Social Media Marketing for Small Business
Every small business needs customers. Without qualified customers, it would be hard for any type of business (big or small) to survive in the long run. What’s the best way to acquire customers? Social media marketing for small business.
- According to a survey conducted by eMarketer, 88% of businesses use social media.
- 96% of the people who talk about your brand online aren’t following you on social media.
- Customers spend 20% to 40% more on products/services by companies who engage with them on social media.
Social Media Marketing for Small Business: What Works
#1: Have a Clear Plan in Place
Every action you take towards building your social media presence and marketing your brand should be carefully planned. It doesn’t matter what kind of business you run or who your target audience is, as long as you have a plan laid out, you will find it easier to overcome any challenges that you come across.
Here’s how you can create a solid social media marketing plan for small business plan.
A) Set The Right Social Media Goals
What do you want to achieve with social media? When using social media marketing for small business, it is important that you set goals and objectives that actually help you grow.
For instance, if you are marketing on Facebook, you should not only focus on getting more likes to your posts and your page but also try to boost the number of leads and sales you’re getting. Try to align your social media goals to your business goals.
When leveraging social media marketing for small business, it is easy to get stuck on vanity metrics rather than improving the bottom line of your business. But do understand that social media will only be beneficial to your small business if you’re ultimately getting more customers using it. Or else it’s simply a waste of your time, money, and energy.
B) Conduct a Proper Social Media Audit
In order to get the most out of social media marketing for small business, it is crucial that you know which of your customers and prospects are already connected to you on the major social media platforms, and how they perceive your brand. It gives you a better idea of your position in the social media arena.
By conducting a proper social media audit, you basically understand your current social media following and also learn which platform is mostly used by your customers so that you can tap into it.
A social media audit also gives you knowledge of the areas that you need to improve on. And a better perspective on how your competitors are building their social media presence. Remember, the more you know about your customers and your competition, the easier it will be for you to win the social media game. Which in turn helps your business survive and grow.
C) Build Up Your Social Media Presence
D) Get Inspired by Other Brands
E) Create a Social Media Calendar
#2: Choose the Right Platform
Do not make the mistake of selecting a social media platform based on a wild estimate or on what others are doing. It is important that you take into consideration your target audience, their preferences, and other demographics before starting to work with a platform.
Platform 1: Facebook
Today, Facebook has given people a new option to search and find what they are looking for.
- Facebook users largely fall into the 25 to 34 age bracket.
- When it comes to genders, 47% of Facebook users are male and 53% of them or female.
- Talking about senior online users, 56% of baby boomers (65+ in age) are found on Facebook.
Platform 2: Instagram
- Gender wise, Instagram has more males than females. About 51% of Instagram users are male and 49% of them are female.
- The US. is a popular market for Instagram as 55% of Its users fall into the age bracket of 18 to 29 years. This means Instagram is being dominated by millennials.
- After the millennials, the users who have the most share on Instagram come in the 30 to 50 years age bracket, making up to 28% of the overall user base.
Platform 3: LinkedIn
- About 56% of LinkedIn users are male and 44% of them are female.
- 25% of regular users on LinkedIn fall into the 18 to 29 age group.
- More than 60% of LinkedIn users come in the 30 to 65 years age bracket.
#3: Work with Buyer Personas
Step 1: Research Your Audience
Step 2: Develop Separate Personas
#4: Don’t Ignore the Power of Promoting Via Social Media
This information was originally posted at https://www.lyfemarketing.com/blog/social-media-marketing-for-small-business/