Social media is the perfect place to promote your business during the holidays. People are looking on Instagram, Pinterest, Facebook and Twitter for gift ideas and great deals. With the right social media marketing strategy, you can boost holiday sales, engage with potential customers and spread holiday cheer.
The holiday season is generally considered to run from late November through the New Year. Unlike birthdays and anniversaries, this gift-buying frenzy is spread across the whole of society at the same time. That means a lot of consumer spending
Here are five tips on how your business can use social media to boost sales this holiday season.
1. Use Facebook Live, create events and run giveaways.
Hosting Facebook Live videos is a great way to give your followers the scoop on your deals for the holidays, what new products you have or what services you’re offering. One big benefit of using Facebook Live is that you are guaranteed to get more reach than with any other type of Facebook post. Facebook tells us you get as much as a 12 times the number of people as a normal post will get you. Check out our other blog on 10 Things You Need to Know Before Going Live on Facebook by clicking here.
Along with Facebook Live, you should also use Facebook’s events feature. You can create Facebook Events for any in-store events you might be hosting during the season. Once you’ve hosted a live video or created an event, be sure to continue to post all your promotions on your social accounts.
Another great way to engage and connect with your followers is with a giveaway contest. People can use a little help this time of year and the chance to win a big gift that someone on their wish list may appreciate is a very attractive prospect and grabs quite a lot of attention.
2. Use Twitter polls to identify customer pain points.
Social media platforms are constantly updating and adding helpful features. From Instagram questions to Twitter polls, there are a range of ways to easily engage and connect with your followers online.
You can use those features to identify pain points and then provide a solution. If you can identify a problem your customers are facing and solve it for them, you will create customers for life.
3. Use Instagram stories.
Introduced in 2016, Instagram Stories quickly became a popular social media tools and marketers need to take advantage of this feature this time of year. Today, Instagram Stories are the most engaged platform of all social media platforms.
Stories have nearly taken over the Instagram platform with their temporary availability and features that allow for product-feed integration and swipe-up to shop, simplifying the purchase experience for users. And don’t forget about Highlights. Your temporary content can be saved to Highlights on your profile for the duration of the holiday season and removed come January.
While focusing on Instagram stories doesn’t mean you should forget about posting a regular picture, it does allow you to supplement your content and post more frequently. Not convinced that you need Instagram stories for your business? Check out our blog post on why Instagram stories are crucial for small businesses, here.
4. Engage with followers and get creative.
While you use social media to market your business, your followers use it to have fun and engage with their favorite brands. Being creative on social media such as running a contest, creating a holiday playlist for your business on Spotify or offer holiday tips is a great way to boost your business.
Tips for the seasonal holidays or winter season in general make excellent social media posts. Whether you are discussing holiday safety or decorating tips, the holidays are a great time to give your business a personal appearance and voice.
When you’re creating your company’s social media strategy, it’s important to keep in mind why customers are on the platform. Try to avoid being too salesy. Be the type of business customers ‘know, like and trust’ and have fun with it. After all, if you’re not enjoying the process others likely won’t either.
5. Get Festive.
Many of us like to decorate our home or office to get in the holiday spirit. It’s a good idea to give your online presence a similar type of makeover by applying holiday themes to your website and social profiles.
Adding small touches to your website with holiday-themed graphics and colors helps signal to your customers that the season of giving is upon us. Bright, engaging colors and animated GIFs tend to work well.
Though the holiday season is in full swing, there is still time to boost your social media marketing efforts and earn customer loyalty by improving the way you interact with them on the various social media platforms. Leveraging the power of social media marketing is vital for increased sales, satisfied customers and a whole lot of holiday joy.
Even when it’s not the holidays, your company’s social media presence is extremely important to the success of your business. At Luce Media we have all the tools and more to make sure your social media success lasts year round. Check out our social media services and then schedule a time to talk about how we can boost your business. From everyone here at Luce Media, we wish you a safe and Happy Holidays!