#1 Run Contests
#2 Write Guest Blog Posts
#3 Answer Questions on Forums or Answer Site
It costs nothing to offer advice or answer someone’s question. Doing so will establish you as a knowledgeable professional and help you gain the trust of clients. Sites like Quora and Reddit are full of people with questions. Answering a question also offers longevity. These questions and your answers remain up on the site, so anyone looking for a similar answer in the future is bound to stumble across it.
This is really a great way to market your business online on a budget. Why? Because this will show your expertise in your industry, you might become a thought leader if you’re consistent and this will help you generate leads.
#4 List Your Business on Online Directories and Review Sites
#5 Join Industry Groups and Communities
#6 Leverage Pinterest
Pinterest, like many social media sites, is free to use and should not be underestimated as a significant marketing force. It is especially useful for sharing images of your products, displaying infographics and driving traffic to your site by linking to it from the image. Pinterest is a great channel to grow and what’s amazing about it is that marketers don’t use it that much yet. This is why Pinterest is a great way to grow your business online on a budget.
Visual media tends to attract the eyes of customers more often, so one of the largest image sharing sites on the Internet should not be overlooked. A staggering 87% of Pinterest users have purchased a product because they saw it or heard it recommended on Pinterest.
#7 A Small Business Should Heavily Use Referral Marketing
If you don’t have one already, you should work on forming a referral program within your company. This encourages your loyal customers to spread the word about your business and bring in more customers. According to Nielson, 84% of customers around the globe believe that friends and family are the most trustworthy sources of information about products.
Referral marketing is a cost-effective growth strategy that can bring you explosive growth. There are many referral marketing examples you could get inspired by.
#8 Actively Participate on Social Media
The interest of marketers has clearly been captured by social media. Facebook, for example, has 8 to 9 times higher click-through rates than regular web ads. Instagram is the fastest growing social platform out there today. But posting occasionally is not enough. It is equally important for a small business to give regular updates so users are continuously being reminded of your presence and what you do.
I recommend any business of any sizes to have a large social media presence. Social media is inexpensive and is a great option to market your company if you’re on a shoestring budget. You should also get involved in the community, such as by participating in themed hashtag days, for example. You never know what other professionals and customers you might connect with.
#9 Give Out Free Stuff
#12 Interview Experts
#13 Write How-To Guides and Ebooks
#14 Leverage Your E-Mail Signature
In your e-mail signature should be your name, what you do, your contact information and links to your website. You can also include your company’s slogan and social media accounts. Make it colorful, eye-catching and interesting. This reminds or announces to anyone you contact this way that you exist, and thus serves as a good marketing tactic.
Your email signature is just one email marketing tactic. You’ve got a lot of email marketing strategies you can integrate into your campaigns. Plus, email marketing has a great ROI!
#15 Offer Limited-Time Discounts
You have probably noticed how often major companies have sales, which is at least a few times a year, if not more. They do this for a reason – it works. Customers are more likely to take a chance on a new product or service when it is on sale.
As a small business, you need to plan your sales carefully and space them evenly throughout the year. For example, discounts at specific times of the year, namely holidays, are popular. For online businesses, participation in Cyber Monday in November is practically a must.
#17 Ask for Testimonials and Reviews
#18 A Small Business Can Offer Free Consultations
#20 Comment on Other Blogs
So, how to market your business online on a budget?
Effective marketing is not just about the money. To be successful takes a lot of time and effort. Plus it helps to understand the latest opportunities that digital marketing and social media marketing have to offer. At Luce Media, we encourage your small business to focus on what you do best and let us do for you what we do best. Never stop looking for new and creative ways to reach your customers, and you will find a winning combination that works for you. Luce Media specializes in helping businesses on a budget grow. We use growth hacking, digital marketing, data, product development and a lot of creativity to do so. If you want to see your business reach new heights, give us a shout at Luce Media now and we’ll start growing together! We provide digital marketing and social media marketing in McKinney, Frisco, Plano, and Allen.