Instagram with the Instagram icon

Why Small Businesses Absolutely Need to Use Instagram Stories

Instagram is a great social platform to bring a strong identity to your brand, have interaction with new followers and expand your reach. Not only are Instagram Stories are not only fun and creative, but they’re great for growing your engagement, building brand awareness, driving traffic to your website, and even making e-commerce sales!

However, if you’re simply posting images to your business’s Instagram page, you’re missing out on a major opportunity on the platform: Instagram Stories. With stories, you are able to show the personality of your business.  Is it fun, serious, very people oriented, etc?  Instagram stories are great to show a behind-the-scenes look at your business. Stories can also allow you to build authentic relationships with your followers.

If you’re still wondering: What’s the point? There are over 400 million active daily users of Instagram Stories, and 33 percent of the most popular Stories are from businesses. Not only that, but 20 percent of Stories posted by businesses result in direct messages.

While it might sound daunting at first, you’ll never know until you try. To help you get started, here’s a quick guide to using Instagram Stories.

First and foremost, it’s important to prepare — brainstorm a plan for the story you want. It’s all about the images- you can upload new or older images to Stories now.

Next, figure out the best time of day to post by taking a look at your audience. Generally, user engagement levels are highest on Mondays and Thursdays between 7 and 9 p.m., but this can vary based on your followers. Another important piece of advice is to make an impact in the first four seconds of your story. Viewers’ attention drop after four seconds, so it’s important to get to the point.

Within the world of social media marketing, and especially within the world of Instagram, Instagram Stories is an important place for your business or brand to show up. Among all the social platforms, Instagram is where people engage the most.

If your business needs help with Social Media Marketing in McKinney, TX or anywhere in the Dallas area, please contact us at Information@LuceMedia.net.

 

Infographic About Instagram Stories

If your business needs help with social media marketing in McKinney, TX., please call us at (469) 907-1057.  Luce Media has deep expertise in Digital Marketing, B2B Marketing, Internet Marketing and is a well established Digital Media Consultant in McKinney, TX.

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