What happens when a potential buyer goes to Google to search for a product you sell? Does your business show up on the first page of results? How about the second page?
Digital Presence Management has many moving parts. Many building blocks can be arranged to provide services to a specific business. A business must understand what makes up Digital Presence Management (DPM) to have best in class local presence management strategies. Here are just three areas you should know:
- Local Presence. All of the information surrounding a business’s actual physical location, such as where to find it on a map, business hours, and its name, address, and phone number.
- Online Presence. All of the information, processes, and marketing for a business is presented online. Consumers usually conduct a Google search to find this information, including the website, any social media pages, blogs, online reviews from multiple sites, any search engine optimization (SEO) done, and pay-per-click (PPC) advertising name a few.
- Local Presence Management. This refers to the seamless merging and control of local and online presence components to positively affect and cultivate a brand’s or business’s presence across the Internet.
Two years ago, Google announced that mobile search had surpassed desktop search. Fast forward to today, and more consumers are making more purchases from an iPhone or Samsung than any other device. But have brick and mortar companies taken the time to keep up with the technological opportunities that drive foot traffic in your business. For instance, is your website optimized for mobile users?
Similarly, with changes to Google’s algorithms, the need to have consistent data about your company or business across parts of the Internet will ensure you rank much higher when that Google search is conducted. Having consistent data such as an address, phone, and business hours; makes it easier for search engines and consumers to find the business. Today, submitting your information just to Google or Bing, or Yelp will not guarantee you the highest ranking in searches possible.
Consistently staying active on at least the major social media channels – Facebook, Twitter, and Instagram – will also increase online searches. In short, having engaging social media posts will alert consumers to your business which in turn will send more foot traffic to your locations.
Finally, shoppers want to easily find a business on their mobile device to get to your location quickly. Therefore, it is imperative to correctly appear on Google and Apple maps if you are a brick-and-mortar location. To accomplish that, you need to make sure you show up in the dozens of syndicated listings used by mapping companies to locate you correctly.
What’s The Solution for Digital Presence Management?
At Lucé Media – we get it. Managing all of this information is hard, time-consuming, and probably not in your wheelhouse. But it is in ours. Click here to get a FREE report on everything you should know about Digital Presence Management. Lucé Media will offer you low-cost solutions to enhancing your Digital Presence. We can provide easy-to-understand methods of posting to social media that get results and can consistently monitor your Digital Presence to make sure it remains optimized at all times. Click here, scroll to the bottom, plug in your company’s name, and see if your Digital Presence is optimized. If not, let’s talk!