In the online space, content is what helps your brand to establish a connection with the target audience. Just like we speak to convey our thought and facts to another person, content is the medium of communication between your brand and the online audience. It goes without saying that if the content is good, then the engagement will be higher, and with high engagement comes a better likelihood of conversion. This is why your company needs a content marketing agency to create a visible difference.
Here are a few reasons that present a compelling narrative on the importance of a content marketing expert for your digital marketing needs.
1 – The best way to attract customers
Content marketing is quickly emerging as the ideal way to attract the attention of leads online and help them convert effectively. By consuming valuable and relevant content on a regular basis, the prospects build trust for your brand. And this can be a conversion accelerant.
In fact, 78% of consumers will prefer to deal with a company that creates customized content. This is because such forms of content tailored to the user’s sensibilities and preferences are considered helpful in building good relationships.
2 – Good content marketing boosts SEO
Content that is optimized so that the right keywords appear in a meaningful manner is ideal for increasing organic visibility via SEO. In turn, your visibility also improves when your SEO helps you outrank the competition and move you to the first page on Google search engine ranking pages (SERP)
Websites that have good quality content and compelling blogs published at regular intervals will have 43% more indexed pages than those that don’t. The more content you have on your website, the more options Google bots have to index and present the pages on search results. With more content, the user, happily spends more time on the site, clicking on the different links and pages within the site. This, too, boosts the SEO potential of the website.
3 – Enables a phenomenal conversion rate
It is proven that more content put together in a compelling and attractive way has the power to let customers open up their wallets to your brand. CMI states that 61% of users decided to make a purchase decision after reading recommendations on the blog. The phenomenal conversion statistics associated with content marketing is too big for marketers to ignore. Hence, they would bring in the assistance of a professional eCommerce web design company with proven proficiencies in content marketing.
Even when compared to paid marketing, content marketing has lower upfront costs but provides incredible gains over the long term to adopters. Over time, we see that content marketing generates 3x the leads generated by paid marketing, for the same dollar amount of ad spend.
4 – Helps showcase industry authority
When you have multiple options to buy from, which one will you choose? Obviously, one that has the subject matter expertise on their line of business. With content marketing, building industry authority, and radiating subject matter expertise becomes easier. With valuable content, your blogs and website continue providing users with rich and relevant information.
Over time, the users would land directly on your page rather than doing a Google search for information or seeking knowledge on a particular topic. This will happen because they know the rich content you create and will consider you an expert in your line of work. When they are ready to make a purchase, your brand will enjoy top-of-mind recall value, thus propelling the likelihood of them buying from your brand rather than your competition.
5 – Helps build great customer relationships
Better quality content published regularly helps build trust in the minds of online users. Unlike the traditional marketing methods of face-to-face meetings with a salesperson, the prospects only have content as a way to know your brand better. When you create more and more content, you instill trust in the users’ minds. As a result, your brand gets to grow the audience and get in touch with more leads. This way, great content equates to great relationships.
Content marketing is the fuel that fires up digital marketing campaigns for your brand. These reasons show why it is a wise business move to enlist the assistance of a content marketing agency to create a great business presence online.
If you are planning and strategizing your content, the experts at Luce Media can help you. We do Social Media Marketing in McKinney, TX. Call us today at (469) 907-1057 for a FREE social media analysis.