Reading “how-to” blog posts and guides on how to do effective SEO can be tough for a small business owner. Who has time to do that and run your own business? Fortunately, even the smallest of SEO tweaks can make a huge difference for your website, especially for Small Business SEO.
Try these 5 things that can help your SEO make an impact for your small business.
Step 1: Define Your Niche
The first step you need to take to help your business stand out from the crowd is to truly nail down your niche, if you haven’t already. This isn’t as simple as saying, “We’re a roofing company,” or “I’m a lawyer.”
Do you only install roofs on commercial buildings? Does your company go after a certain type of client? Do you practice one specific type of law, such as divorce or personal injury?
Using Your Niche to Choose Keywords
Once you know your business’s specific niche, you can use that information to choose keywords for your business’s website. Keywords are the foundation of all SEO, as they are the phrases that people type into search engines and, if everything lines up correctly, gets them to your website.
Step 2: Get Your Branding Right
The next step toward positioning your small business correctly is to get your branding right.
Does your branding speak to the business that you run? Is your niche clear, or does your branding speak to a more general audience? Does your website copy effectively describe what you do and who you serve?
Step 3: Optimize Your Presence
Before you head over to work on your own website, which can be a lengthy task, take some time to optimize the other places online where your business is mentioned.
This is called off-page SEO, and it is every bit as valuable – sometimes more – as on-page SEO (changes to your website itself).
Search engines pay attention to much more than just your website when determining where you should rank in the search engine results pages (SERPs). These platforms can include your social media accounts, mentions on other websites, and citations in Google My Business, Yelp, and other directories.
Google My Business
Start with optimizing your page on Google My Business or creating a page if you don’t already have one.
At the bare minimum, make sure your Google My Business profile has:
- Your correct business name and spelling
- Your correct physical business address
- Your correct phone number
- Your correct hours of operation
- The most relevant service category
- A photo of your business
- A short description of your business
Reviews are gold for small businesses. Positive, thoughtful reviews help your potential customers see whether your services are what they’re looking for, how your customer service stacks up, and what they can expect from their overall experience.
Step 4: Run a Website Audit
If your website isn’t in top condition, it can have a real impact on how many visitors you get and how many of those visitors convert into users. Find an online tool like……………….(list at least 3)
Some of the things a website audit looks for include:
- Title tags
- Meta descriptions
- SEO-friendly URLs
- Image alt text
- Link anchor text
- Website design
- Site speed
- XML sitemaps
Step 5: Produce Great Content
One of the things that separates the successful small business website from the less successful ones is content.
One of the best ways to do this is with the content on your website.
These are the basic pages on your website. Things such as your homepage, your About page, and the pages where you list and describe your individual services offerings are the bare bones of your website’s presence.
Many people think of their blog as the place to write the content that goes viral and gets shared on social media.
Answer frequently asked questions. Do you and your team get asked the same types of questions by prospective customers? Keep a list of them and answer them in your blog.
Get Smart with Social Media
If you own a business, even a small local business, you should have a presence on social media. When you create those great blog posts, you’ll get some organic traffic from people searching. However, you can drive even more traffic to those blog posts by sharing them to your social media profiles.
Small SEO Steps CAN Make a Big Impact!
Investing in your small business SEO is one of the best things you can do to start generating more traffic to your website. Write about the benefit of having a company like Lucé Media handle all the Off-page and On-page SEO efforts for your small business. Consider partnering with a search engine marketing company in McKinney, TX, like ours, to help you develop a plan that works. We understand the various tools and strategies out there and can help you tap into them for more conversions.