Did you know that every 60 seconds on the Internet around 700,000 hours of videos are being watched and more than 400 hours of videos get uploaded to YouTube? How about 46,740 photos are posted on Instagram every minute. During the same measure of time, an average of 69,444 hours of video was watched on Netflix.
Just a month ago, it was revealed that Facebook has more than two billion active monthly users. That means that in any given month, more than 25% of Earth’s population logs in to their Facebook account at least once.
This kind of scale is almost impossible to grasp.
The scale of the internet is so great that it doesn’t make sense to look at the information on a monthly basis, or even to use daily figures.
Instead, let’s drill down to just what happens in just one internet minute:
If you’ve ever had a post on Facebook or Instagram fizzle out, it’s safe to say that the above proliferation of content in our social feeds is part of the cause.
In a social media universe where there are no barriers to entry and almost infinite amounts of competition, the content game has tilted to become a “winner take all” scenario. Since people don’t have the time to look at the 452,200 tweets sent every minute, they naturally gravitate to the things that already have social proof.
People look to the people, brands, and businesses they trust to see what’s already being talking about, which is why influencers are more important than ever to marketers.
In the end, the key is to understand what types of content work to break through the clutter. Understanding when your audience is online and open to receiving your content matters as well. And making sure you are posting content that is truly engaging will all bust this huge flood of content.
At Lucé Media we know how to create the type of content that will breakthrough. Our long history of studying digital media and creating companies to measure effectiveness allow us to open new doors for your growing business. More locally-owned businesses are turning towards the internet to market their wares and services. Click here to get a free digital marketing analysis.