One of the most essential tools in your marketing arsenal is Search Engine Optimization (SEO). Luce Media in McKinney, TX, can be the ideal partner for developing the right SEO strategy for your specific business.
With a localized SEO strategy, your business climbs to the top of Google’s search results when potential customers are looking for your products or services. As an added benefit, your website ends up doing a lot of the work, attracting and leading people to you more naturally.
There’s more to SEO than incorporating a few keywords, though. There’s a complexity to understanding how to make SEO work for you. And that’s why you need experts who are laser-focused on recognizing your business needs and audience.
Optimizing Your Website
While traditional digital marketing helps boost traffic to your site and increases conversions, it’s an additional cost. SEO optimization strategies transform your website into a 24/7 marketing tool without paying for a direct ad campaign. For instance, let’s say your site has a blog where your share industry knowledge or tips for your customers. But, by using the right keywords, headers, meta descriptions, and image tags, you can transform your blog posts into high-ranking traffic generators.
When it comes to SEO, Luce Media can help you figure out what keywords work best for your business and show you how to use them. They also work to understand your customer’s journey and how local residents search for you while ensuring all content on your website is optimized for results.
It’s hard to know what Google really wants sometimes. And when it comes to ranking well in terms of visibility and organic results, you might feel like you have to be a Google algorithm mind reader. But you know that while people may use other search engines, Google is still number one. Search Engine Journal lists the major Google algorithm updates and can be helpful to business owners trying to develop a strong SEO strategy. But it can also be overwhelming and is proof that nothing changes more than Google and its ongoing algorithm shifts. Google also gives an overview of how search algorithms work to give you an idea of just how complex they are.
SEO experts guide you on these changes to keep you ahead of algorithm updates so your website continues to rank well when potential customers search for you. Shedding some light on how Google’s method works makes it easier to stay ahead of ongoing shifts and at the top of the results searches.
Search Engines Work Better Than Social
The right SEO strategy is actually better than social media. In fact, you get ten times more traffic from organic search results than from social media posts. If that’s not enough, consider that 93% of people start their online experience with a search engine. Of course, it’s important to land your site on the first page of results as 95% of traffic clicks occur there.
It goes without saying, social media does have its benefits. And combining social media with an SEO strategy can be a powerhouse approach too. But you can’t expect your Instagram account to help with potential customers who need a service and head to Google to keyword search for providers in their area.
Leapfrog The Competition
When it comes to SEO, Luce Media helps you leapfrog the competition. A common myth that keeps some small businesses from investing in SEO is it can seem impossible to compete with the big brands. Thanks to search engines and location searches, the playing field is more level than ever. A small business in McKinney, TX, has just as much chance of ranking as high as Amazon, especially when a potential customer looks for a local provider. After all, Google wants to deliver the most relevant results, no matter how big or small the brand behind the website might be.
You do have to study the competition. Be mindful of which competitors already rank high when you search for your products or services. You can see what they’re doing and tailor your SEO efforts accordingly. And having an SEO partner in McKinney, TX, can help you analyze the competition to see what’s working and why. Then, they improve upon it. By sticking to an even better strategy, you’re able to not just showing up when locals search. But you’re showing up ahead of the other guys.
Covering More Than Keywords
Most websites start by focusing solely on keywords, which isn’t bad, but there’s more to SEO than keywords. In fact, SEO is a combination of factors, including:
- High quality, useful content (low-quality content, even with the right keywords, won’t keep visitors on your site, leading to a lower rank)
- Local business listings
- Website code
- Fixing broken links
- Regular content updates (including refreshing old content and publishing new content)
It’s these complexities that sometimes make handling SEO on your own challenging. Since you’ve invested in a website to help grow your business, you want it to rank well. This means covering all aspects of SEO effectively to improve organic results. Plus, every business is different, requiring a completely different approach. Using local experts helps you get the one-on-one attention you need to get your business to the top of Google and in front of a much larger audience.
Developing an SEO strategy for more organic traffic is vital to growing your business and one of the best marketing strategies available.