide if you’re in a service industry.

Lastly, don’t micromanage every minor factor mentioned in this article. While every one of these parts is a piece of a larger engine, in the end, it’s all about how well you can service your customers. Listen to what they have to say, focus on their needs, and let that help guide you through the online landscape.

Every day is a new opportunity to connect and create a sale. New networks and new prospects are entering the market by the day, and they’re looking for what you’re selling. Follow the tips listed above, and you’ll put yourself leaps and bounds ahead of competitors. Providing value and focusing on the customer/client experience will undoubtedly improve your success in 2018.